Fall11 day3-Twitter & Facebook

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Class number 3 of the Fall Semester session of Intro to Social Media at Huntington University.

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Fall11 day3-Twitter & Facebook

  1. 1. Twitter & Facebook Changing The Conversation 9.8.11 - Fall 2011 Instructor: Andrew HoffmanMonday, September 26, 2011
  2. 2. Monday, September 26, 2011
  3. 3. Twitter In Plain English Video Created by & Links to CommonCraft.comMonday, September 26, 2011
  4. 4. Background of Twitter ๏ Created in 2006 in San Francisco ๏ Real-time short messaging service that works over multiple networks and devices. “Micro Blogging” ๏ 175 Million Registered Users - (Sept ‘10) ๏ 25 Billion Tweets in 2010 ๏ 95 Million Tweets Per DayMonday, September 26, 2011
  5. 5. Why People Like Twitter? ๏ Simplicity ๏ We’re eager to connect with others ๏ We long for community & gives us glimpses of that ๏ Sharing is Powerful ๏ It’s Resourceful ๏ Local & Global Reach ๏ It’s fastMonday, September 26, 2011
  6. 6. BP Oil Spill ๏ @BPGlobalPR ๏ Twitter Acct started due to BP’s lack of prompt responseMonday, September 26, 2011
  7. 7. Newark, NJ Mayor - Cory Booker ๏ @CoryBooker ๏ Extremely active local politician who’s listening & respondingMonday, September 26, 2011
  8. 8. Twitter Trends http://tweetstats.com/trendsMonday, September 26, 2011
  9. 9. Twitter Trends - August 2011 Soccer One Direction Justin Bieber Jersey Shore British Riots Jonas Brothers Super Junior Lil Wayne Hurricane Irene Chris Brown http://news.yahoo.com/top-10-twitter-trends-month-chart-200054049.htmlMonday, September 26, 2011
  10. 10. Review Items Profile Search ReTweeting Hashtags Lists 3rd Party ToolsMonday, September 26, 2011
  11. 11. Twitter ProfileMonday, September 26, 2011
  12. 12. Twitter Profile BACKGROUND Make sure you have a design selected. If you know how to design one, do it. Utilize the space for additional information First Impressions MatterMonday, September 26, 2011
  13. 13. Twitter Profile PROFILE Fill it out if you want people to follow you. Include your blog URL or website Be clear, concise, & creativeMonday, September 26, 2011
  14. 14. Twitter Profile Who To Follow Follower Ratio Lists Similar to You NavigationMonday, September 26, 2011
  15. 15. Twitter Search Search By: - Name - Hashtag # - KeywordMonday, September 26, 2011
  16. 16. Twitter ReTweeting Re-Tweeting is the act of sharing the tweet of someone else to all of your followers MT - Modified Tweet Re-Tweeting while letting people know you modified the original tweet to make it 140 charactersMonday, September 26, 2011
  17. 17. Twitter HashTags The Hashtag gives you the ability to give a tweet a notation, create a trend, create a search word, or just add some # creative flavor.Monday, September 26, 2011
  18. 18. Twitter Lists Lists give you the ability to catalog the people you follow into manageable subsets.Monday, September 26, 2011
  19. 19. Twitter 3rd Party ToolsMonday, September 26, 2011
  20. 20. Monday, September 26, 2011
  21. 21. Background of Facebook ๏ CEO Mark Zuckerberg ๏ Co-Founded Facebook in dorm room at Harvard in 2004 ๏ Had a movie made about it ๏ 750 Million active users - 50% of active users login daily ๏ $1.6 Billion in Revenue reported in 1st half of 2011 ๏ Estimated valuation of $100 Billion - Highly speculative at this point ๏ $50 Billion at first of 2011 ๏ 70% of users are outside of USAMonday, September 26, 2011
  22. 22. 2010 Year In Review ๏ 2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes ๏ Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M) ๏ Relationship Status ๏ 43,460,516 Relationship status changes to “Single” ๏ 3,025,791 to “It’s Complicated” ๏ 28,460,516 to “In a Relationship” ๏ 5,974,574 to “Engaged” Stats From Facebook ๏ 36,774,801 to “Married”Monday, September 26, 2011
  23. 23. Data Example From Facebook Data TeamMonday, September 26, 2011
  24. 24. Data Example From Facebook Data TeamMonday, September 26, 2011
  25. 25. Chilean Mine Traffic PatternMonday, September 26, 2011
  26. 26. Top Status Trends of 2010 Stats From FacebookMonday, September 26, 2011
  27. 27. Facebook vs. Myspace November 2010 Unique Visitors Facebook - 132,665,694 to Myspace - 51,874,016 Stats From Compete.comMonday, September 26, 2011
  28. 28. Facebook Demographics Key Takeaways: 1. According to e-Marketer, there are 206.2 million US internet users. That means 71.2% of the US web audience is on Facebook. 2. The 18-24 (college) demographic grew the fastest at 74% in one year. 3. Perhaps Facebook’s new “Like” structure drove this metric, but liking “Drugs” is up 1131.9% this year. Stats From istrategylabs.com 1/4/10 - 1/4/11Monday, September 26, 2011
  29. 29. Apps & Games Stats From http://www.appdata.com/ 9.13.11Monday, September 26, 2011
  30. 30. Facebook Demographics Facebook User by Age Facebook Users by Gender 55-64 5% 45-54 8% 13-17 20.6% 35-44 15% Male Female 48.8% 51.2% 18-25 25.8% 26-34 26% Stats From http://gold.insidenetwork.com/facebook/facebook-stats/ July 2011Monday, September 26, 2011
  31. 31. 5 Things For Successful Fan Page 1.Networking with other Platforms 2.Creating a Resource 3.Creating Contests that Include Participation 4.Empowering Pre-Existing Pages 5.Targeting the Proper DemographicMonday, September 26, 2011
  32. 32. Vitamin Water Facebook Flavor: Connect Black Cherry Lime - March 2010 Sarah from Illinois—$5,000Monday, September 26, 2011
  33. 33. 2011 Ford Explorer 30,000 fans prior to launch - Successful number to Ford http://www.facebook.com/FordExplorer 923 Other People have posted their own Explorer PicsMonday, September 26, 2011
  34. 34. Review Items Profile Topics Status Updates Privacy Settings Fan Pages Groups Pictures Events Applications & GamesMonday, September 26, 2011
  35. 35. Assignments 3 blog posts a week starts now Online participations grading will really start now Book Review Video - Due Oct 6th No Class Next Week - Forester Lecture is MandatoryMonday, September 26, 2011

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