IntroToPR
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  • 10 minutes Think- Pair- Share 10 mintues Share put words on the board and come up with a class definition
  • Pass out Handout
  • WHAT IS THE PROBLEM WGAT ARE YOU GOING TO DO ABOUT IT HOW ARE YOU GOING TO TELL THE PUBLIC WAS THE AUDIENCE REACHED AND WHAT WAS THE EFFECT
  • Key is MANANGED0 MAINTAINS RELATIONSHIPS BETWEEN PUBLICS
  • Key is MANANGED0 MAINTAINS RELATIONSHIPS BETWEEN PUBLICS
  • Handout on Publics
  • Ask what in the clip related back to the steps in the handout

IntroToPR Presentation Transcript

  • 1. What Is PR ?
  • 2.
    • How do YOU define PR ?
  • 3. Those are components of PR
  • 4.
    • Process
    • Deliberate
    • Planned
    • Performance
    • Public Interest
    • Two- Way Communication
    • Strategic Management
    Elements of PR
  • 5. R A C E RESEARCH ACTION COMMUNICATION EVLUATION Effective CampaignsStart with R.A.C.E
  • 6. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
  • 7. Public Relations is… “ Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
  • 8. Publics = Audience [ ]
  • 9. Recognizing PR
  • 10.
    • Credits
    • Andrea Genevieve Michnik
    • Intro to PR
    • St. Edwards University- Spring 2011
    • E-mail: [email_address]
    • @AndreaGenevieve
    • All photos protected under Flickr Creative Commons