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Indesit Hotpoint HD Line Presentation

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Project Work per Indesit Hotpoint tramite Università degli Studi di Napoli "Suor Orsola Benincasa

Project Work per Indesit Hotpoint tramite Università degli Studi di Napoli "Suor Orsola Benincasa

Published in: Marketing
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  • 1. Università degli Studi di Napoli “Suor Orsola Benincasa” “Branding, corporate identity e lobbying” Prof. Andrea Delogu Corso di laurea magistrale in “Comunicazione pubblica e d'impresa” Anno Accademico 2012/2013 ROBERTA AMICI ANDREA APOLITO LISA GALDIERI ANGELO GARGIULO RAFFAELLA VILLANI
  • 2. Case study LINE
  • 3. 1. Analisi di Scenario e SWOT Strengths - Strong Brand Image - SDA Features - Partnership (es. Illy) Weaknesses - Using multiple resources - First time in SDA MKT - No Tv and Press ADS Opportunities - Viral through Social - Unconventional ADS - New Mkt Share Threats - Popular Competitor SDA - New MKT, New Strategy - Italian economic crisis
  • 4. 2. Obiettivi Strategici & Target
  • 5. 3. Copy Strategy
  • 6. 4. Media
  • 7. Gaming
  • 8. Unconventional “Asciugarsi le mani? Mai stato cosi rapido!” 75g/m
  • 9. Unconventional Cialde da Viaggio “Un caffè veloce?”
  • 10. Unconventional Babbo Ritardatario 75g/m, mai avuta così tanta potenza!
  • 11. Unconventional Stiratura e messa in piega "A cosa serve il parrucchiere se hai tutta questa potenza?"

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