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Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.

Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.

Published in: Social Media, Business, Technology

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Transcript

  • 1. Social Marketing What is Social Marketing? What does it mean to you? What are you doing now? Andrea Lindal, Lexabi Communications 250.215.1122
  • 2. 3 Main Focuses Facebook LinkedIn Making it work together and for YOU. Andrea Lindal, Lexabi Communications 250.215.1122
  • 3. Marketing really hasn’t changed The channels have evolved and it’s simply keeping up with that evolution and ensuring your message is consistent Andrea Lindal, Lexabi Communications 250.215.1122
  • 4. Facebook Business Facebook Page Personal Facebook Page What’s the difference? Andrea Lindal, Lexabi Communications 250.215.1122
  • 5. Facebook 5 key components Cover Image Profile Picture ‘About’ Information ‘Contact’ Information Insights Andrea Lindal, Lexabi Communications 250.215.1122
  • 6. A Cocktail Party 80% useful/fun information 20% about you Social Community – be real! Monitor Comments – Respond ENGAGE ENGAGE ENGAGE! Andrea Lindal, Lexabi Communications 250.215.1122
  • 7. Hashtags Mark keywords or topics A single word or phrase beginning with a ‘#’ Facebook, Twitter, Google+, Tumblr & Pinterest Andrea Lindal, Lexabi Communications 250.215.1122
  • 8. LinkedIn B2B Get found Attract your ideal client Provide enough information for people to WANT to connect Andrea Lindal, Lexabi Communications 250.215.1122
  • 9. LinkedIn Profile Picture Name – max. 100 characters Headline – max. 120 characters Summary – max. 2,000 characters Contact Area Andrea Lindal, Lexabi Communications 250.215.1122
  • 10. Making it all work for You Have a basic understanding of your marketing goals Choose one or two to start with Commit to nurturing & monitoring Andrea Lindal, Lexabi Communications 250.215.1122
  • 11. Andrea Lindal, Lexabi Communications 250.215.1122
  • 12. Summary Leverage all Digital Marketing with each other Create and stay with your brand and message Andrea Lindal, Lexabi Communications 250.215.1122
  • 13. A Digital Marketing Management Agency Social Media, Email Marketing, Digital Design, Website Development, Professional Writing Marketing & Communications Andrea Lindal, Lexabi Communications 250.215.1122