JTerm11 - Day 6 - Location Based SoMe

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General introduction to location & GPS based social media platforms and techniques.

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JTerm11 - Day 6 - Location Based SoMe

  1. 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 Location Based Social Media Day 6 Instructor: Andrew Hoffman Monday, January 10, 2011
  2. 2. What Is Location Based SM? Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates. These networks revolve around GPS coordinates make known by your smart phone The point of these apps are to track your commerce and social patterns Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives. Monday, January 10, 2011
  3. 3. 9 Killer Tips 1. Learn The Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common Pitfalls Mashable.com Article Monday, January 10, 2011
  4. 4. Check-In Apps Foursquare Gowalla Whrrl Facebook Monday, January 10, 2011
  5. 5. Fourquare Demographics Monday, January 10, 2011
  6. 6. Foursquare Campaigns 33% Increase in Check-ins - Total cost of promotion $1000 Official Redskins Badge - Game day competitions Monday, January 10, 2011
  7. 7. Checkin From Space Monday, January 10, 2011
  8. 8. Geo-Tagging process of adding geographical identification metadata to various media such as photographs, video, websites, SMS messages, or RSS feeds and is a form of geospatial metadata. Monday, January 10, 2011

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