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Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
Surviving The Flood of Information
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Surviving The Flood of Information

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A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy. …

A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy.

Any critics and inputs will be much appreciated. Thanks!

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  • 1. SURVIVING THE FLOOD OF INFORMATION ANDI ADIPRASETYO http://about.me/andiadiprasetyo
  • 2. 74.6M THE NUMBER OF INTERNET USERS IN INDONESIA http://www.techinasia.com/indonesia-internet-users-markplus-insight/
  • 3. 64M THE NUMBER OF INDONESIAN MONTHLY ACTIVE USERS ON FACEBOOK http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
  • 4. 570M AVERAGE FACEBOOK STATUS UPDATES IN INDONESIA EACH MONTH Source: KOMLI
  • 5. 403M AVERAGE PHOTO UPLOADED ON FACEBOOK IN INDONESIA EACH MONTH Source: KOMLI
  • 6. 58M THE NUMBER OF TOTAL TWITTER USERS IN INDONESIA http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
  • 7. 15 TWEETS SENT OUT IN A SECOND BY INDONESIAN http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
  • 8. 55M INSTAGRAM’S AVERAGE PHOTOS PER DAY http://instagram.com/press/
  • 9. 459M ONLINE VIDEOS WATCHED BY INDONESIAN (42% FROM GOOGLE SITES) SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 10. 50.5 ONLINE VIDEOS WATCHED PER VIEWER IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 11. 8M ONLINE VIDEO VIEWERS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 12. 7M YOUTUBE’S UNIQUE VISITORS IN INDONESIA SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
  • 13. 4M AVERAGE YOUTUBE’S HOMEPAGE MASTHEAD UNIT AD IMPRESSIONS PER DAY IN INDONESIA SOURCE: GOOGLE INDONESIA
  • 14. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
  • 15. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET (OR MOBILE DEVICES...)
  • 16. WHAT DOES IT TELL YOU?
  • 17. YOUR (POTENTIAL) CONSUMERS ARE ALREADY FLOODED WITH INFORMATION
  • 18. TAKE A STEP BACK AND RETHINK YOUR STRATEGY
  • 19. HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD OF INFORMATION
  • 20. 1 CONTENT IS THE KING CONTEXT IS THE GENERAL DISTRIBUTION IS THE QUEEN
  • 21. IT SHOULD BE CREATIVE IT SHOULD RESONATE THE AUDIENCE IT SHOULD PLACED WELL
  • 22. LIKE A GOOD TV SHOW
  • 23. 2 TRENDS ALWAYS CHANGING
  • 24. TRACK THE TRENDS ANALYZE THE TRENDS LEVERAGE THE TRENDS
  • 25. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD
  • 26. 3 IN DIGITAL WORLD, PEOPLE HAVE ADD (ATTENTION DEFICIT DISORDER)
  • 27. BE ATTENTIVE TO THEM BE PATIENCE TO THEM BE SMART TO CATCH THEIR ATTENTION

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