10 min guide: Why on earth should you care?

3,306 views

Published on

Welcome to a new worldview. Looking at the planet as your home and something you should care for may seem odd to you. Yet, this story will show you how much sense it makes. It is as much the story of your life, as it is the story of our planet.

Published in: Environment
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,306
On SlideShare
0
From Embeds
0
Number of Embeds
75
Actions
Shares
0
Downloads
328
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

10 min guide: Why on earth should you care?

  1. 1. WHY ON EARTH should you care? By Anders Lindgren
  2. 2. Welcome HOME. Looking at the planet as your HOME and something you should CARE for may seem odd to you. Yet, this story will show you how much sense it makes.
  3. 3. The journey starts in your MIND.
  4. 4. By taking a WIDER perspective.
  5. 5. By looking outside the comforts of your home.
  6. 6. By looking at what’s happening with the planet.
  7. 7. First of all, you need to REMEMBER this fact.
  8. 8. The food you eat…
  9. 9. The fresh water you drink…
  10. 10. The air you breathe…
  11. 11. The material that gives you shelter…
  12. 12. The energy you use…
  13. 13. Are all products of this living ECOSYSTEM.
  14. 14. All the things we take for GRANTED. Might not be there for our children Because we have forgotten that resources are SCARCE.
  15. 15. We see evidence of our MINDLESSNESS… across the globe.
  16. 16. Earth’s natural resources are being DEPLETED… at record rates.
  17. 17. SOURCE: World Resource Institute, Ecosystems and Human Well-being: Synthesis, 2005 PLACE: Oil-sand field in Canada Over the past 50 years, we have changed ecosystems more extensively than in any period in human history. Crude
  18. 18. 75% of the natural ecosystems on which we depend have already been degraded. SOURCE: WWF, A roadmap for a lving planet, 2009
  19. 19. 50% of all the forests that once covered the Earth, have been cleared for farmland and urban development. SOURCE: World Resources Institute, World Resources 1998–99
  20. 20. 25% of species is heading for extinction by 2050. SOURCE: Wildlife in a changing world, the International Union for Conservation of Nature (IUCN), 2008 EVENT: Seabird caught in fishnet
  21. 21. Over the next 40 years the pressure on Earth’s ecosystems will increase dramatically.
  22. 22. 2 billion Expected increase in world population. SOURCE: UN Population Division/DESA, Press release: World Population to exceed 9 billion by 2050, March 11, 2009
  23. 23. 200% World demand for energy is expected to more than DOUBLE. SOURCE: European Comission, World Energy Technology Outlook to 2050, 2007 PLACE: Chicago
  24. 24. 300% The number of cars in the world is expected to TRIPLE. SOURCE: 50 by 50: Global Fuel Economy Initiative, 2009: FIA Foundation, United Nations Environment Programme (UNEP), International Energy Agency, International Transport Forum (ITF)
  25. 25. 400% The size of the world economy (GDP) is expected to QUADRUPLE. SOURCE: European Comission, World Energy Technology Outlook to 2050, jan. 2007 PLACE: Ship near harbor in Singapore
  26. 26. More and more developing countries are becoming industrialized.
  27. 27. 1,5 billion Projected population in China. China is expected to become the world's LARGEST economy. SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.
  28. 28. 1,6 billion Projected population in India. India is expected to become the THIRD largest economy in the world. SOURCE: Goldman Sachs, The N-11: More Than an Acronym" - Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007.
  29. 29. The KEY point is…
  30. 30. 2xEarths’ By 2050 we will be using TWICE as many natural resources as the Earth can replenish. SOURCE: WWF, A roadmap for a lving planet, 2009
  31. 31. The competition for FOOD, WATER, LAND and ENERGY will intensify.
  32. 32. As we keep CROWDING the Earth. EVENT: Earth at night
  33. 33. In ever growing METROPOLISES PLACE: Chicago
  34. 34. Food-shortages and malnutrition are already striking hard-hit areas.
  35. 35. EVENT: Food Crisis in Kolkata, West Bengal, India
  36. 36. 2 billionpeople are already affected by water scarcity. SOURCE: World Resource Institute, Millennium Ecosystem Assessment, 2005 EVENT: Water crisis in Wangcheng county, central China, July 2007
  37. 37. Mass MIGRATION is inevitable.
  38. 38. Environmental damages force people to leave hard-hit rural areas to seek better conditions in already over-crowded cities. PLACE: India Migration
  39. 39. SOURCE: World Bank, World Development Report 2009 "Reshaping Economic Geography PLACE: Lagos in Nigeria 1 billion are currently living as slum dwellers in the developing world’s cities.
  40. 40. 200 million Estimated number of climate refugees by 2050. SOURCE: Synthesis Report, Climate Change, Global Risks, Challenges & Decisions, 2009
  41. 41. To sum it all up…
  42. 42. Unsustainable The fashion and speed in which we keep exploiting Earth, is simply unsustainable in the long term
  43. 43. Now, to the first big question.
  44. 44. What to do
  45. 45. We should start to CARE more  How we care about ourselves  How we care about our family  How we care about our neighborhood  How we care about our planet.
  46. 46. We should rethink and redesing our lives.  How we get and use energy  How we work and live.  How we make things.
  47. 47. Now, to the second big question
  48. 48. Who should do the job
  49. 49. This is NOT a task for the poorest and developing nations.
  50. 50. 2,6 billion Almost half the world’s population live on $2 per day or less. SOURCE: World Resources Institute (WRI), World Resources 2008
  51. 51. EVENT: Priests perform special prayers in order to appease the rain god due to lack of rain. Mumbai August 26, 2009. They can only hope and pray for better times.
  52. 52. This is a task for the INDUSTRIALIZED world.
  53. 53. 16% of the world’s population account for 80% of the money spent on private consumption. SOURCE: The World Bank, WHERE IS THE Wealth of NATIONS?, 2006 PLACE: Chicago
  54. 54. Because we’ve created the problem, we must fix it.
  55. 55. So, please dear friend…
  56. 56. CARE deeply for all life that surround you... and support you. Design and script: Anders Lindgren
  57. 57. About the author Anders Lindgren is a digital pioneer, PR-veteran and content marketing specialist with two decades of experience as a marketing and communication director for large professional services firms, primarily PwC and Sopra Steria. He is passionate about sharing insights about all communication around people and brands that makes them SHINE. no.linkedin.com/in/anderlindgren+47 921 30 430anderlindgren@gmail.com

×