J term11 - Day 5 - Web Video

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Basic overview of web video. Majority of presentation was hands on in the classroom watching videos and talking about various strategies.

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J term11 - Day 5 - Web Video

  1. 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 Web Video Day 5 Instructor: Andrew Hoffman Sunday, January 9, 2011
  2. 2. Why Is Video Successful? Ability to go Viral video that becomes popular through the process of Internet sharing Embeddable Citizen Journalism members of the public "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information Availability of video recording devices responsible Internet Famous The rise and fall of funny videos & talented people Quick Content We can consume it quickly Sunday, January 9, 2011
  3. 3. Video & Education Creative Arts Vimeo Video School Adobe Tutorials Countless Photography Tutorials Technology & Innovation TED Talks DIY Videos Home Improvement Crafts & Furniture Technology Repair Sunday, January 9, 2011
  4. 4. YouTube Background Created in 2005 More Video is Uploaded in 60 Days than the 3 Major US Networks Created in 60 Yrs Over 24hrs of Video are Uploaded every Minute Owned by Google - purchased for $1.6 Billion YouTube is Monetizing over 2Bil Video Views Per Week Globally 94 of AdAge’s Top 100 advertisers have run campaigns Over 700 Billion Video Views in 2010 Sunday, January 9, 2011
  5. 5. YouTube Most Watched - 2010 #1 The Bed Intruder Song - 62 Million Views #2 TIK TOK KESHA Parody - 58 Million Views #3 Greyson Chance Singing Paparazzi - 36 Million Views #4 Annoying Orange Wazzup - 30 Million Views #5 Old Spice | The Man Your Man Could Smell Like - 27 Million Views #6 Yosemitebear Mountain Giant Double Rainbow - 23.5 Million Views #7 OK Go – This Too Shall Pass – Rube Goldberg Machine version - 22.7 Million Views #8 THE TWILIGHT SAGA: ECLIPSE – Trailer - 18.5 Million Views #9 Jimmy Surprises Bieber Fan - 21 Million #10 Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome - 23.5 Million Views Updated on 1.6.11 Sunday, January 9, 2011
  6. 6. Vimeo Background Created in 2005 Up to 50 million Visits/month in 2010 Over 3 million members Sunday, January 9, 2011
  7. 7. Digital story of Nativity Christmas Goes Viral Sunday, January 9, 2011
  8. 8. Social Causes Using Video Well Charity: Water TOMS Shoes ONE Campaign (RED) Campaign World Relief Falling Whistles Sunday, January 9, 2011
  9. 9. Streaming Video & Chatting Skype - Video Chatting Justin.TV - Live Streaming Video Site UStream.tv TinyChat.com - Live Video Chat Rooms Sunday, January 9, 2011
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