The Biggest
Challenge with
APIs?
Usage!
PRESENTED BY @ANDREASKROHN
I hate developers
strongly dislike
how
are worshiped
in marketing
Developer Portal
Developer
Experience
Developer
Evangelists
Developers,
Developers,
Developers
1. APIs are technical
So are phones
Robot designed by Simon Child from the Noun Project
2. We are developers
everyone != developers
Reading designed by Adrijan Karavdic from the Noun Project
3. Silicon Valley
World > Valley
Location designed by Mister Pixel from the Noun Project
4. The Myth of the
Single Developer
myth = false
Superhero designed by Simon Child from the Noun Project
API App End
User
real value
Entrepreneurs,
Designers,
Domain experts…
Developer Portal
designer
Developer
Experience
entrepreneur
Developer
Evangelists
end user
Include everyone
also developers!
Thank you!
dopter.se
nordicapis.com
@andreaskrohn
andreas@dopter.se
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
I hate developers - at least I strongly dislike how developers are worshipped in API marketing
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I hate developers - at least I strongly dislike how developers are worshipped in API marketing

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APIs are marketed to developers through Developer Portals and by Developer Evangelists, but in doing so we are missing a huge market, ie all the non-developers in the world. Why is this and what do we do about it?

Presentation from the API Strategy & Practice conference in Amsterdam March 28, 2014

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I hate developers - at least I strongly dislike how developers are worshipped in API marketing

  1. 1. The Biggest Challenge with APIs?
  2. 2. Usage!
  3. 3. PRESENTED BY @ANDREASKROHN I hate developers strongly dislike how are worshiped in marketing
  4. 4. Developer Portal
  5. 5. Developer Experience
  6. 6. Developer Evangelists
  7. 7. Developers, Developers, Developers
  8. 8. 1. APIs are technical So are phones Robot designed by Simon Child from the Noun Project
  9. 9. 2. We are developers everyone != developers Reading designed by Adrijan Karavdic from the Noun Project
  10. 10. 3. Silicon Valley World > Valley Location designed by Mister Pixel from the Noun Project
  11. 11. 4. The Myth of the Single Developer myth = false Superhero designed by Simon Child from the Noun Project
  12. 12. API App End User real value
  13. 13. Entrepreneurs, Designers, Domain experts…
  14. 14. Developer Portal designer
  15. 15. Developer Experience entrepreneur
  16. 16. Developer Evangelists end user
  17. 17. Include everyone also developers!
  18. 18. Thank you! dopter.se nordicapis.com @andreaskrohn andreas@dopter.se
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