Blogging for Business Massive 2007 By Andre Charland CEO, Nitobi

Blog? A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

??? Conversation Connection Human Voice Honesty Transparency

Conversation

Connection

Human

Voice

Honesty

Transparency

Details Posts Feed (RSS/Atom) Comments Permalinks Listing Trackbacks

Posts

Feed (RSS/Atom)

Comments

Permalinks

Listing

Trackbacks

How Many Blogs?

Who’s Bloggin’?

People Want Choice TV: YouTube Radio: iTunes News & Articles: Blogs Editors: Digg

TV: YouTube

Radio: iTunes

News & Articles: Blogs

Editors: Digg

Why Business Blogging Branding Marketing Recruiting Partnering Reputation Thought leadership And…

Branding

Marketing

Recruiting

Partnering

Reputation

Thought leadership

And…

SEO? B L O G etter istings n oogle

B

L

O

G

etter

istings

n

oogle

How has blogging helped me (Nitobi)? New customers Increased traffic New partners Book Speaking (Not about blogging;-) Employees

New customers

Increased traffic

New partners

Book

Speaking (Not about blogging;-)

Employees

New Customers

Increased Site Traffic

Speaking AjaxWorld - SanJose AjaxWorld – New York JavaOne – San Francisco xTech – Paris, France

AjaxWorld - SanJose

AjaxWorld – New York

JavaOne – San Francisco

xTech – Paris, France

Book

Other Direct Benefits Partners Employees Blog Links

Partners

Employees

Blog Links

Fears Loosing Control Competitive secrets Bad comments Employee time wasting

Loosing Control

Competitive secrets

Bad comments

Employee time wasting

Real Concerns Lame Mediocre One sided conversations

Lame

Mediocre

One sided conversations

Verdict on Blogging

Is it easy? Blogs don't write themselves Hugh Mcleod

Blogs don't write themselves

Hugh Mcleod

Costs Time…

Time…

What to blog about? What you do How you do it Where you are Who you are Who you work with What you care about

What you do

How you do it

Where you are

Who you are

Who you work with

What you care about

Getting Started Read blogs Comment Track Set up a blog Media Giv’r!

Read blogs

Comment

Track

Set up a blog

Media

Giv’r!

Read Blogs: GoogleReader

Track and Tag: Technorati

Blog: WordPress.com

Spam: Akismet

Pictures: Flickr

Editor: ScribeFire

Beyond blogs Podcasting Videocasting Screencasting

Podcasting

Videocasting

Screencasting

Links (on my blog) http://en.wikipedia.org/wiki/Blog http://scoble.weblogs.com/2003/02/26.html http://www.gapingvoid.com/Moveable_Type/archives/003748.html http://www.troyangrignon.com/blog/_archives/2006/12/7/2556972.html http://www.socialtext.net/bizblogs/index.cgi http://www.gapingvoid.com/Moveable_Type/archives/003804.html http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList http://www.getelastic.com/blogging-retailer-white-paper/

http://en.wikipedia.org/wiki/Blog

http://scoble.weblogs.com/2003/02/26.html

http://www.gapingvoid.com/Moveable_Type/archives/003748.html

http://www.troyangrignon.com/blog/_archives/2006/12/7/2556972.html

http://www.socialtext.net/bizblogs/index.cgi

http://www.gapingvoid.com/Moveable_Type/archives/003804.html

http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList

http://www.getelastic.com/blogging-retailer-white-paper/

Books Naked Conversations The Corporate Blogging Book ClueTrain

Naked Conversations

The Corporate Blogging Book

ClueTrain

Andre Charland Co-Founder, CEO of Nitobi [email_address] http://blogs.nitobi.com/andre http://www.nitobi.com Skype: ebadre Drop me a line, or comment on my blog!

Co-Founder, CEO of Nitobi

[email_address]

http://blogs.nitobi.com/andre

http://www.nitobi.com

Skype: ebadre

Drop me a line, or comment on my blog!