Being inspired by ‘travel Reflect Dream companies’ Traditional advertising…with a modern twist? Social media activity Games Being inspired by friends’Experience Plan experiences In a social gathering In a social media space…maybe in real time! Book Where? Everywhere!
Web is the primary research tool Reflect Dream 85% use web in the research / booking phase 22 site visits across 9.5 sessions before booking Source: Nielsen 2010 One third of all browsing is on mobile devices Source: tnooz, 2012 We value the opinions ofExperience Plan others… 57% read other travellers’ reviews every time Source: TripAdvisor European consumers place Book more trust in peer reviews than corporate communications Source: Forrester
70% UK adults say they Reflect Dream prefer to book online To find the best price (54%) Convenience (31%) Source: TravelMole / YouGuv 2011 Online travel bookingsExperience Plan will represent a third of all bookings by end 2012 Source: TravelMole 2012 Book Some travel companies go further…
The ‘always-on’ Reflect Dream traveller: Is never far from mobile device Accesses mobile media Checks-inExperience Plan Could be tempted by a good offer Posts, tweets, blogs, u Book ploads… shares experiences
Mobile check-ins via foursquare / Facebook, US 2011 2012Adult population 4% 10% Source: Tnooz, May 2012
Shares experiences Reflect Dream (posts, tweets, blogs, reviews…) Is ready, willing and able to be a brand ambassador andExperience Plan inspire more visitors to your destination / hotel / Book attraction…make it easy and rewarding!
Keep in touch:E-mail: firstname.lastname@example.orgWeb: www.tourismventures.comLinkedIn: linkedin.com/in/andrewdainesTwitter: @AndyDaines