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2010 Is The Year For Taking Digital Leadership
The digital world is racing ahead with consumers setting the pace of change. Current data shows a tremendous shift in individual’s behavior as they spend unprecedented amounts of time online, participate in social media, and rapidly adapt to mobile phone innovations. Brand Marketing and Communications Group proposes three areas of strategic focus to move ConAgra in the digital leadership position:
Social Media: coupling the power of social media with packaging, POS and promotional real estate to drive brand loyalty.
Mobile: implement permission based mobile text message and applications for rapid campaign responses.
Contests/Causes: creating multi-channel integrated campaigns to boost share of voice and drive penetration.
2010-2011 is a pivotal year for brands to keep pace with their customers and merge into their digital lifestyles.