Part 3 - Time To Get Social And Personal

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  • + adamson Walter Adamson 5 months ago
    Wow these are superb slides how much time did you spend in preparation - content and style are excellent. Thanks for the over-arching view and business-like approach presented in a human context and in stunning style.

    Worth reading for sure.

    Walter Adamson @g2m
  • + AndersLindgren4u Anders Lindgren 5 months ago
    Final verison online and the viewing on slideshare works perfectly. It’s been a process to get it just right. Hope you enjoy it.
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Part 3 - Time To Get Social And Personal - Presentation Transcript

  1. www.steria.no The Social Media wave It’s a tidal force on the Internet. Deal with it or loose your foothold © Steria © Photo: plainpicture/Pictorium
  2. Three lessons II I III Six ways Four forces people adapt of change The Social Media wave www.steria.no 07.06.2009 2 Time to get social & personal
  3. Lesson III: Three parts III 1. Why use Social Media The Social Media wave 2. The risks 3. How to use it www.steria.no 07.06.2009 3 Time to get social & personal
  4. Are you ready for some more accelerated learning www.steria.no 07.06.2009 4 Time to get social & personal
  5. n ds e co s 60 In This is what you’ll learn www.steria.no 07.06.2009 5 Time to get social & personal
  6. The Social Media wave It’s a tidal force on the Internet Deal with it or loose your foothold It’s affecting your organization Whether you know it or not ©www.steria.no Singles Photo: Radius 07.06.2009 6 Time to get social & personal
  7. It’s is too big too take lightly Social Media is another evolutionary step in information exchange It holds great opportunities And many threats ©www.steria.no Singles Photo: Radius 07.06.2009 7 Time to get social & personal
  8. Focus on giving people what they want 6 ways Speed up When using Social Media: people adapt to modern life Start multiprocessing Get to the point, quickly Choose relevance Be personally relevant Use noise filter Don‘t be marketing noise Seek guidance Provide guidance Want easiness Make things easy www.steria.no 07/06/2009 07.06.2009 8 Time to get social & personal
  9. Now lets go to our story www.steria.no 07.06.2009 9 Time to get social & personal
  10. www.steria.no Why use Social Media Get better connected with customers and employees © Steria © Photo: Designpics Singles
  11. First, let’s get rid of a misconception www.steria.no 07.06.2009 11 Time to get social & personal
  12. Social Media is all about this www.steria.no 07.06.2009 12 Time to get social & personal
  13. www.steria.no 07.06.2009 13 Time to get social & personal
  14. It’s about people connecting On the web with technologies like youtube, flickr, facebook, twitter, wikipedia… www.steria.no 07.06.2009 14 Time to get social & personal © Photo: plainpicture/Pictorium
  15. With family, friends, colleagues, customers… www.steria.no 07.06.2009 15 Time to get social & personal
  16. Social Media fulfills a basic human urge © Photo: Photo Alto CONNECTING www.steria.no 07.06.2009 16 Time to get social & personal
  17. It’s a connector of people “ Social Media is another evolutionary step in the way Internet is a connector of people. ” – Vinton G. Gerf, VP & Chief Internet Evangelist, Google www.steria.no 07.06.2009 17 Time to get social & personal http://www.youtube.com/watch?v=oxySmrn-IwQ&feature=channel
  18. People have instantly recognized its value www.steria.no 07.06.2009 18 Time to get social & personal
  19. Because humans are herd animals www.steria.no 07.06.2009 19 Time to get social & personal
  20. And social creatures www.steria.no 07.06.2009 20 Time to get social & personal
  21. Connecting is an eternal human urge Getting together Sharing experiences It nourishes us Makes us strong www.steria.no 07.06.2009 21 Time to get social & personal
  22. Today, we can connect with blinding speed www.steria.no 07.06.2009 22 Time to get social & personal
  23. Easier than ever before www.steria.no 07.06.2009 23 Time to get social & personal
  24. With the Internet and the Web as the platform A map of the global Internet Source: MIT's Technology Review, Mapping the internet www.steria.no 07.06.2009 24 Time to get social & personal
  25. And Social Media technologies www.steria.no 07.06.2009 25 Time to get social & personal
  26. We have instant worldwide reach www.steria.no 07.06.2009 26 Time to get social & personal
  27. No wonder why usage has exploded www.steria.no 07.06.2009 27 Time to get social & personal
  28. Everyone is online The World Wide Web 1,6 billion users 60 % of the population in EU 76 % in the Nordic countries Source: Eurostat – ICT statistics www.steria.no 07.06.2009 28 Time to get social & personal
  29. Flocking around Social Media Usage has exploded 70% of all internet users use it More people are watching videos online than using e-mail In 2007, it surpassed porn sites in popularity © Photo: Image Source Singles www.steria.no 07.06.2009 29 Time to get social & personal
  30. Using a wide variety of tools www.steria.no 07.06.2009 30 Time to get social & personal
  31. Creating a new era of connectedness People are talking, ranting, complaining, praising, reviewing, and sharing everything online for the world to see. You won’t ”Check this believe…” ”Did you out…” ”Great! ”Stay ”Send ”Funniest Useful!” away…” hear…” m ”Saw this the link e ”Sucks.” thing ever..” on MSN…” ..” ”BAD!” www.steria.no 07.06.2009 31 Time to get social & personal
  32. Some of the most popular tools www.steria.no 07.06.2009 32 Time to get social & personal
  33. The figures are BIG and growing fast Tool Key facts Google.com 82% market share YouTube.com 9,5 billions videos Flickr.com 3 billion images Facebook.com 275 million visitors pr. month Blogs 200 million in total Wikipedia.com 65 million visitors pr. month © Photo: Image Source Singles LinkedIn.com 40 million users Digg.com 33 million visitors pr. month Twitter.com 6 million users Innocentive.com 160.000 contributors www.steria.no 07.06.2009 33 Time to get social & personal
  34. Lets look at some good examples www.steria.no 07.06.2009 34 Time to get social & personal
  35. Search engines Keyword- based search www.steria.no 07.06.2009 35 Time to get social & personal
  36. Blogs Write and publish www.steria.no 07.06.2009 36 Time to get social & personal
  37. Micro blogging Short text messages www.steria.no 07.06.2009 37 Time to get social & personal
  38. Wikis Written collaboratively by volunteers www.steria.no 07.06.2009 38 Time to get social & personal
  39. Video sharing Upload, share, watch and comment videos www.steria.no 07.06.2009 39 Time to get social & personal
  40. Photo sharing Upload and share photos www.steria.no 07.06.2009 40 Time to get social & personal
  41. Music sharing Internet radio & community for sharing music tastes www.steria.no 07.06.2009 41 Time to get social & personal
  42. Slide sharing Community for sharing presentations www.steria.no 07.06.2009 42 Time to get social & personal
  43. Social bookmarking Store, organize and search bookmarks and links www.steria.no 07.06.2009 43 Time to get social & personal
  44. Social networks Communities of people who share interest & for general socializing www.steria.no 07.06.2009 44 Time to get social & personal
  45. B2B Social Networks Communities for networking and finding information www.steria.no 07.06.2009 45 Time to get social & personal
  46. Crowdsourcing Collaborative problem solving www.steria.no 07.06.2009 46 Time to get social & personal
  47. Forums Discuss topics www.steria.no 07.06.2009 47 Time to get social & personal
  48. RSS feeds Users subscribe to updates www.steria.no 07.06.2009 48 Time to get social & personal
  49. Now, to the BIG question for businesses… www.steria.no 07.06.2009 49 Time to get social & personal
  50. Do you want to be better connected with your customers and employees www.steria.no 07.06.2009 50 Time to get social & personal
  51. www.steria.no 07.06.2009 51 Time to get social & personal
  52. Would you like them to take notice and be your fans www.steria.no 07.06.2009 52 Time to get social & personal
  53. www.steria.no 07.06.2009 53 Time to get social & personal
  54. Would you like them to be your ambassadors www.steria.no 07.06.2009 54 Time to get social & personal
  55. Companies are saying: YES “ We’re in the business of connecting with people. ” – Trevor Edwards, VP Global Brands, NIKE ©www.steria.no Photo: NIKE 07.06.2009 55 Time to get social & personal
  56. Companies are saying: YES “ 75 percent of Fortune 1000 companies with websites will have undertaken some kind of online social networking initiative for marketing or customer relationship purposes in the next year. ” October 2008 www.steria.no 07.06.2009 56 Time to get social & personal
  57. “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media. ” – Rupert Murdoch, owner of News Corp and MySpace ©www.steria.no Photo: NewsCorp 07.06.2009 57 Time to get social & personal
  58. Benefits of using Social Media www.steria.no 07.06.2009 58 Time to get social & personal
  59. “ If your digital communication strategy does not include Social Media, you’re missing an awful lot of brand building opportunities. ” – Anders Lindgren, marketing director, Steria Scandinavia www.steria.no 07.06.2009 59 Time to get social & personal © Photo: Steria / CF-Wesenberg@foto.no
  60. Business Week sums it up nicely www.steria.no 07.06.2009 60 Time to get social & personal
  61. “ For companies, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t pulling itself out there, it ought to be. ” February 19, 2009 www.steria.no 07.06.2009 61 Time to get social & personal
  62. www.steria.no The risks of Social Media Don’t mess with it unless you know what you’re doing © Photo: Masterfile / Mike Randolp © Steria
  63. Be aware of the dangers Don’t mess with Social Media unless you know what you’re doing Same goes for all your employees Gartner predicts that many initiatives will be classified as failures www.steria.no 07.06.2009 63 Time to get social & personal
  64. The reason is this www.steria.no 07.06.2009 64 Time to get social & personal
  65. Herd mentality reigns www.steria.no 07.06.2009 65 Time to get social & personal
  66. The online BUZZ about your organization… www.steria.no 07.06.2009 66 Time to get social & personal
  67. Can be great www.steria.no 07.06.2009 67 Link: http://www.flickr.com/photos/30337646@N06/3057552482/ Time to get social & personal
  68. Or really bad www.steria.no 07.06.2009 68 Time to get social & personal
  69. Either way, it spreads quickly They don’t call it Viral for nothing www.steria.no 07.06.2009 69 Time to get social & personal
  70. So be cautious www.steria.no 07.06.2009 70 Time to get social & personal
  71. Remember the good old days A consumer who experience a bad customer service situation will tell 10 or 20 people? How does 1.3 million sound? That’s the new reality www.steria.no 07.06.2009 71 Time to get social & personal
  72. Example 1 One of best stories of Social Media embarrassment: The sleeping Comcast service tech To date, viewed 1.3 million times www.steria.no 07.06.2009 72 Time to get social & personal
  73. Example 2 “In videos posted on YouTube and elsewhere this week, a Domino's employee in Conover, N.C. prepared sandwiches for delivery while putting cheese up his noce, nasal mucus on the sandwhich.” - New York Times, April 16, 2009 www.steria.no 07.06.2009 73 Time to get social & personal
  74. You must have a clear strategy Align the use What to do of Social Media What NOT to do with your internal and external communication plan ©www.steria.no Photo: Digitalvision 07.06.2009 74 Time to get social & personal
  75. TIP! Use the SteriaSOCIAL method The method was created by Steria to help people get started with Social Media Assess: Investigate your customers’ and employees’ social activities Objectives: Determine what you want to achieve Strategy: Choose the areas which is most relevant and likely to engage your audiences Technology: Decide on which tools and solutions to use People: Train and empower your people Processes: Don’t underestimate the time it takes Measure: Measure your progress and fine-tune your approach www.steria.no 07.06.2009 75 Time to get social & personal
  76. Shy away from these marketing scams www.steria.no 07.06.2009 76 Time to get social & personal
  77. OK, let’s wrap it up www.steria.no 07.06.2009 77 Time to get social & personal
  78. The biggest risk with Social Media is to do nothing ©www.steria.no / Mike Randolp Photo: Masterfile 07.06.2009 78 Time to get social & personal
  79. You have to do something www.steria.no 07.06.2009 79 Time to get social & personal
  80. So let’s look at how to use Sosial Media www.steria.no 07.06.2009 80 Time to get social & personal
  81. It will be the topic of the next chapter www.steria.no 07.06.2009 81 Time to get social & personal
  82. www.steria.no How to use Social Media Give people what they want © Photo: Photo Alto © Steria
  83. Can you handle the last session www.steria.no 07.06.2009 83 Time to get social & personal
  84. www.steria.no How to use Social Media Give people what they want © Photo: Photo Alto © Steria
  85. To use Social Media right… www.steria.no 07.06.2009 85 Time to get social & personal
  86. You need to do one simple thing www.steria.no 07.06.2009 86 Time to get social & personal
  87. It is the ”red thread” of this chapter www.steria.no 07.06.2009 87 Time to get social & personal
  88. Focus on giving people what they want 6 ways Speed up When using Social Media: people adapt to modern life Start multiprocessing Get to the point, quickly Choose relevance Be personally relevant Use noise filter Don‘t be marketing noise Seek guidance Provide guidance Want easiness Make things easy www.steria.no 07/06/2009 07.06.2009 88 Time to get social & personal
  89. Get to the point, quickly www.steria.no 07.06.2009 89 Time to get social & personal
  90. It takes only ½ a second … Research indicates that people spend less than ½ second to “decide” if something is worth giving more attention to, or not. www.steria.no 07.06.2009 90 Time to get social & personal
  91. Be personally relevant www.steria.no 07.06.2009 91 Time to get social & personal
  92. Relevancy has always been relevant “ By far the most important factor explaining likeability is the extent to which the commercial is meaningful for the viewer. – Giep Franzen, 1994 ” www.steria.no 07.06.2009 92 Time to get social & personal
  93. Today, relevancy is more relevant than ever “ Customer Bullsh*t meters are hypersensitive. Irrelevant ads cause a disconnect - bad scent. Relevant ads and content offer good scent. ” – Bryan Eisenberg, Future Now, Chicago ad:tech 2006 conference www.steria.no 07.06.2009 93 Time to get social & personal
  94. Don’t be noise www.steria.no 07.06.2009 94 Time to get social & personal
  95. There is just way too much information The advances in worldwide communications The growth of news and other media The increase in publishing The explosion of information on the Internet www.steria.no 07.06.2009 95 Time to get social & personal © Photo: Mathias Kulka / Corbis / Scanpix
  96. Especially marketing noise… www.steria.no 07.06.2009 96 Time to get social & personal
  97. www.steria.no 07.06.2009 97 Time to get social & personal
  98. …and advertising noise www.steria.no 07.06.2009 98 Time to get social & personal
  99. Ads are everywhere © Photo: Image Source Singles In fact, people see and hear between 1,000 and 3,000 advertising messages every day 87,600,000 throughout their lives www.steria.no 07.06.2009 99 Time to get social & personal
  100. Not only are people immune www.steria.no 07.06.2009 100 Time to get social & personal
  101. We use the smartest noise filter in the world OUR MIND People who live near train lines find ways to adjust to the noise ... We treat encroaching advertising and marketing just like those trains www.steria.no 07.06.2009 Inspired by Alain Thys / Futurelab 101 Time to get social & personal
  102. People have become highly sophisticated They mentally tune out messages that do not resonate immediately with their own desires or needs ©www.steria.no Photo: Pixland 07.06.2009 102 Time to get social & personal
  103. We actively try to avoid ads… www.steria.no 07.06.2009 103 Time to get social & personal
  104. Please, spare me… 70% of consumers would be interested in products or service that help them avoid marketing messages – Yankelovich Marketing and Forrester Research ©www.steria.no Photo: Masterfile 07.06.2009 104 Time to get social & personal
  105. … and believe they lie www.steria.no 07.06.2009 105 Time to get social & personal
  106. Stop the Bullsh*t 76% of consumers don’t believe that companies tell the truth in advertisements Source: Yankelovich, 2006 www.steria.no 07.06.2009 106 Time to get social & personal
  107. Provide guidance www.steria.no 07.06.2009 107 Time to get social & personal
  108. Help people find the way © Photo: Steria There is just way too much information for us to absorb, filter and sort out To save time, people are forced to seek expert advice and guidance www.steria.no 07.06.2009 108 Time to get social & personal
  109. Make things easy www.steria.no 07.06.2009 109 Time to get social & personal
  110. Everything should be extremely userfriendly Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object www.steria.no 07.06.2009 110 Time to get social & personal
  111. To sum it up www.steria.no 07.06.2009 111 Time to get social & personal
  112. Back to our red thread www.steria.no 07.06.2009 112 Time to get social & personal
  113. Focus on giving people what they want 6 ways Speed up When using Social Media: people adapt to modern life Start multiprocessing Get to the point, quickly Choose relevance Be personally relevant Use noise filter Don‘t be marketing noise Seek guidance Provide guidance Want easiness Make things easy www.steria.no 07/06/2009 07.06.2009 113 Time to get social & personal
  114. That concludes the three lessons II I III Six ways Four forces people adapt of change The Social Media wave www.steria.no 07.06.2009 114 Time to get social & personal
  115. And today’s accelerated learning session www.steria.no 07.06.2009 115 Time to get social & personal
  116. This is what you have learned www.steria.no 07.06.2009 116 Time to get social & personal
  117. Four forces of change 1 2 3 4 Population Accelerating Unlimited Information growth technology choice overload www.steria.no 07.06.2009 07/06/2009 117 Time to get social & personal
  118. Six ways people adapt Speed up Six ways we adapt to modern life Start multiprocessing Choose relevance Use noise filter Seek guidance Want easiness www.steria.no 07/06/2009 07.06.2009 118 Time to get social & personal
  119. The Social Media wave It’s a tidal force on the Internet Deal with it or loose your foothold It’s affecting your organization Whether you know it or not ©www.steria.no Singles Photo: Radius 07.06.2009 119 Time to get social & personal
  120. It’s is too big too take lightly Social Media is another evolutionary step in information exchange It holds great opportunities And many threats ©www.steria.no Singles Photo: Radius 07.06.2009 120 Time to get social & personal
  121. Focus on giving people what they want 6 ways Speed up When using Social Media: people adapt to modern life Start multiprocessing Get to the point, quickly Choose relevance Be personally relevant Use noise filter Don‘t be marketing noise Seek guidance Provide guidance Want easiness Make things easy www.steria.no 07/06/2009 07.06.2009 121 Time to get social & personal
  122. Thank you and good luck www.steria.no 07.06.2009 122 Time to get social & personal
  123. Acknowledgements There are a lot of great presentations, books and articles on Social Media available on the web. A few in particular were noteworthy inspirations for this presention, including: The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler, Yale University Press, 2006 The Cluetrain Manifesto: http://www.cluetrain.com/ Social Media is… http://www.slideshare.net/leewhite/social-media-is Social Media & Internet Marketing http://www.slideshare.net/JeffBennett/social-mediainternet-marketing- presentation The future of advertising: http://www.slideshare.net/mattanium/the-future-of-advertising-313836 www.steria.no 07.06.2009 123 Time to get social & personal
  124. Created by Anders Lindgren marketing director, Steria AS www.steria.no e-mail: al@steria.no www.linkedin.com: http://www.linkedin.com/in/anderslindgren4u www.slideshare.com: anderslindgren4u www.twitter.com: AndersLindgren www.steria.no 07.06.2009 124 Time to get social & personal

+ Anders LindgrenAnders Lindgren, 5 months ago

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