Global App Market Insights / iOS / Sep:Oct 2013
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Global App Market Insights / iOS / Sep:Oct 2013

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Get the most recent version of the report: http://prioridata.com/appmarket-reports/ ...

Get the most recent version of the report: http://prioridata.com/appmarket-reports/

Key Questions Addressed:
How large is the global market for mobile apps in terms of apps, publishers, and downloads?
How do the markets for Android and iOS compare across different countries in terms of size and growth?
How large are the various app markets and which countries are growing most quickly?
Which categories comprise the global app ecosystem and which are the most popular?
How do the individual categories monetize?
What is the price distribution for pay-per-download apps across categories?
What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)?
What is the user star ratings distribution for apps across categories?
What are the top new app titles and publishers on a global basis by downloads?
What are the top all-time titles and publishers on a global basis by downloads?

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  • Thanks for your comment and for liking the presentation, ProSiebenSat1! I am curious: What is your estimate for download share for South Korea and where do you get the data from? Also more than welcome to write me an email on anders@prioridata.com.
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  • South Korea numbers are not realistic , way to low on page 9
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Global App Market Insights / iOS / Sep:Oct 2013 Global App Market Insights / iOS / Sep:Oct 2013 Document Transcript

  • . GLOBAL INSIGHTS REPORT iOS Platform (iTunes Store) Data Collection 9 Sep. - 8 Oct. September 2013 www.prioridata.com
  • . TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3 THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Global Snapshot . . . . . . . . . . Comparative Country Information Country Growth Comparison . . . Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 . 8 . 10 . 11 THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … App Market Composition by Category App Market Saturation by Category . Category Monetization . . . . . . . . Paid App Price Distribution . . . . . . Paid App Revenue By Category . . . Paid App Revenue Distribution . . . . App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 15 16 18 20 22 24 KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Top NEW Free App Titles . . . . . . . . . . . . . Top NEW Paid App Titles . . . . . . . . . . . . . Top Publishers of NEW Free & Paid Apps . . . . Top Free App Titles - IN-MONTH . . . . . . . . . Top Paid App Titles - IN-MONTH . . . . . . . . . Top Publishers of Free & Paid Apps - IN-MONTH Top Free App Titles - ALL-TIME . . . . . . . . . . Top Paid App Titles - ALL-TIME . . . . . . . . . . Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 28 29 30 31 32 33 34 35 APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
  • . INTRODUCTION Welcome to Priori! Thank you for purchasing our report! We hope it helps you make better decisions in the mobile app economy. This report, the Global Insights Report, provides a comprehensive view of app activity at the global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global market and its component countries and categories. It also provides information on the top apps and publishers over the reporting period. This report is based on data collected directly from the app stores, and is supplemented by download estimates and app classifications which are generated through Priori’s proprietary technologies. Please see the Methodology page in the Appendix of this report for further detail on our approach. We are committed to bringing transparency to the app market through data. If you have questions about this report or would like to inquire about our data capabilities please contact us at reports@prioridata.com. Priori Data GmbH Berlin
  • . EXECUTIVE SUMMARY • This report focuses primarily on the size and composition of the global market for iOS apps. This includes 26 countries and 41 application categories. Note that for iOS we only track apps in the iTunes store. • As of September 2013, there are 985,764 apps in the iTunes store, 61% of which are free and 39% of which are paid. 11% of all apps have in-app purchase. Compared to August 2013, the number of free apps available for download in the app store increased by 3.8% while the number of paid apps available for download increased by 1.2%. 3,778 apps were deleted from the app store during September 2013. • Out of the total number of apps detected, 10.2% were released within the last three months and 17.3% are gaming applications. • Associated with all apps in the iTunes store are 258,081 publishers, 17.8% of which publish games. The average number of apps per publisher is 3.8. • In September 2013, we estimate that there were around around 1.9 billion downloads of iOS applications. Of these, 94% of downloads were accounted for by apps that are free to download, 19.7% by new apps and 53.9% by gaming apps. • In September 2013, 24 out of 26 countries we track experienced solid growth in in-month downloads versus the prior month. At the global level, in-month downloads increased by 3.3%. China was the country with the highest number of iOS downloads in September 2013. In terms of month-over-month download growth, Norway was the fastest growing on the iOS platform. • Across the countries where we maintain information on both iOS and Android, 6 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in September 2013. In terms of iOS versus Android downloads for September 2013, China showed the largest disparity while Sweden showed the smallest disparity. • In terms of iOS in-month downloads, the United States was the leader among the countries in our database, with a 37.4% share of September 2013 downloads. The next largest country, China, had a share of 13.9%. • Action Games was the leader among the native categories, with 160,280,595 downloads in September 2013, followed by Entertainment and Arcade Games, with 128,369,741 and 116,727,951 downloads, respectively. • The fastest growing category was Education, with a 40.3% growth in month-over-month downloads in September 2013. • We compare the number of apps to the number of downloads as a proxy for market saturation at the category level. Other Games apps have the highest app-to-download ratio at 12.16 apps per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at 0.06 apps per thousand downloads.
  • . EXECUTIVE SUMMARY (CONTINUED) • In September 2013 the News category had the highest proportion of free-to-paid apps. Among free apps, the Role Playing Games category was the most likely to contain in-app purchase while among the paid apps the Role Playing Games category had the highest proportion of apps with in-app purchase. • Among the pay-per-download apps, Navigation apps tend to be the most expensive, with an average price of $13.43, while apps belonging to the Arcade Games category tend to be the least expensive, with an average price of $1.77. • Among the pay-per-download apps, the highest grossing category in September 2013 was Productivity, with in-month revenues of $35,371,970 (excluding revenues from in-app purchases). The lowest grossing category was Casino Games. • At the app level, the Simulation Games category tends to have the highest in-month revenues from paid downloads, with category average revenues of $26,681 (excluding revenues from inapp purchases). Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,076. • Trivia Games app users tend to be the most satisfied while Utilities app users tend to be the least satisfied, with average iOS app store ratings of 4.0 stars and 3.5 stars, respectively. • Among free apps released within the last three months, Song Yang's tops the list, with 15,696,000 downloads in September 2013 and an average app store rating of 4.8 stars, followed by Quantum Design Group's Airplane! and Electronic Arts's FIFA 14 by EA SPORTS. Apps on this list are ranked based on their in-month downloads. • Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne tops the list, garnering the highest number of in-month downloads among its peers with 1,737,000 downloads in September 2013 and an average app store rating of 4.6 stars. Chair Entertainment Group LLC's Infinity Blade III and 505 Games (US) Inc.'s Terraria take second and third place, respectively. • When we consider all free apps regardless of release date ranked in terms of in-month downloads, Song Yang's tops the list with 15,696,000 downloads in September 2013 and an average app store rating of 4.8. Supercell's Clash of Clans and Gameloft's Despicable Me: Minion Rush take second and third place in terms of their in-month download numbers, respectively.
  • . EXECUTIVE SUMMARY (CONTINUED) • When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Gameloft's Asphalt 8: Airborne tops the list with 1,737,000 downloads in September 2013 and an average app store rating of 4.6. Chair Entertainment Group LLC's Infinity Blade III and Mojang's Minecraft – Pocket Edition take second and third place in terms of their in-month download numbers, respectively. • When we consider all free apps regardless of release date ranked in terms of all-time downloads, Facebook Inc.'s Facebook tops list with all-time downloads and an average app store rating of 3.7, while Burbn Inc.'s Instagram and Supercell's Clash of Clans have the second and third highest all-time download numbers, respectively. • When we consider all paid apps regardless of release date ranked in terms of all-time downloads, Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, with all-time downloads as of September 2013, followed by Halfbrick Studios's Fruit Ninja and Lima Sky's Doodle Jump.
  • . THE BIG PICTURE The following pages provide a high-level overview of the global mobile apps market. We look at key market statistics and examine how they vary across countries and platforms. www.prioridata.com
  • Global Snapshot . How large is the iOS market for mobile apps? The figures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Global iOS Mobile Apps - Basic Market Composition Apps Statistic September 2013 August 2013 Change % Change Number of Free Apps 604,500 582,648 + 21,852 + 3.8% Number of Paid Apps 381,264 376,851 + 4,413 + 1.2% Total (Free + Paid) Number of Apps 985,764 959,499 + 26,265 + 2.7% Of Which Are New 10.2% 9.8% + 40 bps Of Which Are Games 17.3% 18.1% - 80 bps Of Which Have In-App Purchase 11.0% 10.9% + 10 bps Number of Apps Deleted In Month 3,778 2,803 + 975 + 34.8% Statistic September 2013 August 2013 Change % Change Number of App Publishers 258,081 251,173 + 6,908 + 2.8% 17.8% 18.4% - 60 bps Average Apps Per Publisher 3.8 3.8 + 0.0 + 0.0% Average In-Month Downloads Per Publisher 7,171 7,132 + 39 + 0.5% Statistic September 2013 August 2013 Change % Change Estimated Free Downloads 1,738,683,558 1,682,823,598 + 55,859,960 + 3.3% Estimated Paid Downloads 111,920,923 108,429,390 + 3,491,533 + 3.2% Total (Free + Paid) Estimated Downloads 1,850,604,481 1,791,252,988 + 59,351,493 + 3.3% Of New Apps 19.7% 22.6% - 290 bps Of Gaming Apps 53.9% 57.4% - 350 bps Of Apps with In-App Purchase 60.0% 60.5% - 50 bps 1,877 1,867 + 10 + 0.5% Statistic September 2013 August 2013 Change % Change Estimated In-Month Revenue from Paid Downloads $332,499,206 $309,618,370 + $22,880,836 + 7.4% Publishers Of Which Publish Games Downloads Average In-Month Downloads Per App Revenue Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue. 7/ 39
  • Comparative Country Information . How is the global mobile apps market comprised by country? As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance. In September 2013, the top ranked country in terms of downloads was the United States which held the 2nd position in the previous month. Downloads By Country - iOS % of In-Month Downloads Country Rank (September 2013) Country Rank (August 2013) 1 2 2 Country Download Share (September 2013) Download Share (August 2013) United States 37.4% 24.2% 1 China 13.9% 32.5% 3 4 United Kingdom 7.0% 4.6% 4 3 Japan 6.6% 9.5% 5 6 France 4.3% 2.8% 6 8 Germany 4.3% 2.5% 7 9 Canada 3.7% 2.5% 8 7 South Korea 2.9% 2.7% 9 5 Russia 2.6% 3.5% 10 11 Australia 2.6% 2.0% 11 10 Italy 2.6% 2.4% 12 14 Netherlands 2.0% 1.5% 13 13 Spain 1.8% 1.6% 14 17 Switzerland 1.3% 0.9% 15 12 Brazil 1.2% 1.7% 16 16 Sweden 1.1% 0.9% 17 18 Denmark 0.8% 0.7% 18 15 India 0.7% 0.9% 19 21 Austria 0.7% 0.4% 20 20 Norway 0.7% 0.5% 8/ 39
  • Comparative Country Information . How is the global mobile apps market comprised by country? (continued) Mobile App Market Size By Country - iOS (continued) % of In-Month Downloads Country Rank (September 2013) Country Rank (August 2013) 21 23 22 Country Download Share (September 2013) Download Share (August 2013) Poland 0.4% 0.3% 19 United Arab Emirates 0.4% 0.6% 23 22 Portugal 0.3% 0.3% 24 24 Finland 0.3% 0.3% 25 25 Czech Republic 0.2% 0.2% 26 26 Hungary 0.2% 0.2% 9/ 39
  • Country Growth Comparison . How are the individual countries growing? The following graph displays the growth of the mobile apps market in countries across the globe, in terms of app downloads. For each country, the percentage growth over the last month is shown. As shown below, 24 out of 26 countries we track experienced solid growth in in-month downloads in September 2013. At the global level, in-month downloads increased by 3.3%. Growth of iOS Mobile Apps Market in Countries Across the Globe Growth in In-Month Downloads from Previous Month Norway 26.8% Hungary 26.2% Russia 26.0% Poland 24.1% India 22.9% Czech Republic 22.2% Germany 21.8% Brazil 16.5% Finland 16.4% Sweden 15.6% Austria 15.2% Portugal 13.4% Denmark 13.3% Australia 13.3% Japan 12.2% South Korea 11.6% Spain 8.9% United States 8.4% Italy 8.3% Netherlands 7.8% United Kingdom 6.0% France 5.8% Canada 3.4% United Arab Emirates 2.4% Switzerland −5.5% China −12.3% GLOBAL 3.3% −10% 0% 10% 20% 30% 10/ 39
  • Platform Comparison by Country . How does the size of the global mobile apps market vary by platform? The following table shows how the size of the mobile app market varies by platform in countries across the globe. Market size in a given country is measured using total in-month app downloads across all app categories. Two platforms are considered -- Android and iOS. While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable to illustrate a basic comparison between the two. 6 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in September 2013. China was the country with the highest number of iOS downloads. 21 out of 23 countries experienced higher month-over-month download growth on the iOS platform versus on Android. Norway was the fastest growing on the iOS platform while China showed the largest disparity in September 2013 iOS versus Android downloads. iOS vs. Android in Terms of App Downloads August 2013 and September 2013 Downloads by Country Country China United States Japan Android Downloads (September 2013) Android Downloads (August 2013) Change in Android Downloads (%) iOS Downloads (September 2013) iOS Downloads (August 2013) Change in iOS Downloads (%) 39,687,893 42,808,899 -7.3% 510,416,120 582,275,997 -12.3% 1,144,221,438 1,283,449,771 -10.8% 469,478,031 432,974,568 8.4% 157,769,151 182,800,789 -13.7% 190,382,969 169,691,803 12.2% United Kingdom 257,399,995 293,752,461 -12.4% 87,709,454 82,763,739 6.0% Russia 270,110,547 281,157,206 -3.9% 79,889,151 63,410,796 26.0% Germany 162,218,307 189,379,559 -14.3% 54,973,525 45,140,450 21.8% South Korea 285,936,139 283,929,922 0.7% 54,646,725 48,977,787 11.6% France 102,243,294 109,593,710 -6.7% 52,147,668 49,287,958 5.8% Canada 34,202,248 34,615,749 -1.2% 46,388,411 44,857,682 3.4% Italy 105,780,528 114,397,586 -7.5% 46,387,044 42,851,263 8.3% Australia 51,179,014 56,566,419 -9.5% 40,811,217 36,028,238 13.3% Brazil 172,648,582 169,527,709 1.8% 36,379,743 31,224,648 16.5% Spain 265,322,738 291,691,267 -9.0% 31,347,685 28,784,015 8.9% Netherlands 38,840,266 42,654,925 -8.9% 28,663,153 26,594,000 7.8% Sweden 21,261,076 23,843,757 -10.8% 18,277,998 15,807,754 15.6% Switzerland 11,339,531 12,695,692 -10.7% 14,827,343 15,697,766 -5.5% Denmark 11,131,457 12,114,974 -8.1% 13,623,374 12,020,658 13.3% Norway 7,312,863 8,052,584 -9.2% 10,661,289 8,407,945 26.8% Austria 22,468,931 21,077,922 6.6% 8,687,579 7,542,861 15.2% Poland 48,111,174 53,588,840 -10.2% 6,272,221 5,055,004 24.1% Portugal 24,735,651 20,977,730 17.9% 5,976,414 5,271,345 13.4% Finland 10,912,392 11,682,356 -6.6% 5,389,856 4,630,120 16.4% Hungary 22,619,225 23,881,538 -5.3% 3,413,885 2,704,235 26.2% 11/ 39
  • . THE INDEPTH LOOK The following pages break down the global app market into its component categories to provide a closer look at what drives activity. www.prioridata.com
  • App Market Composition by Category 13/ 39 . Which categories comprise the global app market? The table below displays the categories comprising the global app market, ranked in terms of current month downloads. The largest category is Action Games, with 160,280,595 downloads in September 2013. The Action Games category also held the 1st place position in the prior month. The fastest growing category is Education, with a 40.3% growth in month-over-month downloads. Card Games experienced the largest month-over-month decline, at -35.9%. Global App Market Composition - iOS Category Information Category Rank (September 2013) Category Rank (August 2013) 1 1 2 Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads Action Games 18,120 3.2% 9,837 3.1% 160,280,595 13.8% 3 Entertainment 83,446 2.0% 34,300 2.4% 128,369,741 4.8% 3 4 Arcade Games 17,164 2.8% 9,537 2.7% 116,727,951 11.5% 4 7 Simulation Games 5,963 6.2% 3,252 4.5% 99,213,804 25.4% 5 2 Puzzle Games 22,635 3.9% 11,974 3.0% 93,286,356 -27.5% 6 5 Adventure Games 10,188 4.9% 4,793 3.9% 90,568,402 0.0% 7 9 Utilities 56,198 1.5% 31,262 1.9% 79,526,793 13.9% 8 11 Lifestyle 82,447 3.2% 40,091 2.5% 77,718,827 18.9% 9 6 Strategy Games 9,092 2.8% 5,242 3.4% 76,154,453 -9.8% 10 10 Role Playing Games 4,315 4.9% 2,250 3.9% 75,143,746 9.8% 11 8 Social Networking 18,663 1.9% 13,369 2.4% 71,999,880 1.9% 12 12 Photography 25,141 3.1% 12,162 2.9% 64,964,195 5.6% 13 16 Education 104,260 13.7% 32,006 8.4% 61,454,697 40.3% 14 13 Family Games 14,197 6.9% 7,186 4.8% 57,258,470 -1.3% 15 14 Music 34,054 2.4% 14,482 2.0% 52,263,689 10.5% 16 15 Productivity 27,594 2.3% 16,731 2.6% 52,038,063 16.4% 17 20 Books 58,599 0.4% 11,302 1.6% 35,959,255 16.3% 18 24 News 25,701 2.1% 12,056 2.2% 34,482,233 26.6% 19 19 Board Games 8,315 3.4% 4,727 3.0% 31,238,971 -6.5% 20 23 Healthcare and Fitness 27,198 3.1% 14,364 3.4% 29,157,688 3.4% 21 25 Racing Games 4,319 7.0% 2,037 4.6% 26,410,440 1.7% 22 18 Sports Games 5,797 6.3% 3,152 4.6% 25,801,576 -29.0% 23 27 Travel 50,420 2.4% 17,354 2.5% 25,453,347 9.3% 24 29 Word Games 5,110 4.5% 2,902 3.3% 24,588,613 12.3% 25 17 Card Games 4,792 3.8% 2,777 3.7% 24,417,282 -35.9% 26 21 Trivia Games 5,904 4.5% 2,770 4.0% 23,813,813 -17.9% 27 31 Finance 24,351 2.7% 14,902 2.5% 22,646,450 12.9% 28 32 Reference 28,866 1.6% 11,548 2.0% 20,743,455 10.7% 29 35 Business 74,301 4.5% 37,955 3.0% 20,701,089 24.5% 30 26 Casino Games 3,894 6.4% 1,831 6.5% 20,647,528 -13.2%
  • App Market Composition by Category . Which categories comprise the global app market? (continued) Global App Market Composition - iOS (continued) Category Information Category Rank (September 2013) Category Rank (August 2013) Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads 31 22 Kids Games 13,954 -4.4% 6,700 -3.1% 20,644,440 -27.2% 32 30 Weather 4,064 1.3% 2,257 1.7% 19,560,241 -3.4% 33 33 Sports 27,802 2.3% 12,852 2.0% 18,752,269 2.0% 34 34 Navigation 13,986 2.2% 6,837 2.4% 17,944,139 0.5% 35 28 Educational Games 12,288 -42.9% 6,421 -22.3% 14,645,102 -35.6% 36 36 Food and Drink 19,669 4.9% 10,321 3.5% 11,110,360 23.2% 37 37 Music Games 2,369 2.6% 1,375 2.9% 9,706,903 21.7% 38 38 Dice Games 1,750 7.7% 1,094 5.5% 6,146,733 21.6% 39 39 Medical 22,853 3.1% 10,341 3.1% 5,615,815 17.5% 40 40 Catalogs 5,972 6.0% 3,588 4.9% 3,446,008 24.9% 41 41 Other Games 13 0.0% 10 0.0% 1,069 23.4% 14/ 39
  • App Market Saturation by Category . What is the level of market saturation by category? In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market. The category with the highest app-to-download ratio is Other Games. The category with the lowest app-to-download ratio is Role Playing Games. Global App Market Composition - iOS Apps Per Thousand Downloads Other Games Medical Business Travel Food and Drink Catalogs Education Books Sports Reference Finance Lifestyle Healthcare and Fitness Educational Games Navigation News Utilities Kids Games Music Entertainment Productivity Photography Dice Games Board Games Social Networking Family Games Trivia Games Music Games Puzzle Games Sports Games Word Games Weather Card Games Casino Games Racing Games Arcade Games Strategy Games Action Games Adventure Games Simulation Games Role Playing Games 12.16 4.07 3.59 1.98 1.77 1.73 1.70 1.63 1.48 1.39 1.08 1.06 0.93 0.84 0.78 0.75 0.71 0.68 0.65 0.65 0.53 0.39 0.28 0.27 0.26 0.25 0.25 0.24 0.24 0.22 0.21 0.21 0.20 0.19 0.16 0.15 0.12 0.11 0.11 0.06 0.06 0 5 10 15/ 39
  • Category Monetization . How do the different categories monetize? The following figures show how different monetization methods are utilized by the various categories. Global monetization information is based on a given app's price in the country store where it is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Note that the apps counted below only include apps which have been downloaded in the past month. The category with the highest proportion of free versus paid apps is News. Among free apps, the category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category most likely to contain in-app purchase is Role Playing Games. App Category Monetization - iOS % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Education 15,159 52% (53%) 17% (17%) 29% (28%) 2% (2%) Entertainment 14,594 63% (64%) 16% (16%) 19% (18%) 1% (2%) Lifestyle 12,876 72% (72%) 13% (12%) 14% (14%) 1% (1%) Utilities 10,731 58% (59%) 10% (9%) 31% (30%) 2% (2%) Business 7,217 75% (75%) 7% (7%) 16% (16%) 2% (2%) Music 6,581 57% (58%) 13% (13%) 27% (26%) 3% (3%) Productivity 6,258 48% (48%) 13% (13%) 36% (36%) 3% (3%) Travel 6,066 68% (67%) 8% (8%) 23% (23%) 1% (1%) Photography 5,987 48% (49%) 18% (18%) 31% (30%) 3% (3%) Books 5,728 50% (51%) 19% (18%) 29% (29%) 2% (2%) News 5,579 77% (78%) 18% (17%) 5% (5%) 0% (1%) Healthcare and Fitness 5,027 55% (54%) 13% (13%) 29% (30%) 3% (3%) Finance 5,019 78% (78%) 6% (6%) 14% (15%) 1% (1%) Puzzle Games 4,937 49% (50%) 27% (27%) 19% (19%) 4% (5%) Sports 4,865 62% (62%) 15% (15%) 21% (21%) 2% (2%) Action Games 4,652 48% (48%) 25% (24%) 21% (22%) 6% (6%) Reference 4,629 49% (49%) 12% (12%) 36% (36%) 3% (3%) Arcade Games 4,247 50% (51%) 26% (25%) 18% (18%) 6% (6%) Social Networking 4,124 70% (70%) 16% (15%) 13% (13%) 2% (2%) Family Games 3,732 52% (52%) 28% (27%) 16% (17%) 3% (4%) Adventure Games 3,244 46% (45%) 28% (28%) 21% (22%) 5% (5%) Kids Games 2,983 56% (56%) 29% (29%) 13% (13%) 2% (2%) Medical 2,812 59% (58%) 10% (10%) 29% (29%) 2% (2%) Navigation 2,739 53% (51%) 13% (14%) 26% (28%) 7% (7%) Strategy Games 2,661 44% (44%) 28% (28%) 21% (22%) 7% (6%) 16/ 39
  • Category Monetization . How do the different categories monetize? (continued) App Category Monetization - iOS (continued) % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Food and Drink 2,632 69% (69%) 10% (10%) 19% (20%) 2% (2%) Simulation Games 2,456 48% (48%) 31% (30%) 17% (17%) 4% (4%) Board Games 2,287 52% (54%) 26% (26%) 18% (17%) 3% (3%) Educational Games 2,189 51% (47%) 24% (23%) 24% (28%) 2% (2%) Role Playing Games 1,960 46% (45%) 33% (33%) 14% (16%) 6% (6%) Sports Games 1,608 51% (52%) 23% (23%) 20% (19%) 6% (6%) Card Games 1,541 52% (51%) 31% (31%) 15% (15%) 2% (3%) Racing Games 1,446 52% (51%) 29% (29%) 14% (14%) 5% (5%) Trivia Games 1,396 52% (52%) 31% (30%) 13% (14%) 4% (4%) Word Games 1,300 49% (49%) 34% (35%) 13% (13%) 4% (3%) Casino Games 1,245 50% (49%) 35% (35%) 12% (13%) 3% (3%) Weather 1,197 57% (58%) 11% (10%) 29% (28%) 3% (3%) Catalogs 885 78% (79%) 8% (7%) 13% (12%) 1% (1%) Music Games 722 54% (51%) 31% (29%) 11% (15%) 3% (4%) Dice Games 477 51% (49%) 30% (30%) 16% (18%) 3% (3%) Note: Percentages have been rounded and may not sum up to 100%. 17/ 39
  • Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? The price distribution of pay-per-download apps is given in the table below. Again, only apps which have been downloaded in the past month are counted. Note that global app price is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. On average, the Navigation category tends to have the most expensive pay-per-download apps, with a category average price of $13.43. Conversely, the Arcade Games category tends to have the least expensive pay-per-download apps, with a category average price of only $1.77. For the bulk of categories, the average price of pay-per-download apps increased relative to last month. Global Paid Apps - iOS Paid App Price Distribution Category Name Paid Apps Min Max Median Average Education 5,414 $0.87 ($0.87) $219.99 ($299.99) $2.43 ($2.58) $4.39 ($4.59) Utilities 3,708 $0.87 ($0.87) $249.99 ($249.99) $1.21 ($1.27) $2.87 ($2.84) Entertainment 3,366 $0.87 ($0.87) $102.24 ($250.00) $1.10 ($1.10) $2.13 ($2.16) Productivity 2,701 $0.87 ($0.87) $999.99 ($384.74) $2.43 ($2.43) $4.82 ($4.65) Photography 2,328 $0.87 ($0.88) $74.99 ($99.99) $1.97 ($1.76) $2.41 ($2.43) Music 2,148 $0.87 ($0.87) $999.99 ($999.99) $1.99 ($1.99) $4.80 ($4.90) Books 2,120 $0.87 ($0.87) $69.99 ($69.99) $2.43 ($2.43) $3.77 ($3.67) Lifestyle 2,098 $0.87 ($0.87) $149.32 ($108.93) $1.92 ($1.88) $2.92 ($2.84) Reference 1,947 $0.87 ($0.87) $133.33 ($109.93) $2.43 ($2.03) $6.49 ($5.86) Healthcare and Fitness 1,760 $0.87 ($0.87) $79.99 ($170.42) $1.99 ($1.99) $3.21 ($3.26) Travel 1,550 $0.87 ($0.88) $84.99 ($74.12) $2.95 ($2.83) $3.49 ($3.29) Action Games 1,418 $0.87 ($0.87) $32.47 ($19.99) $1.03 ($1.01) $2.10 ($2.03) Puzzle Games 1,375 $0.87 ($0.87) $44.10 ($11.43) $1.74 ($1.60) $2.19 ($2.13) Business 1,298 $0.87 ($0.88) $999.99 ($999.99) $3.19 ($3.25) $7.94 ($8.57) Sports 1,238 $0.87 ($0.87) $488.72 ($161.35) $2.39 ($2.40) $5.42 ($4.93) Arcade Games 1,126 $0.87 ($0.87) $15.38 ($108.93) $0.99 ($1.01) $1.77 ($1.79) Adventure Games 1,035 $0.87 ($0.88) $30.77 ($31.02) $1.99 ($1.99) $2.87 ($2.86) Medical 940 $0.87 ($0.88) $799.99 ($799.99) $3.54 ($2.99) $11.00 ($10.93) Navigation 906 $0.87 ($0.88) $993.63 ($300.00) $2.95 ($2.99) $13.43 ($11.98) Family Games 892 $0.87 ($0.88) $11.15 ($11.43) $1.21 ($1.11) $1.87 ($1.83) 18/ 39
  • Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) Paid App Price Distribution Category Name Paid Apps Min Max Median Average Strategy Games 875 $0.87 ($0.88) $28.99 ($19.99) $1.99 ($1.99) $2.49 ($2.38) Finance 768 $0.87 ($0.87) $154.39 ($82.03) $1.99 ($1.99) $3.84 ($4.04) Educational Games 699 $0.87 ($0.87) $19.99 ($42.99) $1.99 ($1.99) $2.17 ($2.59) Social Networking 635 $0.87 ($0.87) $52.52 ($20.07) $1.21 ($1.11) $2.21 ($2.01) Simulation Games 635 $0.87 ($0.88) $22.56 ($349.99) $1.99 ($1.99) $3.04 ($3.51) Board Games 583 $0.87 ($0.88) $16.79 ($13.11) $1.21 ($1.21) $2.13 ($2.20) Food and Drink 574 $0.87 ($0.88) $49.99 ($349.99) $2.05 ($1.99) $3.31 ($3.82) Kids Games 567 $0.87 ($0.88) $11.15 ($9.99) $1.21 ($1.21) $1.85 ($1.84) Role Playing Games 456 $0.87 ($0.88) $34.99 ($34.99) $2.22 ($1.99) $3.83 ($3.57) Sports Games 454 $0.87 ($0.87) $87.18 ($11.28) $1.21 ($1.99) $2.30 ($2.18) Weather 403 $0.87 ($0.88) $40.71 ($40.71) $1.99 ($1.99) $2.35 ($2.34) Card Games 340 $0.87 ($0.87) $19.99 ($19.99) $1.98 ($1.99) $2.24 ($2.25) News 316 $0.87 ($0.87) $29.99 ($25.00) $1.99 ($1.99) $2.59 ($2.60) Racing Games 299 $0.87 ($0.88) $19.99 ($39.99) $1.21 ($1.11) $2.03 ($2.16) Trivia Games 277 $0.87 ($0.87) $6.99 ($9.99) $1.21 ($1.21) $1.79 ($1.84) Word Games 275 $0.87 ($0.87) $16.79 ($13.56) $1.21 ($1.21) $1.98 ($1.92) Casino Games 244 $0.94 ($0.88) $18.46 ($18.61) $1.99 ($1.99) $3.36 ($3.03) Music Games 124 $0.87 ($0.88) $49.23 ($49.63) $1.21 ($1.99) $3.66 ($3.27) Catalogs 123 $0.87 ($0.88) $14.36 ($52.26) $0.99 ($0.99) $2.31 ($2.43) Dice Games 112 $0.87 ($0.87) $19.99 ($9.49) $1.99 ($1.99) $2.43 ($2.29) Note: All currencies have been converted to US dollars. 19/ 39
  • Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? The following table shows the current and prior month revenues for pay-per-download apps at the category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. The highest grossing category in September 2013 was Productivity, with pay-per-download revenues of $35,371,970. The revenues for this category increased relative to the prior month. The lowest grossing category in September 2013 was Casino Games. Global Paid Apps - iOS In-Month Paid App Revenue By Category Total Revenue (September 2013) Total Revenue (August 2013) Change in Revenue (%) Productivity $35,371,970 $29,798,119 19% 6 Education $21,209,640 $15,655,788 35% 3 2 Music $20,306,254 $20,848,063 -3% 4 11 Adventure Games $19,044,918 $11,753,650 62% 5 3 Action Games $16,863,629 $18,353,648 -8% 6 5 Utilities $15,763,074 $15,878,678 -1% 7 10 Business $14,795,601 $13,837,676 7% 8 8 Photography $14,235,347 $14,835,741 -4% 9 4 Simulation Games $13,927,332 $16,448,173 -15% 10 7 Navigation $13,913,084 $14,899,418 -7% 11 9 Healthcare and Fitness $12,376,771 $14,027,070 -12% 12 12 Entertainment $12,288,420 $11,734,495 5% 13 13 Reference $11,847,796 $ 9,802,186 21% 14 14 Puzzle Games $ 9,637,828 $ 8,278,512 16% 15 18 Medical $ 8,986,582 $ 7,249,113 24% 16 17 Lifestyle $ 8,917,880 $ 7,527,192 18% 17 15 Strategy Games $ 8,429,865 $ 8,223,005 3% 18 16 Arcade Games $ 8,299,678 $ 7,678,094 8% 19 19 Books $ 7,569,759 $ 6,678,816 13% 20 22 Role Playing Games $ 5,352,641 $ 5,331,942 0% 21 23 Family Games $ 5,340,684 $ 4,600,501 16% 22 21 Travel $ 5,337,582 $ 5,638,876 -5% 23 20 Sports $ 4,989,566 $ 5,797,671 -14% Rank (September 2013) Rank (August 2013) 1 1 2 Category Name 20/ 39
  • Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue By Category Rank (September 2013) Rank (August 2013) 24 24 25 Category Name Total Revenue (September 2013) Total Revenue (August 2013) Change in Revenue (%) Weather $ 4,778,516 $ 4,383,455 9% 26 Finance $ 4,629,311 $ 3,844,753 20% 26 25 Racing Games $ 4,050,470 $ 4,172,655 -3% 27 27 Board Games $ 3,886,874 $ 3,454,270 13% 28 31 Sports Games $ 3,091,796 $ 2,412,491 28% 29 29 Social Networking $ 2,986,087 $ 2,849,188 5% 30 30 Food and Drink $ 2,889,303 $ 2,686,947 8% 31 35 News $ 2,659,498 $ 1,129,258 136% 32 34 Card Games $ 1,823,726 $ 1,284,420 42% 33 33 Word Games $ 1,704,268 $ 1,349,211 26% 34 28 Educational Games $ 1,637,461 $ 3,423,731 -52% 35 32 Kids Games $ 1,322,192 $ 1,642,154 -19% 36 38 Catalogs $ 733,721 $ 519,575 41% 37 36 Music Games $ 627,091 $ 705,602 -11% 38 37 Trivia Games $ 516,832 $ 555,786 -7% 39 39 Dice Games $ 241,649 $ 223,469 8% 40 40 Casino Games $ 114,513 $ 104,979 9% 21/ 39
  • Paid App Revenue Distribution 22/ 39 . What is the distribution of in-month revenues for payper-download apps across categories? The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are aggregated over all country stores. Note that this excludes in-app purchase revenues. On average, the Simulation Games category tends to have the highest in-month revenues for pay-perdownload apps, with category average revenues of $26,681. Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,076. Global Paid Apps - iOS In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Education 5,671 $ 13 ($ 17) $ 649,988 ($ 221,473) $1,337 ($1,256) $ 3,967 ($ 3,574) Utilities 3,932 $ 11 ($ 10) $ 477,732 ($ 582,699) $ 875 ($ 806) $ 4,260 ($ 4,425) Entertainment 3,757 $ 13 ($ 12) $ 667,266 ($ 578,010) $ 774 ($ 722) $ 3,676 ($ 3,487) Productivity 2,796 $ 90 ($ 36) $1,210,105 ($1,706,434) $1,552 ($1,406) $13,288 ($11,554) Books 2,457 $187 ($176) $ 122,828 ($ 204,282) $1,487 ($1,274) $ 3,379 ($ 3,102) Photography 2,442 $ 17 ($ 17) $ 564,100 ($ 866,169) $ 999 ($ 931) $ 6,047 ($ 6,192) Lifestyle 2,245 $ 37 ($104) $ 787,301 ($ 955,798) $ 852 ($ 774) $ 4,384 ($ 3,663) Music 2,209 $ 52 ($ 47) $1,708,276 ($3,191,639) $1,296 ($1,166) $ 9,615 ($10,414) Reference 2,022 $198 ($ 90) $ 226,911 ($ 192,041) $1,415 ($1,303) $ 6,210 ($ 5,195) Healthcare and Fitness 1,830 $ 37 ($ 33) $1,980,994 ($1,782,845) $1,199 ($1,124) $ 7,154 ($ 7,863) Travel 1,609 $198 ($181) $ 251,033 ($ 292,759) $1,241 ($1,057) $ 3,480 ($ 3,294) Action Games 1,535 $ 3 ($ 4) $3,441,628 ($3,506,546) $ 840 ($ 867) $13,556 ($13,769) Puzzle Games 1,437 $198 ($ 78) $ 930,411 ($ 862,557) $1,000 ($ 997) $ 7,187 ($ 6,128) Business 1,343 $102 ($181) $ 856,424 ($ 859,645) $2,091 ($1,947) $11,903 ($11,807) Sports 1,312 $198 ($181) $ 505,749 ($ 482,019) $1,028 ($1,003) $ 4,053 ($ 4,529) Arcade Games 1,207 $ 48 ($ 45) $ 666,596 ($ 440,728) $ 838 ($ 774) $ 7,860 ($ 6,993) Adventure Games 1,123 $ 82 ($ 75) $6,905,858 ($1,421,947) $1,337 ($1,153) $20,026 ($12,320) Medical 996 $198 ($172) $1,067,561 ($ 599,350) $1,860 ($1,565) $ 9,601 ($ 7,599) Navigation 952 $198 ($181) $1,268,503 ($1,313,281) $1,695 ($1,432) $16,368 ($15,440) Family Games 945 $131 ($ 8) $ 472,650 ($ 261,615) $ 915 ($ 835) $ 6,404 ($ 5,617)
  • Paid App Revenue Distribution 23/ 39 . What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued) Global Paid Apps - iOS (continued) In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Strategy Games 904 $ 90 ($ 80) $ 487,851 ($ 391,339) $1,368 ($1,087) $10,446 ($ 9,663) Finance 815 $154 ($181) $ 731,902 ($ 151,107) $1,337 ($1,166) $ 6,148 ($ 5,168) Educational Games 739 $198 ($181) $ 148,779 ($ 216,106) $ 930 ($ 874) $ 2,366 ($ 2,316) Social Networking 676 $185 ($173) $ 144,684 ($ 179,911) $ 892 ($ 867) $ 4,673 ($ 4,310) Simulation Games 657 $131 ($120) $6,414,247 ($8,598,705) $1,411 ($1,416) $26,681 ($29,960) Kids Games 636 $ 66 ($181) $ 179,296 ($ 224,021) $ 838 ($ 774) $ 2,361 ($ 2,383) Board Games 602 $198 ($181) $ 673,992 ($ 495,580) $1,050 ($ 997) $ 7,016 ($ 6,469) Food and Drink 586 $198 ($181) $ 512,348 ($ 667,644) $1,154 ($1,082) $ 5,837 ($ 5,269) Sports Games 482 $198 ($181) $ 647,945 ($ 204,789) $ 930 ($1,037) $ 7,379 ($ 6,031) Role Playing Games 474 $ 28 ($ 25) $ 899,732 ($ 830,929) $1,863 ($1,638) $14,049 ($12,635) Weather 413 $187 ($176) $1,638,536 ($ 767,493) $1,210 ($1,010) $13,164 ($12,313) Card Games 367 $204 ($191) $ 425,724 ($ 103,761) $1,072 ($ 920) $ 6,490 ($ 4,571) News 342 $198 ($181) $1,067,459 ($ 81,840) $1,100 ($1,007) $ 8,390 ($ 3,391) Racing Games 318 $ 11 ($ 61) $1,780,071 ($1,381,299) $1,180 ($1,011) $14,891 ($13,726) Trivia Games 305 $201 ($ 15) $ 33,458 ($ 37,794) $ 838 ($ 774) $ 2,076 ($ 2,097) Word Games 300 $198 ($ 36) $ 570,738 ($ 237,449) $ 791 ($ 774) $ 6,108 ($ 4,906) Casino Games 273 $268 ($241) $ 31,642 ($ 25,643) $1,295 ($1,334) $ 5,205 ($ 4,772) Catalogs 131 $198 ($181) $ 325,351 ($ 148,146) $ 774 ($ 692) $ 6,166 ($ 4,518) Music Games 129 $198 ($181) $ 258,434 ($ 266,649) $1,027 ($ 806) $ 5,549 ($ 4,582) Dice Games 116 $268 ($191) $ 22,687 ($ 30,467) $ 930 ($ 858) $ 3,059 ($ 2,456) Note: All currencies have been converted to US dollars.
  • App Store Rating Distribution . What is the distribution of app store ratings across categories? The distribution of average iOS app store ratings is given below at the category level. Note that global app app store rating is taken from the country store where a given app is most popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial stars are not awarded. As shown in the table below, Trivia Games apps receive the highest app store ratings on average, while Utilities apps receive the lowest. Average App Store Ratings - iOS App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Trivia Games 4.0 (4.0) 1% (1%) 3% (4%) 15% (16%) 60% (58%) 21% (21%) Word Games 4.0 (4.0) 0% (0%) 2% (2%) 17% (17%) 57% (59%) 24% (22%) Role Playing Games 4.0 (4.0) 0% (1%) 3% (3%) 18% (19%) 54% (53%) 24% (24%) Strategy Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (20%) 55% (53%) 24% (24%) Puzzle Games 4.0 (4.0) 0% (0%) 3% (3%) 14% (15%) 59% (58%) 23% (23%) Arcade Games 4.0 (4.0) 0% (0%) 3% (3%) 16% (18%) 59% (58%) 21% (21%) Action Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (18%) 60% (59%) 20% (20%) Dice Games 4.0 (3.9) 1% (1%) 4% (5%) 15% (18%) 59% (56%) 21% (20%) Card Games 4.0 (3.9) 0% (0%) 3% (3%) 17% (19%) 59% (57%) 20% (21%) Educational Games 3.9 (4.0) 0% (0%) 3% (2%) 17% (16%) 64% (65%) 16% (17%) Music Games 3.9 (3.9) 0% (0%) 3% (3%) 20% (21%) 57% (57%) 20% (19%) Casino Games 3.9 (3.9) 1% (1%) 4% (5%) 19% (19%) 59% (60%) 17% (16%) Board Games 3.9 (3.9) 0% (0%) 3% (4%) 19% (19%) 60% (59%) 17% (17%) Books 3.9 (3.9) 0% (0%) 5% (5%) 21% (21%) 47% (48%) 26% (26%) Family Games 3.9 (3.9) 0% (0%) 3% (3%) 17% (19%) 63% (61%) 17% (17%) Education 3.9 (3.9) 1% (1%) 4% (5%) 20% (20%) 53% (52%) 22% (23%) Adventure Games 3.9 (3.9) 0% (0%) 3% (3%) 19% (20%) 57% (57%) 20% (19%) Kids Games 3.9 (3.8) 0% (0%) 3% (3%) 19% (20%) 66% (65%) 12% (12%) Catalogs 3.8 (3.8) 1% (1%) 9% (7%) 24% (24%) 44% (45%) 22% (23%) Medical 3.8 (3.8) 2% (1%) 8% (9%) 25% (23%) 46% (46%) 20% (21%) Food and Drink 3.8 (3.8) 1% (1%) 8% (8%) 24% (24%) 43% (42%) 24% (25%) Reference 3.8 (3.8) 1% (2%) 7% (7%) 23% (22%) 44% (43%) 25% (26%) Healthcare and Fitness 3.8 (3.8) 1% (2%) 9% (9%) 23% (22%) 44% (43%) 23% (25%) Music 3.8 (3.8) 1% (1%) 6% (6%) 24% (24%) 46% (46%) 23% (23%) Simulation Games 3.8 (3.8) 0% (1%) 5% (5%) 22% (23%) 57% (56%) 16% (16%) 24/ 39
  • App Store Rating Distribution . What is the distribution of app store ratings across categories? (continued) Average App Store Ratings - iOS (continued) App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Racing Games 3.8 (3.7) 0% (0%) 4% (5%) 25% (28%) 59% (54%) 12% (12%) Lifestyle 3.7 (3.8) 1% (1%) 10% (10%) 25% (25%) 40% (39%) 24% (24%) Sports 3.7 (3.7) 1% (1%) 9% (9%) 26% (27%) 42% (42%) 22% (21%) Weather 3.7 (3.7) 1% (1%) 7% (8%) 26% (26%) 47% (46%) 19% (19%) Travel 3.7 (3.7) 2% (2%) 11% (12%) 26% (26%) 41% (40%) 20% (20%) Sports Games 3.7 (3.7) 0% (0%) 5% (6%) 26% (26%) 57% (55%) 12% (12%) Photography 3.7 (3.7) 2% (2%) 8% (9%) 26% (26%) 47% (46%) 17% (17%) Social Networking 3.7 (3.7) 1% (1%) 11% (10%) 26% (26%) 40% (40%) 21% (22%) Finance 3.6 (3.7) 1% (1%) 11% (11%) 29% (27%) 38% (39%) 20% (22%) Productivity 3.6 (3.7) 1% (1%) 9% (10%) 28% (27%) 47% (47%) 15% (15%) Business 3.6 (3.6) 1% (1%) 12% (12%) 28% (28%) 41% (41%) 19% (18%) Entertainment 3.6 (3.5) 1% (2%) 13% (13%) 30% (31%) 40% (40%) 15% (15%) Navigation 3.5 (3.5) 2% (3%) 12% (12%) 35% (34%) 40% (39%) 11% (12%) News 3.5 (3.5) 1% (1%) 14% (13%) 34% (33%) 37% (37%) 15% (16%) Utilities 3.5 (3.5) 2% (3%) 14% (14%) 29% (28%) 38% (38%) 16% (16%) Note: Percentages have been rounded and may not sum up to 100%. 25/ 39
  • . KEY TITLES & PUBLISHERS The following pages identify the key players in the global app market, from up-and-coming new entrants to established app market veterans. www.prioridata.com
  • Top NEW Free App Titles 27/ 39 . What are the top NEW free titles? The following table provides insight into which free app titles are up-and-coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As is evident in the table below, the most popular new free app is Song Yang's downloads in September 2013. This app held the #10 position in the prior month. , with 15,696,000 Free New Entrants - iOS Top 30 New Free Apps Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (In-Month) Growth in Downloads (%) 1 10 Song Yang Action Games War Games iPhone native Y 4.8 15,696,000 230.8% 2 - Airplane! Quantum Design Group Arcade Games Flight Games all iOS native Y 4.4 9,160,000 - 3 - FIFA 14 by EA SPORTS Electronic Arts Action Games Sport Ball Games all iOS native Y 4.0 7,303,000 - 4 2 Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 6,885,000 -64.4% 5 - InstLike Anton Lobovkin 6 19 7 924 8 - 9 863 11 - 13 all iOS native Y 4.8 3,878,000 - all iOS native Y 4.9 3,634,000 41.2% First Touch Sports Games Sport Ball Games all iOS native Y 4.4 3,631,000 8723.7% Where's My Water? 2 Disney Puzzle Games Water and Fire Games all iOS native Y 3.4 3,604,000 - TapYou Inc. Lifestyle iPhone native N 4.7 3,546,000 14.5% [adult swim] Simulation Games all iOS native Y 4.4 3,494,000 7717.5% -17.3% Giant Boulder of Death 13 12 Social Networking Role Playing Games First Touch Soccer 2014 16 10 Utilities Adventure Games for Kakao Demolition Games CJ E&M Adventure Games all iOS native Y 4.5 3,383,000 Rockstar Games Action Games Racing Games all iOS native N 2.3 3,123,000 - 7 Koramgame.com Role Playing Games Fighting Games all iOS native Y 4.9 2,966,000 -54.2% 14 14 SEGA CORPORATION Action Games all iOS native Y 4.7 2,939,000 -25.7% 15 - Lucky Town Multimedia Co.Ltd Action Games Christmas Games all iOS native Y 4.6 2,922,000 - 16 8 PopCap Strategy Games Zombie Games all iOS native Y 2.7 2,898,000 -46.3% 17 17 Waynett Cheung Productivity Smileys and Emoticons iPhone native Y 4.4 2,705,000 4.7% Crazyhornets Role Playing Games Classic Arcade all iOS native Y 5.0 2,504,000 - Bin Wang Family Games Guessing Games all iOS native Y 4.9 2,435,000 -2.0% 290.9% Grand Theft Auto: iFruit 2 Emoticon & Emoji Keyboard & Photo Graffiti Chatting on WhatsappTwitterZoosk Etc. 18 - 19 21 20 91 Plane!! G4Next Family Games Space and Aliens all iOS native Y 4.3 2,393,000 21 27 Animal Voyage: Island Adventure Pocket Gems Inc. Role Playing Games Build and Manage Sims all iOS native Y 4.1 2,362,000 5.7% 22 14523 Candy Blast Mania TeamLava Arcade Games Cooking Games all iOS native Y 4.6 2,262,000 322998.3% Egg Inc. Entertainment iPhone native N 4.7 2,149,000 1147.2% zhou guowei Arcade Games Love and Valentine Games all iOS native Y 4.8 2,144,000 262.8% SHAO WEN SU Puzzle Games Guessing Games all iOS native N 4.7 2,015,000 18.9% Out Fit 7 Ltd. Puzzle Games Puzzles and Logic Games all iOS native Y 4.3 1,958,000 145.2% 23 271 24 96 25 35 26 69 Jigty Jigsaw Puzzles 27 928 The crazy dialect 28 1299 Fight Through - Hardest Game Ever 7k7kGames Puzzle Games World Facts Quizzes all iOS native Y 4.4 1,936,000 4635.6% Skygame Network Technology Adventure Games Superheroes and Superpowers all iOS native Y 4.9 1,910,000 7383.2% 29 - FIFA 14 by EA SPORTS Electronic Arts Action Games Sport Ball Games all iOS native Y 4.2 1,846,000 - 30 6 Bloody Harry FDG Entertainment Action Games Zombie Games all iOS native Y 4.6 1,835,000 -78.6% Note: In cases where an app's prior month rank is missing, the app was released within the past month. What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550 app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.
  • Top NEW Paid App Titles 28/ 39 . What are the top NEW paid titles? The following table provides insight into which paid app titles are up and coming in the global app market. All app titles shown below have been in the iOS app store for three months or less. As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published by Gameloft. This app also held the first place position last month. Paid New Entrants - iOS Top 30 New Paid Apps Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Price Average Rating Paid Downloads (In-Month) Growth in Downloads (%) 31.1% 1 1 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native 6.00 CNY 4.6 1,737,000 2 - Infinity Blade III Chair Entertainment Group LLC Adventure Games Role Playing Games all iOS native 6.99 USD 4.0 947,000 - 3 3 Terraria 505 Games (US) Inc. Adventure Games Role Playing Games all iOS native 4.99 USD 4.2 589,000 56.4% 4 - Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.6 456,000 - 5 85 Sprinkle Islands Mediocre AB Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 361,000 1207.7% 6 21 Xiangzhi He Utilities Call Managers and Tools iPhone native 45.00 CNY 4.2 310,000 146.1% 7 79 Activision Publishing Inc. Adventure Games Gun and Shoot'em Up Games all iOS native 6.99 USD 3.2 304,000 907.7% 8 122 heng Li Utilities Download Managers iPhone native 40.00 CNY 3.9 260,000 1355.6% Call of Duty®: Strike Team 9 157 Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living runtastic Food and Drink Facts Varia all iOS native 1.99 EUR 4.6 215,000 1454.6% 10 308 Pivvot Whitaker Trebella Arcade Games Jump and Run all iOS native 2.99 USD 4.3 212,000 3158.8% 11 - Reeder 2 Silvio Rizzi News News Feeds all iOS native 4.99 USD 4.3 199,000 - 12 8 RUNHAO YAO Simulation Games Fashion and Style Games iPad native 6.00 CNY 4.8 192,000 -21.0% 13 - Color Keyboard ® Seventh Generation Lifestyle Font and Text Resources all iOS native 1.99 USD 3.9 174,000 - 14 - Swipe Type - Pro Input Method Seventh Generation Lifestyle Font and Text Resources all iOS native 1.99 USD 3.8 172,000 - 15 2 adinnovation Inc. Simulation Games iPhone native 85.00 JPY 4.6 169,000 -63.2% 16 - Seventh Generation Lifestyle Contact Management iPhone native 1.99 USD 4.6 160,000 - The Manor Catalogs Wallpapers all iOS native 1.99 USD 3.7 151,000 - HD iWhitelist Contact ® Panorama Backgrounds & Parallax Wallpapers & 17 Dynamic LivePapers for iOS 7 Whatsapp Hangouts Viber 18 7 RUNHAO YAO Puzzle Games Fashion and Style Games iPhone native 6.00 CNY 4.9 150,000 -41.4% 19 - Color Keyboards | Swipe Type | Cool Fonts App Bobo Lifestyle Keyboards and Input Languages all iOS native 1.99 USD 4.1 144,000 - 20 - Calendars 5 - Smart Calendar and Task Manager with Google Calendar Sync Readdle Productivity Calendars all iOS native 6.99 USD 4.3 142,000 - 21 - Animated Emojis App Bobo Entertainment Smileys and Emoticons iPhone native 1.99 USD 4.5 139,000 - 22 - SpotiFinder ™ for Spotify Premium App Bobo Entertainment Music Discovery all iOS native 1.99 USD 4.6 138,000 - 23 - Instaliker - 1000 's of Likes & Followers Plus Instagram Wow App Top Free Apps And Games . Utilities Photo Sharing all iOS native 1.99 USD 3.1 138,000 - 24 14 Junk Jack X Pixbits SRL Adventure Games Build and Manage Sims all iOS native 4.99 USD 4.7 138,000 -11.4% 25 - Crazy Fonts for Whatsapp & Hangouts & Viber App Bobo Lifestyle Font and Text Resources all iOS native 1.99 USD 4.5 132,000 - 26 - Sticker Emojis for Whatsapp & Hangouts & Viber App Bobo Lifestyle Cameras all iOS native 1.99 USD 4.6 132,000 - 27 - NEURON AGE CO.LTD. Role Playing Games iPhone native 85.00 JPY 4.3 129,000 - 28 - Strata Graveck Puzzle Games Puzzles and Logic Games all iOS native 0.99 USD 4.7 121,000 - 29 134 Stickman Downhill Robert Szeleney Arcade Games Racing Games all iOS native 0.69 GBP 4.5 118,000 641.1% 30 - Colorful Backgrounds for Whatsapp Hangouts Viber The Manor Entertainment Wallpapers all iOS native 0.99 USD 4.3 117,000 - Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • Top Publishers of NEW Free & Paid Apps . Who are the top publishers of NEW free and paid apps? The following tables provide insight into which free and paid app publishers have been successful with recent app releases. New Entrants - iOS Top 15 Publishers of New Free Apps Rank Publisher New Free Apps Published All Free Apps Published New Free App Downloads (In-Month) All Free App Downloads (In-Month) New Free App Downloads (All-Time) All Free App Downloads (All-Time) 1 Song Yang 4 4 16,881,000 16,881,000 22,314,000 22,314,000 2 Electronic Arts 10 80 10,891,000 24,485,000 12,611,000 215,755,000 3 PopCap 2 6 9,782,000 10,931,000 43,516,000 70,232,000 4 Quantum Design Group 1 9 9,160,000 10,374,000 9,160,000 44,496,000 5 Disney 15 103 6,336,000 10,849,000 13,224,000 111,496,000 6 Koramgame.com 5 15 4,985,000 5,059,000 12,662,000 15,209,000 7 CJ E&M 11 25 4,392,000 5,755,000 14,737,000 47,957,000 8 Big Fish Games Inc 60 533 4,210,000 10,773,000 8,863,000 272,259,000 9 SEGA CORPORATION 5 22 3,950,000 5,180,000 10,217,000 36,026,000 10 Anton Lobovkin 1 1 3,878,000 3,878,000 3,878,000 3,878,000 11 Egg Inc. 3 3 3,863,000 3,863,000 4,486,000 4,486,000 12 [adult swim] 2 8 3,845,000 4,561,000 5,630,000 19,298,000 13 1 1 3,634,000 3,634,000 7,318,000 7,318,000 14 First Touch 1 4 3,631,000 7,530,000 3,678,000 93,408,000 15 TapYou Inc. 1 3 3,546,000 3,723,000 11,345,000 14,235,000 New Paid Apps Published All Paid Apps Published New Paid App Downloads (In-Month) All Paid App Downloads (In-Month) New Paid App Downloads (All-Time) All Paid App Downloads (All-Time) Top 15 Publishers of New Paid Apps Rank Publisher 1 Gameloft 1 96 1,737,000 3,006,000 3,304,000 61,302,000 2 Chair Entertainment Group LLC 1 4 947,000 1,731,000 947,000 27,020,000 3 App Bobo 6 6 685,000 685,000 685,000 685,000 4 505 Games (US) Inc. 1 3 589,000 597,000 1,035,000 1,061,000 5 The Manor 5 5 555,000 555,000 555,000 555,000 6 Seventh Generation 3 3 506,000 506,000 506,000 506,000 7 Rovio Entertainment Ltd 1 13 456,000 1,323,000 456,000 49,039,000 8 Mediocre AB 1 4 361,000 452,000 469,000 2,594,000 9 RUNHAO YAO 2 2 342,000 342,000 1,235,000 1,235,000 10 Xiangzhi He 1 1 310,000 310,000 459,000 459,000 11 Activision Publishing Inc. 1 13 304,000 585,000 325,000 10,538,000 12 heng Li 1 1 260,000 260,000 281,000 281,000 13 runtastic 1 17 215,000 1,003,000 247,000 8,722,000 14 John Bray 12 14 214,000 216,000 387,000 470,000 15 Whitaker Trebella 1 2 212,000 215,000 236,000 311,000 29/ 39
  • Top Free App Titles - IN-MONTH 30/ 39 . What are the top free titles in terms of IN-MONTH downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. , with 15,696,000 As can be seen below, the top free app in terms of in-month downloads is September 2013 downloads. This app held the #18 position in the prior month. Top Free Apps - iOS Top 30 Free Apps - IN-MONTH Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (In-Month) Growth in Downloads (%) 1 18 Song Yang Action Games War Games iPhone native Y 4.8 15,696,000 230.8% 2 3 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 12,273,000 21.3% 3 4 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 11,992,000 26.8% 4 - Airplane! Quantum Design Group Arcade Games Flight Games all iOS native Y 4.4 9,160,000 - 5 2165 Deer Hunter 2014 Glu Games Inc. Simulation Games Hunting Games all iOS native Y 4.5 9,025,000 7904.8% 6 37 Instagram Burbn Inc. Photography Photos and Authoring iPhone native N 4.6 8,498,000 209.1% 7 - FIFA 14 by EA SPORTS Electronic Arts Action Games Sport Ball Games all iOS native Y 4.0 7,303,000 - 8 9 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 7,162,000 -7.2% 9 2 Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 6,885,000 -64.4% 10 15 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 6,871,000 34.5% 11 24 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 6,692,000 61.4% 12 13 GungHo Online Entertainment Inc. Action Games all iOS native Y 4.5 6,317,000 11.2% 13 11 Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 6,104,000 -0.8% 14 66 Bin Wang Education Chinese Language and Culture all iOS native Y 4.9 5,295,000 156.6% 15 25 Iron Force Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 5,172,000 26.3% 16 22 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 4,964,000 14.5% 17 16 Sonic Dash SEGA Arcade Games Jump and Run all iOS native Y 4.5 4,876,000 -4.3% 18 6 Colormania - Guess the Colors Genera Mobile Puzzle Games Guessing Games all iOS native Y 4.6 4,367,000 -51.0% 19 12 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 4,237,000 -28.1% 20 5 LINE Pokopang NAVER Japan Corporation Action Games Farm and Animal Games iPhone native Y 4.2 3,916,000 -57.2% 21 - InstLike Anton Lobovkin Utilities Social Networking all iOS native Y 4.8 3,878,000 - 22 27 Dragon City Mobile Social Point Role Playing Games Role Playing Games all iOS native Y 4.5 3,737,000 -8.6% 23 591 Megapolis Social Quantum Strategy Games Build and Manage Sims all iOS native Y 4.3 3,684,000 686.9% 24 39 Temple Run 2 Imangi Studios LLC Adventure Games Jump and Run all iOS native Y 4.4 3,664,000 40.1% 25 42 Adventure Games Role Playing Games all iOS native Y 4.9 3,634,000 41.2% 26 5084 First Touch Soccer 2014 First Touch Sports Games Sport Ball Games all iOS native Y 4.4 3,631,000 8723.7% 27 1046 Megapolis HD Social Quantum Simulation Games Build and Manage Sims iPad native Y 4.3 3,606,000 1319.5% 28 - Where's My Water? 2 Disney Puzzle Games Water and Fire Games all iOS native Y 3.4 3,604,000 - TapYou Inc. Lifestyle iPhone native N 4.7 3,546,000 14.5% [adult swim] Simulation Games all iOS native Y 4.4 3,494,000 7717.5% 29 33 30 4761 Injustice: Gods Among Us Giant Boulder of Death Demolition Games Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • Top Paid App Titles - IN-MONTH 31/ 39 . What are the top paid titles in terms of IN-MONTH downloads? The following table provides insight into which paid app titles are currently ranked highest in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app in terms of in-month downloads is Gameloft's Asphalt 8: Airborne. This app also held the first place position last month. Top Paid Apps - iOS Top 30 Paid Apps - IN-MONTH Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (In-Month) Growth in Downloads (%) 31.1% 1 1 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native 6.00 CNY 4.6 1,737,000 2 - Infinity Blade III Chair Entertainment Group LLC Adventure Games Role Playing Games all iOS native 6.99 USD 4.0 947,000 - 3 2 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 887,000 -24.7% 4 8 Terraria 505 Games (US) Inc. Adventure Games Role Playing Games all iOS native 4.99 USD 4.2 589,000 56.4% 5 4 Infinity Blade II Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 6.99 USD 4.7 473,000 -0.3% 6 - Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.6 456,000 - 7 212 Plant Nanny Fourdesire Healthcare and Fitness Gardening iPhone native 6.00 CNY 4.6 442,000 617.9% 8 10 Sky Gamblers: Storm Raiders Atypical Games Simulation Games Flight Games all iOS native 4.99 USD 4.5 430,000 20.0% 9 24 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 424,000 74.0% 10 3 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 414,000 -23.8% 11 28 Weather Live Apalon Weather Weather all iOS native 3.99 USD 4.5 381,000 59.1% 12 7 Pimp Your Screen - Custom Themes and Wallpapers for iPhone iPod touch iPad and iOS 7 Apalon Lifestyle iPhone Personalization all iOS native 1.99 USD 4.4 366,000 -8.4% 13 562 Sprinkle Islands Mediocre AB Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 361,000 1207.7% -25.0% 14 5 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 354,000 15 19 Runtastic PRO GPS Running Walking & Fitness Tracker runtastic Healthcare and Fitness Outdoor Sports iPhone native 4.99 EUR 4.6 330,000 13.1% 16 111 Take It Easy Ravensburger Digital GmbH Board Games Board Games all iOS native 1.99 USD 4.6 327,000 232.3% 17 73 Xiangzhi He Utilities Call Managers and Tools iPhone native 45.00 CNY 4.2 310,000 146.1% 18 32 Infinity Blade Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 5.99 USD 4.7 309,000 39.2% 19 14 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 309,000 -4.7% 20 515 Call of Duty®: Strike Team Activision Publishing Inc. Adventure Games Gun and Shoot'em Up Games all iOS native 6.99 USD 3.2 304,000 907.7% 21 17 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 302,000 -4.3% 22 30 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 278,000 20.7% 23 11 BADLAND Frogmind Adventure Games World Facts Quizzes all iOS native 3.99 USD 4.7 277,000 -16.8% 24 859 heng Li Utilities Download Managers iPhone native 40.00 CNY 3.9 260,000 1355.6% -26.9% 25 12 26 - 27 15 Pro Cut the Rope HD Chillingo Ltd Puzzle Games Classic Arcade iPad native 3.99 USD 4.6 222,000 - Free Music Download Pro - Mp3 Downloader ASPS Apps Music Download Managers all iOS native 2.99 USD 4.5 221,000 -30.6% Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living runtastic Food and Drink Facts Varia all iOS native 1.99 EUR 4.6 215,000 1454.6% 28 - 29 16 30 1113 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 239,000 Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 225,000 - SINA Corporation (Nasdaq: SINA) Weather Weather iPhone native 6.00 CNY 4.8 225,000 -30.3% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  • Top Publishers of Free & Paid Apps - IN-MONTH . Who are the publishers of top free and paid apps in terms of IN-MONTH downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - IN-MONTH Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Gameloft 61 157 35,884,000 38,890,000 492,708,000 554,010,000 2 Electronic Arts 80 219 24,485,000 25,576,000 216,414,000 255,985,000 3 Supercell 2 2 18,966,000 18,966,000 163,322,000 163,322,000 4 Glu Games Inc. 65 73 18,793,000 18,809,000 361,136,000 364,111,000 5 NAVER Japan Corporation 65 66 16,908,000 16,912,000 237,563,000 237,875,000 6 Song Yang 4 4 16,881,000 16,881,000 22,314,000 22,314,000 7 Chillingo Ltd 71 199 13,188,000 14,048,000 154,157,000 224,547,000 8 Beijing Baidu Netcom Science & Technology Co.Ltd 39 39 11,143,000 11,143,000 80,970,000 80,982,000 9 PopCap 6 23 10,931,000 11,504,000 71,977,000 103,860,000 10 Disney 103 184 10,849,000 11,726,000 113,309,000 131,053,000 11 Big Fish Games Inc 533 753 10,773,000 11,112,000 272,316,000 284,834,000 12 Google Inc. 28 28 10,404,000 10,404,000 204,936,000 204,936,000 13 Quantum Design Group 9 14 10,374,000 10,377,000 44,496,000 44,514,000 14 King.com Limited 6 6 9,245,000 9,245,000 92,122,000 92,122,000 15 GungHo Online Entertainment Inc. 11 11 9,088,000 9,088,000 102,382,000 102,382,000 Top 15 Publishers of Paid Apps - IN-MONTH Rank Publisher Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) 554,010,000 1 Gameloft 96 157 3,006,000 38,890,000 61,302,000 2 Chair Entertainment Group LLC 4 4 1,731,000 1,731,000 27,020,000 33,327,000 3 Rovio Entertainment Ltd 13 30 1,323,000 4,362,000 49,168,000 217,045,000 4 Electronic Arts 139 219 1,090,000 25,576,000 39,572,000 255,985,000 5 Apalon 14 20 1,087,000 3,613,000 12,640,000 49,541,000 6 runtastic 17 32 1,003,000 2,350,000 8,722,000 22,778,000 7 Mojang 1 2 887,000 1,401,000 9,512,000 20,892,000 8 Disney 81 184 877,000 11,726,000 17,744,000 131,053,000 9 FDG Entertainment 26 30 865,000 7,556,000 51,176,000 120,134,000 10 Chillingo Ltd 128 199 861,000 14,048,000 70,390,000 224,547,000 11 Halfbrick Studios 6 14 725,000 3,184,000 33,395,000 173,597,000 12 App Bobo 6 6 685,000 685,000 685,000 685,000 13 505 Games (US) Inc. 3 9 597,000 876,000 1,061,000 2,518,000 14 Activision Publishing Inc. 13 21 585,000 1,926,000 10,566,000 33,193,000 15 PopCap 17 23 574,000 11,504,000 31,883,000 103,860,000 32/ 39
  • Top Free App Titles - ALL-TIME . What are the top free titles in terms of ALL-TIME downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. As can be seen below, the top free app on this list is Facebook, with all-time downloads (as of September 2013). This app also held the first place position last month. Free Apps - iOS Top 30 Free Apps - ALL-TIME Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Free Downloads (All-Time) Growth in Downloads (%) 1.0% 1 1 Facebook Facebook Inc. Social Networking Social Networking all iOS native N 3.7 201,198,000 2 2 Instagram Burbn Inc. Photography Photos and Authoring iPhone native N 4.6 163,063,000 3.2% 3 5 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 98,236,000 8.6% 4 3 Smurfs' Village Beeline Interactive Inc. Adventure Games Build and Manage Sims all iOS native Y 4.6 95,920,000 1.8% 5 4 Temple Run Imangi Studios LLC Action Games Jump and Run all iOS native Y 4.6 94,348,000 0.2% 6 6 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 81,216,000 5.1% 7 7 Words With Friends Free Zynga Inc. Word Games Word Games iPhone native Y 4.3 74,508,000 1.4% 8 8 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 73,779,000 4.7% 9 9 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 72,624,000 4.1% 10 11 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 65,086,000 7.5% 11 10 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 62,869,000 1.4% 12 12 Solitaire MobilityWare Card Games Solitaire all iOS native N 4.2 60,291,000 3.2% 13 13 Pinterest Pinterest Inc. Social Networking Social Networking all iOS native N 4.6 59,904,000 2.6% 14 14 Ice Age Village Gameloft Action Games Build and Manage Sims all iOS native Y 4.6 58,715,000 1.8% 15 16 Diamond Dash wooga Arcade Games Jewel Puzzles all iOS native Y 4.4 57,508,000 2.5% 16 15 Find Something - where is my goal! Funship Entertainment Puzzle Games Hidden Object Games all iOS native Y 4.7 56,822,000 -1.1% 17 17 Fruit Ninja Free Halfbrick Studios Action Games Classic Arcade iPhone native Y 4.4 55,645,000 1.9% 18 18 Bible LifeChurch.tv Reference Bible Study all iOS native N 4.6 55,065,000 2.7% 19 19 PAC-MAN Lite NAMCO BANDAI Games Arcade Games Classic Arcade iPhone native Y 3.0 53,854,000 1.7% 20 20 Touch Hockey: FS5 (FREE) FlipSide5 Inc. Sports Games Hockey Games iPhone native Y 3.0 52,993,000 1.7% 21 27 PPS ShangHai ZhongYuan Network Technology Co.Ltd Entertainment Media Players and Organizers all iOS native N 4.5 52,445,000 5.5% 22 21 DragonVale Backflip Studios Role Playing Games Virtual Pets and Families all iOS native Y 4.6 52,258,000 1.8% 18.8% 23 37 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 51,622,000 24 22 Skype for iPhone Skype Communications S.a.r.l Social Networking Internet Phones iPhone native Y 3.4 51,594,000 1.9% 25 23 Google Earth Google Inc. Travel Space Exploration all iOS native N 3.6 51,235,000 1.7% 26 30 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 51,094,000 6.5% 27 26 Shazam Shazam Entertainment Ltd. Music Music and Lyrics all iOS native Y 3.7 50,919,000 1.8% 28 24 MetalStorm: Online Z2Live Inc Action Games Flight Games all iOS native Y 4.5 50,836,000 1.4% 29 28 Paper Toss Backflip Studios Simulation Games Drawing Puzzles iPhone native Y 3.5 50,260,000 1.7% 30 29 Google Search Google Inc. Reference Search Engines all iOS native N 3.6 50,074,000 1.7% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 33/ 39
  • Top Paid App Titles - ALL-TIME . What are the top paid titles in terms of ALL-TIME downloads? The following table provides insight into which paid app titles are currently ranked at the top in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are considered. The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cut the Rope. This app rose to the top of the rankings in under a month's time. Paid Apps - iOS Top 30 Paid Apps - ALL-TIME Rank (September 2013) Rank (August 2013) App Title Publisher Native Category Priori SubCategory Platform Has In-App Purchase Average Rating Paid Downloads (All-Time) Growth in Downloads (%) 1 - Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 47,572,000 - 2 1 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 22,876,000 1.6% 3 2 Doodle Jump Lima Sky Action Games Jump and Run iPhone native 0.99 USD 4.5 22,030,000 0.1% 4 3 Ski On Neon Esoteric Development Action Games Stunts and Tricks iPhone native 0.99 USD 4.1 21,344,000 0.3% 5 4 Angry Birds Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.6 20,763,000 2.4% 6 5 Cover Orange FDG Entertainment Family Games Fruit Games iPhone native 0.99 USD 4.7 19,570,000 2.2% 7 6 Infinity Blade Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 5.99 USD 4.7 15,633,000 3.2% 8 7 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 15,079,000 0.7% 9 8 The Moron Test DistinctDev Inc. Entertainment Self Testing iPhone native 0.99 USD 3.9 14,556,000 0.0% 10 9 Plants vs. Zombies PopCap Strategy Games Zombie Games iPhone native 0.99 USD 4.8 12,755,000 1.7% 11 10 Air Penguin GAMEVIL Inc. Arcade Games Fun with Ice all iOS native 0.99 USD 4.7 10,405,000 1.6% 12 12 Infinity Blade II Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 6.99 USD 4.7 10,201,000 4.6% 13 11 Quell Reflect+ Fallen Tree Games Ltd Family Games Puzzles and Logic Games all iOS native 1.99 USD 4.8 10,022,000 1.7% 14 13 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 9,512,000 3.9% 15 14 Words With Friends Zynga Inc. Word Games Word Games iPhone native 4.99 USD 4.5 8,378,000 1.8% 16 16 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 8,022,000 3.8% 17 17 Angry Birds Seasons Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.4 7,787,000 1.9% 18 15 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 7,565,000 -6.5% 19 19 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 7,504,000 1.0% 20 20 Tiny Wings Andreas Illiger Action Games Classic Arcade iPhone native 0.99 USD 4.7 7,468,000 2.9% 21 18 Rat On The Run Donut Games Action Games Classic Arcade all iOS native 0.99 USD 3.1 7,449,000 0.0% 22 21 Asphalt 6: Adrenaline Gameloft Racing Games Racing Games iPhone native 30.00 CNY 4.9 7,130,000 2.1% 23 24 Traffic Rush Donut Games Strategy Games Racing Games all iOS native 0.99 USD 3.3 6,955,000 2.2% 24 23 Siege Hero Armor Games Inc Action Games Jump and Run iPhone native 0.99 USD 4.8 6,942,000 2.0% 25 22 Plants vs. Zombies HD PopCap Strategy Games Zombie Games iPad native 0.99 USD 4.7 6,896,000 0.9% 26 25 Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 5,970,000 1.5% 27 26 Monster Trucks Nitro RedLynx Ltd Racing Games Racing Games iPhone native 0.99 USD 3.6 5,745,000 0.0% 28 27 Pocket God Bolt Creative Entertainment Fun Animals iPhone native 0.99 USD 4.0 4,821,000 1.9% 29 30 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 4,804,000 5.1% 30 28 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 4,701,000 2.2% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 34/ 39
  • Top Publishers of Free & Paid Apps - ALL-TIME . Who are the publishers of top free and paid apps in terms of ALL-TIME downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - iOS Top 15 Publishers of Free Apps - ALL-TIME Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Gameloft 61 157 35,884,000 38,890,000 492,708,000 554,010,000 2 Glu Games Inc. 65 73 18,793,000 18,809,000 361,136,000 364,111,000 3 Big Fish Games Inc 533 753 10,773,000 11,112,000 272,316,000 284,834,000 4 Facebook Inc. 5 5 3,172,000 3,172,000 240,713,000 240,713,000 5 NAVER Japan Corporation 65 66 16,908,000 16,912,000 237,563,000 237,875,000 6 Backflip Studios 44 51 3,481,000 3,575,000 236,515,000 239,058,000 7 Zynga Inc. 40 57 5,450,000 5,854,000 225,478,000 242,216,000 8 Electronic Arts 80 219 24,485,000 25,576,000 216,414,000 255,985,000 9 Google Inc. 28 28 10,404,000 10,404,000 204,936,000 204,936,000 10 GAMEVIL Inc. 74 92 4,150,000 4,197,000 182,890,000 199,710,000 11 TeamLava 20 20 8,226,000 8,226,000 176,221,000 176,221,000 12 Rovio Entertainment Ltd 17 30 3,039,000 4,362,000 167,876,000 217,045,000 13 Com2uS USA Inc. 56 81 6,659,000 6,918,000 165,475,000 183,082,000 14 Optime Software LLC 23 40 988,000 1,036,000 163,444,000 164,719,000 15 Supercell 2 2 18,966,000 18,966,000 163,322,000 163,322,000 Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) Top 15 Publishers of Paid Apps - ALL-TIME Rank Publisher 1 Chillingo Ltd 128 199 861,000 14,048,000 70,390,000 224,547,000 2 Gameloft 96 157 3,006,000 38,890,000 61,302,000 554,010,000 3 FDG Entertainment 26 30 865,000 7,556,000 51,176,000 120,134,000 4 Rovio Entertainment Ltd 13 30 1,323,000 4,362,000 49,168,000 217,045,000 5 Electronic Arts 139 219 1,090,000 25,576,000 39,572,000 255,985,000 6 Donut Games 30 31 184,000 194,000 39,099,000 43,136,000 7 Halfbrick Studios 6 14 725,000 3,184,000 33,395,000 173,597,000 8 PopCap 17 23 574,000 11,504,000 31,883,000 103,860,000 9 Triniti Interactive Limited 6 101 93,000 3,775,000 27,050,000 73,512,000 10 Chair Entertainment Group LLC 4 4 1,731,000 1,731,000 27,020,000 33,327,000 11 Lima Sky 6 11 42,000 244,000 23,340,000 32,586,000 12 Esoteric Development 3 6 30,000 39,000 21,404,000 22,449,000 13 Disney 81 184 877,000 11,726,000 17,744,000 131,053,000 14 Com2uS USA Inc. 25 81 259,000 6,918,000 17,608,000 183,082,000 15 GAMEVIL Inc. 18 92 48,000 4,197,000 16,820,000 199,710,000 35/ 39
  • . APPENDIX www.prioridata.com
  • Glossary . Glossary Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month reported on. Average Rating Average app rating as assigned by the users directly in the app store. Ratings are assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero) means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app can have a different rating in each country. Android app ratings are not localized - Google assigns a global rating only, so an Android app's rating is the same across countries. Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point. Change in Downloads The month-over-month growth in estimated period downloads. Estimated Active Users Active Users measures the cumulative number of individual users who have actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive our Active Users estimates by multiplying our download estimates by app interest specific retention rates that we get from a data partner. The calculation is made over a 90 day period. Estimated Downloads (In-Month) Number of downloads generated by an app in the current or designated month. Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior month. Estimated Downloads (All-Time) Number of downloads generated by an app since its inception in the app store. Free Apps Number of free-to-download apps counted in the app store at a given point in time. In-App Purchase Virtual goods or features that can be purchased from within an app. Native Category The category as designated by the developers when submitting their apps to the app store. New Apps Number of apps currently in the app store that were published within the last three months. Paid App Download Price Price of a pay-to-download app as listed in the app store at the end of a given month. All prices are converted to Euros using exchange rates published by the European Central Bank. Paid Apps Number of pay-to-download apps counted in the app store at a given point in time. Platform The mobile operating system supporting a particular app. “Android” platform apps refer to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both iPhone and iPad apps. Publisher Name of the developer or official entity (i.e. company) publishing the app. Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system. 37/ 39
  • Methodology . Methodology Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain information from the preceding 30 days. A report titled “June 2013” contains information collected between June 9th and July 8th. Our collection process gives us detailed metadata on apps and developers, including descriptions, versioning, size, monetization, user ratings and commentary. This information is collected directly from the stores and presented un-altered in our reports. We have also generated a series of additional data metrics which add value and context to public data. These metrics, developed using proprietary technologies, enable us to better understand the scale, growth, and composition of the markets we cover. Two of these metrics are contained in this report: First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly available information given by the app stores, hard data which is published in company filings and press releases, and other quantitative indicators which serve as inputs to our regression models. In some cases, developers give us direct access to their app store accounts, allowing us to calibrate our models against actual values. Proprietary download information is never displayed in our reports, therefore it is natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is largest for small apps, particularly those who have just entered a store. As we aggregate the numbers up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases to about 5%. Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which assigns a sub-category designator to each app in the store. This allows us, for example, to classify an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate monitor” app. This system allows our customers to better target a specific area of interest in the app stores, either for competitive intelligence, investment, or ecosystem review purposes. 38/ 39
  • License Type & Disclaimer . License Type & Disclaimer License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License. A Single User License is for the sole use of the client. The material shall not be posted on a corporate intranet or network, or reproduced. The licenses prohibit entering the material into any electronic database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions. Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report. This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, analysts, and other professionals may provide oral or written statements about the mobile industry and the general market that reflect opinions that are contrary to the opinions expressed in our research. No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH. Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy. 39/ 39