PR Case Study Mid-Term
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PR Case Study Mid-Term






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PR Case Study Mid-Term Presentation Transcript

  • 1. COMM 2337 Analyze a Case Study 1. Everyone will get 1 case studyMid 2. Read it and highlight the parts you agree and disagree with.Term 3. Organize your paper in paragraph Fall 2011 format with the following headings: • Client Background and Situation • Research • Plan of Action • Communication • Measurement/Evaluation • Conclusion • Suggestions for
  • 2. COMM 2337 Paper DetailsMid Each paper must include:Term • Name, date, course number and case study name Fall 2011 • Information typed,center aligned on a cover page. The paper itself will be double spaced and a minimum of 3 pages in length. (Times New Roman, 12 pt. font)
  • 3. COMM 2337 Example:Mid Client Background: Community Shelter Board of Ohio provides services to homelessTerm individuals. Fall 2011 Research: The riverbank area of Columbus, OH has become a place for homeless men to search for food and live. 1. Community leaders surveyed 2. Forums held 3. Communty survey 4. Communty input sessions 5. Interviews with local thought What did the research show about the problem?
  • 4. COMM 2337 Plan of Action: Edward Howard & Co. were hired to help the CSB in a community relations effort.Mid Goals: 1: Build community support for theTerm Rebuilding Lives project (finding homes, building a facility for substance abusers, Fall 2011 creating a shelter) 2:Inform the public to dispel myths, educate the media and turn skeptics into
  • 5. COMM 2337Mid Communication Execution: • Community input sessions (informative)Term • Public opinion poll • High level community meeting presentation Fall 2011 • Annual fundraiser and annual report integration • Report to community kept key audiences up to date • Advisory committee formed • Speakers bureau
  • 6. COMM 2337 Evaluation:Mid City council approved the project, 100 apartments have been opened forTerm the homeless, fundraiser hit a record, the CSB received national Fall 2011 encouragement, many editorial endorsements etc. Did this accomplish objectives?
  • 7. COMM 2337 Suggestions for 2011: Include bloggers for mediaMid relations,use photos to show before and after, create a video to garnerTerm initial support, use Facbeook to create a digital forum for Fall 2011 community members, highlight community leaders who support the project on short snippet videos, create an e-newsletter to keep community informed, send out email reminders for the fundraiser, host a virtual