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NINA Excellence In Social Media

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  • Kevin, I've love your simple 'social three' breakdown. It's such an easy illustration to use when setting the differences up. Thanks for letting me use the concept.
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  • 8:30 - 8:50
  • 8:50-9:10



  • it’s SOOOO Big

  • One of the bigger fears is time spent and getting things done..

    How many of you expect your employees to work beyond the normal “8-5” in order to get things done?
    How many of you give your employees smart phones (show my iPhone) & expect to be able to get a response quickly
    So...when do we allow personal to merge with the work time frame?

  • think in terms of tools, outlets, communication channels

    places where people congregate online to connect and share content





  • Highlight the NINA LinkedIN group & the ongoing conversation possibilities
  • THis is nothing new. If you’ve been using constant contact or any other email marketing tools

    Biggest difference here is that the majority of this is free, and you’re doing into channels that people have given permission to you to enter.



  • Transition into Andy’s presentation - all of this wouldn’t be relevant without content or story








































  • Transcript

    • 1. Excellence In Social Media & Online Communication A Program of the Pursuing Excellence Institute
    • 2. Getting Started NAME & ORGANIZATION WHAT SITES ARE YOU ON? GIVE PERSONAL & ORGANIZATIONAL
    • 3. 2 Groups GROUP 1 - ALL FOR IT GROUP 2 - STILL SKEPTICAL OR NOT AT ALL
    • 4. Feedback WHAT DO YOU LOVE ABOUT IT? WHAT DON’T YOU LIKE ABOUT IT?
    • 5. Remember This Today Everyone Has The Potential to be a..... Donor Volunteer Supporter Partner Employee Brand Evangelist ..............
    • 6. Remember This Today Everyone Has The Potential to be a..... & Donor Volunteer Supporter Partner Employee Brand Evangelist .............. Everyone Is Online Because They WANT To Be Online
    • 7. Social Media Revolution www.SocialNomics.com
    • 8. Going “Social” “As more people have come online, the more online communication has become the norm. So it isn’t though of as a separate realm anymore, but as one that merges and overlaps with our daily activities.” - Caroline Haythornthwaite, Ph. D. University of Illinois
    • 9. SOCIAL 3 Concept by Kevin Mullett, Cirrus ABS www.CirrusABS.com
    • 10. SOCIAL MEDIA THINK IN TERMS OF TOOLS
    • 11. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
    • 12. SOCIAL NETWORKING TAKING NETWORKING children “ONLINE” wellness homelessness hobbies service children
    • 13. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
    • 14. SOCIAL MARKETING PUSHING YOUR CONTENT } programs trainings resources
    • 15. Why It’s Important Fundamental Communication Shift One to One Connections Sheer Number of Users Can’t Be Ignored
    • 16. CONTENT IS KING
    • 17. CONTENT IS KING What’s your story?
    • 18. CONTENT IS KING
    • 19. CONTENT IS KING Your story should:
    • 20. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth
    • 21. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world
    • 22. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world • You have a story worth telling.
    • 23. WAYS TO TELL A STORY
    • 24. WAYS TO TELL A STORY
    • 25. WAYS TO TELL A STORY
    • 26. WAYS TO TELL A STORY
    • 27. WAYS TO TELL A STORY
    • 28. WAYS TO TELL A STORY
    • 29. HOW TO BUILD CONTENT
    • 30. HOW TO BUILD CONTENT
    • 31. HOW TO BUILD CONTENT
    • 32. HOW TO BUILD CONTENT
    • 33. HOW TO BUILD CONTENT
    • 34. HOW TO BUILD CONTENT
    • 35. HOW TO BUILD CONTENT
    • 36. HOW TO BUILD CONTENT
    • 37. HOW TO BUILD CONTENT
    • 38. HOW TO BUILD CONTENT
    • 39. HOW TO BUILD CONTENT
    • 40. HOW TO BUILD CONTENT
    • 41. HOW TO BUILD CONTENT
    • 42. HOW TO BUILD CONTENT
    • 43. HOW TO BUILD CONTENT
    • 44. HOW TO BUILD CONTENT
    • 45. CONTENT IS KING
    • 46. CONTENT IS KING
    • 47. CONTENT IS KING
    • 48. CONTENT IS KING What’s your story?
    • 49. CONTENT IS KING
    • 50. Breakout Sessions FACEBOOK TWITTER Beth Heironimus Craig Crook Creative Director President United Way of Allen County TQM Network facebook.com/bheironimus twitter.com/craigdcrook BLOGGING LINKEDIN Andy Welfle Anthony Juliano Managing Director Marketing & Social Media Strategist Fort Wayne Dance Collective Asher Agency Welfle.com LinkedIn.com/in/anthonyjuliano
    • 51. FINAL THOUGHTS Get Started If You Haven’t Basic Human Interaction Skills Are Required You Can’t Afford Not To Engage