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Presntation of the Design Communication group

Presntation of the Design Communication group

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  • 1. Creating experiences Designing connections
  • 2. Hard facts 100+ Employees 50 Designers active in different areas 15 Surface designers – Alias & I-CEM 6 clay modelers 19 modelmarkers 10 studio engineers 4 full scale studios 6 Milling machines SLS- & SLA machines 4 Wood- and Metal workshops 30+ International Design Awards
  • 3. Design Awards 2008 Gold award IDEA Swedish Design Award 2008 D&AD Awards Stora Designpriset DesignS Red Dot award: Product design 2008 IF Product Design award 2008 Spark Design Award Red Dot award Best of the best CMS Purus Award
  • 4. 27 new clients 2008 BMW Motorrad Mercedes-Benz Think Global Citroën Astra Tech Hino Trucks Tupperware Dynapac Uponor Zanussi Belkin SVT Montblanc Carmel Pharma Renew Sports Sweden Zii Mentice Visual Eyes Happy F&B SBG Spacescape AL-konsult Ovland only marknadsföring Sveba-Dahlen Synsupport Interactive Institute Orzone
  • 5. Organization Models & Prototypes Design
  • 6. Studio Goteborg
  • 7. Studio Stockholm
  • 8. Model Studios Goteborg
  • 9. Our Offer Commercial Vehicles Automotive Motorcycles Consumer Electronics Lifestyle Medical Sport Products Industry
  • 10.  
  • 11.  
  • 12. Creative boosts Design strategies Product design Interaction design Models & Prototypes DSM Satellite studio commitments DXF 450 concept, Wolverine snowmobile, Maffa hydrogen commuter 4 _ Moto The Offer
  • 13. _ Moto Creative 4 Team Moto – Collection of sketches 2007-2008
  • 14. _ Moto Creative Team Moto – Collection of sketches 2007-2008 5
  • 15. _ Moto Explore Wahnsinn Concept 2003 Concept studies .Field research/Bench market .Workshops .Scenario- and Character methods .High quality Visualization – both 2D and 3D. 8 MOTO presentation 090930
  • 16. _ Moto Realize Prototypes .Surface design .Wide supplier network .Production and Material competence .Hard model/Prototype manufacturing Highland 450 2003 MOTO presentation 090930 10
  • 17. MOTO presentation 090930 11
  • 18.  
  • 19. Case Satellite studio Commitment Complete solutions Models & prototypes Show model – Volvo Car Corporation Automotive Design
  • 20. Satellite studio commitment Market studies Trend studies Sketch & ideation Models & prototypes 3D surface DSM Automotive Design Think – Think city Case
  • 21. Case Automotive Design
  • 22. Satellite studio commitment Inhouse designers Market Trend studies Sketch 3D Models & prototypes Automotive Design Volvo – A accessories P1 platform C30 | S40 | V50 | C70 | Case
  • 23. Satellite studio commitment Visualizations Volvo – S80 visualization Automotive Design Case
  • 24. Inhouse Volvo Cars Deco pattern Exterior trim Graphic for merchandise C30 Accessories Automotive Design Case
  • 25. Interior & Exterior Colours Upholstery Deco trim Grains Lacquers Volvo – A accessories P1 platform C30 | S40 | V50 | C70 | Automotive Design Case
  • 26. Clients Automotive design
  • 27. Clients Automotive Design
  • 28.  
  • 29. Case Commercial vehicles Satellite studio commitment Market studies Trend studies Sketch & ideation Models & prototypes 3D surface DSM Stiga lawn mowers – New generation riders
  • 30. Case Satellite studio commitment Design strategy Market studies Trend studies Sketch and ideation Models & prototypes 3D surface DSM BT industries – Various Commercial vehicles
  • 31. Case Commercial vehicles
  • 32. Case Satellite studio commitment Market studies Trend studies Sketch and ideation Models & prototypes 3D surface DSM Graphics HTC Sweden – Floorcare Commercial vehicles
  • 33. Clients Commercial vehicles
  • 34.  
  • 35. Market research Durable Reliability Innovation Effective Tradition User scenarios, new materials & inspiration The Strength Industry & Tools
  • 36.  
  • 37. The extended product family based on the developed Design Identity. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liaison Case Industry & Tools
  • 38. Suitcase CCT90, the quickest-to-air-terminal in the worls, in under 5 minutes. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Models Design Implementation Factory liaison Case Industry & Tools
  • 39. Robot design for ABB – creating a cleaner look with emphasis on functional movement. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Design Implementation Factory liaison Case Industry & Tools
  • 40. Clients Industry & Tools
  • 41.  
  • 42.  
  • 43. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Product Design Design Engineering Packaging & Manuals Models Factory liason POP display design Loftlighter, uses no lighter fluid and makes the BBQ ready to grill on in 2 minutes. Case Lifestyle
  • 44. Shower series – steam showers and walls for Svedbergs, with an arcitechtural integrated look. Consumer insight Market demands Opportunities Modularity Contemporary Visually integrated Architectural True materials Minimalism Case Lifestyle
  • 45.  
  • 46.  
  • 47. Case Lifestyle Ihreborn – Sofa group with coffe table
  • 48. Revitalizing the Yale brand Analyzes & Strategies Keybow & Padlock range Concept Generation Design Development 3D CAD Design Implementation Models Factory liason Yale Keybow and Padlock range for Assa Abloy, incl. reducing 50+ different keybows into one new design. Case Lifestyle
  • 49. Clients Lifestyle
  • 50.  
  • 51. Scenario building, early renderings of the 360 XBox concept and an Electrolux show model. Brand Space Mind Space Analyses & Strategies Concept Generation Design Development Design Engineering Design Implementation Models & Prototypes Testing Packging & Manuals The Offer Consumer Electronics
  • 52. Kapsel Media Center runs Microsoft Media Center software, carries an aluminum shells – so it´s silent! The product expression creates attention and connection in the living room environment. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Product Design Design Engineering Packaging & Manuals Models Factory liason Case Consumer Electronics
  • 53. Brand awarness Market demands Benchmarking Product Design Product Graphics Mock-ups 3D CAD Implementation Digital Set top Box with remote and keyboard for Motorola Case Consumer Electronics
  • 54.  
  • 55. Brand awarness Analyzes & Strategies Line-up diferentiation User experience UI Concept Generation UI Design Development UI Mock-ups Display font design Factory liason ASKO Line Series – washer & dryer user interface, left-to-right intuitive interface creates a good overwiew. Case Consumer Electronics
  • 56. Kuna Water´s ToP faucet shows you that it is on and the filter is working – leading you the way at night! Cleone, the water purifier, is under the sink. Brand awarness Analyzes & Strategies Interior object User experience Innovation Concept generation Product design 3D CAD Models Case Consumer Electronics
  • 57. Analyzes & Strategies Trends Consumer insight User experience Future technologies Opportunities Concept Generation UI Concept Generation UI Design Development User scenario movies Model Concept study for Newsboy, an e-paper solution – user scenarios, user interface and hardware design. Case Consumer Electronics
  • 58. Clients Consumer Electronics
  • 59.  
  • 60. The Goal Sports products End-user needs Consumer insight Performance Market demands Technologies Trends Strategies Opportunities Enthusiasm Connecting User scenarios, new materials & inspiration
  • 61. Brand Space Mind Space Analyses & Strategies Concept Generation Design Development Design Engineering Design Implementation Models & Prototypes Testing Packging & Manuals Clay model of horse saddle and sketch of Headlamp for professionals & leisure use for Silva. The Offer Sport Products
  • 62. Render and sketches – POC Ski Helmet & Goggles Brand awareness User experience Design support Design development Clay models 3D CAD Design Implementation Case Sport Products
  • 63. Packaging design for Houdini Sportswear Brand awarness Analyses & Strategies Concept Generation Graphic Design system Design Development Models & Prototypes Testing Design Implementation POP display design Case Sport Products
  • 64. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Tecnology & materials Product Design Design Engineering Product development Packaging & Manuals Product development Models Factory liason The modular ergonomic saddle Rebel:One designed for Linear Case Sport Products
  • 65. Brand awarness Analyses & Strategies Concept Generation Graphic Design system Design Development Design Implementation Colour & Trim and graphics for Cycle Europe Case Sport Products
  • 66. Clients Sport Products
  • 67.  
  • 68. Inspiration & Emotions Context Research Simplicity Reliability Human Emotional The Belief Medical & Lifescience
  • 69. Creating a new range identity for GE Healthcare,thew protein analyzes lab equipment A100 & X100. Brand awareness Analyzes & Strategies Benchmarking User experience Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liason Case Medical & Lifescience
  • 70. The Getinge Autoclave model K5+, repositioning the brand in small market segments such as dental clinics. Brand awareness Analyzes & Strategies Benchmarking User experience Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liason Case Medical & Lifescience
  • 71. Clients Medical & Lifescience
  • 72. Design Communication