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Andia Bayandor - Social Media Deck

Andia Bayandor - Social Media Deck






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    Andia Bayandor - Social Media Deck Andia Bayandor - Social Media Deck Presentation Transcript

    • Social and Digital Media Marketing
      • Andia Bayandor
      • General Social Media Responsibilities
      • BCBGeneration Blog
        • Approve and edit Student Ambassador posted blogs
        • Post Joyce’s picks from each delivery and various requested blogs
        • Create blog posts for events, promotions and editorial articles
      • BCBGeneration Facebook & Twitter
        • Post event invites, information and recap
        • Post articles, announcements and Joyce’s Picks and blogs
        • Keep editorial album up-to-date on Facebook
        • Monitor all tweet mentions and retweet when appropriate
      • Blogger Outreach
        • Monitor top bloggers for potential outreach opportunities
        • Reach out to up and coming bloggers for partnership opportunities
        • Blogger gifting for organic product mentions to bloggers network
      • YouTube
        • Upload all current BCBGeneration Video’s
        • Share video thru social media to increase views
      • Facebook Homepage Ad
        • BCBG used the homepage advertisement to reach our target demographic to build our fan base.
        • The targeted ad clicked thru to a hidden landing page where fan information was collected.
        • To incentivize the fan to click thru we offered a free gift just for being a fan with a triggered email.
        • With this initiative we build our FB fan page as well as our email database.
        • The campaign was run with the following promotions:
          • Passport to Style
          • Prom Partnership with Stila
          • BCBGeneration Retail Store Launch
      • BCBGeneration Twitter Hide & Seek
        • There are 7 French sayings in each of our BCBGeneration stores. The first person to upload a twitpic of a saying won a cosmetic pouch from BCBGeneration.
        • We promoted this promotion on Facebook, Twitter and on our BCBGeneration Blog
        • This promotion drove traffic in-store, to our website and organic sharing of the brands twitter page amongst the winners twitter network.
      • Fan Page Growth & Engagement
        • Tag the all collateral and media with social media logo’s to drive traffic to your fan page
        • Post during high engagement times
          • Highest engagement time is between 5pm – 7am.
        • Interact with fans
          • Fans are more likely to share post when they have loyalty to the brand. To help build loyalty comment back when fans ask questions.
        • Post all blog entries to FB wall establish Hudson as more of a lifestyle brand
        • Include a ‘Like Us’ tile on all eblast communication
      • ‘ Like Us’ Promotion
        • Run a promotion offering an exclusive discount or GWP to those who help you reach 50,000 Fans.
        • Create a FB application that has fans like the page and clicks thru to a landing page to collect fans information
          • Run a FB homepage ad with offer
          • Encourage existing fans to share with friends to help Hudson reach their goals
          • Send out an eblast to existing email database
          • Reach out to bloggers to post promotion on their personal FB pages
      • Social Media & Events
        • Link eblast event invites to a FB invite to collect RSVP’s
          • This will reach an audience that a traditional eblast or FB invite make have missed.
        • Photobooth with direct to FB capability
          • All event pictures will be automatically uploaded to Hudson's FB page.
          • This will encourage guests to Fan Hudson to view photo’s and share the photo’s creating extra exposure for Hudson.
        • Exclusive Live Stream footage from major events on FB
          • Fans show high engagement levels with exclusive video’s and behind the scenes.
      • Wholesale Account Partnerships
        • Encourage wholesale accounts to FB tag all posts mentioning Hudson Jeans.
          • Events, Online advertising and Co-op Advertising
        • Polyvore/Brickfish - ‘Denim Identity’
          • Run a FB contest with wholesale account using Hudson Jeans as the focus.
          • Fans can create their look using denim as the base and accessorize based on theme.
          • This will be promoted thru Hudson as well as the wholesale account to created double exposure.
          • All entries can be showcased in a Facebook photo album to encourage fan sharing
      • Blogger Partnerships
        • Invite top Fashion Bloggers for an exclusive product preview event at corporate office/showroom
          • Upload video clips from the event on FB and YouTube with blogger tags to reach a broader network
        • Blogger gifting – promote organic brand mentions on blogs
        • Reach out to up and coming fashion bloggers for easier partnership opportunities
        • Sponsor Blogger Achievement events
          • Independent Fashion Bloggers Conference
          • Bloglovin Awards
      • Facebook/twitter – Tweet to win campaign
        • Product images posted on Facebook, people can tweet the style number to win the item
          • Everyday we post an item from the catalog to Facebook
          • Customers can to search the virtual catalog for the style number
          • First 5 people to tweet that style to @Hudson win the item!
          • People encouraged to check out of FB/Twitter everyday
      • Shopable Viral Video
        • Create a video with click thru shopable technology
        • Post to main tab on FB and promote on twitter
      • Develop a Mobile Application
        • Develop a mobile optimized ecommerce site with easy navigation
        • Create an application with direct cart experience embedded in the application
        • Location-based marketing for special promotions and incentives for shoppers to come into the store and purchase
      • Utilize QR Code Technology
        • Tag QR codes on all collateral, signage and media
        • Codes will be used to drive our customer to digital content (website, video, Facebook page) immediately upon view
      • Foursquare partnership with wholesale accounts
        • Provide Hudson specific promotions or exclusive content to fans that check-in at stores