Search

Part 1 & 2 - Time To Get Social And Personal

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

4 comments

Comments 1 - 4 of 4 previous next Post a comment

  • + AndersLindgren4u Anders Lindgren 5 months ago
    It’sinteresting to look at these forces in terms of Maslows hierarchy of needs. Most fundamental need is physiological 'FOOD'. Second is safety and third is love and belonging or 'CONNECTING' with people. The Acricultural Revolution took care of the FOOD-part. The Internet, the Web and Social Media is really firing up under the CONNECTING-part.
  • + matthiss Matthias Beckmann 5 months ago
    Great way to tell a story: Pictures instead of words! I like the intersection of the agricultural revolution. Here is another way to look at the forces behind SM. The industrial revolution allowed us to lift more than our body weight. The SM revolution allows us to stay connected with more people than just what our brain could muster.
  • + adamson Walter Adamson 6 months ago
    Great introduction (73 slides!) beautiful graphics. The waves of change are an important part of the SM story.

    Walter @g2m
  • + AndersLindgren4u Anders Lindgren 6 months ago
    Final verison online and the viewing on slideshare works perfectly. It’s been a process to get it just right. Hope you enjoy it.
Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

2 Favorites

Part 1 & 2 - Time To Get Social And Personal - Presentation Transcript

  1. www.steria.no Time to get social and personal Why, how to (and not to) use Social Media in business © Steria © Photo: Photo Alto
  2. Warning! The disciplines of Anthropology, Social Psychology and Social Media cracked in 20 minutes www.steria.no 07.06.2009 2 Time to get social & personal
  3. Are you ready for some accelerated learning www.steria.no 07.06.2009 3 Time to get social & personal
  4. n ds e co s 60 In This is what you’ll learn www.steria.no 07.06.2009 4 Time to get social & personal
  5. Social Media mirrors our social lives “ It’s all social. So if you want to understand Social Media you need to understand the forces shaping how people live and communicate. ” © Photo: Steria / CF-Wesenberg@foto.no Anders Lindgren, marketing director www.steria.no 07.06.2009 5 Time to get social & personal
  6. Three lessons II I III Six ways Four forces people adapt of change The Social Media wave www.steria.no 07.06.2009 6 Time to get social & personal
  7. Three top headlines www.steria.no 07.06.2009 7 Time to get social & personal
  8. Four forces of change 1 2 3 4 Population Accelerating Unlimited Information growth technology choice overload www.steria.no 07.06.2009 07/06/2009 8 Time to get social & personal
  9. Six ways people adapt… Speed up To the pressures of modern life Start multiprocessing Choose relevance Use noise filter Seek guidance Want easiness www.steria.no 07/06/2009 07.06.2009 9 Time to get social & personal
  10. The Social Media wave It’s a tidal force on the Internet Deal with it or loose your foothold It’s affecting your organization Whether you know it or not ©www.steria.no Singles Photo: Radius 07.06.2009 10 Time to get social & personal
  11. Now lets start our story www.steria.no 07.06.2009 11 Time to get social & personal
  12. www.steria.no Four forces of change Shaping the future of our society © Steria © Photo: Image Source
  13. Way way past www.steria.no 07.06.2009 13 Time to get social & personal
  14. Life was really simple www.steria.no 07.06.2009 14 Time to get social & personal
  15. Humans hunted www.steria.no 07.06.2009 15 Time to get social & personal
  16. Gathered food www.steria.no 07.06.2009 16 Time to get social & personal
  17. Fought disasters and diseases www.steria.no 07.06.2009 17 Time to get social & personal
  18. Life continued like that for… www.steria.no 07.06.2009 18 Time to get social & personal
  19. 150.000 years www.steria.no 07.06.2009 19 Time to get social & personal Photo by Tom Heldal
  20. Then something happened… www.steria.no 07.06.2009 20 Time to get social & personal
  21. A major turning point www.steria.no 07.06.2009 21 Time to get social & personal
  22. 1. 00 0 10 BC .0 00 BC www.steria.no 9. 00 0 BC 8. 00 0 BC 07.06.2009 7. 00 0 BC 22 6. 00 0 BC 5. 00 0 BC 4. 00 0 BC 3. 00 0 BC 2. Time to get social & personal 00 0 BC 1. 00 0 BC In the entire history of humankind 1 AD 1. 00 0 AD 2. 00 0 AD
  23. Humans began to cultivate food crops The Agricultural Revolution started www.steria.no 07.06.2009 23 Time to get social & personal
  24. The most basic human need could now be satisfied FOOD www.steria.no 07.06.2009 24 Time to get social & personal
  25. Historians call it the Dawn of Civilization www.steria.no 07.06.2009 25 Time to get social & personal © Photo: Masterfile (Martin Ruegner
  26. Life exploded www.steria.no 07.06.2009 26 Time to get social & personal
  27. Population growth www.steria.no 07.06.2009 27 Time to get social & personal
  28. Population growth 10 From 1 to 6 billion people 9 in just 200 years BILLIONS OF PEOPLE 8 Year 2008 7 6,7 billion 6 5 4 3 Year 1804 2 1 billion people 1 AD BC AD BC BC BC BC BC BC BC BC BC BC AD 0 0 0 0 0 0 0 0 00 0 0 0 0 1 00 00 00 00 00 00 00 00 00 00 00 00 .0 1. 5. 2. 8. 1. 2. 9. 7. 3. 1. 4. 6. 10 www.steria.no 07.06.2009 28 Time to get social & personal
  29. More people meant… www.steria.no 07.06.2009 29 Time to get social & personal
  30. More of everything Choices Information Technology www.steria.no 07.06.2009 30 Time to get social & personal
  31. More ideas and innovations www.steria.no 07.06.2009 31 Time to get social & personal
  32. Especially in technology www.steria.no 07.06.2009 32 Time to get social & personal
  33. Accelerating technology www.steria.no 07.06.2009 33 Time to get social & personal © Photo: Masterfile (Dale Sanders)
  34. Accelerating technology www.steria.no 07.06.2009 34 Time to get social & personal
  35. Accelerating technology www.steria.no 07.06.2009 35 Time to get social & personal © Photo: PhotoDisc
  36. More choices www.steria.no 07.06.2009 36 Time to get social & personal
  37. Unlimited choice www.steria.no 07.06.2009 37 Time to get social & personal
  38. Unlimited choice www.steria.no 07.06.2009 38 Time to get social & personal © Photo: Photo: #11 – Swakopmund Link: http://www.flickr.com/photos/opeyre/455591380/
  39. Choice overload www.steria.no 07.06.2009 39 Time to get social & personal
  40. More information www.steria.no 07.06.2009 40 Time to get social & personal
  41. Information overload www.steria.no 07.06.2009 41 Time to get social & personal © Photo: Masterfile (@WireImageStock)
  42. Information overload www.steria.no 07.06.2009 42 Time to get social & personal © Photo: Masterfile (Ken Davies)
  43. Life has dramatically changed during the last 200 years www.steria.no 07.06.2009 43 Time to get social & personal
  44. Nobody sums it up like Bob Dylan www.steria.no 07.06.2009 44 Time to get social & personal
  45. “ ” www.steria.no 07.06.2009 45 Time to get social & personal
  46. The next big question: www.steria.no 07.06.2009 46 Time to get social & personal
  47. How do people react www.steria.no 07.06.2009 47 Time to get social & personal
  48. www.steria.no Six ways people adapt To the pressures of modern life © Steria © Photo: Zen Shui
  49. Especially we do this… www.steria.no 07.06.2009 49 Time to get social & personal
  50. Speed up www.steria.no 07.06.2009 50 Time to get social & personal
  51. Speed up www.steria.no 07.06.2009 51 Time to get social & personal
  52. We also do this… www.steria.no 07.06.2009 52 Time to get social & personal
  53. Start multiprocessing It’s one of the main characteristics of the younger generation www.steria.no 07.06.2009 53 Time to get social & personal
  54. Then we do this… www.steria.no 07.06.2009 54 Time to get social & personal
  55. Use noise filter www.steria.no 07.06.2009 55 Time to get social & personal © Photo: Photo Alto
  56. Use noise filter ©www.steria.no Photo: Pixland 07.06.2009 56 Time to get social & personal
  57. Above anything we do this… www.steria.no 07.06.2009 57 Time to get social & personal
  58. Choose relevance Tell me quickly: “What’s in it for me?” www.steria.no 07.06.2009 58 Time to get social & personal
  59. And finally we… www.steria.no 07.06.2009 59 Time to get social & personal
  60. Want easiness www.steria.no 07.06.2009 60 Time to get social & personal
  61. Nobody sums it up like Carl Sagan www.steria.no 07.06.2009 61 Time to get social & personal
  62. “ Our evolutionary lineage is marked by mastery of change. In our time, the pace is quickening. – Carl Sagan ” www.steria.no 07.06.2009 62 Time to get social & personal © Photo: Michael Okoniewski
  63. Now the next big question: www.steria.no 07.06.2009 63 Time to get social & personal
  64. How is this relevant to Social Media www.steria.no 07.06.2009 64 Time to get social & personal
  65. Social Media mirrors our social lives “ It’s all social. So if you want to understand Social Media you need to understand the forces shaping how people live and communicate. ” © Photo: Steria / CF-Wesenberg@foto.no Anders Lindgren, marketing director www.steria.no 07.06.2009 65 Time to get social & personal
  66. Always remember the four forces of change 1 2 3 4 Population Accelerating Unlimited Information growth technology choice overload www.steria.no 07/06/2009 07.06.2009 66 Time to get social & personal
  67. And the six ways people adapt Speed up To the pressures of modern life Start multiprocessing Choose relevance Use noise filter Seek guidance Want easiness www.steria.no 07/06/2009 07.06.2009 67 Time to get social & personal
  68. Then, all you need to do is this… www.steria.no 07.06.2009 68 Time to get social & personal
  69. Give people what they want Speed up Get to the point, quickly Start multiprocessing Choose relevance Be personally relevant Use noise filter Don‘t be marketing noise Seek guidance Provide guidance Want easiness Make things easy www.steria.no 07/06/2009 07.06.2009 69 Time to get social & personal
  70. That will be the topic of Lesson III www.steria.no 07.06.2009 70 Time to get social & personal
  71. www.steria.no The Social Media wave It’s a tidal force on the Internet. Deal with it or loose your foothold © Steria
  72. Acknowledgements There are a lot of great presentations, books and articles on Anthropology, Social Psychology and Megatrends available on the web. A few in particular were noteworthy inspirations for this presention, including: The 10,000 Year Explosion: How Civilization Accelerated Human Evolution (Hardcover) by Gregory Cochran (Author), Henry Harpending, Basic Books (January 26, 2009), ISBN-10: 0465002218 Link: http://the10000yearexplosion.com/ Global Imperatives — The Accelerating Pace of Change: From Strategy to Execution, Springer Berlin Heidelberg, Copyright 2008, ISBN 978-3-540-71879-6 (Print) 978-3-540-71880-2 Modern life's pressures may be hastening human evolution, By Robert S. Boyd, McClatchy Newspapers Link: http://news.yahoo.com/s/mcclatchy/20090408/sc_mcclatchy/3208192 Why megatrends matter, Futureorientation, May 2006, Copenhagen Institue for Future Studies Link: http://www.cifs.dk/scripts/artikel.asp?id=1469 The Greatest Century That Ever Was: 25 Miraculous Trends of the Past 100 Years, by Stephen Moore and Julian L. Simon Link: http://www.cato.org/pubs/pas/pa364.pdf The Diverse and Exploding Digital Universe, Mar. 2008, IDC White Paper - sponsored by EMC Link http://www.emc.com/leadership/digital-universe/expanding-digital-universe.html How Much Information?, UC Berkeley School of Information Management and systems, 2003 Link: http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/ When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Sheena S. Iyengar, Columbia University & Mark R. Lepper Stamford university. http://www.columbia.edu/~ss957/whenchoice.html Effects of advertising likeability: a 10-year perspective, 1-MAR-06, Journal of Advertising Research Link: http://goliath.ecnext.com/coms2/gi_0198-339646/Effects-of-advertising-likeability-a.html Delivering marketing relevance in a crowded marketplace, 24-Nov-2008, MyCustomer.com Link: http://www.mycustomer.com/cgi-bin/item.cgi?id=134051 Infiltrate: Digital savvy. Massive Impact. No bullsh*t. Introducing Espresso, the Brand Infiltration agency Link: http://www.slideshare.net/infiltrators/introducing-espresso-the-brand-infiltration-agency The history of the Integrated Circuit, www.Nobleprize.org Link: http://nobelprize.org/educational_games/physics/integrated_circuit/history/index.html www.steria.no 07.06.2009 72 Time to get social & personal
  73. Created by Anders Lindgren marketing director, Steria AS www.steria.no e-mail: al@steria.no www.linkedin.com: http://www.linkedin.com/in/anderslindgren4u www.slideshare.com: anderslindgren4u www.twitter.com: AndersLindgren www.steria.no 07.06.2009 73 Time to get social & personal
SlideShare Zeitgeist 2009

+ Anders LindgrenAnders Lindgren Nominate

custom

501 views, 2 favs, 0 embeds more stats

Why, how to (and not to) use Social Media in busine more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 501
    • 501 on SlideShare
    • 0 from embeds
  • Comments 4
  • Favorites 2
  • Downloads 29
Most viewed embeds

more

All embeds

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Tags

more
-->
Search
RSS Feed
What's new?

© 2009 SlideShare Inc. All Rights Reserved