Cause Marketing &   Social Change                           Changing The Conversation                                     ...
Cause Marketing - Definition           Type of marketing involving the cooperative           efforts of a "for profit" bus...
Cause Marketing Impact                    IEG predicts corporate cause                    sponsorship to reach $1.7 billio...
Cause Marketing Impact                    IEG predicts corporate                    cause sponsorship to reach            ...
Cause Marketing Impact              93% of consumers want to know what companies are doing to              make the world ...
Millennials vs Non-Millennials            Millennials, more than Non-Millennials, prefer active engagement in            c...
Nike & Livestrong                       22% of Annual Revenue Comes from Merchandise Sales.Monday, November 7, 2011
Livestrong ChalkbotMonday, November 7, 2011
Holstee - Falling Whistles CollabMonday, November 7, 2011
Holstee - Falling Whistles CollabMonday, November 7, 2011
Holstee - Falling Whistles Collab                  Holstee.com                  FallingWhistles.comMonday, November 7, 2011
Otterbox - Iphone Case     10% of the purchase goes to the     Avon Breast Cancer Crusade.Monday, November 7, 2011
Susan G Komen For The CureMonday, November 7, 2011
Susan G Komen For The CureMonday, November 7, 2011
Susan G Komen For The CureMonday, November 7, 2011
Susan G Komen For The CureMonday, November 7, 2011
Charity: WaterMonday, November 7, 2011
Charity: Water-September CampaignMonday, November 7, 2011
MyCharityWater.orgMonday, November 7, 2011
MyCharityWater.org -ProjectMonday, November 7, 2011
Charity: Water - BloggingMonday, November 7, 2011
Charity: Water - WaterForward.orgMonday, November 7, 2011
Charity: Water - WaterForward.orgMonday, November 7, 2011
Charity: Water - Thank You VideosMonday, November 7, 2011
Toms ShoesMonday, November 7, 2011
Toms ShoesMonday, November 7, 2011
Toms ShoesMonday, November 7, 2011
Warby ParkerMonday, November 7, 2011
Sevenly.orgMonday, November 7, 2011
Samaritan’s Purse                           Operation Christmas ChildMonday, November 7, 2011
Samaritan’s Purse                           Operation Christmas ChildMonday, November 7, 2011
Samaritan’s Purse                           Online Gift CatalogMonday, November 7, 2011
GreenWashing          a form of spin in which          green PR or green          marketing is deceptively          used t...
GreenWashingMonday, November 7, 2011
GreenWashingMonday, November 7, 2011
GreenWashingIndex.com                      You can post, review, and vote on the legitimacy of various ads.Monday, Novembe...
TreeHugger.comMonday, November 7, 2011
assignments                       Blog                       I need your paper ideas emailed to me by Monday, Nov 7th     ...
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Fall11 Day 8 - Cause Marketing

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Presentation is an overview of cause marketing and relavant examples.

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Fall11 Day 8 - Cause Marketing

  1. 1. Cause Marketing & Social Change Changing The Conversation 10.25.11 - Fall 2011 Instructor: Andrew HoffmanMonday, November 7, 2011
  2. 2. Cause Marketing - Definition Type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. http://en.wikipedia.org/wiki/Cause_marketingMonday, November 7, 2011
  3. 3. Cause Marketing Impact IEG predicts corporate cause sponsorship to reach $1.7 billion in 2011.Monday, November 7, 2011
  4. 4. Cause Marketing Impact IEG predicts corporate cause sponsorship to reach $1.7 billion in 2011.Monday, November 7, 2011
  5. 5. Cause Marketing Impact 93% of consumers want to know what companies are doing to make the world a better 91% also want to be heard by companies. 2011 Cone/Echo Global CR StudyMonday, November 7, 2011
  6. 6. Millennials vs Non-Millennials Millennials, more than Non-Millennials, prefer active engagement in cause campaigns Volunteering 31% vs 26% Cause Support Purchasing 37% vs 30% Encourage Other to Support Causes 30% vs 22% Participate in Fundraising Events 27% vs 16% 37% of Millennials report being drawn to products co-branding with cause campaigns where their purchase is a form of support, such as Toms Shoes One for One Campaign. American Millennials: Deciphering the Enigma Generation, a report from Barkley based on research conducted as part of a joint partnership with Service Management Group, The Boston Consulting Group and BarkleyMonday, November 7, 2011
  7. 7. Nike & Livestrong 22% of Annual Revenue Comes from Merchandise Sales.Monday, November 7, 2011
  8. 8. Livestrong ChalkbotMonday, November 7, 2011
  9. 9. Holstee - Falling Whistles CollabMonday, November 7, 2011
  10. 10. Holstee - Falling Whistles CollabMonday, November 7, 2011
  11. 11. Holstee - Falling Whistles Collab Holstee.com FallingWhistles.comMonday, November 7, 2011
  12. 12. Otterbox - Iphone Case 10% of the purchase goes to the Avon Breast Cancer Crusade.Monday, November 7, 2011
  13. 13. Susan G Komen For The CureMonday, November 7, 2011
  14. 14. Susan G Komen For The CureMonday, November 7, 2011
  15. 15. Susan G Komen For The CureMonday, November 7, 2011
  16. 16. Susan G Komen For The CureMonday, November 7, 2011
  17. 17. Charity: WaterMonday, November 7, 2011
  18. 18. Charity: Water-September CampaignMonday, November 7, 2011
  19. 19. MyCharityWater.orgMonday, November 7, 2011
  20. 20. MyCharityWater.org -ProjectMonday, November 7, 2011
  21. 21. Charity: Water - BloggingMonday, November 7, 2011
  22. 22. Charity: Water - WaterForward.orgMonday, November 7, 2011
  23. 23. Charity: Water - WaterForward.orgMonday, November 7, 2011
  24. 24. Charity: Water - Thank You VideosMonday, November 7, 2011
  25. 25. Toms ShoesMonday, November 7, 2011
  26. 26. Toms ShoesMonday, November 7, 2011
  27. 27. Toms ShoesMonday, November 7, 2011
  28. 28. Warby ParkerMonday, November 7, 2011
  29. 29. Sevenly.orgMonday, November 7, 2011
  30. 30. Samaritan’s Purse Operation Christmas ChildMonday, November 7, 2011
  31. 31. Samaritan’s Purse Operation Christmas ChildMonday, November 7, 2011
  32. 32. Samaritan’s Purse Online Gift CatalogMonday, November 7, 2011
  33. 33. GreenWashing a form of spin in which green PR or green marketing is deceptively used to promote the perception that a companys policies or products are environmentally friendly.Monday, November 7, 2011
  34. 34. GreenWashingMonday, November 7, 2011
  35. 35. GreenWashingMonday, November 7, 2011
  36. 36. GreenWashingIndex.com You can post, review, and vote on the legitimacy of various ads.Monday, November 7, 2011
  37. 37. TreeHugger.comMonday, November 7, 2011
  38. 38. assignments Blog I need your paper ideas emailed to me by Monday, Nov 7th You should have a meeting scheduled with your client for group projectMonday, November 7, 2011
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