J term11 day 3 - Facebook

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Here is a basic overview of some of the current information revolving around Facebook these days for class. This presentation led into a hands on walkthrough of some of the functionality online.

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J term11 day 3 - Facebook

  1. 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 facebook Day 3 Instructor: Andrew HoffmanWednesday, January 5, 2011
  2. 2. Background of Facebook CEO Mark Zuckerberg Co-Founded Facebook in dorm room at Harvard in 2004 Had a movie made about it 44% of all sharing online happened on Facebook in 2010 according to AddThis 750 Million photos were added over New Year’s weekend this year Just receive another $50 Million in Funding Estimate worth $50Billion - Up from $33Billion in September ’10 Fastest growing segment is 18-24 Yr Olds (US only)Wednesday, January 5, 2011
  3. 3. 2010 Year In Review 2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M) Relationship Status 43,460,516 Relationship status changes to “Single” 3,025,791 to “It’s Complicated” 28,460,516 to “In a Relationship” 5,974,574 to “Engaged” Stats From Facebook 36,774,801 to “Married”Wednesday, January 5, 2011
  4. 4. Chilean Mine Traffic PatternWednesday, January 5, 2011
  5. 5. Top Status Trends of 2010 Stats From FacebookWednesday, January 5, 2011
  6. 6. Facebook vs. Myspace November 2010 Unique Visitors Facebook - 132,665,694 to Myspace - 51,874,016 Stats From Compete.comWednesday, January 5, 2011
  7. 7. Facebook Demographics Key Takeaways: 1. According to e-Marketer, there are 206.2 million US internet users. That means 71.2% of the US web audience is on Facebook. 2. The 18-24 (college) demographic grew the fastest at 74% in one year. 3. Perhaps Facebook’s new “Like” structure drove this metric, but liking “Drugs” is up 1131.9% this year. Stats From istrategylabs.com 1/4/10 - 1/4/11Wednesday, January 5, 2011
  8. 8. 5 Things For Successful Fan Page 1.Networking with other Platforms 2.Creating a Resource 3.Creating Contests that Include Participation 4.Empowering Pre-Existing Pages 5.Targeting the Proper DemographicWednesday, January 5, 2011
  9. 9. Vitamin Water Facebook Flavor: Connect Black Cherry Lime - March 2010 Sarah from Illinois—$5,000Wednesday, January 5, 2011
  10. 10. 2011 Ford Explorer 30,000 fans prior to launch - Successful number to Ford http://www.facebook.com/FordExplorer 923 Other People have posted their own Explorer PicsWednesday, January 5, 2011
  11. 11. Review Items Profile Topics Status Updates Privacy Settings Fan Pages Groups Pictures Events Applications & GamesWednesday, January 5, 2011

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