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Business Impact of Private, Partner and Public APIs

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  • 1. PRESENTED BY ANDREAS KROHN Business Impact of Private, Partner & Public APIs
  • 2. Technology should serve the business
  • 3. Where is the ROI?
  • 4. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  • 5. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably not true
  • 6. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point
  • 7. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientific content used just to make a point probably closer to the truth
  • 8. definition Private APIs ‣Internal to an org. ‣Known trusted users ‣No business relationships
  • 9. definition custom Private APIs ‣1 API - 1 client ‣Specific tech. solution ‣Business impact: None
  • 10. definition custom self-serve Private APIs ‣Designed from outside in ‣Internal resource portal ‣SOA is action ‣Impact: Medium - High
  • 11. definition Partner APIs ‣Used by trusted partners ‣Few, known users ‣Manual business relationships
  • 12. definition integration Partner APIs ‣Easy, fast integrations ‣New opportunities ‣Impact: High
  • 13. definition integration good start Partner APIs ‣Starting point for public APIs ‣Collect feedback
  • 14. definition integration good start internal use Partner APIs ‣Also use internally ‣Self-service
  • 15. definition ! ! ! Public APIs ‣Open to everyone ‣(as long as they pay) ‣Automatic business relationships
  • 16. definition for everyone ! ! ! Public APIs ‣You don’t know how the API will be used ‣Usage rates are critical ‣Impact: Very high?
  • 17. definition for everyone for partners ! ! ! Public APIs ‣Users can be partners ‣Manual business relationships
  • 18. definition for everyone for partners internal use ! ! Public APIs ‣Use public APIs internally ‣If you don’t something is very very very wrong
  • 19. Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium
  • 20. more public ! ! ! How to change an API ‣Designed from outside in ‣Licenses, pricing, security, documentation…
  • 21. more public more private ! ! How to change an API ‣Potential backlash ‣Communicate in time ‣Turn key users into trusted partners
  • 22. Mix & match as appropriate
  • 23. Thank you! mashup.se @andreaskrohn andreas@dopter.se

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