Customer Presentation 1 Brazil Januar 2009


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  • 2006 – Version 2
  • The dates shown mark a few of the milestones in Grundfos' product history.
  • Grundfos’ product range is constantly expanding – new products include digital dosage pumps, Grundfos Comfort and Magna, the CU301 control unit for SQ and MQ for private water supplies. Grundfos constantly brings new products or updated products to the market. Take advantage of the investments – it is already paid for!!!!
  • To achieve a closer connection between product development and our customers, Grundfos has set up a matrix organisation, where the customer segments are responsible for their respective products “from cradle to grave." Six business areas have been established: Domestic and Commercial Building Services, OEM (Original Equipment Manufacturer), IEM (Industrial End-User Market), Water Services and Wastewater.
  • The fact that pumping systems account for 20 - 25 % of the world’s electrical power consumption puts political focus on the topic. It is therefore a big political wish and incentive to support energy saving measures in connection with pump operation; both for environmental and economic reasons.
  • When measuring the Life Cycle Cost quite interesting results will often appear These tell the owner where to concentrate his efforts in order to reduce the total costs. Thames Water is one of the world’s largest water supply companies. Measurements from this company have shown that the price of the pump only constitutes 5% of the total life cycle costs of the pump. Maintenance is 10% and the rest, 85%, comes from operating costs. The conclusion is, therefore, that it is necessary to look at factors other than the purchase price when a new pump is to be bought. It has consequently become a trend for water utility companies to focus on cost of ownership for the individual pump or installation and compare with alternative solutions.
  • Over the last 10–15 years, Grundfos has not only focused on pump and motor efficiencies, but a constantly increasing amount of money has been spent on the development of electronic controls and communication equipment for pump operation. In this way, Grundfos has opened up a whole new world of possibilities for optimising pump operation and reduction of the customer’s Cost of Ownership. Resources are also dedicated to electronic auxiliary tools, e.g. multi-media programs and WinCAPS, which will often show customer benefits in a simple way and by means of which it is possible to calculate the savings. Calculations are often heavy and complex and therefore not always made.
  • Pumps with integrated electronics are kind to the environment as they adjust energy consumption to the current heat requirement – thus saving energy. "Minimal Cost of Ownership & Optimum Comfort”.
  • Local advice and service is provided at all Grundfos companies by local labour. Stocks are ready for receipt of orders at distribution centres around the world.
  • Customer Presentation 1 Brazil Januar 2009

    1. 2. Founded in 1945 in Denmark Yearly production of 16 mio. pumps Turnover of 3 bill. USD in 2008 17.500 employees worldwide Grundfos ’ Headquarter
    2. 3. Global Presence South America Brazil Argentina Chile North America Canada USA Mexico Denmark United Kingdom The Netherlands Finland Ireland Norway Sweden Estonia Latvia Lithuania South Africa France Italy Portugal Spain Belgium Switzerland Greece United Arab Emirates Saudi Arabia Poland The Czech Republic Turkey Hungary Austria Russia Ukraine Romania Kazakhstan Southern Europe/Middle East Northern Europe Asia and the Pacific India Korea China Hong Kong Taiwan Thailand Malaysia Singapore Indonesia Vietnam Australia and New Zealand Japan Eastern Europe 46 Sales companies, 8 with production Germany 14 Production companies 11 Acquired companies 500 Service Partners
    3. 4. <ul><li>Grundfos invests app. 150 million USD per year in Research and Development of new products and product improvements with focus on: </li></ul><ul><ul><ul><li>Efficiency, pump and motor - LCC </li></ul></ul></ul><ul><ul><ul><li>Product quality and reliability </li></ul></ul></ul><ul><ul><ul><li>Cost reduction </li></ul></ul></ul><ul><ul><ul><li>Pumping system understanding </li></ul></ul></ul><ul><li>Grundfos recommends its customers to focus on the same! </li></ul>
    4. 5. Grundfos milestones – products Grundfos Magna goes into production Introduction of the first intelligent pump using a Micro Frequency Converter The SQ/SQE pump is introduced 1990 201 Grundfos introduces the CP pump The VP circulation pump is introduced The first rustproof SP pump on the market Grundfos produces the first wastewater pump 1952 1990 1999 2001 1959 1984 1965 2002 SQFlex is introduced
    5. 6. Grundfos constantly brings new products or updates of products to the market. Take advantage of the investments.
    8. 9. Grundfos’ product range
    9. 10. <ul><li>Water Supply </li></ul><ul><li>Waste Water </li></ul>Business areas <ul><li>Domestic Building Services </li></ul><ul><li>Commercial Building Services </li></ul><ul><li>Machining Industry </li></ul><ul><li>Process Industry </li></ul><ul><li>Water Industry </li></ul>Water Building Industry
    10. 11. <ul><li>20-25% of the global power consumption is used for pumping operation </li></ul><ul><li>Large incentive to reduce the power consumption of pumps </li></ul><ul><li>30% to 50% of the energy consumed by pump systems could be saved . </li></ul>Global focus on efficiency of pumping systems
    11. 12. Smart decision makers focus more on Life Cycle Cost and less on price Thames Water cost measurements of their entire pumping operations over it’s lifetime
    12. 13. <ul><li>New opportunities for optimisation of pump operation and getting the focus where it should be and where Grundfos are strong </li></ul><ul><li>New opportunities for a reduction of the pumps Life Cycle Cost </li></ul>Development of Grundfos own controls and communication
    13. 14. Products with on line monitoring opens your eyes for cost savings and puts you in control <ul><li>Yesterday The ideal pump was installed and left running </li></ul><ul><li>The time of “install and forget” is however over </li></ul><ul><li>Today </li></ul><ul><li>On-line monitoring and corrective actions for constant system optimisation is becoming the standard. </li></ul><ul><li>Operation in BEP is essential </li></ul><ul><li>Know when it is time for service and make preventive service </li></ul>BEP Q System η Today On-line monitoring, an ongoing optimisation. Get the operation data when and where you want Today Measurement can ensure that you are operating in BEP Yesterday No measurement, means that system efficiency is out of control
    14. 15. Speed-controlled pumps
    15. 16. <ul><li>Employees with product and system know-how to support pumping system optimisation </li></ul><ul><li>Employees who can make tailor made solutions </li></ul><ul><li>Employees who is part of an international engineering environment and with a wide network. </li></ul>Grundfos has local technical support people with engineering competences – use them to your advantage
    16. 17. <ul><li>In partnership with our dealers and distributors. </li></ul><ul><li>Grundfos do in general not do commissioning but will set up and train our customers dealing with projects to do commissioning and service incl. handling of warranty claims on behalf of Grundfos. </li></ul><ul><li>Grundfos will also be happy to supervise commissioning. </li></ul><ul><li>O riginal spare parts available on stock </li></ul><ul><li>Spare part pricing – think Cost of Ownership with less downtime, repair cost etc. </li></ul>Grundfos offers local after sales service.
    17. 18. <ul><li>Urgent urgent or Top urgent does not exist within Grundfos </li></ul><ul><li>Specify requirements to Grundfos as soon as they are defined and we will find a way to make you and your customer happy </li></ul><ul><li>Put all requirements incl. Certificates up front. </li></ul><ul><li>Grundfos mostly use direct delivery from Grundfos factories. </li></ul><ul><li>Take advantage of the Grundfos system to optimise the supply chain </li></ul>Efficient logistics
    18. 19. <ul><li>Training is the most easy workload and cost factor to skip. Grundfos see this as shooting one selves in the foot. </li></ul><ul><li>Training is an investment in the future </li></ul><ul><li>Please help us to organise effect full training </li></ul>Grundfos offers local training tailor made to your needs in regards of products, applications etc. in order to dress you properly for selling and servicing the products
    19. 20. <ul><li>Grundfos policies: </li></ul><ul><ul><ul><li>Search for development of Partnership </li></ul></ul></ul><ul><ul><ul><li>Offers trouble free products – do not run away! </li></ul></ul></ul><ul><li>Grundfos objectives and growth expectations are ambitious and strategies are aggressive </li></ul>