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What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
What about Athens? Athens as a smart city
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What about Athens? Athens as a smart city

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  • 1. What about Athens ?What about Athens ?
  • 2. Rating AthensRating AthensSiemens rating for 30 European cities:Siemens rating for 30 European cities:Overall: 22Overall: 22COCO22: 17: 17 (metro/train railway)(metro/train railway)Energy: 15Energy: 15 (Less than 4% of Athens’s energy is derived from(Less than 4% of Athens’s energy is derived fromrenewable. 3x3, green roofs)renewable. 3x3, green roofs)Buildings: 22Buildings: 22 (l(lack of energy-efficient building standardsack of energy-efficient building standards))Transport: 17Transport: 17   (1839 buses, 3 metro lines, 366 electric trolley buses,(1839 buses, 3 metro lines, 366 electric trolley buses,35 tram vehicles, suburban railway service, AIA)35 tram vehicles, suburban railway service, AIA)Water: 15Water: 15 ((2nd among cities with hot climates)2nd among cities with hot climates)Waste & Land use: 23Waste & Land use: 23 (No specific policy.(No specific policy. Separate recyclingSeparate recyclingbins since 2005bins since 2005))Air Quality: 25Air Quality: 25 (numbered licence zones)(numbered licence zones)Environmental Government: 21Environmental Government: 21
  • 3. Rating AthensRating AthensInnovation Cities Global Index 2012-2013Innovation Cities Global Index 2012-2013330 Rating as an ‘Influencer’330 Rating as an ‘Influencer’Pollution Index for 2013Pollution Index for 2013193/269193/269
  • 4. How smart is Athens?How smart is Athens?EconomyEconomyEnvironmentEnvironment(3x3, green roofs)(3x3, green roofs)GovernmentGovernment(Diavgeia, CITADEL)(Diavgeia, CITADEL)PeoplePeopleLivingLivingMobilityMobility
  • 5. Listening AthensListening AthensInterviews with:Interviews with:Immigrant (1) MImmigrant (1) MTourists (2) MTourists (2) MChestnut seller (1) WChestnut seller (1) WResearcher (1) WResearcher (1) WHomeless (1) MHomeless (1) MProfessor of ancient & modern Greek (1) WProfessor of ancient & modern Greek (1) W
  • 6. Listening AthensListening AthensMeanings of AthensMeanings of AthensHome, Creator of western civilization, difficult, magical,Home, Creator of western civilization, difficult, magical,friendlyfriendlyLikeLikeThe city view (Buildings, Mountain, Sea, Monuments),The city view (Buildings, Mountain, Sea, Monuments),Climate, Transportations, Greenery, Vibrant, History,Climate, Transportations, Greenery, Vibrant, History,HappinessHappinessDon’t LikeDon’t LikePollution, Economical Problems, Sadness, Government,Pollution, Economical Problems, Sadness, Government,Urban planning, Introverted people, Graffiti, Crime,Urban planning, Introverted people, Graffiti, Crime,Demonstration, Traffic, ImmigrantsDemonstration, Traffic, Immigrants
  • 7. Branding AthensBranding AthensBreathtaking AthensBreathtaking Athenssince 2006since 2006How “breathtaking Athens” covers otherHow “breathtaking Athens” covers otherprojects?projects?This is my AthensThis is my AthensAthens Convention BureauAthens Convention Bureau
  • 8. Re-launching Athens initiativeRe-launching Athens initiativeThe recent Re-Launching Athens Initiative, which receivedThe recent Re-Launching Athens Initiative, which received€84m from the ERDF aims to revive the city centre to make€84m from the ERDF aims to revive the city centre to makeit more attractive to investors. The project is based on 5it more attractive to investors. The project is based on 5priorities:priorities:CCompetitivenessompetitivenessIImproving quality of lifemproving quality of lifeRRegeneration of urban areasegeneration of urban areasHHandling the social crisisandling the social crisisSustainabilitySustainability2 Mall, Bike sharing, clusters of innovation, stadium,2 Mall, Bike sharing, clusters of innovation, stadium,transportation centre, re-think Athens,transportation centre, re-think Athens, social solidaritysocial solidarity hubhub
  • 9. Thank you for your attentionThank you for your attention
  • 10. Panteion UniversityPanteion UniversityMaster in Cultural ManagementMaster in Cultural ManagementCultural Marketing and CommunicationCultural Marketing and CommunicationAthens Co-Creation Branding ProjectAthens Co-Creation Branding ProjectCourse of Cultural Marketing:Course of Cultural Marketing:Supervisor Dr. B. TsakarestouSupervisor Dr. B. TsakarestouAnastasiadou MersiliaAnastasiadou Mersiliaanastasiadou.mersilia@gmail.comanastasiadou.mersilia@gmail.comKrommydas Foivos EvangelosKrommydas Foivos Evangelosunbeliever_goat666@yahoo.comunbeliever_goat666@yahoo.comMitropoulos DimitrisMitropoulos Dimitrisdimpostbloo@yahoo.comdimpostbloo@yahoo.comMoumouris MaximosMoumouris Maximosmassimomoumouris@yahoo.grmassimomoumouris@yahoo.grPolitis AlexandrosPolitis Alexandrosvolant79@gmail.comvolant79@gmail.comZachariadis AndreasZachariadis Andreaszachariadis-andreas@yahoo.grzachariadis-andreas@yahoo.gr

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