NINA Excellence In Social Media
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  • Kevin, I've love your simple 'social three' breakdown. It's such an easy illustration to use when setting the differences up. Thanks for letting me use the concept.
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  • it&#x2019;s SOOOO Big <br /> <br />
  • One of the bigger fears is time spent and getting things done.. <br /> <br /> How many of you expect your employees to work beyond the normal &#x201C;8-5&#x201D; in order to get things done? <br /> How many of you give your employees smart phones (show my iPhone) & expect to be able to get a response quickly <br /> So...when do we allow personal to merge with the work time frame? <br />
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  • think in terms of tools, outlets, communication channels <br /> <br /> places where people congregate online to connect and share content <br /> <br />
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  • Highlight the NINA LinkedIN group & the ongoing conversation possibilities <br />
  • THis is nothing new. If you&#x2019;ve been using constant contact or any other email marketing tools <br /> <br /> Biggest difference here is that the majority of this is free, and you&#x2019;re doing into channels that people have given permission to you to enter. <br /> <br /> <br /> <br />
  • Transition into Andy&#x2019;s presentation - all of this wouldn&#x2019;t be relevant without content or story <br />
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NINA Excellence In Social Media Presentation Transcript

  • 1. Excellence In Social Media & Online Communication A Program of the Pursuing Excellence Institute
  • 2. Getting Started NAME & ORGANIZATION WHAT SITES ARE YOU ON? GIVE PERSONAL & ORGANIZATIONAL
  • 3. 2 Groups GROUP 1 - ALL FOR IT GROUP 2 - STILL SKEPTICAL OR NOT AT ALL
  • 4. Feedback WHAT DO YOU LOVE ABOUT IT? WHAT DON’T YOU LIKE ABOUT IT?
  • 5. Remember This Today Everyone Has The Potential to be a..... Donor Volunteer Supporter Partner Employee Brand Evangelist ..............
  • 6. Remember This Today Everyone Has The Potential to be a..... & Donor Volunteer Supporter Partner Employee Brand Evangelist .............. Everyone Is Online Because They WANT To Be Online
  • 7. Social Media Revolution www.SocialNomics.com
  • 8. Going “Social” “As more people have come online, the more online communication has become the norm. So it isn’t though of as a separate realm anymore, but as one that merges and overlaps with our daily activities.” - Caroline Haythornthwaite, Ph. D. University of Illinois
  • 9. SOCIAL 3 Concept by Kevin Mullett, Cirrus ABS www.CirrusABS.com
  • 10. SOCIAL MEDIA THINK IN TERMS OF TOOLS
  • 11. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
  • 12. SOCIAL NETWORKING TAKING NETWORKING children “ONLINE” wellness homelessness hobbies service children
  • 13. SOCIAL NETWORKING TAKING NETWORKING “ONLINE”
  • 14. SOCIAL MARKETING PUSHING YOUR CONTENT } programs trainings resources
  • 15. Why It’s Important Fundamental Communication Shift One to One Connections Sheer Number of Users Can’t Be Ignored
  • 16. CONTENT IS KING
  • 17. CONTENT IS KING What’s your story?
  • 18. CONTENT IS KING
  • 19. CONTENT IS KING Your story should:
  • 20. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth
  • 21. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world
  • 22. CONTENT IS KING Your story should: • Lead to an identification of a self or universal truth • Help the audience form an opinion, or change the way they look at the world • You have a story worth telling.
  • 23. WAYS TO TELL A STORY
  • 24. WAYS TO TELL A STORY
  • 25. WAYS TO TELL A STORY
  • 26. WAYS TO TELL A STORY
  • 27. WAYS TO TELL A STORY
  • 28. WAYS TO TELL A STORY
  • 29. HOW TO BUILD CONTENT
  • 30. HOW TO BUILD CONTENT
  • 31. HOW TO BUILD CONTENT
  • 32. HOW TO BUILD CONTENT
  • 33. HOW TO BUILD CONTENT
  • 34. HOW TO BUILD CONTENT
  • 35. HOW TO BUILD CONTENT
  • 36. HOW TO BUILD CONTENT
  • 37. HOW TO BUILD CONTENT
  • 38. HOW TO BUILD CONTENT
  • 39. HOW TO BUILD CONTENT
  • 40. HOW TO BUILD CONTENT
  • 41. HOW TO BUILD CONTENT
  • 42. HOW TO BUILD CONTENT
  • 43. HOW TO BUILD CONTENT
  • 44. HOW TO BUILD CONTENT
  • 45. CONTENT IS KING
  • 46. CONTENT IS KING
  • 47. CONTENT IS KING
  • 48. CONTENT IS KING What’s your story?
  • 49. CONTENT IS KING
  • 50. Breakout Sessions FACEBOOK TWITTER Beth Heironimus Craig Crook Creative Director President United Way of Allen County TQM Network facebook.com/bheironimus twitter.com/craigdcrook BLOGGING LINKEDIN Andy Welfle Anthony Juliano Managing Director Marketing & Social Media Strategist Fort Wayne Dance Collective Asher Agency Welfle.com LinkedIn.com/in/anthonyjuliano
  • 51. FINAL THOUGHTS Get Started If You Haven’t Basic Human Interaction Skills Are Required You Can’t Afford Not To Engage