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Blogging For Business
While "blogs" (short for "web logs") are often associated with personal commentary or news on a particular subject, such as food, politics, or local news, many businesses are learning how blogging can improve their bottom line.
In this presentation, companies will explore a few easy ways businesses of all sizes can use blogging to improve their marketing efforts and create better relationships with their customers. This session will draw upon real examples demonstrating the effectiveness of blogging for business. Using simple techniques, companies can enjoy concrete results in less than 6 months.
A number of blogging basics will be discussed, including: tools, techniques and strategies for businesses looking to incorporate blogging as part of their marketing mix.
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- 7 views: http://blogs.nitobi.com
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- 7 views: http://blogs.nitobi.com
- 3 views: http://kopchenkov.com
- 2 views: http://www.terinea.co.uk
- 2 views: http://lj-toys.com
Slideshow Transcript
- Slide 1: Blogging for Business Massive 2007 By Andre Charland CEO, Nitobi
- Slide 3: Blog? A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.
- Slide 4: ??? • Conversation • Connection • Human • Voice • Honesty • Transparency
- Slide 5: Details • Posts • Feed (RSS/Atom) • Comments • Permalinks • Listing • Trackbacks
- Slide 6: How Many Blogs?
- Slide 7: Who’s Bloggin’?
- Slide 8: People Want Choice TV: YouTube Radio: iTunes News & Articles: Blogs Editors: Digg
- Slide 9: Why Business Blogging • Branding • Marketing • Recruiting • Partnering • Reputation • Thought leadership • And…
- Slide 10: SEO? B etter L istings On G oogle
- Slide 11: How has blogging helped me (Nitobi)? • New customers • Increased traffic • New partners • Book • Speaking (Not about blogging;-) • Employees
- Slide 12: New Customers
- Slide 13: Increased Site Traffic
- Slide 14: Speaking • AjaxWorld - SanJose • AjaxWorld – New York • JavaOne – San Francisco • xTech – Paris, France
- Slide 15: Book
- Slide 16: Other Direct Benefits • Partners • Employees • Blog Links
- Slide 17: Fears • Loosing Control • Competitive secrets • Bad comments • Employee time wasting
- Slide 18: Real Concerns • Lame • Mediocre • One sided conversations
- Slide 19: Verdict on Blogging
- Slide 20: Is it easy? Blogs don't write themselves Hugh Mcleod
- Slide 21: Costs Time…
- Slide 22: What to blog about? • What you do • How you do it • Where you are • Who you are • Who you work with • What you care about
- Slide 23: Getting Started • Read blogs • Comment • Track • Set up a blog • Media • Giv’r!
- Slide 24: Read Blogs: GoogleReader
- Slide 25: Track and Tag: Technorati
- Slide 26: Blog: WordPress.com
- Slide 27: Spam: Akismet
- Slide 28: Pictures: Flickr
- Slide 29: Editor: ScribeFire
- Slide 30: Beyond blogs • Podcasting • Videocasting • Screencasting
- Slide 31: Links (on my blog) • http://en.wikipedia.org/wiki/Blog • http://scoble.weblogs.com/2003/02/26.html • http://www.gapingvoid.com/Moveable_Type/archives/003748.h • http://www.troyangrignon.com/blog/_archives/2006/12/7/25569 • http://www.socialtext.net/bizblogs/index.cgi • http://www.gapingvoid.com/Moveable_Type/archives/003804.h • http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resourc • http://www.getelastic.com/blogging-retailer-white-paper/
- Slide 32: Books • Naked Conversations • The Corporate Blogging Book • ClueTrain
- Slide 33: Andre Charland Co-Founder, CEO of Nitobi andre@nitobi.com http://blogs.nitobi.com/andre http://www.nitobi.com Skype: ebadre Drop me a line, or comment on my blog!
