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Internet of Cars, Andreas Mai, Cisco Systems

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Connecting vehicles will create the Internet of Cars, transform the automotive industry, enable big data infomediaries, and spawn new businesses. …

Connecting vehicles will create the Internet of Cars, transform the automotive industry, enable big data infomediaries, and spawn new businesses.
Management Briefing Seminars, Traverse City August 5, 2013

Published in: Automotive, Technology, Business

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  • 1. Cisco ConfidentialCisco IBSG © 2011 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 1 Management Briefing Seminars Andreas Mai Director Product Management Smart Connected Vehicles August 2013
  • 2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 170 Years Ago: Invention of the Telegraph 100 Years Ago: Invention of the Radio 70 Years Ago: First general purpose electronic computer 40 Years Ago: First Internet connection 20 Years Ago: World Wide Web TodayIntelligently Connecting People, Process, Data, and Things 2003: 0.5B Connected Devices 2005: IP Traffic: 29 exabytes 2005: First Smartphone 2008: Video Traffic: 21 exabytes 2010: 7B Connected Devices 2010: 0.5B Smartphones 2012: 25M Connected Cars 2011: 90M Smartmeters
  • 4. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 The Internet of Everything Deeper Insights for Greater Decision Making Empower People/ Increase Efficiency Create and Expand New Markets and Services Create Better Experiences to Build Better Relationships
  • 5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Show me the Money! Society  Fewer crashes  Lower traffic/road/toll operation costs  CO2 reduction Vehicle User  Lower insurance  Lower operation cost  Less time stuck in traffic, more productivity Internet of Cars Service Providers  Traffic guidance, navigation, emergency services  “Google on wheels,” PAYD insurance, location-based services Auto OEM/OES  Lower service/warranty costs  New profit pools  Architectural savings $ 550 $420 $300 $160 Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011
  • 6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Vehicle Deliver ServiceSource SellMakeDevelopTransform… Source: Cisco IBSG Automotive 2011 Integrate… Energy Service Provider Infrastructure ITS New Services … Connect…
  • 7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Connecting the Value Chain Extended Design and Supply Chain Travel Experience & Location-Based Services Distribution and Service Network CONNECTED within the car CONNECTED to personal devices CONNECTED around the car Marketing, Advertising, CRM CONNECTED to the cloud Source: Cisco IBSG Automotive, 2011
  • 8. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Consumers Trade Personal Data for Savings, Safety, and a Personalized Experience LBS would share height/weight, driving habits and entertainment preference for a more custom driving experience 65% would allow driving habits to be monitored to save on insurance/ service maintenance 74% Source: Cisco Systems, 2013
  • 9. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Cost Drivers (Data) Value Drivers (Gross Margin) Data and Gross Margin per Vehicle per Year by Service [GB/ $] Source: Workshops with multiple automotive manufacturers, Cisco Smart Connected Vehicles Team, 2012 > $ 200/ Vehicle/ Year Connected Vehicle Care Safety & Security/ ITS & ADAS Infotainment & Productivity 3rd-Gen Navi & LBS B2B/G Service Platform 18 GB Data Automotive can control Who will Control?
  • 10. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 “Big Data” (U.S. Estimates) Source: Cisco IBSG Automotive 2012  300 M vehicles  7,000+ variables  24,000 for EVs  Per month/ day/ minute  100 M drivers  100 trips/ month  500+ variables  Per trip/ second  < 5 M EVs  < 5 M homes  < 400 k public CS  500+ variables  Per charge  15-45 M on route  2.5 M traffic lights  2 M cameras  Billions of sensors  100+ use cases  500+ var. each  Per millisecond  300 M drivers / passengers  5 M enterprises  100+ use cases  100+ var. each  Per second UBI EV Clearing And more…ITSTSP  Remote Diagnostics  Connected vehicle care  Navi + traffic  Driver behavior  Driver vitals  Vehicle vitals  eCall/ ACN  Virtual Black Box  Vehicle recovery  Available station  Reservation  Charge amount  Price + payment  Smart grid data  Cybernetic traffic management  Crash prevention  Smart road pricing  Infotainment  B2B/G service platform  Smart LBS  Meshed maps
  • 11. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Action can be taken through network control points: Security, Policy, QoS, Routing, Fog, etc. Context can be detected by the network: Location, Identity, Presence, X-Platform, etc. Applications Friends & Family Likes & Hobbies Content Consumed Browsing Search Public Internet Healthcare Banking Retail Business Applications Company-Specific Analytics Oil & Gas Automotive Public SectorEnterprise Internet Secure Network Data Exchange Network of Things Vehicles Meters Medical Devices Traffic Lights City Cameras Consumer Devices Internet of Things
  • 12. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Expanded Data Scope Enriched Output Trusted Relationship Wave 1 Wave 2 Wave 3 Data Plane Control Plane Customer Plane Ecosystem Sensing Market Maker Siloed Reporting Data Keeper Intra-company Action Conditional Use Increasing Challenges
  • 13. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Creates malware on the ADAS Exposes OBU and starts sending many bad packets Sends a super-packet Malware created in car’s communication gateway Enterprise Web OEM Roadside GridHome Audio/ Video DiagnosticsTelematics ADAS …. The car is disabled or destroyed Unauthorized packets are sent OBU
  • 14. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Enterprise Web OEM Roadside GridHome Audio/ Video DiagnosticsTelematics ADAS …. Secure Car Gateway (SCG) Advanced ECU Level Security Security Intelligence Operations Vehicle Threat Defense Update Vehicle Misbehavior Detection Vehicle Threat Report
  • 15. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 OperationInfrastructureVehicle Public Cloud Subscription-based Services Private (OEM) Cloud Data Center/Virtual Servers Enterprise Cloud Enterprise Video, Voice, Data V2V Communication (802.11p) V2I/Upstream Communication (Wi-Fi, 3G/4G, 802.11p, etc.) Services Electrical Charging Network Charging Stations, Other Services Mobile SP 1Mobile SP 1 Energy Service Providers (Smart Grid) Mobile WiFi Offload Wi-Fi Hotspots, 802.11u, 3G/4G Consumer Network Home/Dealership Wi-Fi Hotspots, Femtocells Mobile SP 1Mobile SP 1Communications Service Providers, “Fog” VNO Policy Enforcement, Security, Flow-based Management, DPI, QoS, … Software Client DSRC Roadside Infrastructure 802.11p (V2I)
  • 16. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Solve Environmental Challenges Thrive in Smart Communities Drive Safe and Smart Achieve Greater Energy Efficiency Live Enriched, Healthier Lives Redefine Work Models … and drives CONNECTED within the car CONNECTED to personal devices CONNECTED around the car CONNECTED to the cloud
  • 17. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Traverse City
  • 18. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Thank you.