Belgrade digital May 2012

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Belgrade digital May 2012

  1. 1. Andrew DainesBrand Fair 8, Sava Centar, Belgrade, 29 May 2012
  2. 2.  20+ years in travel and tourism 14 years with VisitBritain Represented VisitBritain with European Travel Commission Member of Tourism Management Institute Member of ENAT
  3. 3. 1000 800 600 400 700 200 371 378 0(thousands) Babies born iPhones sold Android devices activated
  4. 4. Reflect DreamExperience Plan Book
  5. 5.  Being inspired by ‘travel Reflect Dream companies’  Traditional advertising…with a modern twist?  Social media activity  Games  Being inspired by friends’Experience Plan experiences  In a social gathering  In a social media space…maybe in real time! Book  Where?  Everywhere!
  6. 6.  Web is the primary research tool Reflect Dream  85% use web in the research / booking phase  22 site visits across 9.5 sessions before booking Source: Nielsen 2010  One third of all browsing is on mobile devices Source: tnooz, 2012 We value the opinions ofExperience Plan  others…  57% read other travellers’ reviews every time Source: TripAdvisor  European consumers place Book more trust in peer reviews than corporate communications Source: Forrester
  7. 7.  70% UK adults say they Reflect Dream prefer to book online  To find the best price (54%)  Convenience (31%) Source: TravelMole / YouGuv 2011  Online travel bookingsExperience Plan will represent a third of all bookings by end 2012 Source: TravelMole 2012 Book  Some travel companies go further…
  8. 8.  The ‘always-on’ Reflect Dream traveller:  Is never far from mobile device  Accesses mobile media  Checks-inExperience Plan  Could be tempted by a good offer  Posts, tweets, blogs, u Book ploads… shares experiences
  9. 9. Mobile check-ins via foursquare / Facebook, US 2011 2012Adult population 4% 10% Source: Tnooz, May 2012
  10. 10.  Shares experiences Reflect Dream (posts, tweets, blogs, reviews…)  Is ready, willing and able to be a brand ambassador andExperience Plan inspire more visitors to your destination / hotel / Book attraction…make it easy and rewarding!
  11. 11. Keep in touch:E-mail: andrew.daines@tourismventures.comWeb: www.tourismventures.comLinkedIn: linkedin.com/in/andrewdainesTwitter: @AndyDaines

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