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Location Based &   Mobile Marketing                            Changing The Conversation                                  ...
What is Location Based SM?                  Location Based social media & networking allow users to interact,             ...
9 Killer Tips                            1. Learn The Platforms                            2. Determine Your Goals        ...
Check-In Apps                            Foursquare                            Gowalla                            Whrrl   ...
FourSquareSunday, November 13, 2011
Foursquare VideoSunday, November 13, 2011
Foursquare Campaigns                            33% Increase in                            Check-ins - Total cost         ...
Check-in From SpaceSunday, November 13, 2011
Foursquare on Campus        University of Kansas                                                                    The on...
Trips Q            TripsQ uses Foursquare API to log your travels & present data about            that trip back to the tr...
What is Augmented Reality?             Augmented reality (AR) is a term for a live direct or indirect view of a physical, ...
National Geographic Augmented                                        Reality installationSunday, November 13, 2011
Augmented Reality CinemaSunday, November 13, 2011
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Mobile Marketing                     http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging....
Shopping AppsSunday, November 13, 2011
starbucksSunday, November 13, 2011
In App AdvertisingSunday, November 13, 2011
GrouponSunday, November 13, 2011
Other AppsSunday, November 13, 2011
QR Codes                            You can make it link to just                            about anything.Sunday, Novembe...
QR Codes - Get Creative                                      http://mashable.com/2011/07/15/qr-code-tombstone/Sunday, Nove...
QR Codes - Get CreativeSunday, November 13, 2011
QR Codes - Get CreativeSunday, November 13, 2011
QR Codes - Get CreativeSunday, November 13, 2011
assignments                       Blog                       Work on your papers & projects                       Watch fo...
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Fall11 Day 9 - Location Based & Mobile Marketing

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This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.

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Transcript of "Fall11 Day 9 - Location Based & Mobile Marketing"

  1. 1. Location Based & Mobile Marketing Changing The Conversation 11.8.11 - Fall 2011 Instructor: Andrew HoffmanSunday, November 13, 2011
  2. 2. What is Location Based SM? Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates. These networks revolve around GPS coordinates make known by your smart phone The point of these apps are to track your commerce and social patterns Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives.Sunday, November 13, 2011
  3. 3. 9 Killer Tips 1. Learn The Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common PitfallsSunday, November 13, 2011
  4. 4. Check-In Apps Foursquare Gowalla Whrrl FacebookSunday, November 13, 2011
  5. 5. FourSquareSunday, November 13, 2011
  6. 6. Foursquare VideoSunday, November 13, 2011
  7. 7. Foursquare Campaigns 33% Increase in Check-ins - Total cost of promotion $1000 Official Redskins Badge - Game day competitions 2011 Cone/Echo Global CR StudySunday, November 13, 2011
  8. 8. Check-in From SpaceSunday, November 13, 2011
  9. 9. Foursquare on Campus University of Kansas The one-month campaign was a huge success, with well over 10,000 check-ins and students redeeming over 500 Specials. http://blog.foursquare.com/2011/11/03/4sqoncampus-check-in-challenge-at-the-university-of-kansas/Sunday, November 13, 2011
  10. 10. Trips Q TripsQ uses Foursquare API to log your travels & present data about that trip back to the traveler in unique ways.Sunday, November 13, 2011
  11. 11. What is Augmented Reality? Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.Sunday, November 13, 2011
  12. 12. National Geographic Augmented Reality installationSunday, November 13, 2011
  13. 13. Augmented Reality CinemaSunday, November 13, 2011
  14. 14. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  15. 15. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  16. 16. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  17. 17. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  18. 18. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  19. 19. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  20. 20. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  21. 21. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  22. 22. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  23. 23. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  24. 24. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  25. 25. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  26. 26. Shopping AppsSunday, November 13, 2011
  27. 27. starbucksSunday, November 13, 2011
  28. 28. In App AdvertisingSunday, November 13, 2011
  29. 29. GrouponSunday, November 13, 2011
  30. 30. Other AppsSunday, November 13, 2011
  31. 31. QR Codes You can make it link to just about anything.Sunday, November 13, 2011
  32. 32. QR Codes - Get Creative http://mashable.com/2011/07/15/qr-code-tombstone/Sunday, November 13, 2011
  33. 33. QR Codes - Get CreativeSunday, November 13, 2011
  34. 34. QR Codes - Get CreativeSunday, November 13, 2011
  35. 35. QR Codes - Get CreativeSunday, November 13, 2011
  36. 36. assignments Blog Work on your papers & projects Watch for more links/articlesSunday, November 13, 2011
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