The eBook is an 18-page collection of information regarding business, telemarketing, and outsourcing. Here are the following chapters: chapter one: an overview on marketing, chapter two: how to make my business successful, chapter three: questions on marketing and business solutions, chapter four: a guide to outsourcing and lead generation, and chapter five: business process outsourcing (BPO) in the Philippines. The eBook also includes insights such as secrets to business success, smart moves when starting a business, the costs involved in in-house versus outsourcing, and 2016 updates on marketing. Included in the eBook: · Secrets to business success · Smart moves when starting a business · The costs involved in in-house versus outsourcing · 2016 updates on marketing · Top 10 leading countries in outsourcing Overall, the eBook will tackle topics related to business and marketing, and how outsourcing as well as outbound marketing is important in making a particular business successful.

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Chapter Four: Guide to Outsourcing and Lead Generation
Quick Guide to Outsourcing and Lead Generation
Bottom line: you need a sale. Of course, you need a sale to
keep the business going. You need more sale to get the
business on a higher notch in the economic ladder. You need
more sale to build a prominent brand. Thing is, it is often
not easy. When starting a business, remember to take
precaution. A business needs prospects, it needs leads, and
it needs to convert cold prospects to hot leads. How?
Basically, what are the prominent points in lead generation?
Over time, marketing is one reliable way of producing a sale.
It is never enough to have a product or service and leave it
that way. One better way to let the whole world know you
are selling something is to obtain a marketing megaphone
and announce it to the entire planet – on the other hand,
through what medium?
Imagine the Horror of D.I.Y.
Apart from building the core foundation of your business
(i.e. your brand, product, service), imagine doing the rest by
yourself. Imagine building your own in-house marketing
team to do the prospecting for you. Here is a breakdown of
what you will possibly do when building your own in-house
lead generation team.
• Settling on the thought that you need Manpower
• Finding the right people to do the job
• Selecting from a roster of applicants and hiring people to
do the job
• Training people how to do their job
• Hiring a supervisor to make sure your team knows how
to do their job
• Processing salary and employee benefit
• Settling issues involving human resource (i.e. employee
leaves)
• Paying for infrastructure costs, technological costs, and
maintenance costs
Why Outsourcing over In-House?
Assuming that you have accomplished the aforementioned
tasks, what is next? Experts, in actuality, would revert to
outsourcing as a suitable mean to increase efficiency while
lowering costs. Outsourcing:
• Relieves you of menial business process that can be
easily outsourced
• Allows you to delegate tasks and focus on the core areas
of your company
• Allows you to focus on improving sales strategy
• Relieves you of concerns related to human resource
• Relieves you of infrastructure costs, technological costs,
and maintenance costs
Imagine being able to focus on expanding your business and
improving sales strategy. Outsourcing buys time for
yourself to focus on improvement. You don’t have to worry
about employee concerns, or your phone bill, or
technological maintenance in your office – or concerns
related to infrastructure (i.e. where you will house your
employees).

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Then again, to gain leads, what would be the next step? Now,
that you have decided, – whether to have your own in-house
team or to outsource your business process – what is next
then? Next, you have to decide what probable measures you
need to do to generate leads.
Lead Generation through Outbound Marketing: Bottom
line, outbound marketing makes leads. According to
experts, outbound marketing – compared to inbound – is
making a killer comeback this 2016. Inbound marketing,
though popular in the past years, is being overtaken by
outbound marketing that still remains to be the progressive
and assertive method that generates leads.
5 Hardcore Statistics Why You Should Choose
Outbound Telemarketing in B2B
Contrary to popular belief from the ‘cold-calling-is-dead-
crowd’, outbound marketing is making a killer comeback
this 2016 – more so in B2B marketing. For the past years,
outbound telemarketing is highly regarded as the old
method for lead generation, replaced by inbound marketing
and content strategy. On the other hand, apart from the
‘cold-calling-is-dead’ crowd, outbound telemarketing is
never old, never outdated, and never dead. In actuality, it
is making a killer comeback this 2016 – especially in B2B
marketing. In fact, here are 5 hardcore statistics why you
should choose outbound telemarketing in B2B:
1. B2B Telemarketing is NOT annoying in B2B. Managers
expect to receive sales calls, it is part of their job:
According to SCi Sales Group, B2B telemarketing is not
annoying – especially in B2B. Managers expect to receive
sales calls, it is part of their job and a way to find better and
reliable suppliers.
2. Telemarketing is the most effective lead nurturing
technique: Almost 60% of Marketing Managers claim that
telemarketing is ‘very effective’ for lead nurturing, and
when non managers are added to the list, the stat rises to
90%. Over 200 Marketing Managers were surveyed by B2B
Marketing Magazine – there were to rate which of the
following was the most effective in lead nurturing. The
answer are as follows: 1. Telephone follow-up
(telemarketing), 2. Email follow-up, 3. Invitation to event,
and 4. Content marketing (least effective).
3. Telemarketing delivers far better quality leads than
social media: It is, in fact, the truth. Although social media
is more popular, but telemarketing delivers far better
quality leads. In a B2B Marketing Magazine survey of 228
Marketing Managers, the latter were asked to rate the
popularity of mediums/channels and the effectiveness of
deliver quality leads. Included in the roster of mediums are
the following: paid search, email, social media, events,
webinars, website, SEO, direct mail, online advertising, and
print advertising.
4. Relevant data can increase B2B response by 800%:
Targeting is the key. Relevant data is very important in
telemarketing. Relevance can increase response to all forms
of direct marketing, specifically telemarketing. The more
relevant the telemarketer’s conversation is with the
decision maker, the more engaged the latter becomes. This
increases response by up to 800%.
5. Tools that have human interaction, like telemarketing,
build lasting relationships: In a survey by SCi Sales Group,
Managers were asked to rate their preference with the
following: mobile marketing, email marketing, direct mail,
telemarketing, and field sales. Most managers preferred
telemarketing (28%) after field sales (54%).

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Dear Reader,
Greetings from 72 Solutions Outbound Telemarketing Services! I hope this email finds you well.
Foremost, we would like to announce that we have published our first ever eBook entitled ‘The 72 Solutions Way to
Outsourcing’ and we are extremely happy to share this milestone with you, and our eBook FOR FREE. This eBook will be a first
in our monthly publication of helpful reads. In lieu, we would like to invite you to become our subscriber. As a subscriber, you
will get to receive a new eBook every month and rest assured that we will do our very best to produce quality content to help
you in your business.
Our eBooks will focus on business and marketing, trends in B2B and B2C, current updates, and collection of trendsetting lead
generation strategies to better assist you, our dear clients, in maximizing profit and revenue. Our current eBook discusses about
the following:
 Secrets to business success,
 Smart moves when starting a business,
 The costs involved in in-house versus outsourcing,
 And 2016 updates on marketing.
We do hope that our eBook will be of interest to you. Rest assured that the information you disclose in our subscription form
(name and email), will be treated as confidential and will not be given or sold to a third party. Moreover, as part of the 72
Solutions community, we warmly welcome any insight from you in the topics that you want to be discussed in our succeeding
eBooks.
Should you have any question or clarification, please feel free to contact the undersigned.
Have a lovely day ahead!
Fame Rodriguez
Marketing Associate,
72 Solutions Outbound Telemarketing Services
www.72solution.com.ph

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Get our free eBook
72 Solutions Outbound Telemarketing Services, a well-established lead generation service provider
located in the heart of Iloilo City and is dedicated to lead generation, appointment setting, data
profiling, and outbound marketing, has recently published an eBook entitled, ‘The 72 Solutions Way to
Outsourcing’. The eBook will tackle about topics related to business, marketing, and how outbound
marketing and outsourcing can greatly maximize profit and, of course, business success.
[ Click here to download the eBook ]
What is 72 Solutions?
72 Solutions is a lead generation service provider and is passionate for lead generation, appointment
setting, data profiling, and outbound marketing. The business model focuses on providing cost-
effective sales and marketing solutions for generating profit and better revenue for client’s business.
72 Solutions is located in Iloilo City, Philippines.
Why download our eBook?
The eBook is an 18-page collection of information regarding business, telemarketing, and outsourcing. Here are the following
chapters: chapter one: an overview on marketing, chapter two: how to make my business successful, chapter three: questions
on marketing and business solutions, chapter four: a guide to outsourcing and lead generation, and chapter five: business
process outsourcing (BPO) in the Philippines. The eBook also includes insights such as secrets to business success, smart moves
when starting a business, the costs involved in in-house versus outsourcing, and 2016 updates on marketing.
Included in the eBook:
· Secrets to business success
· Smart moves when starting a business
· The costs involved in in-house versus outsourcing
· 2016 updates on marketing
· Top 10 leading countries in outsourcing
Overall, the eBook will tackle topics related to business and marketing, and how outsourcing as well as outbound marketing is
important in making a particular business successful.
Why subscribe to our eBook?
Upon subscription, you will get a new eBook related to business and marketing every month. Moreover, all information disclosed
on the subscription form (name and email address) will be treated as confidential and will not be given or sold to a third party.
Here is an exclusive sneak peak of our eBook.