Digital Marketing Strategy- Class 4

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Digital Marketing Strategy- Class 4

  1. 1. BDMM 4336 Digital Marketing StrategyDigitalStrategy Class 4 Plan for a beginning, middle and end. Fall 2011 A strategy is a formal PLAN@AndreaGenevieveandream@stedwards.edu
  2. 2. BDMM 4336 Before you start..Digital Ask the following:Strategy Class 4 • Who is my audience? Fall 2011 Do they use technology? • What are my products? Will they benefit from tech? • What other marketing channels will I use? • What is my budget and timeline?@AndreaGenevieveandream@stedwards.edu
  3. 3. BDMM 4336 No Magic FormulaDigitalStrategy Class 4 Fall 2011@AndreaGenevieveandream@stedwards.edu
  4. 4. BDMM 4336 Lay A FoundationDigital • Know your businessStrategy • Know the competition Class 4 • Know your customers Fall 2011 • Know what you want to achieve • Know your current portfolio • Know how much time and resources you have@AndreaGenevieveandream@stedwards.edu
  5. 5. BDMM 4336 Online ConsumersDigital Consumer 2.0 is involved.Strategy Class 4 They customize the web. Fall 2011 Consumers will always require attention. You job will be to dialogue dance through sales funnel.@AndreaGenevieveandream@stedwards.edu
  6. 6. BDMM 4336 Consumer TraitsDigitalStrategy Class 4 Fall 2011@AndreaGenevieveandream@stedwards.edu Techy, Search Savy, Controlling, Picky, Impatient, Vocal
  7. 7. BDMM 4336 Types of ConsumersDigital Loyal: Represent no more than 20%Strategy Discount: Decisions made based on Class 4 markdown Fall 2011 Impulse: No particular item in mind, purchased is on a whim Need-based: Specific intention to buy Wandering: No specific need, looking for an experience or community@AndreaGenevieveandream@stedwards.edu
  8. 8. BDMM 4336 4 New Consumer TypesDigital • Steadfast FrugalistsStrategy • Involuntary Penny-Pinchers Class 4 • Pragmatic Spenders Fall 2011 • Apathetic Materialists PR Newsire Article@AndreaGenevieveandream@stedwards.edu
  9. 9. BDMM 4336 4 P’s of MarketingDigitalStrategy PRODUCT Class 4 Fall 2011 PLACE PRICE PROMOTION@AndreaGenevieveandream@stedwards.edu
  10. 10. BDMM 4336 4 P’s of MarketingDigital PROMOTION:Strategy 1. Web Class 4 2. SEO Fall 2011 3. PPC and Search 4. Affiliate 5. PR 6. Social Media 7. Email Marketing 8. CRM@AndreaGenevieveandream@stedwards.edu
  11. 11. BDMM 4336 Know Your GoalsDigital S.M.A.R.TStrategy Specific Class 4 Measurable Fall 2011 Attainable Relevant Timely@AndreaGenevieveandream@stedwards.edu

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