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  • 1. COMM 2337 Dialogue vs. Interpersonal Communication PR Mass communication is Today OUT. Class 8 Fall 2011 Interpersonal communication is IN.@AndreaGenevieveandream@stedwards.edu
  • 2. COMM 2337 PR Trends of Tomorrow PR •Women dominate the field Today •Women have skills for PR Class 8 Fall 2011 •Men make more $ •Men favored in hiring@AndreaGenevieveandream@stedwards.edu
  • 3. COMM 2337 Why Women? PR • Women find the PR environment Today welcoming Class 8 Fall 2011 • Women can make more $ in PR than teaching or other social jobs • Women can start their own firm without a lot of capitol • Women are thought to be better listeners@AndreaGenevieveandream@stedwards.edu
  • 4. COMM 2337 PR Today Class 8 Fall 2011@AndreaGenevieveandream@stedwards.edu
  • 5. COMM 2337 Diversity PR • Recruiting and Hiring Today • Special Organizations Class 8 Fall 2011 • Language Skills • PR field falls short of world trends • Low # of minority applicants@AndreaGenevieveandream@stedwards.edu
  • 6. COMM 2337 Diverse Trends PR • Hispanic PR wire Today • BPRS (National Class 8 Black PR Society) Fall 2011 • AAAPRA (Asian American Advertising and PR Association)@AndreaGenevieveandream@stedwards.edu
  • 7. COMM 2337 Diversity Chats PR Today Class 8 Fall 2011@AndreaGenevieveandream@stedwards.edu
  • 8. COMM 2337 Think About This: PR Today “Why might it be in the Class 8 Fall 2011 best interest of a PR firm to have a diverse staff?”@AndreaGenevieveandream@stedwards.edu
  • 9. COMM 2337 The Hiring Process PR • Networking Today • Associations Class 8 Fall 2011 • Guest Speakers • Recruiters@AndreaGenevieveandream@stedwards.edu
  • 10. COMM 2337 More Trends 1. Transparency PR 2. Growing Social Media Toolbox Today 3. Increased Emphasis on Class 8 Fall 2011 Evaluation 4. 24/7 News cycle 5. New direction in Mass Media 6. Outsourcing to PR firms 7. Lifelong learning@AndreaGenevieveandream@stedwards.edu
  • 11. COMM 2337 Social Site Boom PR Today Class 8 Fall 2011@AndreaGenevieveandream@stedwards.edu
  • 12. COMM 2337 Licensing & Accreditation PR • Protection Today • Publicity vs. official PR Class 8 Fall 2011 practitioner • Certification through PRSA • APR • Rigorous process • Only 18% of PRSA@AndreaGenevieveandream@stedwards.edu
  • 13. COMM 2337 PRSA PR Today Class 8 Fall 2011 • America’s largest group of professional PR and Communications specialists • Over 21,000 members nationwide • Offer jobs, training, standards, stay on top of emerging trends • Conferences, seminars, workshops, webinars, meetups, local chapters,@AndreaGenevieve student chapters, annual awardsandream@stedwards.edu
  • 14. COMM 2337 APR PR • Established in • www.pracreditaton.org 1964 • Symbol of Today Class 8 • Nations only PR professionalism Fall 2011 accreditation • $385 fee (not a license) • Good for life • Governed by a UAB • Aim is to unify the profession@AndreaGenevieveandream@stedwards.edu
  • 15. COMM 2337 More APR PR • Members of participating organizations who are involved in the professional practice of public relations, or in the Today teaching or administration of public relations courses in an accredited college or university. Class 8 • Participating orgs: Universal Accreditation Board include Fall 2011 the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America (PRSA), Religion Communicators Council, Southern Public Relations FederationSouthern Public Relations Federation, Texas Public Relations Association and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).@AndreaGenevieveandream@stedwards.edu