Your SlideShare is downloading. ×
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

I hate developers - at least I strongly dislike how developers are worshipped in API marketing

549

Published on

APIs are marketed to developers through Developer Portals and by Developer Evangelists, but in doing so we are missing a huge market, ie all the non-developers in the world. Why is this and what do …

APIs are marketed to developers through Developer Portals and by Developer Evangelists, but in doing so we are missing a huge market, ie all the non-developers in the world. Why is this and what do we do about it?

Presentation from the API Strategy & Practice conference in Amsterdam March 28, 2014

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
549
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Biggest Challenge with APIs?
  • 2. Usage!
  • 3. PRESENTED BY @ANDREASKROHN I hate developers strongly dislike how are worshiped in marketing
  • 4. Developer Portal
  • 5. Developer Experience
  • 6. Developer Evangelists
  • 7. Developers, Developers, Developers
  • 8. 1. APIs are technical So are phones Robot designed by Simon Child from the Noun Project
  • 9. 2. We are developers everyone != developers Reading designed by Adrijan Karavdic from the Noun Project
  • 10. 3. Silicon Valley World > Valley Location designed by Mister Pixel from the Noun Project
  • 11. 4. The Myth of the Single Developer myth = false Superhero designed by Simon Child from the Noun Project
  • 12. API App End User real value
  • 13. Entrepreneurs, Designers, Domain experts…
  • 14. Developer Portal designer
  • 15. Developer Experience entrepreneur
  • 16. Developer Evangelists end user
  • 17. Include everyone also developers!
  • 18. Thank you! dopter.se nordicapis.com @andreaskrohn andreas@dopter.se

×