• Save
Linkedin - The Social Media Platform for B2B Marketing
Upcoming SlideShare
Loading in...5
×
 

Linkedin - The Social Media Platform for B2B Marketing

on

  • 9,796 views

Slides setting out why LinkedIn Is The Preferred B2B Social Marketing Platform

Slides setting out why LinkedIn Is The Preferred B2B Social Marketing Platform

Statistics

Views

Total Views
9,796
Views on SlideShare
1,424
Embed Views
8,372

Actions

Likes
8
Downloads
0
Comments
0

28 Embeds 8,372

http://socialmediatoday.com 6584
http://www.scoop.it 587
http://www.vocus.com 442
http://mwpartners.com 280
http://anderspink.com 219
http://www.socialmediatoday.com 184
https://hootsuite.scoop.it 18
http://plus.url.google.com 11
http://translate.googleusercontent.com 8
http://www.google.ie 4
http://feedly.com 4
http://www.google.com 3
http://www.spundge.com 3
https://www.google.com 3
http://feeds.feedburner.com 3
https://www.rebelmouse.com 3
http://www.linkedin.com 2
http://webcache.googleusercontent.com 2
http://www.twylah.com 2
https://www.google.ro 2
https://www.google.it 1
http://172.16.10.5 1
http://www.google.co.il 1
http://www.pinterest.com 1
http://newsblur.com 1
http://news.google.com 1
http://dev.vocus.com 1
http://mail.isp.netscape.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Linkedin - The Social Media Platform for B2B Marketing Linkedin - The Social Media Platform for B2B Marketing Presentation Transcript

  • • a faberNovel study. Half of the site’s members Why LinkedIn Is The are business decision makers, while 69 percent make more thanSocial per year Preferred B2B $60,000 and 79 percent are 35 years of age or older. Marketing Platform Anders Pink
  • LinkedIn offers: • a faberNovel study. Half of the site’s members are • 250m people makers, while business decision 69 percent make more than $60,000 per year • Company pages & groups and 79 percent In mail years of age or older. • are 35 options • Ads targeted by role • Sponsored mails Anders Pink
  • Half of LinkedIn’s members are business decision makers • 69faberNovel study. than of the site’s a percent make more Half members are business decision makers, while $60,000 per year 69 percent make more than $60,000 per year 79 percent are 35are 35 yearsor age or older. and 79 percent years of age of older Figures from faberNovel Anders Pink
  • “People think of it just as a place to secure a new job. But six times more • a faberNovel study. Half of the site’sseeking impressions flow from people members are business about companies while decision makers, than information 69 percentthose specifically looking for a per year make more than $60,000 new job.” and 79 percent are 35 years of age or older. Josh Graff, Head of LinkedIn Marketing Solutions across Europe Anders Pink
  • B2B 2014 North American Content Marketing Trends Anders Pink
  • Visitors to corporate websites from social media sites. LinkedIn drives most traffic. Anders Pink
  • LinkedIn delivers more customers. HubSpot 2013 State of Inbound Marketing. Anders Pink
  • B2B Marketers have most confidence in LinkedIn. B2B 2014 North American Content Marketing Trends Anders Pink
  • HP used LinkedIn recommendation adverts, see the example, to actively encourage people to recommend HP products and to share these recommendations with their networks. • a faberNovel study. Half of the site’s members are business decision makers, while Within the first two 2 weeks of running the ads over 2,000 69 percent make more than products per year LinkedIn members recommended HP$60,000 and they gained 300,000 followers in 2 years of age or older. and 79 percent are 35 months. HP became the first company to gain over 1 million followers of their LinkedIn company page. Anders Pink
  • Vodafone UK's business division uses LinkedIn to promote its Your Better Business website. “LinkedIn is a powerful platform for disseminating business information.” Helen Moon, Head of Enterprise Brand Vodafone UK Anders Pink
  • Samsung created a microsite for Galaxy Note 2, invited visitors to sign in with their LI profiles & encouraged them to share with their LinkedIn connections. • a faberNovel study. Half of the site’s This enabled Samsung to reach 20 million people. members are business decision makers, while 69 percent make more than $60,000 per year "It provided a platform for or older. and 79 percent are 35 years of agedriving word of mouth and shifting perceptions among consumers worldwide.“ Andy Hwang ,Samsung's director of social media marketing, Anders Pink
  • • a faberNovel"It is becoming the site’s highstudy. Half of a hub for members arequality business information." business decision makers, while 69 percent make more than $60,000 per year and 79 percent are 35 years of age or older. ComScore Anders Pink
  • Monitoring • a faberNovel study. Half of the site’s • Track your updates members are business decision makers, while 69 percent make more than $60,000 per year • Number followers, likes and and 79 percent are 35 years of age or older. shares Read article on how to improve your LinkedIn marketing Anders Pink
  • • a faberNovel study. Half of the site’s Thank You members are business articles onmakers, while decision Read more 69 percent make marketing at $60,000 per year B2B more than the and 79 percent are 35 years of age or older. Anders Pink website www.anderspink.com Anders Pink