Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

SIGGreen Virtual workshop Nov 12 2010

on

  • 390 views

 

Statistics

Views

Total Views
390
Slideshare-icon Views on SlideShare
390
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SIGGreen Virtual workshop Nov 12 2010 SIGGreen Virtual workshop Nov 12 2010 Presentation Transcript

    • Challenges when digital services for sustainable everyday travel is innovated
      Raul Carlsson1, Anders Hjalmarsson1,2, Mikael Lind1,2, Daniel Rudmark1,3
      1Viktoria institute, Sweden
      2University of Borås, School of Business & Informatics, Sweden
      3University of Borås, InnovationLab, Sweden
      Abstract for short paper, discussed at
      The Virtual SIGGreen Online Workshop November 12th 2010
      http://siggreen-icis2010-workshop.wikispaces.com/
    • Problem background
      Personal travel is expected to increase, according to Traffic Authorities, from 2,200 000 to 3 000 000 (36%) 2005-2025 in Western Sweden.
      Transport-related CO2 emissions should decrease by 4% in 2010 and 75% in 2050 (compared with 1990)
      To cope with CO2 reductions it estimated that the share for public transport must increase from 24% to 40% by 2025 and that car riding to and from work must go from 65% to 35%
      A shift from cars to public transportation means a step towards reaching eco-goals
    • Energy informatics(Watson et al 2010)
      Basic idea: Energy + Information < Energy
      Energy informatics
      how information systems can be used to reduce energy consumption, and contribute practical solutions to advance environmental sustainability.
      Energy informatics framework
    • Eco-goals(Watson et al 2010)
      Eco-effectiveness
      Commuters actively change their behavior and consume lesser natural resources to achieve the same travel goal.
      Eco-equity
      By using transportation with better environmental performance, each commuter consumes less resources which leaves more resources for future generations.
      Eco-efficiency
      A shift creates however a need for increasing the eco-efficiency of transportation assets, as the volume of travelers of share resources is increased.
    • The IS-researchers responsibility
      • To investigate and evaluate how IS/IT may improve the environmental performance of the systems they work with…
      • …and in particular study if IT/IS may serve as a persuasive force (e.g. Fogg 2002) to stimulate shifts towards more eco-friendly alternatives of transportation.
      For example, to investigate how IS/IT may increase the eco-efficiency of transportation assets when the volume of travelers of shared resources increases as a consequence a shift from cars to public transportation!
      This calls for a wider perspective on environmentally sustainable development
    • The sustainable innovation approach (van Osch & Avital 2010)
      From Green IT to Sustainable Innovation
      This perspective provides valuable augmentation to existing green IS/IT frameworks, as it redirect the attention to different facets of sustainability and by highlighting the need for company-driven and multi-stakeholder innovation to address sustainability-related challenges.
      Approaches to sustainability
      Sustainable Innovation
      Focus of sustainability efforts
      Proactively generating overall value - social environmental and economic for all stakeholders
      Green IS
      Managing environmental footprint
      Green IT
      Reducing IT Footprint
    • Sustainable everyday travel: the transport authority vision
      People should be able to plan their trip in a way suitable for them as individuals while at the same time being supported to choose sustainable alternatives. In practice they should be able to base decisions regarding trips on information about the reliability of transport services and traffic, on the price, and on the environmental performance, provided to them via digital context based information services.
      • An example: The TravelGreener demonstrator
      • In order to enable in innovation of digital services for sustainable everyday travel, different challenges must be prevailed.
    • Sustainable everyday travel: some challenges impeding sustainable innovation
      Availability of data for sustainable innovation
      The challenge is not a lack of data, but rather to have accurate data of different types for different usage situations.
      Open access to data
      The challenge is knowledge how to establish distributed service innovation based on sufficient access to data from data providers via open API’s.
      Manage innovation towards eco-goals and sustainability
      The challenge is knowledge how to enable distributed service innovation steered towards eco-goals and economic and social values.
      Lack of knowledge about consumers life situations and needs
      The challenge is knowledge how to facilitate distributed service innovation that meets the needs that different categories of consumers have when public transport is or should be utilized.
      Good solutions, but no utilization and no desired impact
      The challenge is knowledge how to accomplish sustainable usage of innovated solutions.
      Lack of feedback in the eco-system
      The challenge is the lack of different types of feedback channels from and to different stakeholders in the public transport context, about the effects that efforts and outcomes from sustainable innovation have on eco-efficiency, eco-effectiveness and eco-equity.
    • Towards a eco-system which enables innovation for sustainable everyday travel
      Energy informatics concepts interpreted:
      Flow network: transport system.
      Consumers: traveler's using physical services in the transport system supported by digital services.
      Suppliers: providers of physical services, digital services and data.
      Government: traffic and travel authorities
      Sensor network: systems which provides data that can be analyzed to determine the optimum use of a flow network.
      Sensitized object: a physical good that a actor in the eco-system owns or manages and has the capability to sense and report data about its use.
      Information systems: components in the eco-systems as well as the eco-systems as a whole.
      Eco-goals: objectives as drivers toward sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Towards a eco-system which enables innovation for sustainable everyday travel
    • Preliminary reflections
      The pluralistic notion of stakeholders in the eco-system
      E.g. a consumer may also be a supplier, and a supplier may also be a consumer, and the government may also be both suppliers and consumers in the eco-system
      The eco-system requires a powerhouse – the developer zone?
      In the eco-system a sensor network contains of both digital and analog feedback channels, feeding back information of sorts to different consumers
      The feedback data provides the means to both improve the digital services and the physical services, as well as other aspects in the flow network