Explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation showcases the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client this presentation shows how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line.
-Understand the best practices that make up a traditional/digital partnership.
-Identify the shared learnings and aggregate success metrics to tell that the partnership is working.
-Learn how to avoid budget jockeying and political shenanigans.
-Determine what makes for a solid traditional/digital partner.
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