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Guidelines for the Fall 2011 final project.

Guidelines for the Fall 2011 final project.



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    FinalProject FinalProject Presentation Transcript

    • BDMM 4336 Digital Media Research Project Final projects are composed of 3 parts:FinalProject 1. A thorough analysis paper (80 pts) Class 20 2. A creative digital marketing example Fall 2011 that could be used to grow the brand (20 pts) 3. A formal presentation to the class (30 pts)@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Research ONE: •TopspinFinal • Cisco •Polyphonic •Kingdom of Loathing •Univision •KXANProject • • NIN NFL.com •Chris Anderson •Yelp •Adobe Youth Class 20 Voices Fall 2011 • CNN.com •Figment.com •PeopleJam • ACL •Wired •Metacritic •Dell – Idea Storm • Blackberry •The Daily •Rockband App World •NetFlix •U2 • Lost Highway •Bazaarvoice •BioWare • Current TV •METV Austin – online•Microsoft Kinect •Disney/Pixar • KUT.org •Sirius/XM radio@AndreaGenevieve OR choose your own company. NOTEandream@stedwards.edu companies may not be duplicated for projects.
    • BDMM 4336 Submitting Your ProjectFinal • All projects must be submitted in class the same day as yourProject presentation. Class 20 Fall 2011 • Projects must also be emailed on the same day to andream@stedwards.edu@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Formatting The PaperFinal • All written work completed in this course must conform to APA guidelines as adoptedProject by the School of Management and Business at St. Edward’s University unless specifically Class 20 exempted by the instructor (e.g., status Fall 2011 reports and case study analysis write-ups). Correct spelling, grammar and punctuation is important in all work. WWW and Internet citing and references are detailed in the APA manual. See: http://www.stedwards.edu/gsm/current/apa.h tm The Writing Lab at St. Edward’s University may also be used as a resource in this regard.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Paper Formatting • Each paper MUST be written in Times NewFinal Roman, 12 pt font with a cover sheet.Project • Center your name, company, class (BDMM 4336) and date. Class 20 • Staple in the upper left-hand corner. Fall 2011 • You may double space. • Do NOT massage margins. (1” only) • NO folders. • Each person must submit a paper. • If one student – 14-16 pages, if two students – 18-20 pages, if three students – 22-24 pages.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 For The Email…Final • For the email submission, name your file with your first initial, last name,Project section, plus topic abbreviation (e.g., Class 20 Fall 2011 amichnikPROJECT for the write-up of the PROJECT; do NOT use a “#” in document title). Please save the paper in “.doc” format, not “.docx” – this will make my life easier.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Part 2:Final • Digital Component: Each group or individual student will present a digitalProject component to their paper as part of the final Class 20 project. This should be a tangible example Fall 2011 of digital media tactic such as an HTML e- mail, a template for a corporate blog with examples, a social networking account with examples, an infographic, a promotional video, a idea for a mobile app, etc. If you have any questions or ideas, please come talk with me to discuss.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Part 3:Final • Final presentations: Each will be 12, 14, or 16 minutes, depending onProject the size of the project team. No Class 20 Fall 2011 reading from papers will be allowed. Students are expected to dress appropriately for a professional presentation. Each group member is expected to contribute and present equally.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Grading To receive an “A” 1. Accurate and sophisticated understanding ofFinal readings and issues with the ability to do more than repeat what the text says or what was said inProject class, such as the ability to infer additional important information from sources Class 20 Fall 2011 2. Critical stance toward opinions communicated in class or in the readings and the ability to express their own views articulately and defend them well 3. Originality of thought in expressing the critical stance, in drawing out additional implications from the readings and class discussions, and in finding personal meaning in the readings and issues discussed 4. Clear expressions of ideas, with papers containing@AndreaGenevieve very few grammatical or stylistic weaknessesandream@stedwards.edu
    • BDMM 4336 5 ComponentsFinal A) Digital consumers B) Branding effortsProject C) Digital media choices in the Class 20 marketing plans of the chosen Fall 2011 company D) Business model the company uses (include pricing and revenues, distribution choices, etc.) As the expert you have become thorough in this research, so for your project you will also need to E) Make recommendations for growing this entity in both size and profitability@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 Class Work DaysFinal • 11.14Project • 11.21 Class 20 • 12.7 Fall 2011 • Please bring your laptops and be prepared to work in class.@AndreaGenevieveandream@stedwards.edu
    • BDMM 4336 DUE TODAYFinal • Choose if you want to work alone, in pairs or in a group of three. PleaseProject decide by the end of class today Class 20 Fall 2011 who you will be working with and which company you will research. • Create a basic outline for your paper and start thinking about the digital component • EMAIL to me your outline by next class@AndreaGenevieveandream@stedwards.edu