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Why are APIs important?PRESENTED BY ANDREAS KROHN
Andreas Krohn
Andreas Krohn   dopter.se
Andreas Krohn   dopter.se                mashup.se
Andreas Krohn   dopter.se                mashup.se                apihq.com
Andreas Krohn   dopter.se                mashup.se                apihq.com
Andreas Krohn   dopter.se                mashup.se                apihq.com                andreas@dopter.s                e
Andreas Krohn   dopter.se                mashup.se                apihq.com                andreas@dopter.s               ...
Andreas Krohn   dopter.se                mashup.se                apihq.com                andreas@dopter.s               ...
Why?
Why?       API
Why?       SAVE       money   API
Why?                 MAKE                     money       SAVE       money   API
Why?                 MAKE                     money       SAVE       money   API                                FUTURE    ...
Why?                    MAKE                        money       SAVE       money   API                                   F...
API
APIApplication Programming Interface
What do Imean byAPI?
What do Imean byAPI?            API
What do Imean byAPI?                  API            Web
What do I         Openmean byAPI?                         API            Web
What do I         Openmean byAPI?                         API            Web                               Loosely coupled
What do I         Openmean byAPI?                         API                                          Ecosystem          ...
Examples
Examples           API
Examples                     API           Twitter
Examples             Facebook                            API           Twitter
Examples             Facebook                            API                                  Netflix           Twitter
Examples             Facebook                            API                                             Netflix           ...
Facebook
Facebook   https://graph.facebook.com/724416803/likes
Facebook   https://graph.facebook.com/724416803/likes
INTERNALwithin our own walls
InternalAPI
InternalAPI           API
InternalAPI            Develop           MOBILE APP                        API
InternalAPI            Develop           MOBILE APP          Build                              WEB SITE                  ...
InternalAPI            Develop           MOBILE APP          Build                              WEB SITE                  ...
InternalAPI            Develop           MOBILE APP           Build                               WEB SITE                ...
InternalAPI
InternalAPI
InternalAPI           vs
INTERNALwithin our own walls
INTERNAL               PARTNERwithin our own walls   with the chosen few
PartnerAPI
PartnerAPI          API
PartnerAPI          Easy to           TEST     API
Partner                      STRUCTURE                      already setAPI          Easy to           TEST     API
Partner                      STRUCTURE                      already setAPI          Easy to           TEST     API        ...
Partner                            STRUCTURE                            already setAPI          Easy to           TEST    ...
INTERNAL               PARTNERwithin our own walls   with the chosen few
INTERNAL               PARTNER              PUBLICwithin our own walls   with the chosen few   with everybody
Public APIOpen API
Public API             APIOpen API
Public API                More             INNOVATION                          APIOpen API
Public API                        More                                BUSINESS                                 niches     ...
Public API                        More                                BUSINESS                                 niches     ...
Public API                        More                                BUSINESS                                 niches     ...
Public API                                 More                                         BUSINESS                          ...
MARKETan existing product
MARKET                  SELLan existing product   as a new product
MARKET                  SELL                    USEan existing product   as a new product   as infrastructure component
NeededforSuccess
NeededforSuccess          API
NeededforSuccess          DISCOVER   API
Needed               VALUEforSuccess          DISCOVER      API
Needed               VALUEforSuccess                       TECHNOLOGY          DISCOVER      API
Needed               VALUEforSuccess                       TECHNOLOGY          DISCOVER      API                          ...
Needed               VALUEforSuccess                            TECHNOLOGY          DISCOVER       API                    ...
Needed               VALUEforSuccess                            TECHNOLOGY          DISCOVER       API          SCALE     ...
QAandreas@dopter.se                    &                    @andreaskrohn   mashup.se                THANK YOU!
Why are APIs important?
Why are APIs important?
Why are APIs important?
Why are APIs important?
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Why are APIs important?

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Presenting why APIs are importand and what advantages APIs have when used internatlly, shared with partners och open to the public. Highlighting what is needed to create a successful API. Presented at Bisnode HQ in Stockholm Feb 1st 2012.

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  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • Before getting into exactly what an API is and how it can be used to your advantage, let’s have a quick overview of why we should even be bothered\n\n\n
  • It is a structured way to use data and functionality from one system in another\nEnables the development of 3rd party services on your data. \nKey why Twitter, Facebook, Amazon and Salesforce are successful today\n\n\n
  • It is a structured way to use data and functionality from one system in another\nEnables the development of 3rd party services on your data. \nKey why Twitter, Facebook, Amazon and Salesforce are successful today\n\n\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • All programming languages are APIs, almost everyone in this room work with APIs all day strictly speaking\nAlso SOAP WebServices and system integrations solutions\nThis means REST, JSON, XML\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Twitter - 15 billion API calls/day, over 75% of traffic via API, now part of iOS\nFacebook - 5 billion API calls/day 2009, owning identity online via API\nNetflix - 20+ billion API calls/day, 22% of internet traffic in North America, 99.5% of API traffic from handful of partners\nSalesforce - 50%+ of traffic via API, very integrated with major enterprises\n
  • Any programming language\nAny technical plattform\n\n
  • Any programming language\nAny technical plattform\n\n
  • 3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
  • 3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
  • 3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
  • 3 levels of API use, let’s go through them and see what advantages each of them have\n\nOnly within Bisnode or only within one Bisnode subsidiary\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • 550k+ iOS apps, 400k+ android apps\n\nInternal can easily become public, major swedish banks, swedish railways, Ministry of Transport\n
  • Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
  • Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
  • Internal Google memo that was by misstake made public\n\nGoogle is greater than Amazon except a few very important details\nFocus on plattform and APIs was one\nAll Amazon departments communicate via APIs, or they are fired (Jeff Bezos)\nThink about what this means! What would it mean for Bisnode?\nResult - many new services that Amazon makes money on\n
  • \n
  • \n
  • \n
  • \n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • Without an API is is very likely that potential partners use a competitor that it is easier to get started with\n
  • \n
  • \n
  • \n
  • \n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Before I get started - Not same thing as FREE\n\nIs there a need for your data already?\nSome of you already do Web Scraping, do somebody scrape your data?\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Those were the 3 levels of API use\nLet’s look at it from another angle, what are the 3 major uses of APIs\n\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • Company\nWebsite\nEnd users\nAPI\nDevelopers/3rd party apps\n- developers are now the middle man between you and your end customer\n- key to API success is to attract the right developers\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • The developers are the new middlemen, the ones that produces the products that the consumer/end user sees\n\nYou need to make the developers (independant hacker or IT Director of a Fortune 500 enterprise) happy\n\n6 things needed for a successful API\n
  • \n
  • Transcript of "Why are APIs important?"

    1. 1. Why are APIs important?PRESENTED BY ANDREAS KROHN
    2. 2. Andreas Krohn
    3. 3. Andreas Krohn dopter.se
    4. 4. Andreas Krohn dopter.se mashup.se
    5. 5. Andreas Krohn dopter.se mashup.se apihq.com
    6. 6. Andreas Krohn dopter.se mashup.se apihq.com
    7. 7. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e
    8. 8. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
    9. 9. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
    10. 10. Why?
    11. 11. Why? API
    12. 12. Why? SAVE money API
    13. 13. Why? MAKE money SAVE money API
    14. 14. Why? MAKE money SAVE money API FUTURE of data driven business
    15. 15. Why? MAKE money SAVE money API FUTURE of data driven business LEGISLATION
    16. 16. API
    17. 17. APIApplication Programming Interface
    18. 18. What do Imean byAPI?
    19. 19. What do Imean byAPI? API
    20. 20. What do Imean byAPI? API Web
    21. 21. What do I Openmean byAPI? API Web
    22. 22. What do I Openmean byAPI? API Web Loosely coupled
    23. 23. What do I Openmean byAPI? API Ecosystem Web Loosely coupled
    24. 24. Examples
    25. 25. Examples API
    26. 26. Examples API Twitter
    27. 27. Examples Facebook API Twitter
    28. 28. Examples Facebook API Netflix Twitter
    29. 29. Examples Facebook API Netflix Twitter Salesforce
    30. 30. Facebook
    31. 31. Facebook https://graph.facebook.com/724416803/likes
    32. 32. Facebook https://graph.facebook.com/724416803/likes
    33. 33. INTERNALwithin our own walls
    34. 34. InternalAPI
    35. 35. InternalAPI API
    36. 36. InternalAPI Develop MOBILE APP API
    37. 37. InternalAPI Develop MOBILE APP Build WEB SITE API
    38. 38. InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems
    39. 39. InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems Good way to TEST APIs
    40. 40. InternalAPI
    41. 41. InternalAPI
    42. 42. InternalAPI vs
    43. 43. INTERNALwithin our own walls
    44. 44. INTERNAL PARTNERwithin our own walls with the chosen few
    45. 45. PartnerAPI
    46. 46. PartnerAPI API
    47. 47. PartnerAPI Easy to TEST API
    48. 48. Partner STRUCTURE already setAPI Easy to TEST API
    49. 49. Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration
    50. 50. Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration Simple SCALING
    51. 51. INTERNAL PARTNERwithin our own walls with the chosen few
    52. 52. INTERNAL PARTNER PUBLICwithin our own walls with the chosen few with everybody
    53. 53. Public APIOpen API
    54. 54. Public API APIOpen API
    55. 55. Public API More INNOVATION APIOpen API
    56. 56. Public API More BUSINESS niches More INNOVATION APIOpen API
    57. 57. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API
    58. 58. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every PLATFORM
    59. 59. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every Cost efficient PLATFORM PROMOTION
    60. 60. MARKETan existing product
    61. 61. MARKET SELLan existing product as a new product
    62. 62. MARKET SELL USEan existing product as a new product as infrastructure component
    63. 63. NeededforSuccess
    64. 64. NeededforSuccess API
    65. 65. NeededforSuccess DISCOVER API
    66. 66. Needed VALUEforSuccess DISCOVER API
    67. 67. Needed VALUEforSuccess TECHNOLOGY DISCOVER API
    68. 68. Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED
    69. 69. Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED PREDICTABLE
    70. 70. Needed VALUEforSuccess TECHNOLOGY DISCOVER API SCALE GET STARTED PREDICTABLE
    71. 71. QAandreas@dopter.se & @andreaskrohn mashup.se THANK YOU!
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