Building a             Foundation                            Changing The Conversation                                    ...
Strong FoundationFriday, September 9, 2011
WebsiteFriday, September 9, 2011
WebsiteFriday, September 9, 2011
Foundation Is KeyFriday, September 9, 2011
NOTHING YOU DO ON ANY                 OF THESE MATTER WITHOUT ITFriday, September 9, 2011
FacebookFriday, September 9, 2011
TwitterFriday, September 9, 2011
YouTubeFriday, September 9, 2011
BlogsFriday, September 9, 2011
Micro Sites - CampaignsFriday, September 9, 2011
Foundation Is KeyFriday, September 9, 2011
What Makes For a                            Good Foundation?Friday, September 9, 2011
What Makes For a                                                Good Foundation?                            PURPOSE - Why ...
What Makes For a                                             Good Foundation?                    PURPOSE - Why does this w...
What Makes For a                                             Good Foundation?                    PURPOSE - Why does this w...
What Makes For a                                             Good Foundation?                    PURPOSE - Why does this w...
What Makes For a                                             Good Foundation?                    PURPOSE - Why does this w...
What Makes For a                                             Good Foundation?                    PURPOSE - Why does this w...
What Makes For a                                            Good Foundation?                     PURPOSE - Why does this w...
What Makes For a                                            Good Foundation?                     PURPOSE - Why does this w...
Evolution Of The WebFriday, September 9, 2011
Why Blog?Friday, September 9, 2011
Why Blog?                   IT’S PERSONAL - Tell your story as you see itFriday, September 9, 2011
Why Blog?                   IT’S PERSONAL - Tell your story as you see it                   CONTENT - You can become or ta...
Why Blog?                   IT’S PERSONAL - Tell your story as you see it                   CONTENT - You can become or ta...
Why Blog?                   IT’S PERSONAL - Tell your story as you see it                   CONTENT - You can become or ta...
Why Blog?                   IT’S PERSONAL - Tell your story as you see it                   CONTENT - You can become or ta...
Why Blog?                   IT’S PERSONAL - Tell your story as you see it                   CONTENT - You can become or ta...
Blogging PlatformsFriday, September 9, 2011
WHO HAS SET UP A                                BLOG?                            WHO NEEDS HELP?Friday, September 9, 2011
OVERVIEWFriday, September 9, 2011
Things To Consider                   SCHEDULED POSTS                   TAGGING POSTS                   CATEGORIZING POSTS ...
Purchasing ThemesFriday, September 9, 2011
Blog List          http://www.bikerumor.com/ - Independent Cycling Reviews          http://donmilleris.com/ - Official Blo...
Assignments for 9.15              ๏                  Create a Blog & Post Your URL in Facebook              ๏             ...
Photo Credits                   Brick Wall - http://www.flickr.com/photos/imagesbybay/4837194189/sizes/l/in/photostream/Fr...
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Fall11 day2-Foundation of Social Media

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Fall11 day2-Foundation of Social Media

  1. 1. Building a Foundation Changing The Conversation 9.8.11 - Fall 2011 Instructor: Andrew HoffmanFriday, September 9, 2011
  2. 2. Strong FoundationFriday, September 9, 2011
  3. 3. WebsiteFriday, September 9, 2011
  4. 4. WebsiteFriday, September 9, 2011
  5. 5. Foundation Is KeyFriday, September 9, 2011
  6. 6. NOTHING YOU DO ON ANY OF THESE MATTER WITHOUT ITFriday, September 9, 2011
  7. 7. FacebookFriday, September 9, 2011
  8. 8. TwitterFriday, September 9, 2011
  9. 9. YouTubeFriday, September 9, 2011
  10. 10. BlogsFriday, September 9, 2011
  11. 11. Micro Sites - CampaignsFriday, September 9, 2011
  12. 12. Foundation Is KeyFriday, September 9, 2011
  13. 13. What Makes For a Good Foundation?Friday, September 9, 2011
  14. 14. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist?Friday, September 9, 2011
  15. 15. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingFriday, September 9, 2011
  16. 16. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do?Friday, September 9, 2011
  17. 17. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, FunctionalFriday, September 9, 2011
  18. 18. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, InteractiveFriday, September 9, 2011
  19. 19. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily?Friday, September 9, 2011
  20. 20. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsFriday, September 9, 2011
  21. 21. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionFriday, September 9, 2011
  22. 22. Evolution Of The WebFriday, September 9, 2011
  23. 23. Why Blog?Friday, September 9, 2011
  24. 24. Why Blog? IT’S PERSONAL - Tell your story as you see itFriday, September 9, 2011
  25. 25. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leaderFriday, September 9, 2011
  26. 26. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate.Friday, September 9, 2011
  27. 27. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it beingFriday, September 9, 2011
  28. 28. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it being forced upon them.Friday, September 9, 2011
  29. 29. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it being forced upon them. INTERACTION - Can create a two-way conversationFriday, September 9, 2011
  30. 30. Blogging PlatformsFriday, September 9, 2011
  31. 31. WHO HAS SET UP A BLOG? WHO NEEDS HELP?Friday, September 9, 2011
  32. 32. OVERVIEWFriday, September 9, 2011
  33. 33. Things To Consider SCHEDULED POSTS TAGGING POSTS CATEGORIZING POSTS HAVE A COMPLETE PROFILE DESIGN & LAYOUT MATTER LOOK AT YOUR TRAFFIC STATS MAKE IT INTERACTIVE LINK TO YOUR SOCIAL MEDIA ACCOUNTSFriday, September 9, 2011
  34. 34. Purchasing ThemesFriday, September 9, 2011
  35. 35. Blog List http://www.bikerumor.com/ - Independent Cycling Reviews http://donmilleris.com/ - Official Blog of Author Donald Miller http://jeremycowart.com/blog/ - Professional Photographer http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times http://sethgodin.typepad.com/ - Author Seth Godin http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger) http://www.venturethere.com/ - Adventure Themed Blog http://blog.ogilvypr.com/ - Official Ogilvy PR Blog http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger http://contagiouscommunity.wordpress.com/ - Collaborative Blog http://stephanbauman.com/ - CEO of World Relief http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist http://www.boston.com/bigpicture/ - Photo Blog by Boston GlobeFriday, September 9, 2011
  36. 36. Assignments for 9.15 ๏ Create a Blog & Post Your URL in Facebook ๏ Create a Twitter Account & Post in Facebook ๏ Start Tweeting & Using HashTag #HUSM11 ๏ Write a Blog Post on Your Feelings Towards Blogging ๏ Keep Reading Your Books ๏ Use Social Media Guide as a ResourceFriday, September 9, 2011
  37. 37. Photo Credits Brick Wall - http://www.flickr.com/photos/imagesbybay/4837194189/sizes/l/in/photostream/Friday, September 9, 2011
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