.

GLOBAL
INSIGHTS
REPORT
iOS Platform (iTunes Store)
Data Collection 9 Aug. - 9 Sep.

August 2013

www.prioridata.com
.

TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
.

INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the ...
.

EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for iOS apps. This
i...
.

EXECUTIVE SUMMARY (CONTINUED)
• In August 2013 the News category had the highest proportion of free-to-paid apps. Among...
.

EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month d...
.

THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key mark...
Global Snapshot

.

How large is the iOS market for mobile apps?
The figures below provide a general picture of the global ...
Comparative Country Information

.

How is the global mobile apps market comprised by country?
As Apple maintains individu...
Comparative Country Information

.

How is the global mobile apps market comprised by country? (continued)
Mobile App Mark...
Country Growth Comparison

.

How are the individual countries growing?
The following graph displays the growth of the mob...
Platform Comparison by Country

.

How does the size of the global mobile apps market vary
by platform?
The following tabl...
.

THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer...
App Market Composition by Category

13/ 39

.

Which categories comprise the global app market?
The table below displays t...
App Market Composition by Category

.

Which categories comprise the global app market? (continued)
Global App Market Comp...
App Market Saturation by Category

.

What is the level of market saturation by category?
In the figure below, we use the r...
Category Monetization

.

How do the different categories monetize?
The following figures show how different monetization m...
Category Monetization

.

How do the different categories monetize? (continued)
App Category Monetization - iOS (continued...
Paid App Price Distribution

.

What is the price distribution of pay-per-download apps
across categories?
The price distr...
Paid App Price Distribution

.

What is the price distribution of pay-per-download apps
across categories? (continued)
Glo...
Paid App Revenue By Category

.

How large are the in-month revenues for pay-per-download
apps across categories?
The foll...
Paid App Revenue By Category

.

How large are the in-month revenues for pay-per-download
apps across categories? (continu...
Paid App Revenue Distribution

22/ 39

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What is the distribution of in-month revenues for payper-download apps across ca...
Paid App Revenue Distribution

23/ 39

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What is the distribution of in-month revenues for pay-perdownload apps across ca...
App Store Rating Distribution

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What is the distribution of app store ratings across categories?
The distribution of ave...
App Store Rating Distribution

.

What is the distribution of app store ratings across categories? (continued)
Average App...
.

KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new e...
Top NEW Free App Titles

27/ 39

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What are the top NEW free titles?
The following table provides insight into which free...
Top NEW Paid App Titles

28/ 39

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What are the top NEW paid titles?
The following table provides insight into which paid...
Top Publishers of NEW Free & Paid Apps

.

Who are the top publishers of NEW free and paid apps?
The following tables prov...
Top Free App Titles - IN-MONTH

30/ 39

.

What are the top free titles in terms of IN-MONTH downloads?
The following tabl...
Top Paid App Titles - IN-MONTH

.

What are the top paid titles in terms of IN-MONTH downloads?
The following table provid...
Top Publishers of Free & Paid Apps - IN-MONTH

.

Who are the publishers of top free and paid apps in terms
of IN-MONTH do...
Top Free App Titles - ALL-TIME

.

What are the top free titles in terms of ALL-TIME downloads?
The following table provid...
Top Paid App Titles - ALL-TIME

.

What are the top paid titles in terms of ALL-TIME downloads?
The following table provid...
Top Publishers of Free & Paid Apps - ALL-TIME

.

Who are the publishers of top free and paid apps in terms
of ALL-TIME do...
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APPENDIX

www.prioridata.com
Glossary

.

Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
repor...
Methodology

.

Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phon...
License Type & Disclaimer

.

License Type & Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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The exclusive monthly barometer of the global app market.

Each month Priori publishes a series of reports on the app market - some free and some at premium. You can find a list of the reports here: http://prioridata.com/appmarket-reports/

About Priori Data - App Data:
Priori Data is a mobile app data provider and maintains one of the largest independent databases of global app information. Since 2010 we have been enabling influential decision makers to make confident decisions in a massive, poorly understood, and highly competitive marketplace. Our data, analytics, and insights give you a critical edge. - See more at: http://prioridata.com/

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Global app market insights report iOS

  1. 1. . GLOBAL INSIGHTS REPORT iOS Platform (iTunes Store) Data Collection 9 Aug. - 9 Sep. August 2013 www.prioridata.com
  2. 2. . TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3 THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Global Snapshot . . . . . . . . . . Comparative Country Information Country Growth Comparison . . . Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 . 8 . 10 . 11 THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … App Market Composition by Category App Market Saturation by Category . Category Monetization . . . . . . . . Paid App Price Distribution . . . . . . Paid App Revenue By Category . . . Paid App Revenue Distribution . . . . App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 15 16 18 20 22 24 KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Top NEW Free App Titles . . . . . . . . . . . . . Top NEW Paid App Titles . . . . . . . . . . . . . Top Publishers of NEW Free & Paid Apps . . . . Top Free App Titles - IN-MONTH . . . . . . . . . Top Paid App Titles - IN-MONTH . . . . . . . . . Top Publishers of Free & Paid Apps - IN-MONTH Top Free App Titles - ALL-TIME . . . . . . . . . . Top Paid App Titles - ALL-TIME . . . . . . . . . . Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 28 29 30 31 32 33 34 35 APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
  3. 3. . INTRODUCTION Welcome to Priori! Thank you for purchasing our report! We hope it helps you make better decisions in the mobile app economy. This report, the Global Insights Report, provides a comprehensive view of app activity at the global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global market and its component countries and categories. It also provides information on the top apps and publishers over the reporting period. This report is based on data collected directly from the app stores, and is supplemented by download estimates and app classifications which are generated through Priori’s proprietary technologies. Please see the Methodology page in the Appendix of this report for further detail on our approach. We are committed to bringing transparency to the app market through data. If you have questions about this report or would like to inquire about our data capabilities please contact us at reports@prioridata.com. Priori Data GmbH Berlin
  4. 4. . EXECUTIVE SUMMARY • This report focuses primarily on the size and composition of the global market for iOS apps. This includes 26 countries and 41 application categories. Note that for iOS we only track apps in the iTunes store. • As of August 2013, there are 959,499 apps in the iTunes store, 61% of which are free and 39% of which are paid. 10.9% of all apps have in-app purchase. Compared to July 2013, the number of free apps available for download in the app store increased by 3.6% while the number of paid apps available for download increased by 1.6%. 2,803 apps were deleted from the app store during August 2013. • Out of the total number of apps detected, 9.8% were released within the last three months and 18.1% are gaming applications. • Associated with all apps in the iTunes store are 251,173 publishers, 18.4% of which publish games. The average number of apps per publisher is 3.8. • In August 2013, we estimate that there were around around 1.8 billion downloads of iOS applications. Of these, 93.9% of downloads were accounted for by apps that are free to download, 22.6% by new apps and 57.4% by gaming apps. • In August 2013, 24 out of 26 countries we track experienced a decline in in-month downloads versus the prior month. At the global level, in-month downloads decreased by -8.9%. China was the country with the highest number of iOS downloads in August 2013. In terms of month-overmonth download growth, China was the fastest growing on the iOS platform. • Across the countries where we maintain information on both iOS and Android, 4 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in August 2013. In terms of iOS versus Android downloads for August 2013, China showed the largest disparity while Denmark showed the smallest disparity. • In terms of iOS in-month downloads, the United States was the leader among the countries in our database, with a 37.7% share of August 2013 downloads. The next largest country, China, had a share of 13.7%. • Action Games was the leader among the native categories, with 140,834,244 downloads in August 2013, followed by Puzzle Games and Entertainment, with 128,738,017 and 122,486,157 downloads, respectively. • The fastest growing category was Educational Games, with a 55.2% growth in month-over-month downloads in August 2013. • We compare the number of apps to the number of downloads as a proxy for market saturation at the category level. Other Games apps have the highest app-to-download ratio at 15.01 apps per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at 0.06 apps per thousand downloads.
  5. 5. . EXECUTIVE SUMMARY (CONTINUED) • In August 2013 the News category had the highest proportion of free-to-paid apps. Among free apps, the Role Playing Games category was the most likely to contain in-app purchase while among the paid apps the Role Playing Games category had the highest proportion of apps with in-app purchase. • Among the pay-per-download apps, Navigation apps tend to be the most expensive, with an average price of $11.77, while apps belonging to the Arcade Games category tend to be the least expensive, with an average price of $1.77. • Among the pay-per-download apps, the highest grossing category in August 2013 was Productivity, with in-month revenues of $29,783,170 (excluding revenues from in-app purchases). The lowest grossing category was Dice Games. • At the app level, the Simulation Games category tends to have the highest in-month revenues from paid downloads, with category average revenues of $29,747 (excluding revenues from inapp purchases). Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,009. • Word Games app users tend to be the most satisfied while Entertainment app users tend to be the least satisfied, with average iOS app store ratings of 4.0 stars and 3.5 stars, respectively. • Among free apps released within the last three months, Shenzhen Tencent Computer Systems Company Limited's tops the list, with 21,060,000 downloads in August 2013 and an average app store rating of 4.8 stars, followed by PopCap's Plants vs. Zombies™ 2 and Gameloft's Despicable Me: Minion Rush. Apps on this list are ranked based on their in-month downloads. • Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne tops the list, garnering the highest number of in-month downloads among its peers with 1,324,000 downloads in August 2013 and an average app store rating of 4.6 stars. adinnovation Inc.'s and 505 Games's Terraria take second and third place, respectively. • When we consider all free apps regardless of release date ranked in terms of in-month downloads, Shenzhen Tencent Computer Systems Company Limited's tops the list with 21,060,000 downloads in August 2013 and an average app store rating of 4.8. PopCap's Plants vs. Zombies™ 2 and Supercell's Clash of Clans take second and third place in terms of their in-month download numbers, respectively.
  6. 6. . EXECUTIVE SUMMARY (CONTINUED) • When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Gameloft's Asphalt 8: Airborne tops the list with 1,324,000 downloads in August 2013 and an average app store rating of 4.6. Mojang's Minecraft – Pocket Edition and Halfbrick Studios's Fruit Ninja take second and third place in terms of their in-month download numbers, respectively. • When we consider all free apps regardless of release date ranked in terms of all-time downloads, Facebook Inc.'s Facebook tops list with all-time downloads and an average app store rating of 3.7, while Burbn Inc.'s Instagram and Beeline Interactive Inc.'s Smurfs' Village have the second and third highest all-time download numbers, respectively. • When we consider all paid apps regardless of release date ranked in terms of all-time downloads, Halfbrick Studios's Fruit Ninja garnered the most all-time downloads among the paid apps, with all-time downloads as of August 2013, followed by Lima Sky's Doodle Jump and Esoteric Development's Ski On Neon.
  7. 7. . THE BIG PICTURE The following pages provide a high-level overview of the global mobile apps market. We look at key market statistics and examine how they vary across countries and platforms. www.prioridata.com
  8. 8. Global Snapshot . How large is the iOS market for mobile apps? The figures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Global iOS Mobile Apps - Basic Market Composition Apps Statistic August 2013 July 2013 Change % Change Number of Free Apps 582,648 562,177 + 20,471 + 3.6% Number of Paid Apps 376,851 370,995 + 5,856 + 1.6% Total (Free + Paid) Number of Apps 959,499 933,172 + 26,327 + 2.8% Of Which Are New 9.8% 10.6% - 80 bps Of Which Are Games 18.1% 17.3% + 80 bps Of Which Have In-App Purchase 10.9% 10.7% + 20 bps Number of Apps Deleted In Month 2,803 2,885 - 82 - 2.8% Statistic August 2013 July 2013 Change % Change Number of App Publishers 251,173 243,996 + 7,177 + 2.9% 18.4% 18.0% + 40 bps Average Apps Per Publisher 3.8 3.8 + 0.0 + 0.0% Average In-Month Downloads Per Publisher 7,132 8,059 - 927 - 11.5% Statistic August 2013 July 2013 Change % Change Estimated Free Downloads 1,682,823,598 1,846,970,461 - 164,146,863 - 8.9% Estimated Paid Downloads 108,429,390 119,391,335 - 10,961,945 - 9.2% Total (Free + Paid) Estimated Downloads 1,791,252,988 1,966,361,796 - 175,108,808 - 8.9% Of New Apps 22.6% 21.2% + 140 bps Of Gaming Apps 57.4% 56.0% + 140 bps Of Apps with In-App Purchase 60.5% 61.3% - 80 bps 1,867 2,107 - 240 - 11.4% Statistic August 2013 July 2013 Change % Change Estimated In-Month Revenue from Paid Downloads $362,842,198 $395,537,923 - $32,695,725 - 8.3% Publishers Of Which Publish Games Downloads Average In-Month Downloads Per App Revenue Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue. 7/ 39
  9. 9. Comparative Country Information . How is the global mobile apps market comprised by country? As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance. In August 2013, the top ranked country in terms of downloads was the United States which also held this position in the previous month. Downloads By Country - iOS % of In-Month Downloads Country Rank (August 2013) Country Rank (July 2013) 1 1 2 Country Download Share (August 2013) Download Share (July 2013) United States 37.7% 27.5% 2 China 13.7% 27.3% 3 4 United Kingdom 7.0% 4.6% 4 3 Japan 6.5% 9.7% 5 7 France 4.4% 2.9% 6 9 Germany 4.3% 2.5% 7 8 Canada 3.7% 2.6% 8 6 South Korea 2.9% 3.3% 9 11 Australia 2.6% 2.2% 10 5 Russia 2.6% 3.5% 11 10 Italy 2.6% 2.4% 12 13 Netherlands 2.0% 1.6% 13 14 Spain 1.8% 1.5% 14 17 Switzerland 1.3% 0.8% 15 12 Brazil 1.2% 1.9% 16 15 Sweden 1.1% 1.0% 17 18 Denmark 0.8% 0.7% 18 16 India 0.7% 1.0% 19 21 Austria 0.7% 0.4% 20 20 Norway 0.7% 0.5% 8/ 39
  10. 10. Comparative Country Information . How is the global mobile apps market comprised by country? (continued) Mobile App Market Size By Country - iOS (continued) % of In-Month Downloads Country Rank (August 2013) Country Rank (July 2013) 21 23 22 Country Download Share (August 2013) Download Share (July 2013) Poland 0.4% 0.3% 19 United Arab Emirates 0.4% 0.7% 23 22 Portugal 0.3% 0.3% 24 24 Finland 0.3% 0.3% 25 25 Czech Republic 0.2% 0.2% 26 26 Hungary 0.2% 0.2% 9/ 39
  11. 11. Country Growth Comparison . How are the individual countries growing? The following graph displays the growth of the mobile apps market in countries across the globe, in terms of app downloads. For each country, the percentage growth over the last month is shown. As shown below, 24 out of 26 countries we track experienced a decline in in-month downloads in August 2013. At the global level, in-month downloads decreased by -8.9%. Growth of iOS Mobile Apps Market in Countries Across the Globe Growth in In-Month Downloads from Previous Month China 8.3% Switzerland 4.1% Spain −5.4% Russia −7.7% United Kingdom −8.0% Germany −9.6% Italy −9.7% Poland −11.3% Japan −11.3% Portugal −12.1% France −12.7% Austria −13.6% Canada −13.9% Hungary −14.2% Netherlands −14.3% Brazil −14.9% India −15.9% Australia −17.4% Finland −18.3% Denmark −18.4% Czech Republic −19.1% United States −19.9% Norway −20.0% United Arab Emirates −21.0% Sweden −23.4% South Korea −24.0% GLOBAL −8.9% −20% −10% 0% 10% 20% 10/ 39
  12. 12. Platform Comparison by Country . How does the size of the global mobile apps market vary by platform? The following table shows how the size of the mobile app market varies by platform in countries across the globe. Market size in a given country is measured using total in-month app downloads across all app categories. Two platforms are considered -- Android and iOS. While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable to illustrate a basic comparison between the two. 4 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in August 2013. China was the country with the highest number of iOS downloads. 2 out of 23 countries experienced higher month-over-month download growth on the iOS platform versus on Android. China was the fastest growing on the iOS platform while China showed the largest disparity in August 2013 iOS versus Android downloads. iOS vs. Android in Terms of App Downloads July 2013 and August 2013 Downloads by Country Country China United States Android Downloads (August 2013) Android Downloads (July 2013) Change in Android Downloads (%) iOS Downloads (August 2013) iOS Downloads (July 2013) Change in iOS Downloads (%) 42,808,899 40,571,913 5.5% 582,275,997 537,581,561 8.3% 1,283,449,771 1,166,726,786 10.0% 432,974,568 540,585,235 -19.9% Japan 182,800,789 162,625,789 12.4% 169,691,803 191,393,398 -11.3% United Kingdom 293,752,461 274,039,800 7.2% 82,763,739 89,942,947 -8.0% Russia 281,157,206 236,059,139 19.1% 63,410,796 68,722,564 -7.7% France 109,593,710 98,072,897 11.7% 49,287,958 56,471,702 -12.7% South Korea 283,929,922 269,407,297 5.4% 48,977,787 64,436,148 -24.0% Germany 189,379,559 168,837,829 12.2% 45,140,450 49,926,967 -9.6% Canada 34,615,749 30,714,282 12.7% 44,857,682 52,089,849 -13.9% Italy 114,397,586 98,145,741 16.6% 42,851,263 47,477,973 -9.7% Australia 56,566,419 52,949,884 6.8% 36,028,238 43,620,527 -17.4% Brazil 169,527,709 144,604,018 17.2% 31,224,648 36,682,147 -14.9% Spain 291,691,267 257,371,048 13.3% 28,784,015 30,429,002 -5.4% Netherlands 42,654,925 38,977,346 9.4% 26,594,000 31,044,276 -14.3% Sweden 23,843,757 48,711,745 -51.1% 15,807,754 20,646,170 -23.4% Switzerland 12,695,692 11,529,027 10.1% 15,697,766 15,083,849 4.1% Denmark 12,114,974 10,850,414 11.7% 12,020,658 14,736,048 -18.4% Norway 8,052,584 7,152,181 12.6% 8,407,945 10,515,547 -20.0% Austria 21,077,922 18,901,160 11.5% 7,542,861 8,726,676 -13.6% Portugal 20,977,730 17,789,974 17.9% 5,271,345 5,997,695 -12.1% Poland 53,588,840 48,041,236 11.5% 5,055,004 5,700,348 -11.3% Finland 11,682,356 10,775,589 8.4% 4,630,120 5,664,246 -18.3% Hungary 23,881,538 20,685,102 15.5% 2,704,235 3,150,421 -14.2% 11/ 39
  13. 13. . THE INDEPTH LOOK The following pages break down the global app market into its component categories to provide a closer look at what drives activity. www.prioridata.com
  14. 14. App Market Composition by Category 13/ 39 . Which categories comprise the global app market? The table below displays the categories comprising the global app market, ranked in terms of current month downloads. The largest category is Action Games, with 140,834,244 downloads in August 2013. The Action Games category also held the 1st place position in the prior month. The fastest growing category is Educational Games, with a 55.2% growth in month-over-month downloads. Catalogs experienced the largest month-over-month decline, at -25.6%. Global App Market Composition - iOS Category Information Category Rank (August 2013) Category Rank (July 2013) 1 1 2 Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads Action Games 17,557 3.4% 9,544 3.1% 140,834,244 -10.2% 4 Puzzle Games 21,786 2.2% 11,628 2.0% 128,738,017 7.8% 3 2 Entertainment 81,820 2.1% 33,484 2.5% 122,486,157 -9.5% 4 3 Arcade Games 16,690 3.4% 9,290 3.1% 104,722,487 -21.1% 5 5 Adventure Games 9,712 4.3% 4,614 4.1% 90,539,779 -12.1% 6 8 Strategy Games 8,842 2.3% 5,071 2.6% 84,438,574 8.7% 7 6 Simulation Games 5,616 2.9% 3,111 2.6% 79,131,674 -17.5% 8 11 Social Networking 18,320 2.7% 13,051 2.6% 70,682,489 -5.2% 9 9 Utilities 55,357 2.1% 30,680 2.6% 69,826,611 -9.7% 10 7 Role Playing Games 4,112 3.7% 2,166 3.5% 68,443,663 -14.8% 11 10 Lifestyle 79,887 3.1% 39,102 2.8% 65,342,638 -14.1% 12 12 Photography 24,388 2.8% 11,823 3.2% 61,507,808 -13.6% 13 13 Family Games 13,276 3.9% 6,860 3.2% 58,021,565 -16.2% 14 15 Music 33,254 1.6% 14,201 2.2% 47,298,951 -12.6% 15 16 Productivity 26,970 2.4% 16,304 2.6% 44,703,133 -8.0% 16 14 Education 91,673 -4.4% 29,532 -0.8% 43,812,195 -21.5% 17 23 Card Games 4,616 4.0% 2,678 3.1% 38,088,525 36.3% 18 24 Sports Games 5,451 3.8% 3,012 0.1% 36,329,624 31.8% 19 17 Board Games 8,041 3.2% 4,588 2.9% 33,421,847 -10.3% 20 19 Books 58,347 1.6% 11,123 2.0% 30,931,419 -16.4% 21 18 Trivia Games 5,652 7.8% 2,663 4.5% 28,997,520 -21.8% 22 20 Kids Games 14,591 2.5% 6,916 2.5% 28,363,730 -17.2% 23 21 Healthcare and Fitness 26,373 2.9% 13,893 2.9% 28,192,103 -12.2% 24 22 News 25,180 2.6% 11,791 2.7% 27,226,799 -15.0% 25 27 Racing Games 4,038 6.8% 1,947 3.7% 25,962,338 1.0% 26 31 Casino Games 3,661 5.0% 1,720 5.8% 23,795,207 17.7% 27 26 Travel 49,252 2.2% 16,936 2.7% 23,281,453 -13.3% 28 34 Educational Games 21,538 51.4% 8,269 24.3% 22,752,240 55.2% 29 25 Word Games 4,892 2.9% 2,809 2.6% 21,896,606 -20.2% 30 29 Weather 4,010 2.0% 2,219 2.3% 20,241,028 -14.7%
  15. 15. App Market Composition by Category . Which categories comprise the global app market? (continued) Global App Market Composition - iOS (continued) Category Information Category Rank (August 2013) Category Rank (July 2013) Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads 31 32 Finance 23,708 3.1% 14,536 3.1% 20,063,550 -0.3% 32 28 Reference 28,420 1.8% 11,322 2.5% 18,735,846 -24.1% 33 35 Sports 27,184 2.9% 12,601 3.3% 18,379,270 30.5% 34 30 Navigation 13,687 2.0% 6,678 2.2% 17,847,939 -19.1% 35 33 Business 71,098 4.7% 36,867 3.5% 16,632,618 -11.3% 36 36 Food and Drink 18,756 4.1% 9,968 3.8% 9,015,739 -14.5% 37 37 Music Games 2,310 11.6% 1,336 8.6% 7,973,730 -11.9% 38 38 Dice Games 1,625 5.2% 1,037 3.8% 5,054,997 -12.8% 39 39 Medical 22,161 2.7% 10,032 2.8% 4,778,072 -14.3% 40 40 Catalogs 5,635 5.0% 3,420 4.6% 2,759,937 -25.6% 41 41 Other Games 13 0.0% 10 0.0% 866 1.9% 14/ 39
  16. 16. App Market Saturation by Category . What is the level of market saturation by category? In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market. The category with the highest app-to-download ratio is Other Games. The category with the lowest app-to-download ratio is Role Playing Games. Global App Market Composition - iOS Apps Per Thousand Downloads Other Games Medical Business Travel Education Food and Drink Catalogs Books Reference Sports Lifestyle Finance Educational Games Healthcare and Fitness News Utilities Navigation Music Entertainment Productivity Kids Games Photography Dice Games Music Games Social Networking Board Games Family Games Word Games Weather Trivia Games Puzzle Games Arcade Games Racing Games Casino Games Sports Games Action Games Card Games Adventure Games Strategy Games Simulation Games Role Playing Games 15.01 4.64 4.27 2.12 2.09 2.08 2.04 1.89 1.52 1.48 1.22 1.18 0.95 0.94 0.92 0.79 0.77 0.70 0.67 0.60 0.51 0.40 0.32 0.29 0.26 0.24 0.23 0.22 0.20 0.19 0.17 0.16 0.16 0.15 0.15 0.12 0.12 0.11 0.10 0.07 0.06 0 5 10 15 15/ 39
  17. 17. Category Monetization . How do the different categories monetize? The following figures show how different monetization methods are utilized by the various categories. Global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Note that the apps counted below only include apps which have been downloaded in the past month. The category with the highest proportion of free versus paid apps is News. Among free apps, the category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category most likely to contain in-app purchase is Role Playing Games. App Category Monetization - iOS % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Entertainment 15,172 64% (64%) 16% (16%) 18% (19%) 2% (2%) Lifestyle 13,039 72% (72%) 12% (12%) 14% (14%) 1% (1%) Education 12,821 53% (52%) 17% (17%) 28% (29%) 2% (2%) Utilities 10,742 59% (58%) 9% (9%) 30% (31%) 2% (2%) Business 6,923 75% (75%) 7% (7%) 16% (16%) 2% (2%) Travel 6,693 67% (65%) 8% (8%) 23% (25%) 1% (1%) Music 6,662 58% (59%) 13% (12%) 26% (26%) 3% (3%) Photography 6,188 49% (49%) 18% (17%) 30% (31%) 3% (3%) Productivity 6,119 48% (48%) 13% (12%) 36% (37%) 3% (3%) Books 5,587 51% (50%) 18% (18%) 29% (30%) 2% (2%) News 5,393 78% (78%) 17% (17%) 5% (5%) 1% (0%) Healthcare and Fitness 5,120 54% (53%) 13% (12%) 30% (31%) 3% (3%) Sports 5,067 62% (62%) 15% (15%) 21% (21%) 2% (2%) Puzzle Games 5,016 50% (50%) 27% (25%) 19% (20%) 5% (5%) Finance 4,836 78% (77%) 6% (6%) 15% (15%) 1% (1%) Action Games 4,804 48% (47%) 24% (23%) 22% (23%) 6% (7%) Reference 4,557 49% (48%) 12% (12%) 36% (37%) 3% (3%) Arcade Games 4,461 51% (51%) 25% (25%) 18% (18%) 6% (6%) Social Networking 4,226 70% (70%) 15% (14%) 13% (14%) 2% (2%) Educational Games 3,990 47% (43%) 23% (22%) 28% (33%) 2% (2%) Kids Games 3,640 56% (55%) 29% (29%) 13% (14%) 2% (2%) Family Games 3,619 52% (52%) 27% (27%) 17% (17%) 4% (4%) Adventure Games 3,264 45% (46%) 28% (27%) 22% (22%) 5% (5%) Navigation 2,854 51% (51%) 14% (13%) 28% (29%) 7% (7%) Medical 2,825 58% (57%) 10% (10%) 29% (31%) 2% (2%) 16/ 39
  18. 18. Category Monetization . How do the different categories monetize? (continued) App Category Monetization - iOS (continued) % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Strategy Games 2,754 44% (43%) 28% (27%) 22% (23%) 6% (7%) Food and Drink 2,746 69% (68%) 10% (10%) 20% (20%) 2% (2%) Simulation Games 2,466 48% (49%) 30% (30%) 17% (17%) 4% (4%) Board Games 2,299 54% (53%) 26% (26%) 17% (18%) 3% (3%) Role Playing Games 1,997 45% (45%) 33% (32%) 16% (16%) 6% (7%) Sports Games 1,652 52% (51%) 23% (23%) 19% (20%) 6% (6%) Card Games 1,547 51% (51%) 31% (30%) 15% (16%) 3% (2%) Racing Games 1,506 51% (51%) 29% (27%) 14% (16%) 5% (6%) Trivia Games 1,404 52% (51%) 30% (30%) 14% (15%) 4% (4%) Word Games 1,333 49% (50%) 35% (34%) 13% (13%) 3% (3%) Casino Games 1,234 49% (48%) 35% (35%) 13% (14%) 3% (3%) Weather 1,173 58% (59%) 10% (11%) 28% (27%) 3% (4%) Catalogs 860 79% (78%) 7% (7%) 12% (13%) 1% (2%) Music Games 709 51% (53%) 29% (31%) 15% (13%) 4% (3%) Dice Games 462 49% (49%) 30% (28%) 18% (19%) 3% (4%) Note: Percentages have been rounded and may not sum up to 100%. 17/ 39
  19. 19. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? The price distribution of pay-per-download apps is given in the table below. Again, only apps which have been downloaded in the past month are counted. Note that global app price is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. On average, the Navigation category tends to have the most expensive pay-per-download apps, with a category average price of $11.77. Conversely, the Arcade Games category tends to have the least expensive pay-per-download apps, with a category average price of only $1.77. For the bulk of categories, the average price of pay-per-download apps increased relative to last month. Global Paid Apps - iOS Paid App Price Distribution Category Name Paid Apps Min Max Median Average Education 4,457 $0.84 ($0.87) $299.99 ($299.99) $2.51 ($2.36) $4.54 ($4.41) Utilities 3,629 $0.84 ($0.87) $249.99 ($399.99) $1.24 ($1.18) $2.81 ($2.90) Entertainment 3,361 $0.84 ($0.87) $250.00 ($99.99) $1.07 ($1.06) $2.14 ($2.10) Productivity 2,635 $0.84 ($0.87) $373.92 ($949.72) $2.36 ($2.36) $4.61 ($4.78) Photography 2,376 $0.85 ($0.87) $99.99 ($74.99) $1.71 ($1.74) $2.41 ($2.33) Lifestyle 2,139 $0.84 ($0.87) $105.87 ($199.99) $1.83 ($1.80) $2.82 ($3.16) Music 2,038 $0.84 ($0.87) $999.99 ($999.99) $1.99 ($1.99) $4.87 ($4.65) Books 2,021 $0.84 ($0.87) $69.99 ($69.99) $2.36 ($2.36) $3.62 ($3.64) Reference 1,916 $0.84 ($0.87) $106.83 ($107.18) $1.99 ($1.99) $5.78 ($6.02) Healthcare and Fitness 1,832 $0.84 ($0.87) $165.63 ($89.99) $1.99 ($1.99) $3.23 ($3.02) Travel 1,732 $0.85 ($0.87) $72.04 ($76.27) $2.75 ($2.36) $3.24 ($3.23) Action Games 1,516 $0.84 ($0.87) $19.99 ($129.99) $0.99 ($0.99) $2.02 ($2.07) Educational Games 1,504 $0.84 ($0.87) $42.99 ($42.99) $1.99 ($1.99) $2.57 ($2.61) Puzzle Games 1,391 $0.84 ($0.87) $11.11 ($14.99) $1.55 ($1.24) $2.11 ($2.10) Sports 1,294 $0.84 ($0.87) $156.81 ($171.51) $2.34 ($2.36) $4.87 ($4.87) Business 1,226 $0.85 ($0.87) $999.99 ($999.99) $3.16 ($2.99) $8.50 ($8.77) Arcade Games 1,157 $0.84 ($0.87) $105.87 ($15.35) $0.99 ($0.99) $1.77 ($1.71) Adventure Games 1,057 $0.85 ($0.87) $30.15 ($30.69) $1.99 ($1.99) $2.83 ($2.66) Navigation 1,024 $0.85 ($0.87) $300.00 ($263.87) $2.98 ($2.63) $11.77 ($11.26) 954 $0.85 ($0.87) $799.99 ($799.99) $2.99 ($3.38) $10.86 ($12.84) Medical 18/ 39
  20. 20. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) Paid App Price Distribution Category Name Paid Apps Min Max Median Average Strategy Games 907 $0.85 ($0.87) $19.99 ($19.99) $1.99 ($1.99) $2.36 ($2.38) Family Games 867 $0.85 ($0.87) $11.11 ($10.96) $1.08 ($0.99) $1.81 ($1.79) Finance 772 $0.84 ($0.87) $79.73 ($160.84) $1.99 ($1.99) $3.99 ($4.24) Kids Games 697 $0.85 ($0.87) $9.99 ($11.99) $1.17 ($1.17) $1.81 ($1.82) Social Networking 672 $0.84 ($0.87) $19.50 ($50.68) $1.08 ($1.17) $1.99 ($2.03) Simulation Games 651 $0.85 ($0.87) $349.99 ($370.34) $1.99 ($1.99) $3.47 ($3.49) Food and Drink 613 $0.85 ($0.87) $349.99 ($51.45) $1.99 ($1.99) $3.77 ($3.06) Board Games 552 $0.85 ($0.87) $12.74 ($14.99) $1.17 ($1.17) $2.17 ($2.13) Role Playing Games 513 $0.85 ($0.87) $34.99 ($34.99) $1.99 ($1.99) $3.53 ($3.43) Sports Games 440 $0.84 ($0.87) $10.96 ($12.24) $1.96 ($1.17) $2.16 ($2.08) Weather 388 $0.85 ($0.87) $39.57 ($39.57) $1.99 ($1.99) $2.31 ($2.38) Card Games 356 $0.84 ($0.87) $19.99 ($19.99) $1.99 ($1.98) $2.23 ($2.22) Racing Games 332 $0.85 ($0.87) $39.99 ($44.99) $1.08 ($1.06) $2.14 ($2.05) News 330 $0.84 ($0.87) $25.00 ($15.30) $1.99 ($1.99) $2.57 ($2.35) Trivia Games 297 $0.84 ($0.87) $9.99 ($6.99) $1.17 ($1.06) $1.82 ($1.71) Word Games 278 $0.84 ($0.87) $13.18 ($13.18) $1.17 ($1.17) $1.91 ($1.90) Casino Games 263 $0.85 ($0.87) $18.09 ($15.35) $1.99 ($1.99) $2.99 ($3.15) Music Games 163 $0.85 ($0.87) $48.23 ($49.11) $1.96 ($1.77) $3.21 ($3.36) Dice Games 124 $0.84 ($0.87) $9.22 ($9.22) $1.96 ($1.17) $2.26 ($2.00) Catalogs 117 $0.85 ($0.87) $50.79 ($50.68) $0.99 ($0.99) $2.41 ($2.32) Note: All currencies have been converted to US dollars. 19/ 39
  21. 21. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? The following table shows the current and prior month revenues for pay-per-download apps at the category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. The highest grossing category in August 2013 was Productivity, with pay-per-download revenues of $29,783,170. The revenues for this category decreased relative to the prior month. The lowest grossing category in August 2013 was Dice Games. Global Paid Apps - iOS In-Month Paid App Revenue By Category Rank (August 2013) Rank (July 2013) 1 2 2 Category Name Total Revenue (August 2013) Total Revenue (July 2013) Change in Revenue (%) Productivity $29,783,170 $30,492,324 -2% 1 Action Games $26,304,923 $38,723,961 -32% 3 5 Music $22,061,529 $21,763,535 1% 4 8 Utilities $20,837,731 $17,752,755 17% 5 6 Simulation Games $19,930,623 $18,862,778 6% 6 4 Adventure Games $19,156,122 $23,104,111 -17% 7 3 Navigation $18,115,405 $23,681,423 -24% 8 7 Education $16,256,908 $17,822,953 -9% 9 11 Photography $15,243,887 $14,129,237 8% 10 10 Entertainment $15,237,167 $14,439,556 6% 11 9 Healthcare and Fitness $14,479,527 $15,300,223 -5% 12 12 Business $14,300,975 $13,653,760 5% 13 13 Puzzle Games $ 9,989,684 $13,391,938 -25% 14 14 Reference $ 9,850,703 $11,550,272 -15% 15 15 Strategy Games $ 9,492,758 $11,206,267 -15% 16 16 Arcade Games $ 9,227,341 $11,075,336 -17% 17 17 Role Playing Games $ 8,843,398 $ 9,452,925 -6% 18 18 Medical $ 8,087,816 $ 9,054,695 -11% 19 19 Lifestyle $ 7,731,324 $ 8,171,651 -5% 20 21 Books $ 7,240,411 $ 7,611,515 -5% 21 20 Sports Games $ 6,225,632 $ 7,739,671 -20% 22 25 Sports $ 5,951,962 $ 4,889,977 22% 23 22 Travel $ 5,756,633 $ 6,702,756 -14% 20/ 39
  22. 22. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue By Category Rank (August 2013) Rank (July 2013) 24 23 25 Category Name Total Revenue (August 2013) Total Revenue (July 2013) Change in Revenue (%) Family Games $ 5,171,474 $ 5,624,061 -8% 30 Racing Games $ 4,721,882 $ 3,322,325 42% 26 24 Weather $ 4,526,158 $ 5,259,581 -14% 27 26 Finance $ 3,927,128 $ 4,059,466 -3% 28 27 Board Games $ 3,517,441 $ 3,959,681 -11% 29 32 Educational Games $ 3,457,216 $ 2,713,731 27% 30 28 Food and Drink $ 2,962,695 $ 3,927,312 -25% 31 31 Social Networking $ 2,935,718 $ 3,281,381 -11% 32 29 Word Games $ 2,495,610 $ 3,409,835 -27% 33 36 Casino Games $ 1,851,845 $ 1,329,350 39% 34 33 Kids Games $ 1,811,419 $ 1,894,419 -4% 35 34 Card Games $ 1,609,013 $ 1,861,446 -14% 36 37 News $ 1,160,191 $ 1,252,736 -7% 37 35 Music Games $ 1,080,834 $ 1,757,732 -39% 38 38 Trivia Games $ 644,898 $ 635,054 2% 39 39 Catalogs $ 527,868 $ 354,420 49% 40 40 Dice Games $ 335,180 $ 321,773 4% 21/ 39
  23. 23. Paid App Revenue Distribution 22/ 39 . What is the distribution of in-month revenues for payper-download apps across categories? The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. On average, the Simulation Games category tends to have the highest in-month revenues for pay-perdownload apps, with category average revenues of $29,747. Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,009. Global Paid Apps - iOS In-Month Paid App Revenue Distribution Category Name Paid Apps Min Education 4,695 $ 2 ($ 5) Utilities 3,844 Entertainment Max Median Average $ 215,241 ($ 643,256) $1,220 ($1,065) $ 3,469 ($ 3,249) $ 3 ($ 2) $1,885,715 ($ 1,275,644) $ 789 ($ 735) $ 5,429 ($ 4,372) 3,757 $ 8 ($ 4) $2,122,757 ($ 787,171) $ 693 ($ 642) $ 4,062 ($ 3,474) Productivity 2,719 $ 10 ($ 9) $1,658,418 ($ 1,896,632) $1,338 ($1,231) $10,962 ($10,677) Photography 2,487 $ 16 ($ 9) $ 841,797 ($ 399,295) $ 904 ($ 849) $ 6,139 ($ 5,414) Books 2,365 $ 24 ($ 17) $ 198,534 ($ 266,254) $1,220 ($1,071) $ 3,081 ($ 2,958) Lifestyle 2,286 $ 10 ($ 9) $ 928,904 ($ 649,541) $ 752 ($ 710) $ 3,392 ($ 3,312) Music 2,099 $ 46 ($ 39) $3,101,833 ($ 3,917,118) $1,137 ($ 988) $10,516 ($ 9,479) Reference 1,985 $ 27 ($ 23) $ 186,638 ($ 512,215) $1,266 ($1,169) $ 4,968 ($ 5,224) Healthcare and Fitness 1,899 $ 33 ($ 22) $1,732,680 ($ 2,163,441) $1,094 ($ 945) $ 7,637 ($ 7,265) Travel 1,794 $ 73 ($ 63) $ 284,521 ($ 427,876) $1,041 ($ 854) $ 3,214 ($ 3,233) Action Games 1,629 $ 3 ($ 2) $3,407,879 ($11,879,585) $ 938 ($ 902) $16,278 ($22,619) Educational Games 1,540 $ 7 ($ 5) $ 210,025 ($ 93,426) $ 849 ($ 848) $ 2,252 ($ 2,277) Puzzle Games 1,451 $ 33 ($ 30) $ 838,286 ($ 2,488,636) $ 969 ($ 854) $ 6,904 ($ 8,401) Sports 1,364 $ 53 ($ 47) $ 468,456 ($ 374,697) $ 975 ($ 854) $ 4,364 ($ 3,753) Business 1,266 $ 17 ($ 16) $ 835,456 ($ 787,755) $1,925 ($1,622) $11,305 ($10,062) Arcade Games 1,239 $ 36 ($ 17) $ 428,326 ($ 990,188) $ 752 ($ 710) $ 7,465 ($ 8,748) Adventure Games 1,140 $ 24 ($ 21) $1,934,925 ($ 3,405,328) $1,302 ($1,177) $16,848 ($19,917) Navigation 1,075 $ 38 ($ 33) $1,276,328 ($ 2,062,940) $1,423 ($1,283) $16,852 ($20,828) Medical 1,007 $ 32 ($ 30) $ 588,669 ($ 570,330) $1,521 ($1,467) $ 8,032 ($ 8,092)
  24. 24. Paid App Revenue Distribution 23/ 39 . What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue Distribution Category Name Paid Apps Min Strategy Games 936 $ 77 ($100) Family Games 923 Finance Median Average $ 380,327 ($ 511,164) $1,136 ($1,028) $10,153 ($10,859) $ 7 ($ 4) $ 254,254 ($ 561,107) $ 842 ($ 740) $ 5,621 ($ 5,687) 817 $ 19 ($ 17) $ 146,855 ($ 135,244) $1,113 ($ 988) $ 4,807 ($ 4,608) Kids Games 767 $ 53 ($ 46) $ 217,718 ($ 276,837) $ 752 ($ 658) $ 2,368 ($ 2,291) Social Networking 707 $146 ($126) $ 174,849 ($ 164,734) $ 849 ($ 732) $ 4,164 ($ 4,185) Simulation Games 671 $116 ($ 26) $8,356,756 ($ 6,740,132) $1,537 ($1,486) $29,747 ($28,028) Food and Drink 624 $ 21 ($ 19) $ 648,858 ($ 1,407,717) $ 971 ($ 823) $ 4,763 ($ 5,853) Board Games 571 $176 ($153) $ 481,635 ($ 594,467) $ 973 ($ 835) $ 6,193 ($ 6,689) Role Playing Games 528 $ 24 ($ 21) $ 807,548 ($ 1,191,719) $1,895 ($1,921) $16,749 ($17,538) Sports Games 462 $166 ($146) $1,719,433 ($ 2,614,921) $1,190 ($ 877) $13,505 ($15,206) Weather 397 $127 ($110) $ 745,898 ($ 867,734) $1,054 ($1,142) $11,401 ($12,643) Card Games 376 $186 ($145) $ 100,842 ($ 157,527) $ 871 ($ 854) $ 4,291 ($ 4,848) News 356 $ 26 ($ 23) $ 79,537 ($ 104,210) $ 979 ($ 746) $ 3,268 ($ 3,499) Racing Games 351 $ 59 ($ 51) $1,342,432 ($ 190,369) $1,139 ($1,019) $13,530 ($ 8,907) Trivia Games 322 $ 14 ($ 30) $ 36,730 ($ 32,708) $ 752 ($ 651) $ 2,009 ($ 1,799) Word Games 301 $ 35 ($150) $ 724,820 ($ 1,359,584) $ 842 ($ 658) $ 8,319 ($10,524) Casino Games 283 $176 ($153) $ 667,855 ($ 68,801) $1,308 ($1,178) $ 6,590 ($ 4,537) Music Games 171 $176 ($164) $ 259,146 ($ 512,585) $ 849 ($ 846) $ 6,358 ($12,378) Dice Games 128 $ 43 ($153) $ 40,662 ($ 46,694) $ 820 ($ 658) $ 2,619 ($ 2,282) Catalogs 126 $176 ($153) $ 143,978 ($ 73,109) $ 738 ($ 578) $ 4,189 ($ 2,478) Note: All currencies have been converted to US dollars. Max
  25. 25. App Store Rating Distribution . What is the distribution of app store ratings across categories? The distribution of average iOS app store ratings is given below at the category level. Note that global app app store rating is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial stars are not awarded. As shown in the table below, Word Games apps receive the highest app store ratings on average, while Entertainment apps receive the lowest. Average App Store Ratings - iOS App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Word Games 4.0 (4.0) 0% (0%) 2% (2%) 17% (18%) 59% (55%) 22% (25%) Educational Games 4.0 (4.0) 0% (0%) 2% (3%) 16% (15%) 65% (64%) 17% (18%) Role Playing Games 4.0 (4.0) 1% (0%) 3% (3%) 19% (20%) 53% (53%) 24% (24%) Puzzle Games 4.0 (4.0) 0% (0%) 3% (3%) 15% (16%) 58% (58%) 23% (22%) Action Games 4.0 (4.0) 0% (0%) 3% (3%) 18% (18%) 59% (58%) 20% (20%) Trivia Games 4.0 (3.9) 1% (1%) 4% (5%) 16% (18%) 58% (58%) 21% (19%) Strategy Games 4.0 (3.9) 0% (0%) 3% (4%) 20% (20%) 53% (52%) 24% (24%) Arcade Games 4.0 (3.9) 0% (0%) 3% (4%) 18% (18%) 58% (57%) 21% (21%) Card Games 3.9 (4.0) 0% (1%) 3% (3%) 19% (16%) 57% (58%) 21% (22%) Music Games 3.9 (3.9) 0% (1%) 3% (4%) 21% (19%) 57% (56%) 19% (20%) Casino Games 3.9 (3.9) 1% (1%) 5% (4%) 19% (19%) 60% (60%) 16% (15%) Books 3.9 (3.9) 0% (1%) 5% (5%) 21% (21%) 48% (47%) 26% (27%) Board Games 3.9 (3.9) 0% (0%) 4% (4%) 19% (21%) 59% (58%) 17% (16%) Education 3.9 (3.9) 1% (1%) 5% (4%) 20% (20%) 52% (53%) 23% (22%) Family Games 3.9 (3.9) 0% (0%) 3% (4%) 19% (19%) 61% (60%) 17% (16%) Adventure Games 3.9 (3.9) 0% (0%) 3% (4%) 20% (20%) 57% (57%) 19% (19%) Dice Games 3.9 (3.8) 1% (0%) 5% (6%) 18% (20%) 56% (56%) 20% (18%) Catalogs 3.8 (3.8) 1% (1%) 7% (8%) 24% (26%) 45% (42%) 23% (23%) Food and Drink 3.8 (3.8) 1% (1%) 8% (8%) 24% (24%) 42% (42%) 25% (25%) Reference 3.8 (3.8) 2% (2%) 7% (8%) 22% (22%) 43% (44%) 26% (24%) Healthcare and Fitness 3.8 (3.8) 2% (1%) 9% (9%) 22% (22%) 43% (43%) 25% (24%) Kids Games 3.8 (3.8) 0% (0%) 3% (3%) 20% (20%) 65% (63%) 12% (13%) Music 3.8 (3.8) 1% (1%) 6% (7%) 24% (25%) 46% (45%) 23% (22%) Simulation Games 3.8 (3.8) 1% (1%) 5% (5%) 23% (23%) 56% (55%) 16% (16%) Medical 3.8 (3.7) 1% (2%) 9% (9%) 23% (25%) 46% (44%) 21% (20%) 24/ 39
  26. 26. App Store Rating Distribution . What is the distribution of app store ratings across categories? (continued) Average App Store Ratings - iOS (continued) App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Lifestyle 3.8 (3.7) 1% (1%) 10% (10%) 25% (26%) 39% (39%) 24% (24%) Sports 3.7 (3.8) 1% (1%) 9% (8%) 27% (25%) 42% (44%) 21% (21%) Finance 3.7 (3.7) 1% (1%) 11% (11%) 27% (28%) 39% (39%) 22% (22%) Weather 3.7 (3.7) 1% (1%) 8% (8%) 26% (28%) 46% (46%) 19% (18%) Travel 3.7 (3.7) 2% (1%) 12% (12%) 26% (26%) 40% (40%) 20% (20%) Racing Games 3.7 (3.7) 0% (0%) 5% (5%) 28% (28%) 54% (55%) 12% (12%) Sports Games 3.7 (3.7) 0% (1%) 6% (6%) 26% (26%) 55% (55%) 12% (12%) Productivity 3.7 (3.7) 1% (1%) 10% (10%) 27% (28%) 47% (46%) 15% (15%) Photography 3.7 (3.7) 2% (2%) 9% (9%) 26% (26%) 46% (45%) 17% (18%) Social Networking 3.7 (3.7) 1% (1%) 10% (10%) 26% (26%) 40% (41%) 22% (22%) Business 3.6 (3.6) 1% (1%) 12% (11%) 28% (28%) 41% (41%) 18% (18%) Navigation 3.5 (3.5) 3% (2%) 12% (14%) 34% (33%) 39% (39%) 12% (12%) News 3.5 (3.5) 1% (1%) 13% (13%) 33% (34%) 37% (37%) 16% (15%) Utilities 3.5 (3.5) 3% (3%) 14% (14%) 28% (29%) 38% (38%) 16% (16%) Entertainment 3.5 (3.5) 2% (2%) 13% (13%) 31% (31%) 40% (39%) 15% (15%) Note: Percentages have been rounded and may not sum up to 100%. 25/ 39
  27. 27. . KEY TITLES & PUBLISHERS The following pages identify the key players in the global app market, from up-and-coming new entrants to established app market veterans. www.prioridata.com
  28. 28. Top NEW Free App Titles 27/ 39 . What are the top NEW free titles? The following table provides insight into which free app titles are up-and-coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As is evident in the table below, the most popular new free app is Shenzhen Tencent Computer Systems Company Limited's , with 21,060,000 downloads in August 2013. This app rose to the top of the rankings in under a month's time. Free New Entrants - iOS Top 30 New Free Apps Rank (August 2013) Rank (July 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (In-Month) Growth in Downloads (%) 1 - Shenzhen Tencent Computer Systems Company Limited Puzzle Games Money Making Games all iOS native Y 4.8 21,060,000 - 2 56 Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 19,356,000 2038.8% 3 1 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 9,455,000 -53.6% 4 9 Colormania - Guess the Colors Genera Mobile Puzzle Games IQ and Memory Games all iOS native Y 4.5 8,911,000 64.9% 5 84 Shenzhen Tencent Computer Systems Company Limited Puzzle Games Love and Valentine Games all iOS native Y 4.6 8,605,000 1245.6% 6 - 7 2503 8 45 10 12 5 13 - 14 15 Y 4.6 8,585,000 - all iOS native Y 4.9 6,470,000 54319.1% Strategy Games Zombie Games all iOS native Y 2.5 5,392,000 -7.0% Entertainment Guns and Weapons iPhone native N 4.8 4,877,000 366.5% Action Games War Games iPhone native Y 4.9 4,745,000 - Rhino Studio Puzzle Games Fashion and Style Games iPad native Y 4.9 4,619,000 20.8% -38.6% Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 4,095,000 CJ E&M Adventure Games - all iOS native Y 4.5 4,092,000 - 23 SEGA CORPORATION Action Games - all iOS native Y 4.7 3,954,000 73.9% 17 Rhino Studio Simulation Games Fashion and Style Games iPhone native Y 5.0 3,946,000 17.0% TapYou Inc. Lifestyle - iPhone native N 4.7 3,096,000 -31.3% Waynett Cheung Productivity Smileys and Emoticons iPhone native Y 4.4 2,584,000 2150.9% PNIX Games Sports Games - all iOS native Y 4.5 2,577,000 - Adventure Games Role Playing Games all iOS native Y 4.9 2,574,000 163.6% 16 436 for Kakao 10 17 Iron Force all iOS native Song Yang HD Zombie Games Fighting Games zihang yuan 13 Action Games Role Playing Games PopCap 2 Flight Guns - 11 FDG Entertainment Koramgame.com 7 9 Bloody Harry 18 - 19 Emoticon & Emoji Keyboard & Photo Graffiti 52 20 - 21 for Kakao 18 Who Am I - Hi Guess FAN JINMING Family Games Quiz and Trivia all iOS native Y 4.9 2,535,000 - Bin Wang Family Games Guessing Games all iOS native Y 4.9 2,486,000 -10.1% 22 - Perfect Kick Chillingo Ltd Action Games Sport Ball Games all iOS native Y 4.7 2,424,000 - 23 6 Can You Escape Kaarel Kirsipuu Adventure Games Escape Games all iOS native Y 4.5 2,387,000 -62.0% 24 8 motionBEAT Inc. Entertainment - iPhone native N 4.8 2,374,000 -58.4% 25 35 Xilei Li Social Networking Face Recognition and Distortion iPhone native Y 4.7 2,346,000 80.2% 26 14 Disney Role Playing Games Fashion and Style Games all iOS native Y 4.7 2,311,000 -37.0% Animal Voyage: Island Adventure Pocket Gems Inc. Role Playing Games Build and Manage Sims all iOS native Y 4.1 2,234,000 - Dr. Driving SUD Inc. Educational Games Racing Games all iOS native Y 4.6 2,207,000 -14.0% Hortor Trivia Games Music Games all iOS native Y 4.6 2,026,000 -75.9% Com2uS USA Inc. Role Playing Games Role Playing Games all iOS native Y 4.6 1,983,000 62.4% 27 - 28 20 29 4 30 40 Heroes War™ Note: In cases where an app's prior month rank is missing, the app was released within the past month. What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550 app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.
  29. 29. Top NEW Paid App Titles 28/ 39 . What are the top NEW paid titles? The following table provides insight into which paid app titles are up and coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published by Gameloft. This app rose to the top of the rankings in under a month's time. Paid New Entrants - iOS Top 30 New Paid Apps Rank (August 2013) Rank (July 2013) 1 - 2 App Title Publisher 70 3 - 4 Asphalt 8: Airborne 5 - Priori SubCategory Platform Price Average Rating Paid Downloads (In-Month) Growth in Downloads (%) Gameloft 4.6 1,324,000 - 85.00 JPY 4.6 458,000 1047.3% Adventure Games Role Playing Games all iOS native 4.99 USD 4.5 377,000 - Entertainment Media Players and Organizers iPhone native 40.00 CNY 4.2 325,000 86.2% Bending Spoons Utilities Home Finances iPhone native 0.99 USD 4.1 306,000 - Utilities Call Managers and Tools iPhone native 45.00 CNY 3.9 256,000 104.3% RUNHAO YAO 1000Likes - get more Likes on Instagram like on Wowlikes 6.00 CNY iPhone native Li Pu 21 all iOS native - De Wei Luo Pro Racing Games Simulation Games 505 Games Terraria Racing Games adinnovation Inc. 12 6 Native Category Puzzle Games Fashion and Style Games iPhone native 6.00 CNY 4.9 256,000 41.9% RUNHAO YAO Simulation Games Fashion and Style Games iPad native 6.00 CNY 4.8 244,000 61.4% HaiYan Fang Utilities Media Players and Organizers iPhone native 28.00 CNY 4.4 232,000 - 7 11 8 17 9 - 10 7 Cover Orange 2 FDG Entertainment Family Games Fruit Games all iOS native 0.99 USD 4.7 229,000 -9.4% 11 5 AA Ringtone Maker Pro LI SI MIN Utilities Ringtones iPhone native 6.00 CNY 4.5 213,000 -27.8% 12 9 AA Video Browser LI SI MIN Utilities Web Browsing all iOS native 6.00 CNY 4.3 175,000 -13.1% 13 1 LIMBO Game Playdead Puzzle Games Monster Games all iOS native 4.99 USD 4.3 162,000 -66.7% 14 - Junk Jack X Pixbits SRL Adventure Games Build and Manage Sims all iOS native 4.99 USD 4.7 155,000 - 15 - Emoji for Whatsapp & Hangouts & Viber with Cool Fonts & Backgrounds & Wallpapers Rockabye Baby Catalogs Smileys and Emoticons all iOS native 0.99 USD 4.6 137,000 - HD Download and Player 16 1855 Stickers for WhatsApp & Hangouts & Viber Rockabye Baby Lifestyle Smileys and Emoticons all iOS native 0.99 USD 4.6 133,000 15187.4% 17 173 Worms™ 3 Team17 Software Ltd Action Games War Games all iOS native 4.99 USD 4.0 133,000 695.1% 18 3 Tiny Thief Rovio Stars Ltd. Adventure Games Role Playing Games all iOS native 2.99 USD 4.8 130,000 -65.7% 19 - 1024 Liu Cao Photography Jewelery all iOS native 40.00 CNY 3.5 129,000 - 20 33 JINHO LEE Role Playing Games - iPhone native 0.99 USD 4.6 129,000 65.3% Xiangzhi He Utilities Call Managers and Tools iPhone native 45.00 CNY 4.2 126,000 - Monkey Taps Utilities Data Privacy all iOS native 8.00 CNY 3.9 123,000 278.0% LING WU Utilities Call Managers and Tools iPhone native 30.00 CNY 3.9 117,000 - SQUARE ENIX Adventure Games Catching Games all iOS native 6.99 USD 4.3 115,000 -61.2% 21 - 22 91 (Ninja Wrath) iClean - Remove and clean all the deleted temporary files from your iPhone iPad or iPod 23 - 24 4 Deus Ex: The Fall 25 - Pirate Legends TD Super Hippo Studios Limited Strategy Games Pirate and Treasure Games all iOS native 0.99 USD 4.1 110,000 - 26 14 Sky Gamblers: Cold War Atypical Games Simulation Games Flight Games all iOS native 4.99 USD 4.4 105,000 -38.0% 27 - 28 13 29 25 30 - Graft Audio NGUYEN LE Music Guides and Howtos iPhone native 0.99 USD 5.0 98,000 - XCOM®: Enemy Unknown 2K Games Action Games War Games all iOS native 19.99 USD 4.4 98,000 -43.9% djay 2 algoriddim Music Music Studios iPad native 9.99 USD 4.5 97,000 0.5% After Camera NGUYEN LE Photography Photo Organizers iPhone native 0.99 AUD 5.0 89,000 - Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  30. 30. Top Publishers of NEW Free & Paid Apps . Who are the top publishers of NEW free and paid apps? The following tables provide insight into which free and paid app publishers have been successful with recent app releases. New Entrants - iOS Top 15 Publishers of New Free Apps Rank 1 Publisher New Free Apps Published All Free Apps Published New Free App Downloads (In-Month) All Free App Downloads (In-Month) New Free App Downloads (All-Time) All Free App Downloads (All-Time) 5 21 29,824,000 30,339,000 30,457,000 43,448,000 Shenzhen Tencent Computer Systems Company Limited 2 PopCap 2 8 24,748,000 25,572,000 31,966,000 59,055,000 3 Gameloft 4 60 9,491,000 29,645,000 43,518,000 466,565,000 4 Genera Mobile 1 5 8,911,000 8,924,000 14,625,000 14,941,000 5 FDG Entertainment 1 3 8,585,000 14,185,000 8,585,000 46,563,000 6 Rhino Studio 2 2 8,566,000 8,566,000 16,259,000 16,259,000 7 Chillingo Ltd 9 72 7,372,000 13,292,000 15,454,000 119,273,000 8 Koramgame.com 4 14 6,578,000 6,632,000 6,933,000 10,061,000 9 CJ E&M 8 21 6,244,000 7,021,000 27,307,000 43,878,000 10 zihang yuan 9 13 4,963,000 4,974,000 6,184,000 6,270,000 11 Song Yang 1 1 4,745,000 4,745,000 4,745,000 4,745,000 12 FAN JINMING 6 8 4,492,000 4,588,000 5,329,000 6,448,000 13 Big Fish Games Inc 62 530 4,111,000 10,495,000 8,794,000 268,497,000 14 SEGA CORPORATION 4 24 4,015,000 5,446,000 6,716,000 29,273,000 15 Pocket Gems Inc. 2 14 3,514,000 5,281,000 9,826,000 90,412,000 Top 15 Publishers of New Paid Apps Rank Publisher New Paid Apps Published All Paid Apps Published New Paid App Downloads (In-Month) All Paid App Downloads (In-Month) New Paid App Downloads (All-Time) All Paid App Downloads (All-Time) 1 Gameloft 1 93 1,324,000 2,720,000 1,324,000 61,513,000 2 adinnovation Inc. 2 2 502,000 502,000 502,000 502,000 3 RUNHAO YAO 2 2 499,000 499,000 926,000 926,000 4 LI SI MIN 2 5 388,000 398,000 1,161,000 1,219,000 5 505 Games 3 5 382,000 383,000 395,000 530,000 6 De Wei Luo 1 1 325,000 325,000 415,000 415,000 7 Bending Spoons 1 1 306,000 306,000 306,000 306,000 8 Rockabye Baby 2 6 271,000 292,000 414,000 913,000 9 Li Pu 1 1 256,000 256,000 420,000 420,000 10 HaiYan Fang 1 1 232,000 232,000 232,000 232,000 11 Talpi Calin 5 5 231,000 231,000 231,000 231,000 12 FDG Entertainment 1 27 229,000 1,108,000 1,011,000 47,255,000 13 Disney 11 82 209,000 920,000 694,000 17,335,000 14 SQUARE ENIX 5 50 201,000 456,000 695,000 6,044,000 15 NGUYEN LE 2 2 187,000 187,000 187,000 187,000 29/ 39
  31. 31. Top Free App Titles - IN-MONTH 30/ 39 . What are the top free titles in terms of IN-MONTH downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. , with 21,060,000 As can be seen below, the top free app in terms of in-month downloads is August 2013 downloads. This app rose to the top of the rankings in under a month's time. Top Free Apps - iOS Top 30 Free Apps - IN-MONTH Rank (August 2013) Rank (July 2013) 1 265 3 4 Publisher - 2 App Title Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (In-Month) Growth in Downloads (%) Shenzhen Tencent Computer Systems Company Limited Puzzle Games Money Making Games all iOS native Y 4.8 21,060,000 - Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 19,356,000 2038.8% 3 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 10,116,000 -19.0% 1 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 9,455,000 -53.6% 5 5 LINE Pokopang NAVER Japan Corporation Action Games Various Block Games iPhone native Y 4.2 9,141,000 -11.8% 6 19 Colormania - Guess the Colors Genera Mobile Puzzle Games IQ and Memory Games all iOS native Y 4.5 8,911,000 64.9% 7 409 Shenzhen Tencent Computer Systems Company Limited Puzzle Games Love and Valentine Games all iOS native Y 4.6 8,605,000 1245.6% 8 - Bloody Harry FDG Entertainment Action Games Zombie Games all iOS native Y 4.6 8,585,000 - 9 6 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 7,718,000 -22.8% 10 13773 Koramgame.com Role Playing Games Fighting Games all iOS native Y 4.9 6,470,000 54319.1% 11 8 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 6,155,000 -26.5% 12 9 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 5,892,000 -28.2% 13 76 GungHo Online Entertainment Inc. Action Games - all iOS native Y 4.6 5,681,000 170.7% 14 17 2 PopCap Strategy Games Zombie Games all iOS native Y 2.5 5,392,000 -7.0% 15 10 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.6 5,108,000 -26.9% 16 27 Sonic Dash SEGA Arcade Games Jump and Run all iOS native Y 4.5 5,093,000 23.9% 17 206 Flight Guns zihang yuan Entertainment Guns and Weapons iPhone native N 4.8 4,877,000 366.5% Song Yang Action Games War Games iPhone native Y 4.9 4,745,000 - Rhino Studio Puzzle Games Fashion and Style Games iPad native Y 4.9 4,619,000 20.8% -35.1% 18 - 19 29 20 11 21 - 22 12 23 24 HD Banana Kong FDG Entertainment Adventure Games Jump and Run all iOS native Y 4.5 4,506,000 KooGame Adventure Games War Games iPhone native Y 4.7 4,490,000 - Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 4,334,000 -35.6% 14 Google Maps Google Inc. Navigation City and Local Info all iOS native N 4.5 4,230,000 -35.1% 16 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 4,145,000 -33.4% 25 13 Iron Force Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 4,095,000 -38.6% 26 - CJ E&M Adventure Games - all iOS native Y 4.5 4,092,000 - 27 22 Social Point Role Playing Games Role Playing Games all iOS native Y 4.5 4,090,000 -17.4% 73.9% 2012: for Kakao Dragon City Mobile 28 66 SEGA CORPORATION Action Games - all iOS native Y 4.7 3,954,000 29 37 Rhino Studio Simulation Games Fashion and Style Games iPhone native Y 5.0 3,946,000 17.0% 30 129 Google Inc. Photography Various Video Content all iOS native N 2.4 3,605,000 133.6% YouTube Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  32. 32. Top Paid App Titles - IN-MONTH . What are the top paid titles in terms of IN-MONTH downloads? The following table provides insight into which paid app titles are currently ranked highest in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app in terms of in-month downloads is Gameloft's Asphalt 8: Airborne. This app rose to the top of the rankings in under a month's time. Top Paid Apps - iOS Top 30 Paid Apps - IN-MONTH Rank (August 2013) Rank (July 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (In-Month) Growth in Downloads (%) 1 - Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native 6.00 CNY 4.6 1,324,000 - 2 2 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 1,178,000 23.7% 3 6 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 543,000 -13.6% 4 1 Infinity Blade II Chair Entertainment Group LLC Action Games Quest and Mystery all iOS native 6.99 USD 4.7 475,000 -71.6% 5 13 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 0.99 USD 4.8 472,000 18.4% 6 406 adinnovation Inc. Simulation Games - iPhone native 85.00 JPY 4.6 458,000 1047.3% 7 15 2.3% 8 - 9 Pimp Your Screen Apalon Lifestyle iPhone Personalization all iOS native 0.99 USD 4.4 399,000 Terraria 505 Games Adventure Games Role Playing Games all iOS native 4.99 USD 4.5 377,000 - 22 Smart Alarm Clock for iPad: sleep cycles and noise recording Plus Sports Healthcare and Fitness Alarm Clocks iPad native 2.99 USD 4.3 368,000 23.6% 10 160 Sky Gamblers: Storm Raiders Atypical Games Simulation Games Flight Games all iOS native 4.99 USD 4.5 359,000 313.0% 11 3 BADLAND Frogmind Adventure Games - all iOS native 3.99 USD 4.7 333,000 -59.5% 12 14 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 327,000 -17.3% 13 46 Pro De Wei Luo Entertainment Media Players and Organizers iPhone native 40.00 CNY 4.2 325,000 86.2% 14 7 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 324,000 -34.3% -51.8% 15 5 SINA Corporation (Nasdaq: SINA) Weather Weather iPhone native 6.00 CNY 4.8 322,000 16 21 Free Music Download Pro - Mp3 Downloader ASPS Apps Music Download Managers all iOS native 1.99 USD 4.5 319,000 1.2% 17 12 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 315,000 -22.2% 18 - 19 18 20 - 21 Pro 1000Likes - get more Likes on Instagram like on Wowlikes Bending Spoons Utilities Home Finances iPhone native 0.99 USD 4.1 306,000 - Runtastic PRO GPS Running Walking & Fitness Tracker runtastic Healthcare and Fitness Outdoor Sports iPhone native 4.99 EUR 4.7 292,000 -21.2% 89 Rise Alarm Clock 270 Pixel Gun 3D 24 17 Plague Inc. 25 62 26 25 27 28 Alarm Clocks all iOS native 1.99 USD 3.9 264,000 - Utilities Call Managers and Tools iPhone native 45.00 CNY 3.9 256,000 104.3% Puzzle Games Fashion and Style Games iPhone native 6.00 CNY 4.9 256,000 41.9% Alex Krasnov 45 23 Utilities RUNHAO YAO 22 Kellen Styler Li Pu Simulation Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.1 253,000 353.4% -34.4% Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 244,000 RUNHAO YAO Simulation Games Fashion and Style Games iPad native 6.00 CNY 4.8 244,000 61.4% Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 241,000 -17.0% 32 8 Ball Pool™ Miniclip.com Simulation Games Arcade Ball Games all iOS native 0.99 USD 4.4 240,000 -0.3% 11 Weather Live Apalon Weather Weather all iOS native 1.99 USD 4.5 239,000 -41.6% 29 - 30 4 HD Download and Player Where's My Water? HaiYan Fang Utilities Media Players and Organizers iPhone native 28.00 CNY 4.4 232,000 - Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 230,000 -67.9% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 31/ 39
  33. 33. Top Publishers of Free & Paid Apps - IN-MONTH . Who are the publishers of top free and paid apps in terms of IN-MONTH downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - IN-MONTH Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Shenzhen Tencent Computer Systems Company Limited 21 21 30,339,000 30,339,000 43,448,000 43,448,000 2 Gameloft 60 153 29,645,000 32,365,000 470,321,000 531,834,000 3 PopCap 8 25 25,572,000 26,228,000 61,538,000 92,927,000 4 NAVER Japan Corporation 67 68 24,782,000 24,786,000 230,174,000 230,483,000 5 FDG Entertainment 3 30 15,282,000 16,459,000 68,128,000 117,883,000 6 Supercell 2 2 14,261,000 14,261,000 151,017,000 151,017,000 7 Electronic Arts 81 223 13,713,000 14,867,000 201,649,000 241,591,000 8 Chillingo Ltd 72 198 13,292,000 14,439,000 121,896,000 197,026,000 9 Google Inc. 24 24 12,530,000 12,530,000 196,937,000 196,937,000 10 Beijing Baidu Netcom Science & Technology Co.Ltd 40 40 10,908,000 10,917,000 73,384,000 73,393,000 11 Big Fish Games Inc 530 769 10,550,000 11,027,000 268,552,000 280,824,000 12 Genera Mobile 5 5 8,924,000 8,924,000 14,941,000 14,941,000 13 King.com Limited 4 4 8,898,000 8,898,000 87,190,000 87,190,000 14 Rhino Studio 2 8 8,566,000 8,618,000 16,428,000 17,177,000 15 GungHo Online Entertainment Inc. 11 11 8,546,000 8,546,000 96,341,000 96,341,000 Top 15 Publishers of Paid Apps - IN-MONTH Rank Publisher Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) 531,834,000 1 Gameloft 93 153 2,720,000 32,365,000 61,513,000 2 Mojang 1 2 1,178,000 1,889,000 9,155,000 20,310,000 3 FDG Entertainment 27 30 1,177,000 16,459,000 49,755,000 117,883,000 4 Electronic Arts 142 223 1,155,000 14,867,000 39,942,000 241,591,000 5 Chillingo Ltd 126 198 1,147,000 14,439,000 75,130,000 197,026,000 6 Apalon 12 18 1,014,000 2,847,000 11,933,000 46,837,000 7 Halfbrick Studios 6 14 928,000 3,544,000 32,836,000 170,949,000 8 Disney 82 187 920,000 8,887,000 17,345,000 128,186,000 9 Rovio Entertainment Ltd 12 29 831,000 4,226,000 47,625,000 212,882,000 10 Plus Sports 8 21 785,000 1,046,000 1,992,000 4,764,000 11 runtastic 16 31 761,000 2,019,000 8,310,000 21,705,000 12 Chair Entertainment Group LLC 3 3 698,000 698,000 25,130,000 32,002,000 13 PopCap 17 25 656,000 26,228,000 31,389,000 92,927,000 14 adinnovation Inc. 2 2 502,000 502,000 502,000 502,000 15 RUNHAO YAO 2 2 499,000 499,000 926,000 926,000 32/ 39
  34. 34. Top Free App Titles - ALL-TIME . What are the top free titles in terms of ALL-TIME downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. As can be seen below, the top free app on this list is Facebook, with all-time downloads (as of August 2013). This app also held the first place position last month. Free Apps - iOS Top 30 Free Apps - ALL-TIME Rank (August 2013) Rank (July 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (All-Time) Growth in Downloads (%) 1 1 Facebook Facebook Inc. Social Networking Social Networking 2 2 Instagram Burbn Inc. Photography Photos and Authoring all iOS native N 3.7 199,272,000 0.9% iPhone native N 4.6 158,023,000 -0.9% 3 4 Smurfs' Village Beeline Interactive Inc. Adventure Games Build and Manage Sims all iOS native Y 4 3 Temple Run Imangi Studios LLC Action Games Jump and Run all iOS native Y 4.6 94,212,000 2.3% 4.6 94,152,000 5 5 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 90,478,000 0.3% 4.7% 6 6 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.6 77,252,000 0.3% 7 7 Words With Friends Free Zynga Inc. Word Games Word Games iPhone native Y 4.3 73,479,000 2.2% 8 8 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 70,434,000 3.0% 9 9 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 69,738,000 2.7% 10 10 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 62,022,000 0.9% 11 12 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 60,540,000 1.3% 12 14 Solitaire MobilityWare Card Games Solitaire all iOS native N 4.2 58,408,000 1.9% 13 15 Pinterest Pinterest Inc. Social Networking Social Networking all iOS native N 4.6 58,381,000 2.3% 14 13 Ice Age Village Gameloft Action Games Build and Manage Sims all iOS native Y 4.6 57,694,000 0.6% 15 11 Find Something - where is my goal! Funship Entertainment Puzzle Games Hidden Object Games all iOS native Y 4.7 57,464,000 -4.5% 16 16 Diamond Dash wooga Arcade Games Jewel Puzzles all iOS native Y 4.4 56,112,000 2.8% 17 17 Fruit Ninja Free Halfbrick Studios Action Games Classic Arcade iPhone native Y 4.4 54,629,000 2.3% 18 19 Bible LifeChurch.tv Reference Bible Study all iOS native N 4.6 53,617,000 2.1% 19 20 PAC-MAN Lite NAMCO BANDAI Games Arcade Games Classic Arcade iPhone native Y 3.0 52,968,000 2.7% 20 21 Touch Hockey: FS5 (FREE) FlipSide5 Inc. Sports Games Hockey Games iPhone native Y 3.0 52,122,000 2.7% 21 23 DragonVale Backflip Studios Role Playing Games Virtual Pets and Families all iOS native Y 4.6 51,345,000 1.6% 22 24 Skype for iPhone Skype Communications S.a.r.l Social Networking Instant Messaging iPhone native Y 3.4 50,630,000 2.5% 23 26 Google Earth Google Inc. Travel Space Exploration all iOS native N 3.6 50,398,000 2.6% 24 25 MetalStorm: Online Z2Live Inc Action Games Flight Games all iOS native Y 4.5 50,146,000 1.6% 25 22 Battery Doctor (Battery SaverBattery Life) Beijing Kingsoft Internet Security software Co.Ltd Utilities Battery Monitors iPhone native N 4.7 50,050,000 -1.4% 26 27 Shazam Shazam Entertainment Ltd. Music Music and Lyrics all iOS native Y 3.7 50,022,000 2.7% 27 32 PPS ShangHai ZhongYuan Network Technology Co.Ltd Entertainment Media Players and Organizers all iOS native N 4.5 49,722,000 9.0% 28 28 Paper Toss Backflip Studios Simulation Games Drawing Puzzles iPhone native Y 3.5 49,430,000 2.7% 29 29 Google Search Google Inc. Reference Search Engines all iOS native N 3.6 49,250,000 2.3% 30 30 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 47,995,000 4.3% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 33/ 39
  35. 35. Top Paid App Titles - ALL-TIME . What are the top paid titles in terms of ALL-TIME downloads? The following table provides insight into which paid app titles are currently ranked at the top in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app on the iOS platform in terms of all-time downloads is Halfbrick Studios's Fruit Ninja. This app held the #2 position in the prior month. Paid Apps - iOS Top 30 Paid Apps - ALL-TIME Rank (August 2013) Rank (July 2013) App Title 1 2 Fruit Ninja 2 3 Doodle Jump 3 4 4 Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (All-Time) Growth in Downloads (%) Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 22,519,000 -2.1% Lima Sky Action Games Jump and Run iPhone native 0.99 USD 4.5 22,015,000 0.1% Ski On Neon Esoteric Development Action Games Stunts and Tricks iPhone native 0.99 USD 4.1 21,270,000 0.4% 5 Angry Birds Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.6 20,274,000 2.7% 5 6 Cover Orange FDG Entertainment Family Games Fruit Games iPhone native 0.99 USD 4.7 19,145,000 3.2% 6 495 Infinity Blade Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 5.99 USD 4.7 15,148,000 2043.9% 7 7 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 14,968,000 0.1% 8 8 The Moron Test DistinctDev Inc. Entertainment Self Testing iPhone native 0.99 USD 3.9 14,550,000 0.1% 9 9 Plants vs. Zombies PopCap Strategy Games Zombie Games iPhone native 0.99 USD 4.8 12,544,000 1.8% 10 10 Air Penguin GAMEVIL Inc. Arcade Games Classic Arcade all iOS native 0.99 USD 4.7 10,240,000 -4.1% 11 11 Quell Reflect Fallen Tree Games Ltd Family Games Puzzles and Logic Games all iOS native 1.99 USD 4.8 9,851,000 1.2% 12 12 Infinity Blade II Chair Entertainment Group LLC Action Games Quest and Mystery all iOS native 6.99 USD 4.7 9,749,000 10.4% 13 13 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 9,155,000 6.2% 14 14 Words With Friends Zynga Inc. Word Games Word Games iPhone native 1.99 USD 4.5 8,232,000 2.3% 15 15 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 8,089,000 0.9% 16 20 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 7,729,000 8.1% 17 18 Angry Birds Seasons Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.4 7,641,000 2.7% 18 17 Rat On The Run Donut Games Action Games Classic Arcade all iOS native 0.99 USD 3.1 7,448,000 0.0% 19 19 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 0.99 USD 4.8 7,426,000 2.3% 20 21 Tiny Wings Andreas Illiger Action Games Classic Arcade iPhone native 0.99 USD 4.7 7,260,000 5.8% 21 23 Asphalt 6: Adrenaline Gameloft Racing Games Racing Games iPhone native 30.00 CNY 4.9 6,984,000 2.9% 22 22 Plants vs. Zombies HD PopCap Strategy Games Zombie Games iPad native 0.99 USD 4.7 6,837,000 0.3% 23 24 Siege Hero Armor Games Inc Action Games Jump and Run iPhone native 0.99 USD 4.8 6,806,000 2.8% 24 25 Traffic Rush Donut Games Strategy Games Racing Games all iOS native 0.99 USD 3.3 6,805,000 2.9% 25 26 Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 5,880,000 -5.6% 26 27 Monster Trucks Nitro RedLynx Ltd Racing Games Racing Games iPhone native 0.99 USD 3.6 5,744,000 0.0% 27 31 Pocket God Bolt Creative Entertainment Fun Animals iPhone native 0.99 USD 4.0 4,729,000 2.7% 28 29 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 4,597,000 -0.9% 29 33 Bejeweled PopCap Family Games Jewel Puzzles iPhone native 0.99 USD 4.8 4,570,000 1.0% 30 30 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 4,569,000 -1.2% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 34/ 39
  36. 36. Top Publishers of Free & Paid Apps - ALL-TIME . Who are the publishers of top free and paid apps in terms of ALL-TIME downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - ALL-TIME Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Gameloft 60 153 29,645,000 32,365,000 470,321,000 531,834,000 2 Glu Games Inc. 66 73 8,528,000 8,547,000 381,055,000 383,896,000 3 Big Fish Games Inc 530 769 10,550,000 11,027,000 268,552,000 280,824,000 4 Facebook Inc. 5 5 3,295,000 3,295,000 238,424,000 238,424,000 5 Zynga Inc. 39 57 4,989,000 5,456,000 238,010,000 254,452,000 6 Backflip Studios 42 51 2,216,000 2,235,000 235,291,000 237,749,000 7 NAVER Japan Corporation 67 68 24,782,000 24,786,000 230,174,000 230,483,000 8 Electronic Arts 81 223 13,713,000 14,867,000 201,649,000 241,591,000 9 GAMEVIL Inc. 72 92 3,775,000 3,859,000 199,312,000 211,853,000 10 Google Inc. 24 24 12,530,000 12,530,000 196,937,000 196,937,000 11 TeamLava 19 19 6,215,000 6,215,000 170,746,000 170,746,000 12 Rovio Entertainment Ltd 17 29 3,395,000 4,226,000 165,257,000 212,882,000 13 Com2uS USA Inc. 49 75 7,310,000 7,621,000 160,949,000 178,406,000 14 Optime Software LLC 23 40 1,183,000 1,250,000 160,624,000 161,894,000 15 Burbn Inc. 1 1 2,750,000 2,750,000 158,023,000 158,023,000 Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) Top 15 Publishers of Paid Apps - ALL-TIME Rank Publisher 1 Chillingo Ltd 126 198 1,147,000 14,439,000 75,130,000 197,026,000 2 Gameloft 93 153 2,720,000 32,365,000 61,513,000 531,834,000 3 FDG Entertainment 27 30 1,177,000 16,459,000 49,755,000 117,883,000 4 Rovio Entertainment Ltd 12 29 831,000 4,226,000 47,625,000 212,882,000 5 Donut Games 32 34 172,000 200,000 44,928,000 48,935,000 6 Electronic Arts 142 223 1,155,000 14,867,000 39,942,000 241,591,000 7 Halfbrick Studios 6 14 928,000 3,544,000 32,836,000 170,949,000 8 Triniti Interactive Limited 24 102 155,000 2,839,000 32,782,000 79,771,000 9 PopCap 17 25 656,000 26,228,000 31,389,000 92,927,000 10 Chair Entertainment Group LLC 3 3 698,000 698,000 25,130,000 32,002,000 11 Lima Sky 8 13 29,000 183,000 23,304,000 32,355,000 12 Esoteric Development 2 4 28,000 38,000 21,294,000 22,378,000 13 Com2uS USA Inc. 26 75 311,000 7,621,000 17,457,000 178,406,000 14 Disney 82 187 920,000 8,887,000 17,345,000 128,186,000 15 Zynga Inc. 18 57 466,000 5,456,000 16,442,000 254,452,000 35/ 39
  37. 37. . APPENDIX www.prioridata.com
  38. 38. Glossary . Glossary Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month reported on. Average Rating Average app rating as assigned by the users directly in the app store. Ratings are assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero) means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app can have a different rating in each country. Android app ratings are not localized - Google assigns a global rating only, so an Android app's rating is the same across countries. Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point. Change in Downloads The month-over-month growth in estimated period downloads. Estimated Active Users Active Users measures the cumulative number of individual users who have actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive our Active Users estimates by multiplying our download estimates by app interest specific retention rates that we get from a data partner. The calculation is made over a 90 day period. Estimated Downloads (In-Month) Number of downloads generated by an app in the current or designated month. Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior month. Estimated Downloads (All-Time) Number of downloads generated by an app since its inception in the app store. Free Apps Number of free-to-download apps counted in the app store at a given point in time. In-App Purchase Virtual goods or features that can be purchased from within an app. Native Category The category as designated by the developers when submitting their apps to the app store. New Apps Number of apps currently in the app store that were published within the last three months. Paid App Download Price Price of a pay-to-download app as listed in the app store at the end of a given month. All prices are converted to Euros using exchange rates published by the European Central Bank. Paid Apps Number of pay-to-download apps counted in the app store at a given point in time. Platform The mobile operating system supporting a particular app. “Android” platform apps refer to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both iPhone and iPad apps. Publisher Name of the developer or official entity (i.e. company) publishing the app. Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system. 37/ 39
  39. 39. Methodology . Methodology Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain information from the preceding 30 days. A report titled “June 2013” contains information collected between June 9th and July 8th. Our collection process gives us detailed metadata on apps and developers, including descriptions, versioning, size, monetization, user ratings and commentary. This information is collected directly from the stores and presented un-altered in our reports. We have also generated a series of additional data metrics which add value and context to public data. These metrics, developed using proprietary technologies, enable us to better understand the scale, growth, and composition of the markets we cover. Two of these metrics are contained in this report: First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly available information given by the app stores, hard data which is published in company filings and press releases, and other quantitative indicators which serve as inputs to our regression models. In some cases, developers give us direct access to their app store accounts, allowing us to calibrate our models against actual values. Proprietary download information is never displayed in our reports, therefore it is natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is largest for small apps, particularly those who have just entered a store. As we aggregate the numbers up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases to about 5%. Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which assigns a sub-category designator to each app in the store. This allows us, for example, to classify an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate monitor” app. This system allows our customers to better target a specific area of interest in the app stores, either for competitive intelligence, investment, or ecosystem review purposes. 38/ 39
  40. 40. License Type & Disclaimer . License Type & Disclaimer License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License. A Single User License is for the sole use of the client. The material shall not be posted on a corporate intranet or network, or reproduced. The licenses prohibit entering the material into any electronic database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions. Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report. This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, analysts, and other professionals may provide oral or written statements about the mobile industry and the general market that reflect opinions that are contrary to the opinions expressed in our research. No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH. Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy. 39/ 39

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