Excellence In Social Media &
  Online Communication
     A Program of the Pursuing Excellence Institute
Getting Started

NAME & ORGANIZATION

WHAT SITES ARE YOU ON?
   GIVE PERSONAL &
   ORGANIZATIONAL
2 Groups

 GROUP 1 - ALL FOR IT

GROUP 2 - STILL SKEPTICAL
     OR NOT AT ALL
Feedback

WHAT DO YOU LOVE ABOUT IT?

    WHAT DON’T YOU LIKE
        ABOUT IT?
Remember This Today

 Everyone Has The Potential to be a.....
                  Donor
               Volunteer
           ...
Remember This Today

       Everyone Has The Potential to be a.....




                                 &
               ...
Social Media Revolution
        www.SocialNomics.com
Going “Social”
“As more people have come online, the
more online communication has
become the norm. So it isn’t though of
...
SOCIAL
         3
             Concept by Kevin Mullett, Cirrus ABS
                   www.CirrusABS.com
SOCIAL MEDIA
THINK IN TERMS OF TOOLS
SOCIAL NETWORKING
    TAKING NETWORKING
         “ONLINE”
SOCIAL NETWORKING
TAKING NETWORKING     children
     “ONLINE”
                      wellness

                    homeles...
SOCIAL NETWORKING
TAKING NETWORKING
     “ONLINE”
SOCIAL MARKETING
   PUSHING YOUR CONTENT




                    }
       programs


        trainings


     resources
Why It’s Important
Fundamental Communication Shift

One to One Connections

Sheer Number of Users Can’t Be Ignored
CONTENT IS KING
CONTENT IS KING

    What’s
     your
    story?
CONTENT IS KING
CONTENT IS KING

  Your story should:
CONTENT IS KING

            Your story should:
•   Lead to an identification of a self or universal
    truth
CONTENT IS KING

            Your story should:
•   Lead to an identification of a self or universal
    truth
•   Help the...
CONTENT IS KING

            Your story should:
•   Lead to an identification of a self or universal
    truth
•   Help the...
WAYS TO TELL A STORY
WAYS TO TELL A STORY
WAYS TO TELL A STORY
WAYS TO TELL A STORY
WAYS TO TELL A STORY
WAYS TO TELL A STORY
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
HOW TO BUILD CONTENT
CONTENT IS KING
CONTENT IS KING
CONTENT IS KING
CONTENT IS KING

    What’s
     your
    story?
CONTENT IS KING
Breakout Sessions
  FACEBOOK                         TWITTER
Beth Heironimus                     Craig Crook
      Creativ...
FINAL THOUGHTS
Get Started If You Haven’t

Basic Human Interaction Skills Are Required

You Can’t Afford Not To Engage
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NINA Excellence In Social Media

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  • Kevin, I've love your simple 'social three' breakdown. It's such an easy illustration to use when setting the differences up. Thanks for letting me use the concept.
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  • 8:30 - 8:50
  • 8:50-9:10



  • it’s SOOOO Big

  • One of the bigger fears is time spent and getting things done..

    How many of you expect your employees to work beyond the normal “8-5” in order to get things done?
    How many of you give your employees smart phones (show my iPhone) & expect to be able to get a response quickly
    So...when do we allow personal to merge with the work time frame?

  • think in terms of tools, outlets, communication channels

    places where people congregate online to connect and share content





  • Highlight the NINA LinkedIN group & the ongoing conversation possibilities
  • THis is nothing new. If you’ve been using constant contact or any other email marketing tools

    Biggest difference here is that the majority of this is free, and you’re doing into channels that people have given permission to you to enter.



  • Transition into Andy’s presentation - all of this wouldn’t be relevant without content or story








































  • NINA Excellence In Social Media

    1. 1. Excellence In Social Media & Online Communication A Program of the Pursuing Excellence Institute
    2. 2. Getting Started NAME & ORGANIZATION WHAT SITES ARE YOU ON? GIVE PERSONAL & ORGANIZATIONAL
    3. 3. 2 Groups GROUP 1 - ALL FOR IT GROUP 2 - STILL SKEPTICAL OR NOT AT ALL
    4. 4. Feedback WHAT DO YOU LOVE ABOUT IT? WHAT DON’T YOU LIKE ABOUT IT?
    5. 5. Remember This Today Everyone Has The Potential to be a..... Donor Volunteer Supporter Partner Employee Brand Evangelist ..............
    6. 6. Remember This Today Everyone Has The Potential to be a..... & Donor Volunteer Supporter Partner Employee Brand Evangelist .............. Everyone Is Online Because They WANT To Be Online
    7. 7. Social Media Revolution www.SocialNomics.com
    8. 8. Going “Social” “As more people have come online, the more online communication has become the norm. So it isn’t though of as a separate realm anymore, but as one that merges and overlaps with our daily activities.” - Caroline Haythornthwaite, Ph. D. University of Illinois
    9. 9. SOCIAL 3 Concept by Kevin Mullett, Cirrus ABS www.CirrusABS.com
    10. 10. SOCIAL MEDIA THINK IN TERMS OF TOOLS
    11. 11. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
    12. 12. SOCIAL NETWORKING TAKING NETWORKING children “ONLINE” wellness homelessness hobbies service children
    13. 13. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
    14. 14. SOCIAL MARKETING PUSHING YOUR CONTENT } programs trainings resources
    15. 15. Why It’s Important Fundamental Communication Shift One to One Connections Sheer Number of Users Can’t Be Ignored
    16. 16. CONTENT IS KING
    17. 17. CONTENT IS KING What’s your story?
    18. 18. CONTENT IS KING
    19. 19. CONTENT IS KING Your story should:
    20. 20. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth
    21. 21. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world
    22. 22. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world • You have a story worth telling.
    23. 23. WAYS TO TELL A STORY
    24. 24. WAYS TO TELL A STORY
    25. 25. WAYS TO TELL A STORY
    26. 26. WAYS TO TELL A STORY
    27. 27. WAYS TO TELL A STORY
    28. 28. WAYS TO TELL A STORY
    29. 29. HOW TO BUILD CONTENT
    30. 30. HOW TO BUILD CONTENT
    31. 31. HOW TO BUILD CONTENT
    32. 32. HOW TO BUILD CONTENT
    33. 33. HOW TO BUILD CONTENT
    34. 34. HOW TO BUILD CONTENT
    35. 35. HOW TO BUILD CONTENT
    36. 36. HOW TO BUILD CONTENT
    37. 37. HOW TO BUILD CONTENT
    38. 38. HOW TO BUILD CONTENT
    39. 39. HOW TO BUILD CONTENT
    40. 40. HOW TO BUILD CONTENT
    41. 41. HOW TO BUILD CONTENT
    42. 42. HOW TO BUILD CONTENT
    43. 43. HOW TO BUILD CONTENT
    44. 44. HOW TO BUILD CONTENT
    45. 45. CONTENT IS KING
    46. 46. CONTENT IS KING
    47. 47. CONTENT IS KING
    48. 48. CONTENT IS KING What’s your story?
    49. 49. CONTENT IS KING
    50. 50. Breakout Sessions FACEBOOK TWITTER Beth Heironimus Craig Crook Creative Director President United Way of Allen County TQM Network facebook.com/bheironimus twitter.com/craigdcrook BLOGGING LINKEDIN Andy Welfle Anthony Juliano Managing Director Marketing & Social Media Strategist Fort Wayne Dance Collective Asher Agency Welfle.com LinkedIn.com/in/anthonyjuliano
    51. 51. FINAL THOUGHTS Get Started If You Haven’t Basic Human Interaction Skills Are Required You Can’t Afford Not To Engage
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