The Evolution of Digital Marketing- Class 2

1,011 views

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,011
On SlideShare
0
From Embeds
0
Number of Embeds
395
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Evolution of Digital Marketing- Class 2

  1. 1. BDMM 4336 Evolution of MarketingMarketing 1. Word of mouth will always comeEvolution first (WOM) Class 2 2. Etchings on a wall Fall 2011 3. Roman penis 4. Egyptian papyrus 5. Printing press 6. Newspapers 7. Agencies 8. Radio, TV and Admen@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 Advent of DigitalMarketing • Digital marketing = tech drivenEvolution • Marketing will always start with Class 2 Fall 2011 PEOPLE • Influence, persuasion also ingredients@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336 Tech CycleMarketingEvolution Class 2 Fall 2011@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336 Communication HistoryMarketing Early networks:Evolution Class 2 • Telegraph Fall 2011 • Morse Code • ARPANET • Email • Internet@AndreaGenevieveandream@stedwards.edu
  5. 5. BDMM 4336 The State of the Internet 2011MarketingEvolution Class 2 Fall 2011@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 Web 2.0Marketing • Web 2.0 is not the futureEvolution • Web 2.0 is an evolution Class 2 • 2 way communication Fall 2011 • Consumers have control@AndreaGenevieveandream@stedwards.edu
  7. 7. BDMM 4336 Consumer BehaviorMarketing A. InterconnectivityEvolution B. Level playing field Class 2 C. Filtering Fall 2011 D. Niche agregation E. Personal publishing F. Prosumer emergence G. Purchase on demand@AndreaGenevieveandream@stedwards.edu
  8. 8. BDMM 4336 Next ClassMarketing • Digital StrategyEvolution • First Quiz Class 2 • First Blog Post Fall 2011@AndreaGenevieveandream@stedwards.edu

×