Tips For Using Fresh Content to Help Your Bottom Line

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Warning - You're Losing Money by Not Using Fresh Content and building out a content marketing plan. As an internet marketing virtual assistant, I see this all the time. There are many opportunities for a business to expand their online presence, including re-purposing existing content into other formats for distribution.

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Tips For Using Fresh Content to Help Your Bottom Line

  1. 1. Tips for Using Fresh Content to Help Your Bottom Line by Andrea Kalli
  2. 2. Get Your Message Out There with Fresh Content
  3. 3. When you have an online business andwebsite to keep optimized, you’ll need anongoing fresh supply of content. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  4. 4. But, rather than just uploading contentfor content’s sake, choose to addcontent that says something worthsaying; Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  5. 5. Use content that draws readers in andmakes them want to stay tuned. Teachthem something. Share something ofvalue. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  6. 6. Maybe the focus of your business isnarrow. Perhaps your customers cometo you for something very specific andfinding new things to write aboutbecomes challenging. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  7. 7. No matter your subject, there arealways new ways to tackle it. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  8. 8. In today’s changing society, there’salways something new that can be addedto put a spin on an old topic. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  9. 9. Turning to outside writers may be theideal way to gain the fresh perspectiveyou need. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  10. 10. While it may feel redundant tocontinually tell your audience what youdo, what you think, and what you sell,this is the way business marketing isdone these days. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  11. 11. Updating all your platforms with freshcontent is imperative. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  12. 12. While it can be time-consuming, and attimes frustrating if you’re not much of awriter, there are alternate ways to getthe job done. You can purchase freshcontent from a freelance writer or webcontent agency to use. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  13. 13. Your audience will stay tuned if theyknow there is more valuable informationcoming down the pipeline from you. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  14. 14. Create more opportunities for theconversation to continue by updatingyour content regularly and linking it toall your platforms. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  15. 15. Why is Content Updating Important?
  16. 16. You’re going to need updated content ifyou’re to have anything to put on yourblog and link to your Twitter feed,Facebook and LinkedIn pages. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  17. 17. They want to know your business is stillactive and want to hear about whatyou’re working on. They’re eager to hearabout the new things you’ve tried orread and want to recommend. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  18. 18. If you are the go-to expert in a certainfield, your clients will look to you to dothe homework they have no time to dothemselves. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  19. 19. By adding ongoing good content to yourplatforms, over time they’ll learn totrust your expertise. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  20. 20. Why Fresh Content is the Best Thing Since Sliced Bread
  21. 21. Of course, you aren’t going to spendsignificant time and money on inputtingcreative content without benefiting insome way. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  22. 22. Ultimately, you want to make sales,broaden your platform, and build yourreputation. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  23. 23. This is why it’s important you provideinformation your audience will want toshare, talk about, and will walk awaywith something of value. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  24. 24. Good content should make readersbookmark your pages, add you to theirRSS Feeds, sign up for your newsletters,hire you, or buy your products. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  25. 25. You’ll want to lead people to a particulardestination, and with purpose. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  26. 26. Perhaps it’s to your compelling offer withan opt-in to some valuable content whereyou are helping them, or it’s to youramazing product or service that convincesthem they cannot live without it. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  27. 27. New fresh content will also help optimizeyour website so it will appear higher insearch engine rankings. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  28. 28. Search engines aren’t the only onesusing web crawlers to identify importantcontent, though. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  29. 29. Anyone searching for information in anorganized manner will use a crawler fortheir own reasons. Adding fresh contentincreases the chance you’ll be found. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  30. 30. Making an Ongoing Commitment
  31. 31. The most painful thing I see happening allthe time is how people who mean tocreate content, just never do. Or theystart, then stop within a few months…orless. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  32. 32. I think their expectation of what theyshould be seeing as a result, and whatthe results actually are, are completelydifferent. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  33. 33. It’s not a matter of how long you shouldbe creating fresh content. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  34. 34. It’s a matter of planning it out for longstretches, not giving yourself a period oftime where you don’t at least have someidea of what you can create everymonth. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  35. 35. What’s even better is that the effort youput into creating content, or havingcontent created, can be re-purposedinto a multitude of additional pieces. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  36. 36. Videos, ebooks, images, webinars, socialposts, presentations, and pdfs can all bepart of well-planned web content with along-term and measurable impact. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  37. 37. If you approach content creation as asustained development strategy, not justsomething you do for an event campaign,that’s how you’re going to get thegreatest reward. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  38. 38. If you find that you’re a start-n-stopper,don’t be so hard on yourself. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  39. 39. There’s never a time when you should besaying “because I cannot seem to stayon track with getting content created,perhaps content marketing is not forme.” Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  40. 40. There is no right or wrong way to tackleit. A surprising misconception that manypeople have is the time it takes them towrite a value-packed piece of content. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  41. 41. They feel it shouldn’t possibly take 3-4hours to write something, and that theyshould leave it to the “pros”. In allhonesty, it takes most of us that long (orlonger) to create value content. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  42. 42. Most people who create content are notblessed with the gift of easy writing. Ittakes work and it takes time. The mainpoint is that you embrace contentcreation and keep plugging away. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  43. 43. No Writing Skills? No Time to Write?When Buying Content Makes Sense.
  44. 44. You can spend your own time writing,hire in-house staff to write for you, oryou can purchase content fromfreelance writers or web contentagencies. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  45. 45. If you purchase pieces for full rights,you can then tweak them and add yourown name and links. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  46. 46. Buying from other authors doesn’t makeyou any less of an expert, it just meansthe craft of writing isn’t what you’vechosen to focus your time on. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  47. 47. Surprising Ways Fresh Content isMore Refreshing than New Socks
  48. 48. Today’s audience are readers, spendingmore time reading online than readingnewspapers or books, or watchingtelevision. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  49. 49. More people look online for solutions.Inquisitive people are voracious websurfers always on the hunt to uncovernew trends and make discoveries, so youneed to be there for them to discover! Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  50. 50. There are many ways to cross-promoteyour business and link your content sothat it is found in a number of places. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  51. 51. A would-be client might discover your link onTwitter or LinkedIn, through a friend’sFacebook feed, in the description on a YouTubevideo, an image on Pinterest, in the descriptionon a Slideshare presentation, and so on. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  52. 52. Your audience is EVERYWHERE, so you’ll wantto be found EVERYWHERE! The more qualitymaterial you have online, the more likely it isyou’ll establish a presence and begin buildingyour platform. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  53. 53. The Internet is today’s water cooler wherepeople gather to make friends, discusstrends, and make discoveries. It’simportant to be part of the discussion ifyou want to effectively do business today. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  54. 54. Don’t underestimate the power of addinggood quality web content to your blog orwebsite on an ongoing basis in order toget your message out and reel thebuyers in. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  55. 55. As a matter of fact, let me get youstarted. Go buy a calendar, grab a pencil,and find a quiet and comfortable place tocontemplate. Then answer the followingand begin to fill in your calendar: Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  56. 56. 1. What is it you want to accomplishwith your message over the next 3 to 12months. Do you have a big picturejourney you want to take your audienceon? Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  57. 57. 2. Describe your Unique SellingProposition (USP). What is it that makesyou and your message/product differentand special. What do you offer that yourcompetition does not? Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  58. 58. 3. What’s going on in your businessover the next 3 to 12 months? Are youplanning webinars? A live event? Aproduct launch? Are you publishing abook or ebook? Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  59. 59. 4. List any business anniversaries,milestones that will be reached, or otheraccomplishments. Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  60. 60. 5. What’s happening in your industryover the next 3 to 12 months? Andrea Kalli –Online Internet Marketing Services www.virtualassist.net
  61. 61. 6. Come up with a theme or category foreach month. Grouping your content this wayallows you to be thorough, it allows you tocreate a story or a series of episodes, and is agreat way to get your own mind focused on asingle topic at a time. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  62. 62. If you find that your thoughts are allover the place because you have somuch to share, this is a wonderful wayto bring it together for you. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  63. 63. Before you know it, you’ll be well on yourway to developing months’ worth ofcontent ideas that will work their magicfor you for a long time. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  64. 64. And Remember, it’s Never Too Late to Get Started
  65. 65. If you find that you are unmotivated,uninspired, or just plain drawing a blank,a Content Editorial Calendar can giveyour creativity the jumpstart it needs. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  66. 66. Creating a 12-month calendar is ideal,but even 3 months will move you in thedirection of being more productive, andwith purpose. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  67. 67. Is This You?•Do you struggle with building your platform, getting noticed, andbecoming known as the expert in your topic?•Do you sometimes feel that you need a better plan to grow your list, ornurture and engage your audience?•Do you wish you could stop trading time for dollars, and turn your contentinto profitable products?•Are you feeling paralyzed by technology and implementation overwhelm?Whatever you want to call us, what we do is IMPLEMENT.We help you brainstorm, plan, organize, build, market, and maintain your online business. Let my team help you with the overwhelm, technology, & implementation. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  68. 68. Internet Marketing Services  Business Website and Blogging  Webinar/Teleseminar Management  Social Media Marketing – and Support Relationship Marketing  Speaker Specific Support and  Email Marketing – Nurture Marketing Marketing  Author Specific Support and  Lead Generation – Irresistible, Marketing Compelling Incentive Offer  Membership Site Implementation  Video Marketing – Video/Audio and Management Products  Affiliate Program  Content Marketing – Article  Mobile Marketing Marketing  Reputation Management  Product Creation – Content Re-  Pay-per-Click Advertising purposing  Search Engine Optimization – Keyword Research – LinksCheck out the details for each of the Internet Marketing Services listed above
  69. 69. Let’s Get Strategic About Marketing!Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

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