SURVIVING THE FLOOD
OF INFORMATION

ANDI ADIPRASETYO
http://about.me/andiadiprasetyo
74.6M

THE NUMBER OF INTERNET
USERS IN INDONESIA

http://www.techinasia.com/indonesia-internet-users-markplus-insight/
64M

THE NUMBER OF INDONESIAN
MONTHLY ACTIVE USERS ON
FACEBOOK
http://www.thejakartapost.com/news/2013/06/18/facebook-has-...
570M

AVERAGE FACEBOOK STATUS
UPDATES IN INDONESIA EACH
MONTH
Source: KOMLI
403M

AVERAGE PHOTO UPLOADED
ON FACEBOOK IN INDONESIA
EACH MONTH
Source: KOMLI
58M

THE NUMBER OF TOTAL
TWITTER USERS IN INDONESIA

http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing...
15

TWEETS SENT OUT IN A SECOND
BY INDONESIAN

http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta...
55M

INSTAGRAM’S AVERAGE
PHOTOS PER DAY

http://instagram.com/press/
459M

ONLINE VIDEOS WATCHED BY
INDONESIAN (42% FROM
GOOGLE SITES)
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN F...
50.5

ONLINE VIDEOS WATCHED PER
VIEWER IN INDONESIA

SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
8M

ONLINE VIDEO VIEWERS IN
INDONESIA

SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
7M

YOUTUBE’S UNIQUE VISITORS IN
INDONESIA

SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
4M

AVERAGE YOUTUBE’S
HOMEPAGE MASTHEAD UNIT
AD IMPRESSIONS PER DAY IN
INDONESIA
SOURCE: GOOGLE INDONESIA
AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
(OR MOBILE DEVICES...)
WHAT DOES IT TELL YOU?
YOUR (POTENTIAL) CONSUMERS ARE ALREADY
FLOODED WITH INFORMATION
TAKE A STEP BACK AND RETHINK YOUR STRATEGY
HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD
OF INFORMATION
1
CONTENT IS THE KING
CONTEXT IS THE GENERAL
DISTRIBUTION IS THE QUEEN
IT SHOULD BE CREATIVE
IT SHOULD RESONATE THE AUDIENCE
IT SHOULD PLACED WELL
LIKE A GOOD TV SHOW
2
TRENDS ALWAYS CHANGING
TRACK THE TRENDS
ANALYZE THE TRENDS
LEVERAGE THE TRENDS
3
IN DIGITAL WORLD,
PEOPLE HAVE ADD
3
IN DIGITAL WORLD,
PEOPLE HAVE ADD

(ATTENTION DEFICIT DISORDER)
BE ATTENTIVE TO THEM
BE PATIENCE TO THEM
BE SMART TO CATCH THEIR ATTENTION
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
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Surviving The Flood of Information

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A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy.

Any critics and inputs will be much appreciated. Thanks!

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Surviving The Flood of Information

  1. 1. SURVIVING THE FLOOD OF INFORMATION ANDI ADIPRASETYO http://about.me/andiadiprasetyo
  2. 2. 74.6M THE NUMBER OF INTERNET USERS IN INDONESIA http://www.techinasia.com/indonesia-internet-users-markplus-insight/
  3. 3. 64M THE NUMBER OF INDONESIAN MONTHLY ACTIVE USERS ON FACEBOOK http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
  4. 4. 570M AVERAGE FACEBOOK STATUS UPDATES IN INDONESIA EACH MONTH Source: KOMLI
  5. 5. 403M AVERAGE PHOTO UPLOADED ON FACEBOOK IN INDONESIA EACH MONTH Source: KOMLI
  6. 6. 58M THE NUMBER OF TOTAL TWITTER USERS IN INDONESIA http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
  7. 7. 15 TWEETS SENT OUT IN A SECOND BY INDONESIAN http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
  8. 8. 55M INSTAGRAM’S AVERAGE PHOTOS PER DAY http://instagram.com/press/
  9. 9. 459M ONLINE VIDEOS WATCHED BY INDONESIAN (42% FROM GOOGLE SITES) SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  10. 10. 50.5 ONLINE VIDEOS WATCHED PER VIEWER IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  11. 11. 8M ONLINE VIDEO VIEWERS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  12. 12. 7M YOUTUBE’S UNIQUE VISITORS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  13. 13. 4M AVERAGE YOUTUBE’S HOMEPAGE MASTHEAD UNIT AD IMPRESSIONS PER DAY IN INDONESIA SOURCE: GOOGLE INDONESIA
  14. 14. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
  15. 15. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET (OR MOBILE DEVICES...)
  16. 16. WHAT DOES IT TELL YOU?
  17. 17. YOUR (POTENTIAL) CONSUMERS ARE ALREADY FLOODED WITH INFORMATION
  18. 18. TAKE A STEP BACK AND RETHINK YOUR STRATEGY
  19. 19. HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD OF INFORMATION
  20. 20. 1 CONTENT IS THE KING CONTEXT IS THE GENERAL DISTRIBUTION IS THE QUEEN
  21. 21. IT SHOULD BE CREATIVE IT SHOULD RESONATE THE AUDIENCE IT SHOULD PLACED WELL
  22. 22. LIKE A GOOD TV SHOW
  23. 23. 2 TRENDS ALWAYS CHANGING
  24. 24. TRACK THE TRENDS ANALYZE THE TRENDS LEVERAGE THE TRENDS
  25. 25. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD
  26. 26. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD (ATTENTION DEFICIT DISORDER)
  27. 27. BE ATTENTIVE TO THEM BE PATIENCE TO THEM BE SMART TO CATCH THEIR ATTENTION

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