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Why are APIs important?

by Andreas Krohn on Feb 02, 2012

443 views

Presenting why APIs are importand and what advantages APIs have when used internatlly, shared with partners och open to the public. Highlighting what is needed to create a successful API. Presented at

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Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
It is a structured way to use data and functionality from one system in another\nEnables the development of 3rd party services on your data. \nKey why Twitter, Facebook, Amazon and Salesforce are successful today\n\n\n
It is a structured way to use data and functionality from one system in another\nEnables the development of 3rd party services on your data. \nKey why Twitter, Facebook, Amazon and Salesforce are successful today\n\n\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
Any programming language\nAny technical plattform\n\n
Any programming language\nAny technical plattform\n\n
3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
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Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
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Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
\n

Why are APIs important? — Presentation Transcript

Why are APIs important?PRESENTED BY ANDREAS KROHN
Andreas Krohn
Andreas Krohn dopter.se
Andreas Krohn dopter.se mashup.se
Andreas Krohn dopter.se mashup.se apihq.com
Andreas Krohn dopter.se mashup.se apihq.com
Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e
Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
Why?
Why? API
Why? SAVE money API
Why? MAKE money SAVE money API
Why? MAKE money SAVE money API FUTURE of data driven business
Why? MAKE money SAVE money API FUTURE of data driven business LEGISLATION
API
APIApplication Programming Interface
What do Imean byAPI?
What do Imean byAPI? API
What do Imean byAPI? API Web
What do I Openmean byAPI? API Web
What do I Openmean byAPI? API Web Loosely coupled
What do I Openmean byAPI? API Ecosystem Web Loosely coupled
Examples
Examples API
Examples API Twitter
Examples Facebook API Twitter
Examples Facebook API Netﬂix Twitter
Examples Facebook API Netﬂix Twitter Salesforce
Facebook
Facebook https://graph.facebook.com/724416803/likes
Facebook https://graph.facebook.com/724416803/likes
INTERNALwithin our own walls
InternalAPI
InternalAPI API
InternalAPI Develop MOBILE APP API
InternalAPI Develop MOBILE APP Build WEB SITE API
InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems
InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems Good way to TEST APIs
InternalAPI
InternalAPI
InternalAPI vs
INTERNALwithin our own walls
INTERNAL PARTNERwithin our own walls with the chosen few
PartnerAPI
PartnerAPI API
PartnerAPI Easy to TEST API
Partner STRUCTURE already setAPI Easy to TEST API
Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration
Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration Simple SCALING
INTERNAL PARTNERwithin our own walls with the chosen few
INTERNAL PARTNER PUBLICwithin our own walls with the chosen few with everybody
Public APIOpen API
Public API APIOpen API
Public API More INNOVATION APIOpen API
Public API More BUSINESS niches More INNOVATION APIOpen API
Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API
Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every PLATFORM
Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every Cost efficient PLATFORM PROMOTION
MARKETan existing product
MARKET SELLan existing product as a new product
MARKET SELL USEan existing product as a new product as infrastructure component
NeededforSuccess
NeededforSuccess API
NeededforSuccess DISCOVER API
Needed VALUEforSuccess DISCOVER API
Needed VALUEforSuccess TECHNOLOGY DISCOVER API
Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED
Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED PREDICTABLE
Needed VALUEforSuccess TECHNOLOGY DISCOVER API SCALE GET STARTED PREDICTABLE
QAandreas@dopter.se & @andreaskrohn mashup.se THANK YOU!

Why are APIs important?

by Andreas Krohn on Feb 02, 2012

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Why are APIs important? — Presentation Transcript