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Fall11 Day 9 - Location Based & Mobile Marketing
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Fall11 Day 9 - Location Based & Mobile Marketing

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This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class …

This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.

Published in: Business, Technology

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  • 1. Location Based & Mobile Marketing Changing The Conversation 11.8.11 - Fall 2011 Instructor: Andrew HoffmanSunday, November 13, 2011
  • 2. What is Location Based SM? Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates. These networks revolve around GPS coordinates make known by your smart phone The point of these apps are to track your commerce and social patterns Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives.Sunday, November 13, 2011
  • 3. 9 Killer Tips 1. Learn The Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common PitfallsSunday, November 13, 2011
  • 4. Check-In Apps Foursquare Gowalla Whrrl FacebookSunday, November 13, 2011
  • 5. FourSquareSunday, November 13, 2011
  • 6. Foursquare VideoSunday, November 13, 2011
  • 7. Foursquare Campaigns 33% Increase in Check-ins - Total cost of promotion $1000 Official Redskins Badge - Game day competitions 2011 Cone/Echo Global CR StudySunday, November 13, 2011
  • 8. Check-in From SpaceSunday, November 13, 2011
  • 9. Foursquare on Campus University of Kansas The one-month campaign was a huge success, with well over 10,000 check-ins and students redeeming over 500 Specials. http://blog.foursquare.com/2011/11/03/4sqoncampus-check-in-challenge-at-the-university-of-kansas/Sunday, November 13, 2011
  • 10. Trips Q TripsQ uses Foursquare API to log your travels & present data about that trip back to the traveler in unique ways.Sunday, November 13, 2011
  • 11. What is Augmented Reality? Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.Sunday, November 13, 2011
  • 12. National Geographic Augmented Reality installationSunday, November 13, 2011
  • 13. Augmented Reality CinemaSunday, November 13, 2011
  • 14. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 15. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 16. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 17. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 18. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 19. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 20. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 21. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 22. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 23. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 24. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 25. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20newsSunday, November 13, 2011
  • 26. Shopping AppsSunday, November 13, 2011
  • 27. starbucksSunday, November 13, 2011
  • 28. In App AdvertisingSunday, November 13, 2011
  • 29. GrouponSunday, November 13, 2011
  • 30. Other AppsSunday, November 13, 2011
  • 31. QR Codes You can make it link to just about anything.Sunday, November 13, 2011
  • 32. QR Codes - Get Creative http://mashable.com/2011/07/15/qr-code-tombstone/Sunday, November 13, 2011
  • 33. QR Codes - Get CreativeSunday, November 13, 2011
  • 34. QR Codes - Get CreativeSunday, November 13, 2011
  • 35. QR Codes - Get CreativeSunday, November 13, 2011
  • 36. assignments Blog Work on your papers & projects Watch for more links/articlesSunday, November 13, 2011