Fall11 day2-Foundation of Social Media
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  • 1. Building a Foundation Changing The Conversation 9.8.11 - Fall 2011 Instructor: Andrew HoffmanFriday, September 9, 2011
  • 2. Strong FoundationFriday, September 9, 2011
  • 3. WebsiteFriday, September 9, 2011
  • 4. WebsiteFriday, September 9, 2011
  • 5. Foundation Is KeyFriday, September 9, 2011
  • 6. NOTHING YOU DO ON ANY OF THESE MATTER WITHOUT ITFriday, September 9, 2011
  • 7. FacebookFriday, September 9, 2011
  • 8. TwitterFriday, September 9, 2011
  • 9. YouTubeFriday, September 9, 2011
  • 10. BlogsFriday, September 9, 2011
  • 11. Micro Sites - CampaignsFriday, September 9, 2011
  • 12. Foundation Is KeyFriday, September 9, 2011
  • 13. What Makes For a Good Foundation?Friday, September 9, 2011
  • 14. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist?Friday, September 9, 2011
  • 15. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingFriday, September 9, 2011
  • 16. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do?Friday, September 9, 2011
  • 17. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, FunctionalFriday, September 9, 2011
  • 18. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, InteractiveFriday, September 9, 2011
  • 19. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily?Friday, September 9, 2011
  • 20. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsFriday, September 9, 2011
  • 21. What Makes For a Good Foundation? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionFriday, September 9, 2011
  • 22. Evolution Of The WebFriday, September 9, 2011
  • 23. Why Blog?Friday, September 9, 2011
  • 24. Why Blog? IT’S PERSONAL - Tell your story as you see itFriday, September 9, 2011
  • 25. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leaderFriday, September 9, 2011
  • 26. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate.Friday, September 9, 2011
  • 27. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it beingFriday, September 9, 2011
  • 28. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it being forced upon them.Friday, September 9, 2011
  • 29. Why Blog? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also, immediate. CHOICE BASED - They allow people to choose your content rather than it being forced upon them. INTERACTION - Can create a two-way conversationFriday, September 9, 2011
  • 30. Blogging PlatformsFriday, September 9, 2011
  • 31. WHO HAS SET UP A BLOG? WHO NEEDS HELP?Friday, September 9, 2011
  • 32. OVERVIEWFriday, September 9, 2011
  • 33. Things To Consider SCHEDULED POSTS TAGGING POSTS CATEGORIZING POSTS HAVE A COMPLETE PROFILE DESIGN & LAYOUT MATTER LOOK AT YOUR TRAFFIC STATS MAKE IT INTERACTIVE LINK TO YOUR SOCIAL MEDIA ACCOUNTSFriday, September 9, 2011
  • 34. Purchasing ThemesFriday, September 9, 2011
  • 35. Blog List http://www.bikerumor.com/ - Independent Cycling Reviews http://donmilleris.com/ - Official Blog of Author Donald Miller http://jeremycowart.com/blog/ - Professional Photographer http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times http://sethgodin.typepad.com/ - Author Seth Godin http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger) http://www.venturethere.com/ - Adventure Themed Blog http://blog.ogilvypr.com/ - Official Ogilvy PR Blog http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger http://contagiouscommunity.wordpress.com/ - Collaborative Blog http://stephanbauman.com/ - CEO of World Relief http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist http://www.boston.com/bigpicture/ - Photo Blog by Boston GlobeFriday, September 9, 2011
  • 36. Assignments for 9.15 ๏ Create a Blog & Post Your URL in Facebook ๏ Create a Twitter Account & Post in Facebook ๏ Start Tweeting & Using HashTag #HUSM11 ๏ Write a Blog Post on Your Feelings Towards Blogging ๏ Keep Reading Your Books ๏ Use Social Media Guide as a ResourceFriday, September 9, 2011
  • 37. Photo Credits Brick Wall - http://www.flickr.com/photos/imagesbybay/4837194189/sizes/l/in/photostream/Friday, September 9, 2011