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DSS ITSEC Conference 2012 - Samsung Mobile Trends

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Presentation from Riga, Latvia. "Data Security Solutions" Ltd. ITSEC Conference.

Presentation from Riga, Latvia. "Data Security Solutions" Ltd. ITSEC Conference.

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  • 1. Mobile market in Figures & SAFE Māris Ķikāns, Samsung Electronics Baltics
  • 2. Samsung Electronics - 55 subsidaries accros the World, business in 85 countries - 32 R&D centres, 10 regional EHQ Samsung Electronics Baltics (SEB) Estonia, Tallinn Latvia, Riga (head office) Lithuania, Vilnius
  • 3. Products IT products Mobile Communications CE products B2B products
  • 4. SEB, Industry overview Market Share % Market Position % Tablets 36 1 Digital Camera 15 3 LCD / LED TV 41.8 1 Note PC and Notebooks 11 4 Monitors 26 1 Mobile Phones 46.2 1 Source: GfK 12’Sept market research data
  • 5. Mobile market M/S, Baltics Baltic Mobile market TTL, Qty % M/S Q’ty : Samsung became Nr.1 with 45% in Dec’11, Keeping leading positions in `12 57.2% 52.5% 53.8% other samsung 42.8% 47.5% 46.2% jul, 2012 aug, 2012 sept, 2012 Source: GfK 12’ Sept market research data
  • 6. SmartPhones Vs. FeaturePhones, Baltics Baltic TTL, Qty % Smartphones portion is steadily growing 38.9% 35.6% 42.9% SmartPhones FeaturePhones 61.1% 64.4% 57.1% jul, 2012 aug, 2012 sept, 2012 Source: GfK 12’ Sept market research data
  • 7. Smartphone M/S, Baltics Baltic SmartPhones TTL, Qty % Samsung is an uncontested SP market leader since May’11 (closest follower with twice lower M/S) 47.5% 48.7% 47.3% other samsung 52.5% 51.3% 52.7% jul, 2012 aug, 2012 sept, 2012 Source: GfK 12’ Sept market research data
  • 8. Android Vs. other OS, Baltics Android portion reached ~76% Qty-wise in Q3’12 Smartphone Sales in Baltics by OS, 2012 (Qty-based) 7 5 4 6 6 7 8 6 6 5 3 5 other asha touch wp 73% 76% 80% symbian bada android jul, 2012 aug, 2012 sept, 2012 Source: GfK 12’ Sept market research data
  • 9. Tablets, M/S, Baltics Baltic TTL, Qty % Samsung M/S portion is growing MoM 68% 63% 64% other samsung 32% 37% 36% jul, 2012 aug, 2012 sept, 2012 Source: GfK 12’ Sept market research data
  • 10. Future Movement Moving from Private to Business Social Networking Email Game Private Web Browsing Mobile Banking
  • 11. Future Movement Moving from Private to Business Business ERP Educational Services Healthcare Services Corporate Finance Web Sales Conference Automation
  • 12. Game Changer – Smartphone Europe Smartphone Shipment 2012~16 B2C vs. B2B CAGR (Annual Growth %) 8% B2C B2B (M units) 154 28% ← 3.5 times larger 148 140 131 116 119 B2B / B2C Ratio (%) 99 2012 2016 79 B2B 28% 44% 61 B2C 72% 56% 44 * B2B: Corporate + Individual Liable 12 13 14 15 16 Source: IDC, Strategic Analytics 2012
  • 13. Game Changer – Tablet WW Shipment 2012~16 Desktop vs. N-PC vs. Tablet CAGR (Annual Growth %) (M units) Tablet 30% Desktop PC N-PC Tablet N-PC 13% Desktop 1% 316 268 214 Key Factors 161 1. Tablets Replacing PDA, POS, 112 362 Entertain & Ruggedized Devices 287 324 224 252 2. Touch UX Lock-In* * TabTimes, The global tablet adoption phenomenon (2012) 157 161 163 165 166 12 13 14 15 16 Source: : IDC WW PC Forecast, SA WW Tablet Forecast
  • 14. BYOD (Bring-Your-Own-Device) Benefits for Employees and Organizations • Increased productivity and employee satisfaction; • Attracting, retaining and supporting new talent; • Lower IT procurement, support costs; • Improved collaboration; BYOD Implementation Challenges • Transforming the workplace. • Protecting data; • Security.; • Support; • BYOD costs; • Compliance requirements. - 14 -
  • 15. Change, How? TM SAFE “SAMSUNG For Enterprise” Enhanced Security, Accessibility, Flexibility and Efficiency. Samsung Mobile is the ideal resource for corporate mobile solutions.
  • 16. Samsung For Enterprise (SAFE) makes mobiledevices safe for businessSamsung officially announced SAFE programm as response to requests fromcustomers regarding secure mobile devices and due to BYOD (Bring Your OwnDevice) programm increase Quality Platform Assurance Partner Programm
  • 17. Samsung For Enterprise (SAFE) makes mobiledevices safe for business SAFE Platform: SAFE smartphones and tablets provide stronger security on the device level to corporate employees using IT policy management through Microsoft Exchange ActiveSync (EAS) and on device encryption (ODE SAFE Partner Program: The Solution Partners can provide solutions supporting various features such as VPN and MDM using Samsung’s B2B platform. SAFE Quality Assurance: Samsung provides in-house reviews of Partner’s solutions based on SAFE Program standards. That helps corporate IT departments to easily select devices that meet the reliability standards established by Samsung - 17 -
  • 18. Samsung Android is ready for Enterprise With the highest level of Security features ever for enterprise use SAMSUNG ANDROID ANDROID
  • 19. Wrap up.... - Mobility has become an essential driver of corporate productivity and profitability - Samsung is an uncontested SPH market leader in Baltics - B2C&B2B market is changing towards BYOD program; Game Changer – Smartphones and Tablets - Android is dominating OS among SPHs in Baltics - Samsung For Enterprise (SAFE) provides clear security features for Android OS - Samsung aims to be the leader for secure enterprise mobile solutions not only for H/W but also for software - 19 -
  • 20. Thank you! questions?! - 20 -

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