Google’s Partnership withU.S. Multi-Channel Retailers                               Google Confidential and Proprietary   ...
Key Multi-Channel Levers for 2012Mobile: The ultimate shopping assistant influencing consumers on-the-goBranding: New ways...
Mobile         Google Confidential and Proprietary         Google Confidential and Proprietary
Transformation of Consumers is UnderwayAndroid Market / App Store                     Farmville                           ...
Smartphones Have Gone Mainstream                                               Today,                                     ...
Source: LIFE360   Google Confidential and Proprietary   6
Consumers are Using Smartphones to Shop   Google Mobile Shopping Queries                                      +166%       ...
3 Key Mobile TrendsFor Shopper Marketing                    Google Confidential and Proprietary   8
Mobile is Local     • 1 in 2 mobile searches is local     • After looking up a local       business on a smartphone,      ...
Mobile is Immediate                                                                     • 88% of local information        ...
Mobile is the Key to Shopper Marketing                            • 79% of smartphone users use                           ...
Meet Jane and Her New Path To Purchase                                     Google Confidential and Proprietary   12
Researches a Product                       Google Confidential and Proprietary
Visits Retailer Website                          Google Confidential and Proprietary
Tries a Shopper App                      Google Confidential and Proprietary
Verifies Location                    Google Confidential and Proprietary
Searches for Product                       Google Confidential and Proprietary
Views Results                Google Confidential and Proprietary
Reads Reviews                Google Confidential and Proprietary
Obtains Product Information                              Google Confidential and Proprietary
Finds Local Options to Buy                             Google Confidential and Proprietary
Visits Google Maps                     Google Confidential and Proprietary
Navigates Around Traffic                           Google Confidential and Proprietary
Navigates In-Store                     Google Confidential and Proprietary
Scans a Barcode                  Google Confidential and Proprietary
Scans a Barcode                  Google Confidential and Proprietary
Scans a Barcode                  Google Confidential and Proprietary
Scans a Barcode                  Google Confidential and Proprietary
Searches with Voice Commands                               Google Confidential and Proprietary
Searches with Voice Commands                               Google Confidential and Proprietary
Searches with Voice Commands                               Google Confidential and Proprietary
Searches with Voice Commands                               Google Confidential and Proprietary
Pays with Google Wallet                          Google Confidential and Proprietary
Branding           Google Confidential and Proprietary           Google Confidential and Proprietary
information          distribution & commerce      communication                  communication is fragmenting1994         ...
screens are fragmenting                          Google Confidential and Proprietary   36
#1 Online video site#2 Largest search engine#3 Largest site3B Video streams per day48 Hours of video uploaded every minute...
Brand ExtensionBrand Partnership &Integration                  Google Confidential and Proprietary   38
Brand Extensionextending brands’ in-store eventsand creative assets                         Google Confidential and Propri...
Live Streaming VideoBonnaroo on-stie attendance: 75K…Total live streams: 4.3MAverage live streams: over 3.6M (day of)Avera...
Video        Google Confidential and Proprietary   41
Video        Google Confidential and Proprietary   42
Distributing Macy’s Creative Assets & Events                                        Google Confidential and Proprietary   43
Distributing Macy’s Creative Assets & Events                                        Google Confidential and Proprietary   44
Commerce           Google Confidential and Proprietary           Google Confidential and Proprietary
Thank YouQuestions?   Google Confidential and Proprietary             Google Confidential and Proprietary
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FFC NRF - Google News

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FFC NRF - Google News

  1. 1. Google’s Partnership withU.S. Multi-Channel Retailers Google Confidential and Proprietary Google Confidential and Proprietary
  2. 2. Key Multi-Channel Levers for 2012Mobile: The ultimate shopping assistant influencing consumers on-the-goBranding: New ways YouTube and display media are changing the way retailersengage with consumersSocial: How the Google+ project is taking the social graph to the next levelCommerce: Google’s product suite helping multi-channel retailers compete againstonline-only retailers Google Confidential and Proprietary 2
  3. 3. Mobile Google Confidential and Proprietary Google Confidential and Proprietary
  4. 4. Transformation of Consumers is UnderwayAndroid Market / App Store Farmville EbayMore than 40 billion apps downloaded 800K virtual tractors sold daily Every second a purchase is at $3.33; 30M people using it made on mEbay. ~$5B global every day mobile sales in 2011 Lady Gaga Angry Birds Groupon First person to hit 10M fans 65 million minutes played 50M+ subscribers, on Facebook every day on mobile up 25% YoY (over 125 years!) Google Confidential and Proprietary 4
  5. 5. Smartphones Have Gone Mainstream Today, nearly half of U.S. mobile subscribers own a smartphoneSource: Nielsen Mobile Media Report, Q3 2011 Google Confidential and Proprietary 5
  6. 6. Source: LIFE360 Google Confidential and Proprietary 6
  7. 7. Consumers are Using Smartphones to Shop Google Mobile Shopping Queries +166% 2008 - 2011 Y/Y growth in mobile shopping queries 1 out of 5 Google shopping queries are now on mobile 2008 2009 2010 2011Source: Google Internal Data: Mobile Shopping Queries. Google Confidential and Proprietary 7
  8. 8. 3 Key Mobile TrendsFor Shopper Marketing Google Confidential and Proprietary 8
  9. 9. Mobile is Local • 1 in 2 mobile searches is local • After looking up a local business on a smartphone, 59% visitedSource: Microsoft Tag, April 2011; Google User Behavior Study 2010 Google Confidential and Proprietary 9
  10. 10. Mobile is Immediate • 88% of local information seekers on mobile devices take action within a daySource: Google User Behavior Study 2010, Google Internal Data 2010 Google Confidential and Proprietary 10
  11. 11. Mobile is the Key to Shopper Marketing • 79% of smartphone users use smartphones to help them shop • 74% have purchased due to using their smartphone while shoppingSource: Google User Behavior Study 2010, Google Internal Data 2010 Google Confidential and Proprietary 11
  12. 12. Meet Jane and Her New Path To Purchase Google Confidential and Proprietary 12
  13. 13. Researches a Product Google Confidential and Proprietary
  14. 14. Visits Retailer Website Google Confidential and Proprietary
  15. 15. Tries a Shopper App Google Confidential and Proprietary
  16. 16. Verifies Location Google Confidential and Proprietary
  17. 17. Searches for Product Google Confidential and Proprietary
  18. 18. Views Results Google Confidential and Proprietary
  19. 19. Reads Reviews Google Confidential and Proprietary
  20. 20. Obtains Product Information Google Confidential and Proprietary
  21. 21. Finds Local Options to Buy Google Confidential and Proprietary
  22. 22. Visits Google Maps Google Confidential and Proprietary
  23. 23. Navigates Around Traffic Google Confidential and Proprietary
  24. 24. Navigates In-Store Google Confidential and Proprietary
  25. 25. Scans a Barcode Google Confidential and Proprietary
  26. 26. Scans a Barcode Google Confidential and Proprietary
  27. 27. Scans a Barcode Google Confidential and Proprietary
  28. 28. Scans a Barcode Google Confidential and Proprietary
  29. 29. Searches with Voice Commands Google Confidential and Proprietary
  30. 30. Searches with Voice Commands Google Confidential and Proprietary
  31. 31. Searches with Voice Commands Google Confidential and Proprietary
  32. 32. Searches with Voice Commands Google Confidential and Proprietary
  33. 33. Pays with Google Wallet Google Confidential and Proprietary
  34. 34. Branding Google Confidential and Proprietary Google Confidential and Proprietary
  35. 35. information distribution & commerce communication communication is fragmenting1994 1998 2000 2003 2006 2010users 77M 400M 500M 1B 1.9B Google Confidential and Proprietary 35
  36. 36. screens are fragmenting Google Confidential and Proprietary 36
  37. 37. #1 Online video site#2 Largest search engine#3 Largest site3B Video streams per day48 Hours of video uploaded every minute70% Of US online video consumed on YouTube Google Confidential and Proprietary 37
  38. 38. Brand ExtensionBrand Partnership &Integration Google Confidential and Proprietary 38
  39. 39. Brand Extensionextending brands’ in-store eventsand creative assets Google Confidential and Proprietary 39
  40. 40. Live Streaming VideoBonnaroo on-stie attendance: 75K…Total live streams: 4.3MAverage live streams: over 3.6M (day of)Average video on demand views within 72 hours of initial live event: over 2.4M Google Confidential and Proprietary 40
  41. 41. Video Google Confidential and Proprietary 41
  42. 42. Video Google Confidential and Proprietary 42
  43. 43. Distributing Macy’s Creative Assets & Events Google Confidential and Proprietary 43
  44. 44. Distributing Macy’s Creative Assets & Events Google Confidential and Proprietary 44
  45. 45. Commerce Google Confidential and Proprietary Google Confidential and Proprietary
  46. 46. Thank YouQuestions? Google Confidential and Proprietary Google Confidential and Proprietary

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