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Journalism in the world of social networks

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  • Resources mindmap http://smo.infinigraph.com/view?title=Build+Product+Ecosystems&iframe=http://feedproxy.google.com/~r/chrisbrogandotcom/~3/l0ya4yYot3k/
  • New Hyper-Social
  • Time suck Successfully tapping into social media to reach diverse audiences and increase diversity in the reporting process requires a multi-faceted, targeted approach. It begins with defining your objectives, determining your audience and thinking differently. Find diverse story ideas and sources Engaging diverse audiences
  • even more so when trying to connect and build an audience among members of diverse communities.
  • Transcript

    • 1. Sherbeam Wright Journalism in the world of Social Networks A nda C ommunications
    • 2. Journalism yesterday
      • The old journalism
        • Byline
        • Column
        • Exclusive
        • Pushing the envelope
        • Top down
        • Publication brand
      • Other journalists
      • Other news sources
      • Circumstances
    • 3. The Game Changers
    • 4. Journalism in Context of Social Media
      • The new journalism
        • News via social media
        • Online personalities
        • Thought leaders / SMEs
        • Mobile
        • 24/7
      • Other journalists AND bloggers
      • Short attention spans
      • Time
    • 5. Convergence
      • Journalists have to think like PR people
      • AND
      • PR people have to demonstrate SME value
    • 6. 5 Key Actions
      •  Develop Your Brand
      •  Identify Your Audience
      •  Follow the Leader
      •  Think Beyond the Byline
    • 7. 1. Develop Your Brand
      • Q : How do you as a journalist,
      • photographer, broadcaster or editor
      • want to be seen?
    • 8.  
    • 9.
      • A personal identity that stimulates
      • precise, meaningful perceptions
      • in its audience about the
      • values and qualities
      • of a person.
      Personal Brand
    • 10. Journalists
      • Rachel Maddow
          • When watching Rachel, you know what you can expect.
      Rachel Maddow Show, MSNBC
    • 11. 2. Identify Your Audience
        • Particular ethnic group
        • Specific age range
        • Language
        • LGBT
        • Socially conscious / progressive
        • Opinion leaders
        • Technologically astute
      Q: Who do you want to reach? By targeting the ‘general population’ you may miss a sizable audience.
    • 12. Audiences
      • Readers / viewers / users ≠ homogeneous
      Internet = conglomeration of niches
    • 13. 3. Follow the Leader
      • Identify and reach out to prominent online personalities / influencers
      • Position Yourself
        • Build credibility
        • Speed adoption
        • Increase readership, viewership and visibility
    • 14. Influencers
      • Derrick Ashong
      • The Derrick Ashong Experience,
      • Oprah Radio
      • Ordained by Oprah
      • Facebook page: 3,385
      • Twitter followers: 5,196
      • Moving from social media to socially meaningful media.
      “… a mash-up of politics, pop-culture, social media, music and the arts, informed by Derrick’s experiences and travels across the globe.”
    • 15.
      • “ Social media” channels are important tools
      • for building your online presence and
      • supporting your brand.
      4. Think Beyond the Byline Remember - Social media tools are a means to an end!
    • 16. Tools for Extending Your Reach
      • LinkedIn
      • (Networker)
        • Blog
        • (Illustrator)
        • Twitter
        • (Connector)
        • Facebook
        • (Fan Aggregator)
    • 17. 5. …It’s About Connecting
      • Most importantly, remember that social media is about connecting – with family, friends, colleagues and complete strangers.
      • Connecting successfully requires:
        • Trust
        • Interactive / two-way dialogue
        • Common interests
      You’ll find more interesting story ideas, increase your ability to reach out and build an audience when you share great content and provide room to connect.
    • 18. For more information or to consult with AndaCommunications contact Sherbeam@AndaCommunications.com A nda C ommunications Contact Us!

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