Рекламная кампания "Schweppes"
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Рекламная кампания "Schweppes"

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Рекламная кампания "Schweppes" Presentation Transcript

  • 1. Presentation CREATIVE PRESENTATION SCHWEPPES понедельник, 17 декабря 12 г.
  • 2. Objective Objective! Reintroduce Schweppes to Adult consumer as alcohol substitution drink for a night out понедельник, 17 декабря 12 г.
  • 3. Objective challenge Creative challenge! Schweppes seduces your senses Exploit With Clive the Leopard as brand personality conductor And flavour range: Bitter Lemon & Classic Mojito понедельник, 17 декабря 12 г.
  • 4. ‘Schweppes seduces your senses’ Clive is witty, intelligent, sophisticated, positive adult. Expert in seduction game with opposite sex. Connoisseur of sensory pleasures. понедельник, 17 декабря 12 г.
  • 5. ‘Schweppes seduces your senses’ Classic Mojito – immerses in party mood, helps socialize. Bitter Lemon – reveals nature of adult expert and connoisseur. понедельник, 17 декабря 12 г.
  • 6. Route 1 ‘UNLEASH YOUR SENSES’ понедельник, 17 декабря 12 г.
  • 7. Words spoil all, so women like when men understand their unspoken or even yet unthought wishes. Schweppes reveals and helps express your inner desires понедельник, 17 декабря 12 г.
  • 8. Idea: Every Schweppes is an intriguing unforgettable journey for your senses. Journey from ordinary life to the world of seduction and sensuality, where Clive is the perfect all-knowing guide, and the Blonde is a voyager. понедельник, 17 декабря 12 г.
  • 9. CLASSIC MOJITO We open in the luxurious private jet, where we see the beautiful seductive blonde, and Clive, the leopard, is in front of her. Woman looks in the illuminator with intrigued face. Woman: So, where we’re flying? Instead of the answer, Clive gives a sign, and the perfectly trained steward appears with a tray, where we see 2 ice-cold beautifully looking bottles of Schweppes: BITTER LEMON AND CLASSIC Mojito. Woman looks at Clive. Woman: Oh, you want me to choose… Woman chooses one of the bottles from the tray… …She takes the Schweppes Classic Mojito. The bottle opens, we hear the very special “Schhhhhh….” sound, the liquid is pouring, and the bubbles are sparkling. Schweppes Classic Mojito leads to the night pool party with the perfect bar, and palm trees around, people dancing, and sensuality is in the air. We see the seductive moment of the blonde woman and leopard approaching to each other through the dancing crowd, to the peak of the moment. Cut back to the private jet, again. Woman puts the empty glass of Schweppes Classic Mojito to the table. Clive is nearby; we see his satisfied and confident look. Woman (dreamingly): The best journey in my life… Where we’ll fly next? Clive’s eyes are opening widely in surprise/He closes his face with paws. Cut to packshot. Schweppes Classic Mojito. Unleash your senses. понедельник, 17 декабря 12 г.
  • 10. BITTER LEMON We open in the luxurious private jet, where we see the beautiful seductive blonde, and Clive, the leopard, is in front of her. Woman looks in the illuminator with intrigued face. Woman: So, where we’re flying? Instead of the answer, Clive gives a sign, and the perfectly trained steward appears with a tray, where we see 2 ice-cold beautifully looking bottles of Schweppes: BITTER LEMON AND CLASSIC Mojito. Woman looks at Clive. Woman: Oh, you want me to choose… Woman chooses one of the bottles from the tray… …She takes the Schweppes Bitter Lemon. The bottle opens, we hear the very special “Schhhhhh….” sound, the liquid is pouring, and the bubbles are sparkling. Schweppes Bitter Lemon leads us to the private luxurious art gallery, where elegant people are walking around, and talking to each other, and we feel the sophisticated sensual atmosphere. Blonde and leopard are among people; they are making an eye contact and looking at each other Cut back to the private jet, again. Woman puts the empty glass of Schweppes Classic Mojito to the table. Clive is nearby; we see his satisfied and confident look. Woman (dreamingly): The best journey in my life… And where we’ll fly next? Clive’s eyes are opening widely in surprise/He closes his face with paws. Cut to packshot. Schweppes Bitter Lemon. Unleash your senses. понедельник, 17 декабря 12 г.
  • 11. Route 2 ‘THE ONLY ONE WHO SEDUCES’ понедельник, 17 декабря 12 г.
  • 12. Women let men pursue them, pretending reluctant to boost man’s ego and desire. Schweppes is the sophisticated pleasure that no one can resist понедельник, 17 декабря 12 г.
  • 13. Idea: There can be dozens of copies, but original is always the only one. There can be dozens of those who try to seduce, but there is only one who really seduces. There is only one pleasure that nobody can resist. Only the Schweppes. понедельник, 17 декабря 12 г.
  • 14. GIFT DRINK (CLASSIC MOJITO) We open in the night club/bar. In the centre of it there is a beautiful seductive blonde woman sitting at the table alone. She attracts an attention of all the men in the bar, so at one point one by one they start sending the waitress to her table with gift drinks (buckets with ice and bottles). Woman refuses to accept any of those drinks. We see how waitress is bringing them back: to one man, then to another, and to another one. All of them look completely upset — no one had won the game of seduction. Finally, the waitress brings beautifully looking ice-cold Schweppes Classic Mojito to Blonde woman. Waitress points secretly to the table, where Clive, the leopard, is sitting, and our Blonde shoots a glance at him. Cut to Clive’s table. In the same way as before, the drink is brought back to the table… but now not by the waitress, but by the Blonde herself. Woman: It is supposed to be yours… Clive (thinking voice): Now it's exactly mine. The bottle opens, we hear the “Schhhhhh….” sound and see the pouring liquid, and sparkling bubbles are leading us to the packshot. SCHWEPPES. THE ONLY ONE WHO SEDUCES. понедельник, 17 декабря 12 г.
  • 15. CAN I BUY A DRINK FOR YOU? (BITTER LEMON) We open in the luxurious hotel during the cocktail party. Elegantly looking men and women complying with the dress code, sophisticated conversations, exalted atmosphere etc. There is a bar in the hall, and in the end of the bar counter we see the beautiful seductive Blonde sitting with dignity. One by one, men are coming to her with just one phrase: “Can I buy a drink for you?” (phrase repeats several times, sometimes we hear it, sometimes — just a part of it). Woman refuses to every man without any interest, so they are going out of the counter in complete despair. In the next corner of the bar counter we see Clive, the leopard, ironically looking at all this. He makes a signal to the barman and orders Schweppes Bitter Lemon to himself. We see, how barman takes the ice-cold bottle, adds ice and pours Schweppes to the glass. Woman looks at Schweppes trying to choke back her emotions, she is now that confident and cold now. Barman moves the glass wth Schweppes through the counter to Clive, and the Blonde is following it with her eyes. She makes an eye contact with Clive. In a second, she appears near Clive. She takes his glass of Schweppes and makes a sip, Clive is just looking at her. She moistens her lips, looks at his eyes and asks with smile: “Can I buy a drink for you?” SCHWEPPES. THE ONLY ONE WHO SEDUCES. понедельник, 17 декабря 12 г.
  • 16. Route 3 ‘WEAPON OF SEDUCTION’ понедельник, 17 декабря 12 г.
  • 17. Seduction game is like safari: hunt, chaise, trap, pitfall Schweppes is the secret seduction weapon that never misses понедельник, 17 декабря 12 г.
  • 18. Idea: There is only one weapon of seduction which never misses. It is called Sсhweppes, and it’s perfect for the rivalry between men and women. But you should be carefull with it — being so powerful, it can easily turn any hunter to victim. понедельник, 17 декабря 12 г.
  • 19. HUNTRESS (BITTER LEMON) We open in the spacious luxurious apartment. Doorbell rings, and the seductive blonde woman in the red beautiful dress walks through the rooms to open the door. We see, that this is really the home of huntress, cause it is full of animal skins: wolf, bull, tiger, lion etc. (all the animals which usually represent men). Woman is moving from sking to skin, she is beautiful and ready for the new hunting. Door opens, and Clive, the leopard, enters the room. Woman meets him with a charming smile. Woman (thinking voice): Hm, one more trophy for my collection Clive (thinking voice, as if he was answering to her): Will see… The waiter enters the room after Clive, holding a trolley with several bottles of ice-cold Schweppes Bitter Lemon. Checkmate. Woman looses her confident look, she feels a bit nervous now. We see, how the bottle opens, and hear the intriguing “Schhhhhh….” sound, and the bubbles are rising, and liquid is pouring… Finally, Leopard victoriously lies at the sofa being completely satisfied and purring as a cat, and under him there is a red beautiful dress. He’s got his trophey. SCHWEPPES. THE WEAPON OF SEDUCTION. понедельник, 17 декабря 12 г.
  • 20. HUNTER (CLASSIC MOJITO) We open in the luxurious nightclub with a very sensual atmosphere. Clive, the Leopard, is walking softly through the club with a concentrated face of a perfect hunter — and this is really the hunting time. All the women in a bar are reacting on Clive, waving him, and calling him, and smiling to him (we see several moments of this sensual interaction). But Clive is a real perfectionist, so he is looking for the most precious “antelope” in this place. Clive (thinking voice): The perfect hunter came to the path… and here is the perfect victim. He sees the beautifully looking seductive blonde woman sitting alone at the bar counter. Couple of men are around, being attracted by her beauty, but she is not interested in them. Clive jumps to the table and gives the sign to the barman. In a couple of seconds barmen puts ice-cold Schweppes Classic Mojito in front of her. He opens the bottle with the very special “Schhhhhh….” sound, and we see the rising bubbles, and pouring liquid… Woman looks at Schweppes — this is obviously what she wanted. Woman makes a sip with a pipe, and barman points secretly to Clive. Clive (thinking voice): She is in the trap Woman (thinking voice): He is in the trap. She raises her eyes and looks at Clive, who is staring at her at the same time. She look at him as if she was making a perfect shot with her eyes. The hunting was successful… but who was the real hunter? SCHWEPPES. THE WEAPON OF SEDUCTION. понедельник, 17 декабря 12 г.
  • 21. Keyvisuals понедельник, 17 декабря 12 г.
  • 22. BITTER LEMON 1. понедельник, 17 декабря 12 г.
  • 23. CLASSIC MOJITO 1. понедельник, 17 декабря 12 г.
  • 24. CLASSIC MOJITO 2. понедельник, 17 декабря 12 г.
  • 25. BITTER LEMON 2. понедельник, 17 декабря 12 г.
  • 26. BITTER LEMON 3. понедельник, 17 декабря 12 г.
  • 27. CLASSIC MOJITO 3. понедельник, 17 декабря 12 г.
  • 28. Mood понедельник, 17 декабря 12 г.
  • 29. THANK YOU понедельник, 17 декабря 12 г.