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Surviving The Flood of Information

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A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy. …

A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy.

Any critics and inputs will be much appreciated. Thanks!


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  • 1. SURVIVING THE FLOOD OF INFORMATION ANDI ADIPRASETYO http://about.me/andiadiprasetyo
  • 2. 74.6M THE NUMBER OF INTERNET USERS IN INDONESIA http://www.techinasia.com/indonesia-internet-users-markplus-insight/
  • 3. 64M THE NUMBER OF INDONESIAN MONTHLY ACTIVE USERS ON FACEBOOK http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
  • 4. 570M AVERAGE FACEBOOK STATUS UPDATES IN INDONESIA EACH MONTH Source: KOMLI
  • 5. 403M AVERAGE PHOTO UPLOADED ON FACEBOOK IN INDONESIA EACH MONTH Source: KOMLI
  • 6. 58M THE NUMBER OF TOTAL TWITTER USERS IN INDONESIA http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
  • 7. 15 TWEETS SENT OUT IN A SECOND BY INDONESIAN http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
  • 8. 55M INSTAGRAM’S AVERAGE PHOTOS PER DAY http://instagram.com/press/
  • 9. 459M ONLINE VIDEOS WATCHED BY INDONESIAN (42% FROM GOOGLE SITES) SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 10. 50.5 ONLINE VIDEOS WATCHED PER VIEWER IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 11. 8M ONLINE VIDEO VIEWERS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 12. 7M YOUTUBE’S UNIQUE VISITORS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 13. 4M AVERAGE YOUTUBE’S HOMEPAGE MASTHEAD UNIT AD IMPRESSIONS PER DAY IN INDONESIA SOURCE: GOOGLE INDONESIA
  • 14. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
  • 15. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET (OR MOBILE DEVICES...)
  • 16. WHAT DOES IT TELL YOU?
  • 17. YOUR (POTENTIAL) CONSUMERS ARE ALREADY FLOODED WITH INFORMATION
  • 18. TAKE A STEP BACK AND RETHINK YOUR STRATEGY
  • 19. HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD OF INFORMATION
  • 20. 1 CONTENT IS THE KING CONTEXT IS THE GENERAL DISTRIBUTION IS THE QUEEN
  • 21. IT SHOULD BE CREATIVE IT SHOULD RESONATE THE AUDIENCE IT SHOULD PLACED WELL
  • 22. LIKE A GOOD TV SHOW
  • 23. 2 TRENDS ALWAYS CHANGING
  • 24. TRACK THE TRENDS ANALYZE THE TRENDS LEVERAGE THE TRENDS
  • 25. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD
  • 26. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD (ATTENTION DEFICIT DISORDER)
  • 27. BE ATTENTIVE TO THEM BE PATIENCE TO THEM BE SMART TO CATCH THEIR ATTENTION