So many have it but so few know how to use it. Follow along for an overview of simple steps you can take to enhance and then utilize your LinkedIn profile!

2. Hi. I’m Andrea Chartier
and I am here to chat
with you about
LinkedIn.

3. Most people
seem to have
one, but few
seem to
know how to
actually
USE it.

4. For the sake of this
conversation, we
are making a few
basic assumptions
about you:

5. We are assuming that you have filled
out the basic skeleton of your profile:

6. Education
Experience
...assuming you’
ve filled out the
basic like...

7. Maybe you’ve even
picked your top skills?
once…?
like,alongtimeago?

8. We are assuming you have connected
with some people...

9. ...And that perhaps you are getting a gazillion
requests to connect - and wondering who to add
and why?

10. AND we are assuming that though you
have a basic profile up, you aren’t
necessarily using it to its full potential.

11. So,
...you’ve got a profile,
you’ve got some
connections,
Now What?!?

12. Well that’s why you are here!
...to learn how to
actually USE and
UTILIZE LinkedIn for
Professional Growth
and Connectivity.

13. We are going to
cover this fast
and furious.

14. Because really you just need to try it
yourself to see all the possibilities!
Don’t worry, the information will all be right here for you to look back at!

15. First let’s take a
quick look at WHO is
using it:
the STATS
4 million members.
2 new members every second.

16. Now let’s talk about HOW
with some actual, practical steps to
take...

17. Step 1 - Beefing up
your profile.

18. Summary Customized
URL
Let’s start with a few foundational
profile enhancements:
PhotoHeadline summary customized
urlPhoto

19. #1 Photo.
A Good one.
Seriously.

20. #2 A Rockstar Headline
CleverANDCATCHY-OR-
ClearandStraightforward
UseKeywordsfor
yourindustry
Whatdoyoudoandwhatmakesyoudifferent?

21. #3 The summary. Tell
a little of your story.
*Use keywords for your industry.
*Make it related to your reason
for using LinkedIn.
*Sell your Personal Brand.
williamarrudahasagreatdetailedarticleon
howtowriteoneonslidehsarehere!

22. #4 Customized (shortened) URL
Then put it on your
resume!
...and put it in your email
signature!

23. Now on top of the basic profile skeleton
you already have, go back and add some
meat and potatoes:

24. Your Community
Involvement
● CausesYouCareAbout
● BoardMemberships
● SupportingOrganizations
● Volunteerism

25. Your
Accomplishments
● Languages
● Honors&Awards
● Courses(Takenandtaught!)

26. Examples of Your
Work
● Projects
● Certifications
● Conferences&Presentations
● ADDMEDIA:Documents,Photos,Links,Videos,Presentations

27. Even patents!

28. Don’t have any? Wish you did?
Here’s where the
professional
development
piece comes in!

29. Take a look at where you feel you are
lacking.
Set goals for adding more depth in those
areas.
Then go out and get it!

30. Part 2 - The Supporting Evidence
Skills&Expertise Recommendations

31. This is where
you can gain
some
credibility.

32. Where others
can verify what
you say you’re
good at.

33. You control the order. Take charge of
your top 10!

34. Re-order, adapt and change them as you
do!

35. Ask for endorsements
Or at least
make your
settings so
that the
system asks
for them.

36. Ask for
recommendations
Give
Recommendations

37. The nice part is, you ask for
recommendations by position, so you
are only for a comment on how you did
in that particular role.

38. Another Professional Development moment...
Don’t have references on your profile now?
Take the time to reconnect with long lost
colleagues and co-workers and friends!
Start by writing THEM references!

39. Plus, who doesn’t love a
good dose of positive
feedback?

40. Part 3 - Layers of
Connectivity

41. Why should I connect with someone?
Who should I
connect with?
and Who not?

42. Truth is, it
depends...
So let's
talk
about it!

43. Connect to create Layers of Connectivity for you
and your contacts.
Connections make the world smaller and bring
people together.

44. Connections improve your profile ranking.
Algorithms. Something about complex
algorithms makes it all happen.
See LinkedIn for more details on that!

45. The reality is our world is based on a
RELATIONSHIP ECONOMY.
Do others think of YOU when they need
an expert in your field?

46. Connect with others from Alma Mater

47. Seriously, how cool is this?! See
what alumni from your school do
and where they do it!

48. Connect with professionals in your industry
Connect with (and
follow!) the type of
people you aspire
to become.

49. ACTIVELY Join
Groups
or find a
unique
niche and
start one!

50. Groups in your Community

51. Groups in your industry Post, write,
engage,
comment and
stay active.
Get to know the
group
administrator
and ask if you
can help!

52. Part 4 - The Toolkit
● followthePulse
● postonSlideShare
● LearnonLynda
● usetheApps
● checkouttheExtras
Tools only work if you use them!

53. Pulse. Follow it.
It’s like your
“Newsfeed” Stay informed
Read
Comment
Share

54. Post. write. share. connect.
Share insights Demonstrate
your writing
skills
Connect with others in
your industry
Share the
work you are
doing

55. Slideshare.
Share
presentations
you have
created
Watch others’
presentations
Learn,
grow,
connect
Challenge
yourself to
create &
share!
Clips slides
you like
Watch on
your mobile
device with
the app
Like and
share!

56. Lynda Enhance
your
skill set
Continue to
learn and
grow!
Lynda offers a free year of
learning for Veterans!

57. Get the
Apps.
There are
all sorts
of them! Lookup

58. Check on the
Innovative
Programs Like:

59. YOUniversity
whoah….OH! the possibilities!
University Rankings and Choosing a School:
For example, here’s how we found the top universities for
Software Developers:
1. First, we identified the top companies where Software
Developers are choosing to work.
2. Next, we found people on LinkedIn who work as Software
Developers and saw where they went to university.
3. Finally, for each university, we found the percentage of
these alumni who’ve landed Software Development jobs at
these top companies, then compared the percentages to
come up with the list.

60. You don’t have to do this all at once.
Set small goals. Use a new tool daily.

61. Every day there seems to be something
new, so keep active and keep learning.

62. LinkedIn is a tool for professional
growth and connectivity.
but it only works if you USE it!

63. Well, Let's recap.
Here are some ACTION steps you can take:

64. #1. Beef up your profile.
● Master the foundational four
● Add in your community
involvement and
accomplishments.
● Share examples of presentations,
materials you’ve created and
work you’re proud of.
● Gut check: Get more experience
where you feel like you don't have
enough to say.

65. #2. Gain credibility through
Endorsements and
Recommendations.
● Ask for endorsements and
references.
● Reconnect with long lost work
friends.
● Take control of your skills section
by ordering them to show where
you shine.

66. #3. Build layers of
connectivity
● Consider your personal
Relationship Economy
● Connect with individuals
according to your own goals.
● Connect in groups in your industry
● Connect in groups in your
community.
● Connect with your alma matter
and alumni

67. 4. Use the tools
● Continue to add skills & experience and depth
to your own personal profile.
● Follow the pulse and post
● learn more skills through lynda
● Add the apps
● Keep active and keep learning.check out the
new features and insights added all the time!

68. ● Make yourself a weekly or monthly appointment with
LinkedIn.
● Meet with a colleague or friend to work on profiles
together - write each others summary sections!
● Trade your mindless Facebook feed following for mindful
LinkedIn Pulse learning.
● Check back often. Keep learning and keep connecting.
● ACTIVELY join the “Duluth/Superior LI Learning”

69. So what are
you waiting
for?
Next step is
getting
started! !

70. Connect with us for more information!
The College of St.
Scholastica
Career Services is
HERE on Linkedin
Andrea Chartier
Career Counselor,
The College of St. Scholastica
Duluth, Minnesota
AChartier@css.edu