2009 Trends Marketing Communication Media Creativity

2009 TRENDS Marketing, Communication, Media, Creation Crédit photo : Vincent Debanne

Stop running, innovate !

2.0 strategic planning : ask the experts !

2.0 strategic planning for a digital world

Orange : together we can do more. Our clients : marketing 2.0 exemple

Casino : a world of diversity Our clients : 2.0 corporations exemple

Idtg : « choose whom you want to travel with » We help brands adopt 2 .0 Our clients : 2.0 communications exemple

Crédit coopératif : the human network Our clients : 2.0 media exemple

Courts circuits : think tank Courts circuits, a 600 professionals think tank

Les apéros du jeudi monthly events Les aperos du jeudi, monthly 400 people events

7 blogs : innovation, marketing, communication, media, international Le vide poches, 7 blogs (contagious ideas…)

PSST, a weekly newsletter for 60 000 professionals [email_address]

blogs pourquoi tu cours, 8 rue Myrha, 75018 PARIS

Transplant N-6963 Dale i Sunnfjord, Norway

IN PEOPLE’S LIFE 4 major phenomena Self accomplishment Interactive identity The networks The autonomy

Recentring on oneself - The need for doing things - Conscience awakening
1st phenomenon Self Accomplishment

I n a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects The new ethic values are on their way to integration

Recentring on oneself (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design

The need for doing things « Doing things » in order to learn and gain autonomy Actology, DIY guides for doing things

Wall e : ecology and human emotions Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development

Open Identity - Co constructed Identity - Active Identity - Augmented Identity
second phenomenon Interactive Identity

- A new way of relating to ourselves Empowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want. - A new relation with Time Instantaneity : we are instantly in the moment, engaged in the present action - A new sense of space Hypermobility = more physical mobility and mental projection The new means of communication enable us to live our life the way we want: from “ consumer 2.0” to active identity

Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread

Co-constructed Personal Identity Identity is being edited live, on line, with others t emmanuel vivier personal Facebook page is a space he shares with other people

Active Identity Being able to instantly share what you are doing with the people around you : Activity as a Social Signal Twitter. the micro-blogging that allows you to keep informed all those who wish of your activities.

Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.

People like us - Activation links - Interpersonal links - Influence nodes
The 3rd phenomenon The networks

The 3rd phenomenon The network: new sense of proximity and distance Source: semio factory personal proximity+ geographic proximity+ geographic proximity+ CLOSE ONES COUSINS DISTANT ONES STRANGERS

Internet makes relations at a distance possible (the
most useful and efficient human relationships):
“ proximity” not related to geographic distance but to
shared values and meanings
at a « distance » that allows beyond imagination
openness, without even having to move and enabling new
gatherings and relationships models
Internet is the place for “gratuity” : a new sense of
service, helping each others.
The network: new sense of proximity and distance

People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries

Activation Networks We can identify people who are useful at a certain moment, by their tags A new application « fav mapper » allows connections between us and people like us using specific interest tags.

Interpersonal Networks People are more or less distant, according to their information exchanges Relations between members of a twitter network, over a few weeks Source:mp6

The Influence nodes It is important to analyze who is at the network junctions and facilitating the information spread The information spreading network of two candidates for the American Presidency Source:mp6

- Shared activity spaces - Action communities - Open access - Geolocalisation - Technological atomation 4th phenomenon Collective automation:
Veronika Spierenburg

Each person belongs to several communities but is only engaged in one action at on given moment and place. This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction The challenge for these : becoming more autonomous. the 4th phenomenon Groups of people acting as action communities

Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office

Action communities Taking control of our life in a responsible and collaborative manner … American express open forum

Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community

Geolocalization Interaction in the real world facilitated Peuplade, un des premiers sites à favoriser le passage au réel gr âce à la géolocalisation.

Technological automation
Automating a system to its highest performance level
ZIPCAR provides automated sharing

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2009 Trends Marketing Communication Media Creativity

by AndreeaPourquoitucours on Apr 03, 2009

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2009 Trends Marketing Communication Media Creativity — Presentation Transcript