PRESENTED BY ANDREAS KROHN
Business Impact
of Private, Partner & Public APIs
Technology should
serve the business
Where is the ROI?
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely uns...
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely uns...
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely uns...
0%
25%
50%
75%
100%
Private Partner Public
Number of APIs ROI Number of APIs ROI Number of APIs ROI
Warning: Extremely uns...
definition
Private APIs
‣Internal to an org.
‣Known trusted users
‣No business relationships
definition
custom
Private APIs
‣1 API - 1 client
‣Specific tech. solution
‣Business impact: None
definition
custom
self-serve
Private APIs
‣Designed from outside in
‣Internal resource portal
‣SOA is action
‣Impact: Medi...
definition
Partner APIs
‣Used by trusted partners
‣Few, known users
‣Manual business
relationships
definition
integration
Partner APIs
‣Easy, fast integrations
‣New opportunities
‣Impact: High
definition
integration
good start
Partner APIs
‣Starting point for public
APIs
‣Collect feedback
definition
integration
good start
internal use
Partner APIs
‣Also use internally
‣Self-service
definition
!
!
!
Public APIs
‣Open to everyone
‣(as long as they pay)
‣Automatic business
relationships
definition
for everyone
!
!
!
Public APIs
‣You don’t know how the
API will be used
‣Usage rates are critical
‣Impact: Very...
definition
for everyone
for partners
!
!
!
Public APIs
‣Users can be partners
‣Manual business
relationships
definition
for everyone
for partners
internal use
!
!
Public APIs
‣Use public APIs internally
‣If you don’t something is
v...
Business
relationship
Fullfillment
Potential
Business Impact
Realistic
Business Impact
Private
(custom)
Manual
(internal)
...
more public
!
!
!
How to change an API
‣Designed from outside in
‣Licenses, pricing,
security, documentation…
more public
more private
!
!
How to change an API
‣Potential backlash
‣Communicate in time
‣Turn key users into
trusted pa...
Mix & match as
appropriate
Thank you!
mashup.se
@andreaskrohn
andreas@dopter.se
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Business Impact of Private, Partner and Public APIs

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Transcript of "Business Impact of Private, Partner and Public APIs"

  1. 1. PRESENTED BY ANDREAS KROHN Business Impact of Private, Partner & Public APIs
  2. 2. Technology should serve the business
  3. 3. Where is the ROI?
  4. 4. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  5. 5. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably not true
  6. 6. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  7. 7. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably closer to the truth
  8. 8. definition Private APIs ‣Internal to an org. ‣Known trusted users ‣No business relationships
  9. 9. definition custom Private APIs ‣1 API - 1 client ‣Specific tech. solution ‣Business impact: None
  10. 10. definition custom self-serve Private APIs ‣Designed from outside in ‣Internal resource portal ‣SOA is action ‣Impact: Medium - High
  11. 11. definition Partner APIs ‣Used by trusted partners ‣Few, known users ‣Manual business relationships
  12. 12. definition integration Partner APIs ‣Easy, fast integrations ‣New opportunities ‣Impact: High
  13. 13. definition integration good start Partner APIs ‣Starting point for public APIs ‣Collect feedback
  14. 14. definition integration good start internal use Partner APIs ‣Also use internally ‣Self-service
  15. 15. definition ! ! ! Public APIs ‣Open to everyone ‣(as long as they pay) ‣Automatic business relationships
  16. 16. definition for everyone ! ! ! Public APIs ‣You don’t know how the API will be used ‣Usage rates are critical ‣Impact: Very high?
  17. 17. definition for everyone for partners ! ! ! Public APIs ‣Users can be partners ‣Manual business relationships
  18. 18. definition for everyone for partners internal use ! ! Public APIs ‣Use public APIs internally ‣If you don’t something is very very very wrong
  19. 19. Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium
  20. 20. more public ! ! ! How to change an API ‣Designed from outside in ‣Licenses, pricing, security, documentation…
  21. 21. more public more private ! ! How to change an API ‣Potential backlash ‣Communicate in time ‣Turn key users into trusted partners
  22. 22. Mix & match as appropriate
  23. 23. Thank you! mashup.se @andreaskrohn andreas@dopter.se

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