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Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to ...

Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.

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Grace Community Church Grace Community Church Presentation Transcript

  • INTRODUCTION TO SOCIAL MEDIA Grace Community Church Frontline Roundtable Conversation March 5, 2012 Presented by: Andrew HoffmanTuesday, March 6, 12
  • ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & ChampionTuesday, March 6, 12
  • www.NLFW.orgTuesday, March 6, 12
  • st. louisTuesday, March 6, 12
  • ? WHO ARE YOU & WHAT’S THE 1 THING?Tuesday, March 6, 12
  • SOCIALNOMICS.netTuesday, March 6, 12
  • TONIGHT’S REMINDERTuesday, March 6, 12
  • START WITH THE BASICS A B CTuesday, March 6, 12
  • COMMUNICA TION IS A PROCESS OF TRANSFERRING INFORMA TION FROM ONE ENTITY TO ANOTHERTuesday, March 6, 12
  • STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/Tuesday, March 6, 12
  • RELATIONSHIPS MA TTERTuesday, March 6, 12
  • SOCIAL MEDIA IS HAVING CONVERSA TIONS ONLINE - Marta KaganTuesday, March 6, 12
  • JUSTA SET OF COMMUNICA TION TOOLSTuesday, March 6, 12
  • Tuesday, March 6, 12
  • WHA MAKES SOCIAL T MEDIA SITES UNIQUE? ...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and ScholarshipTuesday, March 6, 12
  • IT STARTS WITH A SOLID FOUNDATIONTuesday, March 6, 12
  • NOTHING YOU DO ON ANY OF THE FOLLOWING MA TTER WITHOUT ITTuesday, March 6, 12
  • F ACEBOOKTuesday, March 6, 12
  • TWITTERTuesday, March 6, 12
  • Y ube ouTTuesday, March 6, 12
  • BLOGGINGTuesday, March 6, 12
  • MICRO SITES - CAMPAIGNSTuesday, March 6, 12
  • FOUNDATION IS KEYTuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION?Tuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist?Tuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingTuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do?Tuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, FunctionalTuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, InteractiveTuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily?Tuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsTuesday, March 6, 12
  • WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionTuesday, March 6, 12
  • STARTTuesday, March 6, 12
  • WHY BLOG?Tuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see itTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert orTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leaderTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also,Tuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easyTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people to choose yourTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than beingTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than being INTERACTION - Can create a two-way conversationTuesday, March 6, 12
  • WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than being INTERACTION - Can create a two-way conversation GREAT PRACTICE - Get in the rhythm of actually sharingTuesday, March 6, 12
  • BLOG LIST http://www.bikerumor.com/ - Independent Cycling Reviews http://donmilleris.com/ - Official Blog of Author Donald Miller http://jeremycowart.com/blog/ - Professional Photographer http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times http://sethgodin.typepad.com/ - Author Seth Godin http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger) http://www.venturethere.com/ - Adventure Themed Blog http://blog.ogilvypr.com/ - Official Ogilvy PR Blog http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger http://contagiouscommunity.wordpress.com/ - Collaborative Blog http://stephanbauman.com/ - CEO of World Relief http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist http://www.boston.com/bigpicture/ - Photo Blog by Boston GlobeTuesday, March 6, 12
  • THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGYTuesday, March 6, 12
  • Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/Tuesday, March 6, 12
  • SOCIAL FEED MANAGERSTuesday, March 6, 12
  • EMAIL MARKETINGTuesday, March 6, 12
  • EMAIL TOOLSTuesday, March 6, 12
  • EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TIONTuesday, March 6, 12
  • LETS GET PRACTICAL Questions & Group ThinkTuesday, March 6, 12
  • SUGGESTED READSTuesday, March 6, 12
  • SUGGESTED WEBSITESTuesday, March 6, 12
  • Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDeweyTuesday, March 6, 12