COMM 2337 PR History        Class 6        Fall 2011                        PR is more than 100 years old.@AndreaGenevieve...
COMM 2337                        Ancient Beginnings                        •Promotion of government PR                    ...
COMM 2337                        Colonial America PR                       • American                            revolutio...
COMM 2337                        Politics and Activism                        • Glowing articles sent to PR               ...
COMM 2337                        Barnum                          • Phineas T. Barnum PR                          • Showman...
COMM 2337                                Henry Ford                        •   First major industrialist PR               ...
COMM 2337                              Modern PR                        • First agency= Publicity PR                      ...
COMM 2337                        Ivy Lee PR History        Class 6        Fall 2011@AndreaGenevieveandream@stedwards.edu
COMM 2337                            Remember Lee:                        • Business should align with PR                 ...
COMM 2337                           Edward Bernays                        Video Time! PR                     • Father of P...
COMM 2337                              Postwar PR                        • PR departments emerged PR                     •...
COMM 2337                            Classic PR Models                        1. Press Agent/Publicity PR                 ...
COMM 2337                   Famous PR Campaigns PR                     Civil Rights History                Seat Belt      ...
COMM 2337                             PR Philosophy PR                     “Shift from press agentry History              ...
COMM 2337                        Current PR Theory and                             Techniques                        • PR ...
COMM 2337                            New PR History                        For next class, research and PR                ...
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History of PR

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History of PR

  1. 1. COMM 2337 PR History Class 6 Fall 2011 PR is more than 100 years old.@AndreaGenevieveandream@stedwards.edu
  2. 2. COMM 2337 Ancient Beginnings •Promotion of government PR •Opinion leaders, public speeches, History visual communication, publicity, events Class 6 •Rosetta Stone Fall 2011 •Olympic Games •Julius Caesar- “acta diurna” •Pope Urban II • “Propaganda”@AndreaGenevieveandream@stedwards.edu
  3. 3. COMM 2337 Colonial America PR • American revolution History support Class 6 Fall 2011 • Thomas Paine • Boston Tea Party@AndreaGenevieveandream@stedwards.edu
  4. 4. COMM 2337 Politics and Activism • Glowing articles sent to PR newspapers History • Rise of public opinion Class 6 Fall 2011 • Newspaper reprints as ads • Uncle Tom’s Cabin@AndreaGenevieveandream@stedwards.edu
  5. 5. COMM 2337 Barnum • Phineas T. Barnum PR • Showman History • “Pseudoevent” Class 6 Fall 2011 • Exaggeration • Third party endorsements • Donating to charity@AndreaGenevieveandream@stedwards.edu
  6. 6. COMM 2337 Henry Ford • First major industrialist PR • 2 basic PR concepts: History 1. Positioning Class 6 Fall 2011 2. Accessibility • Press Sneak Peak • Popular Persona@AndreaGenevieveandream@stedwards.edu
  7. 7. COMM 2337 Modern PR • First agency= Publicity PR bureau History • 1900’s Class 6 Fall 2011 • Business leaders and politics • Ivy Ledbetter Lee • Edward Bernays@AndreaGenevieveandream@stedwards.edu
  8. 8. COMM 2337 Ivy Lee PR History Class 6 Fall 2011@AndreaGenevieveandream@stedwards.edu
  9. 9. COMM 2337 Remember Lee: • Business should align with PR public interest History • Support from management Class 6 Fall 2011 • Open communication with media • Bring PR to all business levels@AndreaGenevieveandream@stedwards.edu
  10. 10. COMM 2337 Edward Bernays Video Time! PR • Father of PR History • Famous for messages and Class 6 Fall 2011 perception • Scientific persuasion and psychology • Listening • “Big Idea”@AndreaGenevieveandream@stedwards.edu
  11. 11. COMM 2337 Postwar PR • PR departments emerged PR • Increase in government PR History staff Class 6 Fall 2011 • TV created a new challenge • Mass media • Increase in urban and suburban population • Public opinion started to@AndreaGenevieve matterandream@stedwards.edu
  12. 12. COMM 2337 Classic PR Models 1. Press Agent/Publicity PR 2. Public Information History Class 6 3. Two Way asymmetric Fall 2011 (Bernays) 4. Two way symmetric (main modern model of relationship building)@AndreaGenevieveandream@stedwards.edu
  13. 13. COMM 2337 Famous PR Campaigns PR Civil Rights History Seat Belt Class 6 Fall 2011 Starkist Tuna Tylenol Macy’s Parade@AndreaGenevieveandream@stedwards.edu
  14. 14. COMM 2337 PR Philosophy PR “Shift from press agentry History to persuasive, targeted Class 6 Fall 2011 communication.” • Reputation management emerged in the 1990’s (Conflict management and crisis management)@AndreaGenevieveandream@stedwards.edu
  15. 15. COMM 2337 Current PR Theory and Techniques • PR profs should have their PR pulse on the news and History publics Class 6 Fall 2011 • Enhance CSR • Monitor communication • Build a community@AndreaGenevieveandream@stedwards.edu
  16. 16. COMM 2337 New PR History For next class, research and PR find a recent event in PR History history and blog about it. Class 6 Fall 2011 This must be from 2009 to present.@AndreaGenevieveandream@stedwards.edu
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