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Wordpress, blogging, and SEO. Selecting a Wordpress Theme
 

Wordpress, blogging, and SEO. Selecting a Wordpress Theme

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Andrea Kalli - Professional Support for your Business Online - http://www.virtualassist.net

Andrea Kalli - Professional Support for your Business Online - http://www.virtualassist.net

Wordpress, blogging, and SEO. Selecting a Wordpress Theme

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    Wordpress, blogging, and SEO. Selecting a Wordpress Theme Wordpress, blogging, and SEO. Selecting a Wordpress Theme Presentation Transcript

    • Wordpress, Blogging, and SEO Presented by Andrea Kalli and Mary Motz
    • Concept of Extreme Content Marketing • Your Blog Is the Vehicle for your Content Marketing Strategy • Golden Opportunity to Become the Expert • Offer visitors unfolding value = Gain TrustAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Golden Triangle to Successful Search Engine Optimization Strategies • Keyword Research - *tip: identify keyword phrases that have acceptable traffic and low competition from other websites. Repeat this step a few times a year to stay current with what is changing in your industry.* • On-Page Optimization - *tip: have a special optimized page for every service and product you offer.* • Backlinks - *tip: dedicate a few hours a month to this. It is never-ending.* (think quality, not quantity) No Magic Fairy Dust – This is a long-term planAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • What to Write About? = What Are My Services? • Look within your own list of services to identify what you’re going to write about. • Example: a Virtual Assistant that offers – – Wordpress Websites and Blog support and strategies – Product Launch Support – Internet Marketing support – Social Media Marketing support – Video and Audio editing – Content Repurposing Strategies and Support …has a lot of topics to choose from and develop!Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Article Writing for SEO 101 aka “Posting with Purpose” 1. Great Title with Keywords 2. One or Two Categories 3. Up to 7 Tags using Keyword Phrases 4. Target Keyword Phrase in the First Paragraph and the Last Paragraph. 5. Sprinkle Keyword Phrase throughout, and use simple variations, such as plurals, related phrase, etc. (site vs. website, website vs. websites) 6. Internal link/s to other similar articles 7. Images with Alt text and a good file nameAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Article Writing for SEO 101 aka “Posting with Purpose” Note: It is better to have targeted keyword tags used multiple times in various posts, than to have many tags used one time in a single post.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Avoid Duplicated Content • Wordpress creates duplicate content for you automatically, and you don’t even know it. – Archive pages for categories, tags, and search will all produce content that is on your site in other pages and posts. – Easiest solution is to use excerpts. • Available via your theme settings • Available via a plugin (Excerpt Editor)Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Avoid Duplicated ContentAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Keyword Research is the Foundation of Your Content • How to use your identified keyword phrases: – Ideas for blog content – either as single articles or a series (a series can get you into multiple top spots in the search engine results) • Use as category, tags, post title, link anchor text, image alt text and photo file name • KEEP YOUR KEYWORDS TOGETHER IN THE PAGE TITLE TAG (BLOG POST TITLE) – Use Calendar events to rank well for your content by tying the two together. • Example: Colorado garden blog writes an article on special holiday events and attractions at local public gardens and garden centers.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Keyword Research is the Foundation of Your Content – Use site analytics to identify valuable keywords you are currently “accidentally” ranking for, then create additional focused content for it. – Do some product or service reviews: “This vs. That”, “Review of This” – Keep an eye on current events surrounding your keyword phrases and write articles on them. – Use the keyword phrases (ideally as anchor text) in Press Releases surrounding hot topics. – Use them in your Social Network profiles, YouTube video descriptions, and Google Places description – Create a Q & A page or FAQ page answering many of the questions you get asked or see people asking during your online reading, and use the keyword phrases within them.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Make A Commitment to Your Plan • Commit to one full year of adding new and valuable content to your blog • 52 weeks = 52 articles • Ghost writer: 52 articles @ $20 each = $1040Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Content Repurposing – Your Best Friend • YouTube Videos • E-Books for Giveaways and to Sell • Audio for a Podcast • Training Courses – Audio, Video, Text • Tip Sheets, Checklists, Workbooks • Slideshare.net presentations • eNewsletter content • Guest Blog Posts • Blog Talk Radio topics • EzineArticles.com articles (although hit by Panda, has tightened up article acceptance policies. May not be indexed as easily as BP (before Panda)) Call to Action with Link to Specific Pages/ Posts on Your WebsiteAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • The Link Building Key is to Diversify • External links to deeper content on your site • Internal links to deeper content on your site • Use Anchor Text – Click here for Product Launch Support AND NOT – Click here for Product Launch SupportAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • ROI – Return on your Content Investment • You do this for yourself, you can do this for your clients. Your very happy clients. Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • ROI – Return on your Content Investment • Increased traffic to your website/blog. • Majority of traffic will come from the Search Engines. 80% comes from Search EnginesAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • A Little Chat About Panda/Farmer • Google’s recent algorithm update is the biggest change in nearly a decade. • Primary goal is to provide better and cleaner results in the search results to provide quality, original content. • Primary targets are low-value websites, scraped content, content farms. • What is a Content Farm? – “Articles in content farms have been found to contain identical passages across several media sources” Research from these sites: http://www.pingkaching.com/blog/googles_panda_update/ http://www.slideshare.net/ispymarketing/google-farmer-update-aka-panda-what-you-need-to-know http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losersAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Who Gained Traffic and Who Lost It? Losers – citing those most included Winners – citing those most in our marketing strategies included in our marketing strategies • Ezinearticles.com • Scribd.com • Associatedcontent.com • Dailymotion.com (video) • Articlesbase.com • Photobucket.com (pictures) • Hubpages.com • Metacafe.com (video) • Merchantcircle.com • Linkedin.com (social media) • Squidoo.com • Youtube.com (video) • About.com • Facebook.com (social • Ehow.com media) • Vimeo.com (video) “The sites that saw the largest increase in rankings were News Sites, Media Sites (Video Mainly), Sharing Sites, Social Media Sites and Blogs.” Research from these sites: http://www.pingkaching.com/blog/googles_panda_update/ http://www.slideshare.net/ispymarketing/google-farmer-update-aka-panda-what-you-need-to-know http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losersAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Biggest Takeaways from Panda Update • Marketing with videos has moved mainstream. • Write more content on your own site/blog and promote it through social media. • Do guest blogging – work together to share ideas for content. • Still OK to use PLR content, but only as an outline or starting place for your article. • You now have less competition in the search engine results as long as you have quality content that provides value. • Don’t put all your SEO eggs in one basket. If you primarily relied on article directories, Hubpages, and Squidoo for your backlinks, the wind has now left your sails and you’re left paddling your boat manually. Research from these sites: http://www.pingkaching.com/blog/googles_panda_update/ http://www.slideshare.net/ispymarketing/google-farmer-update-aka-panda-what-you-need-to-know http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losersAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Biggest Takeaways from Panda Update • Duplicate content on your site is a killer! • Sites with excessive ads seemed to be affected negatively • Sites with excessive outgoing links seemed to be affected (price comparison, review sites, and coupon code type sites) • Sites with a lot of broken links. Use a Wordpress plugin, such as Broken Link Checker to stay on top of and rectify broken links. Research from these sites: http://www.pingkaching.com/blog/googles_panda_update/ http://www.slideshare.net/ispymarketing/google-farmer-update-aka-panda-what-you-need-to-know http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losersAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • The Land of OZ • The Bricks of the Yellow Brick Road = Your Multitude of Valuable Articles and External LinksAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • The Emerald City = Your Website Showing Your Varied and Valuable Skills and KnowledgeAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • The Wizard = YOUAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • What Do You Offer at the End of the Yellow Brick Road? • Have your solid set of skills ready and waiting to WOW people when they get to your site.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Updated SEO Research and Resources • SEOmoz.com – http://www.seomoz.org/ • Search Engine Journal – http://www.searchenginejournal.com/ • Graywolf’s SEO Blog – http://www.wolf-howl.com/ • Wordtracker Blog – http://www.wordtracker.com/blog • Outspoken Media – http://outspokenmedia.com/ • Search Engine Land – http://searchengineland.com/ • Search Engine Watch – http://searchenginewatch.com/ • ReelSEO (video SEO) – http://www.reelseo.com • Search Engine Roundup – http://www.searchengineroundup.comAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Wordpress, Blogging, and SEO Selecting a WP Theme By Mary MotzAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • How WordPress Helps You with SEO • WordPress, as a blog platform, comes with your SEO template “baked-in” • The your post template provides you with: – The “title tag” - your post’s title that appears at the top of the browser window frame – The H1 tag – the post’s title – H2, H3, H4 headline tags (if you choose to use them) – The description tag (initial text that appears in SERPs); either initial content or the post excerptAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Kicking SEO “Up A Notch” with Plugins • Juice-up your WordPress SEO with plugins that add features and control. Check out: – All-In-One SEO Pack – Allows super-control over your tagging and indexing, including Title tag & description overrides (useful when you want a “catchy-cute” title to display, but allows the keyword-rich title to be indexed in search. – Scribe – Paid plugin service that helps you select and focus on keywords as you write your posts (monthly fee) – Google XML Sitemaps – Automatically generates an XML file while Google reads to more easily index your site. Keeps everything fresh & updated. – Redirection – makes redirections easy – good to have when you need to move content, but don’t want to lose traffic.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Check Your Theme’s Features • Many premium themes have built-in SEO features (most of the big ones do) – WooThemes – DIY Themes (Thesis) – StudioPress • Some content type-specific themes will have features to support the content’s SEO. Specifically, photo/image portfolio, video showcase themes, e-commerceAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Selecting A WP Theme • HUGE number of themes available • Most overwhelming part of WP projects for clients – best to develop a short-list. • Start with client’s intended content focus (blog posts, video, real estate, portfolio) • Go with premium whenever possible – better coding, support & ease of modificationAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • For Serious Bloggers • DIY Themes’ Thesis (great SEO features) • Consider “magazine” style themes for high- volume blog posts that feature photos. Examples: – WooThemes’ Delicious Magazine, FreshNews – StudioPress’ Lifestyle, Magazine, Sleek – Elegant Themes’ Magnificent, The StyleAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Great for Business Sites • “Business” type themes look like traditional brochure websites, usually with “widgetized” areas on the home page (not blog entries) • StudioPress & WooThemes have a lot in this category. Examples: – WooThemes’ Feature Pitch, Optimize, Suit & Tie – StudioPress’ Agency, Outreach, Corporate – Elegant Themes’ ModestAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Specialty Content Themes • Real estate themes have back-end features which makes showcasing listings easier: – StudioPress’ AgencyPress – Elegant Themes’ Elegant Estate • Portfolio themes put the spotlight on images: – StudioPress’ BeeCrafty, Crystal – Elegant Themes’ Deep Focus – WooThemes’ Elefolio, Apeture, Sophisticated Folio, SnapshotAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • Specialty Content Themes • Event Promotion: – Elegant Themes’ Event – WooThemes’ Diarise • Menus & Restaurants: – WooThemes’ Diner • Book Promotion: – WooThemes’ Book Club, Chapters • Countdowns: – Elegant Themes’ Anticipate – WooThemes’ PlaceholderAndrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • A Few More Theme Selection Tips • Think about the planned content FIRST! • Check out the demo site’s navigation structure. Some themes have multiple navs – one of which is category driven (this is common with magazine style themes) • Rule of thumb: The sexier it looks out of the box, the harder it will be to customize • Paying the license fee for a premium theme is WORTH IT (never more than $79 or so). • Look for available page layout templates. Some offer several layout options (sidebars, full width, contact pages, etc.)Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com
    • If You Must Go FREE… • The default WP theme “Twenty-Eleven” is great! • You can possibly consider using WordPress.com, if the project budget is very low. • Minimize customization, limit to basic CSS & hex code, font changes • You will likely need more plugins to do what premium themes offer as part of the core theme.Andrea Kalli Online Marketing Support team - http://www.virtualassist.net . Video Marketing resource - http://www.amazingsalesvideos.com