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SMEs USING SOCIAL…
98% UK private sector businesses are SMEs
49% reduced overall marketing expenses
33% admitted to needing online support
51% reported increase in sales
88% generated exposure
72% increased traffic/subscribers
62% improved search rankings
56% resulted in new business partnerships
Sources: OPTIMISA RESEARCH LIMITED for Lloyds Bank
Office of National Statistics (ONS)
Social Media Examiner
the heart of any modern day enterprise.
“boring, traditional mass marketing is over, the only way
out is to stop being part of the herd and be remarkable.”
has changed. it is no longer a transaction
based mentality but an engagement oriented journey.
it leverages the genius of the crowd in order to
achieve it‟s success.”
vala afshar & brad martin;
the pursuit of
social business excellence.
image, company culture,
profit, market share,
technology and above all
“It‟s not about the money...
we just wanna make
the world dance!…”
• brand culture
• brand strategy
• brand guidelines
“brand is a set of associations that a person
makes with a company, product, service,
individual or organization.”the design council
“do your brand homework &
know exactly who you are targeting…”
CASE STUDY: STARTUP
CLIENT: NO SCRUNCHIE
AFRO HAIR SALON REVIEW SITE
• To become the „go to‟ brand for all things afro hair
• To create a current and unique afro hair community
• To distinguish the good afro salons from the bad
• X amount of afro salon reviews by X date
to obtain financial funding for development
• Use social to target reviewers/salons.
• To leverage brand / create brand advocates.
• Create long term relationships with Kis
The Good Afro Salon Awards: First of it‟s kind in UK.
Encouraged target market to vote with their feet
Encouraged afro salons to get reviews from their clients
Created online traffic to NoScrunchie and their target market
Created offline events (meetups, trade shows, conferences etc.)
Resulting in a yearly award system for the afro communities.
All involved to network and reach unique goals.