Corporate Social Responsibility
DaimlerChrysler South Africa (Pty) Ltd
                                               Reg. No. 1962/000271/07

           ...
The DaimlerChrysler Group of Companies in
Corporate profile
South Africa
Chairman’s note
                                 ...
Corporate profile

    The DaimlerChrysler Group of Companies in                DCSA is wholly owned by DaimlerChrysler AG...
dFM DaimlerChrysler Group vehicles of which
The manages more than 140 000of Companies in
                                 ...
Chairman’s note

    Contributing to a better, fairer society                   towards making our companies fully represe...
5
Our approach

    The DaimlerChrysler CSR programme is aligned           • CSR projects are clustered to harness the colle...
A Group approach

The DaimlerChrysler Group of Companies in
In the past, CSR was seen as ‘charity’, but this has
South Afr...
Focus areas

    Through more than 15 years’ CSR experience, we have         Education
    learned some valuable lessons. ...
Job DaimlerChrysler Group of Companies in
Thecreation
South Africa is on business skills development
The focus here
initia...
Arts, culture and heritage

     Since the dawn of South Africa’s new democracy, the        The prize money is substantial...
11
Community development

     DaimlerChrysler firmly believes that social                  We support initiatives targeting ...
Projects creating an Group of Companies in
The DaimlerChrysler interdependent society
South Africa
Business against Crime
...
Emergency Hero of the Year (dFM)                           Jakaranda Child and Family Care Centre
     The Emergency Hero ...
15
Education

     At DaimlerChrysler we believe that a well-rounded          Projects laying the foundation for the future
 ...
17
Rally to READ                                             2007 will see the tenth celebration of the Rally to
     2006 wa...
Environment

Khula Village Responsible Tourism Companies in
The DaimlerChrysler Group ofPrecinct
South Africa building of ...
Health

     In South Africa today, HIV/AIDS is the source of            contribution to the fight against the HIV/AIDS pa...
The DaimlerChrysler Group of Companies in
2002
• Global Business
South Africa Coalition on HIV/AIDS – Business
   Excellen...
Job creation

     DaimlerChrysler supports the eradication of poverty          The Business Trust and Long Run
     arisi...
23
Sports development

     Sport is a powerful medium for transcending cultural        preparation for the Paralympic Games ...
Involving our employees and partners
The DaimlerChrysler Group of Companies in
South Africa
Employee engagement was establ...
Together, they make up a partnership with significant      HIV/AIDS project for small and medium enterprises in
     growt...
Measuring the need
The DaimlerChrysler Group of Companies in
South Africa
Awareness and impact of projects is evaluated an...
Contact us

     Group Corporate Social Responsibility Manager
     PO Box 1717
     Pretoria
     0001

     Zwartkop:
  ...
The DaimlerChrysler Group of Companies in
South Africa
                                                                   ...
http://www.daimlerchrysler.co.za
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Chrysler Social Responsibility Policy Brochure

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Chrysler Social Responsibility Policy Brochure

  1. 1. Corporate Social Responsibility
  2. 2. DaimlerChrysler South Africa (Pty) Ltd Reg. No. 1962/000271/07 DaimlerChrysler Financial Services South Africa (Pty) Ltd Reg. No. 96/15840/07 debis Fleet Management (Pty) Ltd Reg. No. 98/14372/07 The DaimlerChrysler Group of Companies in South Africa (DaimlerChrysler) is involved in many corporate social responsibility (CSR) activities. This publication highlights some of the Group’s CSR focus areas and key projects but it is by no means exhaustive. Please visit our website: http://www.daimlerchrysler.co.za for regular updates on our CSR activities.
  3. 3. The DaimlerChrysler Group of Companies in Corporate profile South Africa Chairman’s note 2 06/07 DCSA is wholly owned by DaimlerChrysler AG, and is one of the largest foreign investors in South Africa. The 4 company is a leading Mercedes-Benz passenger car Our approach 6 manufacturer outside Germany, and manufactures DaimlerChrysler AG is a global supplier of automotive A Group approach products and services. Strong brands, pioneering 7 Mercedes-Benz C-Class cars, as well as Mitsubishi light Focus areas innovative products and first-class technologies, delivery vehicles in East London, Eastern Cape. 8 services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles Arts, culture and heritage 10 (Mercedes-Benz, Maybach and smart); Mercedes-Benz giants among international automotive companies. Community development 12 commercial vehicles; Chrysler, Jeep and Dodge; Education Mitsubishi Motors passenger cars and pick-ups; and 16 The DaimlerChrysler Group of Companies in South Western Star, Freightliner and Mitsubishi FUSO trucks Environment Africa (DaimlerChrysler) represents the company’s 19 from their head office in Zwartkop, Gauteng. varied interests on the African continent and is one of Health 20 the largest foreign investors in South Africa. The local DCFS is wholly owned by DCSA. The company provides Job creation 22 group consists of DaimlerChrysler South Africa (Pty) tailor-made finance solutions and related services, Sports development Limited (DCSA); DaimlerChrysler Financial Services 24 warranty extensions and insurance products to all Employee engagement (DCFS); and debis Fleet South Africa (Pty) Limited 25 DaimlerChrysler brands. The company operates from Management partners Involving our (Pty) Limited (dFM). 25 their head office in Zwartkop. Measuring the need 27 dFM manages more than 140 000 vehicles of which 13 Contact us 28 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, 1
  4. 4. Corporate profile The DaimlerChrysler Group of Companies in DCSA is wholly owned by DaimlerChrysler AG, and is South Africa one of the largest foreign investors in South Africa. The company is a leading Mercedes-Benz passenger car DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany, and manufactures products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light technologies, innovative products and first-class delivery vehicles in East London, Eastern Cape. services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles (Mercedes-Benz, Maybach and smart); Mercedes-Benz giants among international automotive companies. commercial vehicles; Chrysler, Jeep and Dodge; Mitsubishi passenger cars and pick-ups; and Western The DaimlerChrysler Group of Companies in South Star, Freightliner and Mitsubishi FUSO trucks from Africa (DaimlerChrysler) represents the company’s their head office in Zwartkop, Gauteng. varied interests on the African continent. The local Group consists of DaimlerChrysler South Africa (Pty) DCFS is wholly owned by DCSA. The company provides Limited (DCSA); DaimlerChrysler Financial Services tailor-made finance solutions and related services, South Africa (Pty) Limited (DCFS); and debis Fleet warranty extensions and insurance products to all Management (Pty) Limited (dFM). DaimlerChrysler brands. The company operates from their head office in Zwartkop. 2
  5. 5. dFM DaimlerChrysler Group vehicles of which The manages more than 140 000of Companies in 06/07 13 000 are full maintenance or mobility lease South Africa agreements and the remainder are on managed maintenance or maintenance contracts.of automotive DaimlerChrysler AG is a global supplier The company operates nationwide through their head office in products and services. Strong brands, pioneering Zwartkop and innovative products and first-class technologies, various regional offices. dFM is owned 35% by black economic empowerment partner Kagiso services have positioned DaimlerChrysler as one of the Trust Investments, which is actively involved in its giants among international automotive companies. strategic management, and 65% by DCFS. The DaimlerChrysler Group of Companies in South While retail partners and representatives are spread Africa (DaimlerChrysler) represents the company’s throughout South Africa, the provinces of Gauteng varied interests on the African continent and is one of and Eastern Cape largely provide a ‘home base’ to the the largest foreign investors in South Africa. The local companies’ various operations. Regional corporate group consists of DaimlerChrysler South Africa (Pty) social responsibility (CSR) initiatives are therefore Limited (DCSA); DaimlerChrysler Financial Services focused in these areas. Other national programmes, South Africa (Pty) Limited (DCFS); and debis Fleet projects and goodwill sponsorships broaden the CSR Management (Pty) Limited (dFM). impact countrywide. At a macro level, DaimlerChrysler seeks to contribute towards a healthy environment, economic equity and a vibrant culture for all of South Africa’s people. Particular emphasis is placed on better health and greater self-sufficiency, thus increasing security to the less privileged and more vulnerable. 3
  6. 6. Chairman’s note Contributing to a better, fairer society towards making our companies fully representative of South Africa’s physical, social and economic fabric South Africa’s people; and of our consistent pursuit of provides the backdrop to doing business here, and CSR, enthusiastically and ably supported by our entities such as the DaimlerChrysler have a employees. We have achieved this while maintaining responsibility to contribute not just to the maintenance exceptionally high product standards, good service and of this fabric, but to the ongoing improvement of its delivery, and remaining true to our core values of quality and extent. integrity and fair practice. Within DaimlerChrysler, we make our CSR contribution This publication profiles a small cross-section of the through a broad range of initiatives that are aligned to many CSR projects DaimlerChrysler supports the country’s national priorities. Whilst substantial in throughout South Africa. While providing mere their reach – they impact positively on the lives of glimpses of our overall contribution towards social thousands of people in many communities across transformation, it reflects our continuing belief that we South Africa, including those of our employees and do help – and can continue to help – to create a better, their families – we are mindful that these initiatives fairer society. represent a relatively humble contribution to overall needs being met. We are proud, nonetheless, of our commitment to and achievements in broad-based black economic Dr Hansgeorg Niefer empowerment; of our exemplary policies on Chairman employment equity; of the progress we have made DaimlerChrysler South Africa 4
  7. 7. 5
  8. 8. Our approach The DaimlerChrysler CSR programme is aligned • CSR projects are clustered to harness the collective to commitments contained in the Global Business strengths and resources of DaimlerChrysler, its Alliance initiated by the United Nations and signed dealers, suppliers and business partners. by DCAG’s Chairman. • A programme of employee engagement in CSR projects exists to encourage understanding and The CSR programme’s core provisions support of the contribution the Group makes to • Constituent programmes must: effect positive change in the daily lives of its • assist in redressing socio-economic imbalances; immediate communities, and to further strengthen • contribute to meaningful transformation and its standing as a respected corporate citizen and sustainable development; employer of choice. • empower disadvantaged communities to become more healthy, secure and self-sufficient; and • align with the objectives of the South African Government’s broad-based black economic empowerment (BBBEE) strategy. • Marketing spend – in particular, market-orientated sponsorships and donations – is leveraged to support CSR activities, thus increasing benefits. “ Good governance is perhaps the single most important factor in eradicating poverty and promoting development. UN Secretary-General, Kofi Annan ” 6
  9. 9. A Group approach The DaimlerChrysler Group of Companies in In the past, CSR was seen as ‘charity’, but this has South Africa and it has become more aligned to changed radically the government’s BBBEE initiative to broaden the 06/07 DCSA is wholly owned initiated and managed by is community projects by DaimlerChrysler AG, and one of the largest foreign investors in South Africa. The employees in the regional offices; company is a leading Mercedes-Benz passenger car • areas of synergy within the Group where DCSA, DaimlerChrysler AG is a globalaccelerate growth. country’s economic base and supplier of automotive manufacturerdFM share a common strategy in terms of DCFS and outside Germany, and manufactures productsits CSR activities, DaimlerChrysler earns Through and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light objectives, with specific business-related focus technologies, innovative products and first-class by points in terms of the balanced scorecard provided delivery vehicles in East London, as integrated projects where this is required, as well Eastern Cape. services have new Black Economic Empowermentof the the country’s positioned DaimlerChrysler as one Act, DCSA also markets Mercedes Car Group vehicles where each organisation contributes its expertise; (Mercedes-Benz, Maybach and smart); Mercedes-Benz • a focus on initiatives that either benefit the giants among internationalcompliance level. thus increasing its BBBEE automotive companies. commercial vehicles; where theJeep and Dodge; communities from Chrysler, company draws Mitsubishi Motors passenger cars and pick-ups; and The DaimlerChrysler Group of Companiesincorporated Within DaimlerChrysler, BBBEE goals are in South employees, or has a national impact; and Western Star, Freightliner and Mitsubishi FUSO trucks as a key component of corporate strategy, with a Africa (DaimlerChrysler) represents the company’s • projects that consist of a medium- to long-term from their head office in Zwartkop, Gauteng. varied interests on the African continent and istermsof structured target and measurement system in one of commitment and sustainability, offering benefits the largest foreign investors in Southheld accountable. which identified process owners are Africa. The local across a number of our BBBEE key focus areas, and DCFS is wholly owned by DCSA. The company provides BBBEE involves: group consists of DaimlerChrysler South Africa (Pty) leveraging opportunities for the Group as well as the tailor-made finance solutions and related services, • an integrated strategy for the geographic regions in Limited (DCSA); DaimlerChrysler Financial Services retail network. warranty extensions and insurance products to all which DaimlerChrysler’s key operations are situated, South Africa (Pty) Limited (DCFS); and debis Fleet DaimlerChrysler brands. The company operates from Management (Pty)City and Tshwane; namely Buffalo Limited (dFM). their head office in Zwartkop. • a corporate approach at dFM, as well as a range of dFM manages more than 140 000 vehicles of which 13 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, 7
  10. 10. Focus areas Through more than 15 years’ CSR experience, we have Education learned some valuable lessons. We have been able to Interventions in this area focus on literacy and road tackle fewer projects, providing bigger impact. Now, we safety awareness, and are aimed at building capacity of make our CSR contribution in a number of focus areas, teachers through skills development and provision of which are either aligned to the Group’s core educational materials. businesses or to its immediate communities. Environment Arts, culture and heritage Support in this area is directed towards regional and Interventions are focused on: national conservation projects, including sustainable • recognition and encouragement of young artists; community clean-up projects, food garden initiatives, etc. • creation of developmental platforms for youth groups and schools; and Health • support for projects that preserve heritage and Interventions here must address the critical challenges create jobs. of HIV/AIDS, tuberculosis (TB) and malaria, targeting areas of deficiency in health care services in South Community development Africa. While the DaimlerChrysler HIV/AIDS workplace The preference here is for a suite of interventions that programme is included, key beneficiaries are holistically target the needs of rural black communities; community-based initiatives from outside the poverty alleviation; and safety and security, including organisation, in historically disadvantaged crime prevention. Interventions should also support communities. BBBEE scorecard objectives within the context of the DaimlerChrysler corporate strategy. 8
  11. 11. Job DaimlerChrysler Group of Companies in Thecreation South Africa is on business skills development The focus here initiatives geared towards youth groupings 06/07 DCSA is wholly owned by DaimlerChrysler AG, and is Sports development one of the largest foreign investors existing sport The Interventions here are aligned with in South Africa. company is a leading Mercedes-Benz passenger car sponsorships – for example, soccer development and (in particular, young women) and people with DaimlerChrysler AG is a global supplier of automotive manufacturer outside Cup bid. Golf and cricket have the SAFA 2010 World Germany, and manufactures disabilities as beneficiaries. The objective is to products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, asactivities with a focus also been adopted as preferred well as Mitsubishi light create sustainable jobs products and first-class technologies, innovativeby facilitating growth and delivery vehicles in East London, Eastern Cape. on development. capacity building among DaimlerChrysler as one of services have positioned small, medium and micro the DCSA also markets Mercedes Car Group vehicles enterprises (SMMEs). (Mercedes-Benz, Maybach and smart); Mercedes-Benz giants among international automotive companies. commercial vehicles; Chrysler, Jeep and Dodge; Mitsubishi Motors passenger cars and pick-ups; and The DaimlerChrysler GroupSouth Africa: in South DaimlerChrysler Group in of Companies Corporate social responsibility Western Star, Freightliner and Mitsubishi FUSO trucks Africa (DaimlerChrysler) represents the company’s 2005 from their head office in Zwartkop, Gauteng. varied interests on the African continent and is one of the largest foreign investors in South Africa. The local DCFS is wholly owned by DCSA. The company provides group consists of DaimlerChrysler South Africa (Pty) 19% tailor-made finance solutions and related services, Limited (DCSA); DaimlerChrysler Financial Services warranty extensions and insurance products to all South Africa (Pty) Limited (DCFS); and debis Fleet 3% DaimlerChrysler brands. The company operates from Management (Pty) Limited (dFM). 51% their head office in Zwartkop. 14% dFM manages more than 140 000 vehicles of which 13 3% 000 are full maintenance or mobility lease agreements 10% and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and Arts, culture and heritage Education 12 area offices. dFM is owned 35% by the Kagiso Trust, Health Community development Environment Sports and sports development 9
  12. 12. Arts, culture and heritage Since the dawn of South Africa’s new democracy, the The prize money is substantial, and it not only gives country’s arts and culture sector has seen some winners a degree of financial security, but the chance fundamental changes. Not the least of these is an to exhibit or perform their works at home and in introspective view of a nation in transformation. Some Germany, and publish a book featuring their work. exciting and thought-provoking art has evolved from the abundance of expression, reflecting renewal, hope Award winners and a fresh sense of national identity. Year Winner Genre 2005 Poetry Gabeba Baderoon South African artists need our support – and at 2004 Photography Guy Tillim DaimlerChrysler we are showing ours in a variety of 2003 Choreography Sbonakaliso Ndaba ways. We know that those who contribute to a nation’s 2002 Sculpture Jane Alexander culture help its social and political development, and 2001 Jazz Themba Mkhize we are deeply involved in this exciting process. 2000 Contemporary art Kay Hassan Our DaimlerChrysler Arts Award has won the Business From 2007 onwards, DaimlerChrysler will support Day/BASA Award. We hope to give up-and-coming selected art projects that are geared towards assisting artists a forum for their work and a means of bringing developing artists, and creating and developing platforms it to the attention of the general public. All art forms for youth groups and schools. Where possible, are considered for this recognition and the recipient interventions favour projects that preserve heritage and may be a group, a project or an organisation. create jobs. 10
  13. 13. 11
  14. 14. Community development DaimlerChrysler firmly believes that social We support initiatives targeting the holistic needs of responsibility is about helping communities to communities, concentrating on semi-urban and rural empower themselves in a sustainable manner, which is black communities. We focus on: why we prefer to help organisations and projects to • poverty alleviation; and achieve their goals, rather than simply give handouts. • safety and security, incorporating crime prevention. Beneficiary projects should reflect at least some of the We have a broad range of priorities when dealing with BBBEE scorecard objectives within the context of social initiatives. We believe in working in collaboration DaimlerChrysler’s corporate strategy. with other organisations and giving full account of these activities. Good corporate governance underpins We work primarily in geographical regions where our support of non-governmental organisations and DaimlerChrysler companies have a presence – other projects and initiatives. our aim being to positively influence the environments from which our employees are drawn, The projects we support are aligned to the priorities of to achieve job creation and community the South African Government and the business well-being. imperatives of DaimlerChrysler. Broadly speaking, our aims are to: • help meet communities’ basic needs; • build the economy and develop human resources; and • foster a democratic society. 12
  15. 15. Projects creating an Group of Companies in The DaimlerChrysler interdependent society South Africa Business against Crime CCTV surveillance was provided in Mdantsane, Buffalo and young adults) Projects 06/07 DCSA is(Caring,owned by DaimlerChrysler AG, and is CATCH wholly affirming and training children one of the largest foreign investors in South Africa. The company is a leading Mercedes-Benz passenger car to These projects are located on a smallholding close City as well as in Katlehong in supplier of automotive DaimlerChrysler AG is a global an attempt to reduce manufacturersettlement of Mzamo’Mhle in Gonubie, the informal outside Germany, and manufactures crime in and services. productscommunities. Strong brands, pioneering Mercedes-Benz C-Class cars, as well aschildren and north of East London. CATCH teaches Mitsubishi light technologies, innovative products and first-class delivery vehicles in East London,the training provided young adults survival skills and Eastern Cape. services have positionedthe CCTV cameras inone of the Since the installation of DaimlerChrysler as DCSA alsoemployment opportunities, self- increases markets Mercedes Car Group vehicles (Mercedes-Benz, Maybach and smart); Mercedes-Benz sustainability and self-management. It aims to giants among international system, withcompanies. Katlehong, Germiston, the automotive the assistance commercial vehicles; Chrysler, Jeep and Dodge; divert people from destructive behaviours to of well trained operators, has enabled the police to Mitsubishi Motors passenger cars and pick-ups; and productive endeavours. make successful arrests. It of Companies in South The DaimlerChrysler Group is incidences where Western Star, Freightliner and Mitsubishi FUSO trucks criminals were caught red-handed, the company’s Africa (DaimlerChrysler) representsthrough the help from their head office in Zwartkop, Gauteng. of the interests on the African continent and is varied CCTV cameras, whilst hijacking a vehicle,one of Chatsworth Community Centre that can contribute towards in reduction of crime the largest foreign investors theSouth Africa. The local At the request of former President Nelson Mandela, DCFS is wholly owned by DCSA. The company provides in our communities. group consists of DaimlerChrysler South Africa (Pty) DaimlerChrysler established a recreational facility for tailor-made finance solutions and related services, Limited (DCSA); DaimlerChrysler Financial Services previously disadvantaged children in the Chatsworth warranty extensions and insurance products to all South Africa (Pty) Limited (DCFS); and debis Fleet community where a number of teenagers tragically DaimlerChrysler brands. The company operates from Management (Pty) Limited (dFM). perished in a fire, which broke their head office in Zwartkop. out in a local club a few years ago. dFM manages more than 140 000 vehicles of which 13 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, 13
  16. 16. Emergency Hero of the Year (dFM) Jakaranda Child and Family Care Centre The Emergency Hero of the Year award is a national The Mercedes Car Group of DaimlerChrysler South initiative aimed at recognising and rewarding personnel Africa has adopted the centre, which cares for abused in the emergency services industry, who show acts of children, and children orphaned as a result of bravery and selflessness. HIV/AIDS, particularly those with disabilities. The award aims to focus public attention on the risks Laureus Sport for Good Foundation Trust that men and women in the emergency services face The Trust funds and promotes sport as a tool for social every day. change throughout the world, and is supported by Mercedes-Benz, through which South African-based Nominees for the award are chosen by their peers for projects such as Playing for Peace and the Sports acts of heroism performed in the calendar year Heroes Walk for AIDS also benefit. Vehicle support and between January and December. other resources are provided by DCSA in support of their annual conference. The tough nomination criteria and procedures ensure that only the ‘cream of the most heroic actions during DaimlerChrysler South Africa serves as a trustee on the year’, are considered. The individuals or teams the board of the Trust. must serve in one of the emergency service disciplines. The incident must also have been observed by a witness, been selfless and beyond the call of duty, and been intended to save a life or valuable property. 14
  17. 17. 15
  18. 18. Education At DaimlerChrysler we believe that a well-rounded Projects laying the foundation for the future education is essential for producing the political, Baby Therapy Centre commercial, scientific and cultural leaders of The Centre and its two outreach units in Salvokop and tomorrow. It is our objective to assist in laying proper Mamelodi, provide early intervention for disabled foundations in each learner’s formative years, babies and toddlers, to reduce the negative effects of regardless of his or her background or culture. Indeed, their disability, to maximise their potential, and for true social strength, our children should be increase their independence as much as possible. exploring cultural and social diversity as rigorously as The Centre also has pre-school facilities for youngsters the environmental challenges that face our planet. who are blind or have other visual impairments. DaimlerChrysler’s view is that, by providing systematic, CIDA City Campus, Johannesburg ongoing support for education today, we will fulfil our The Campus offers an innovative, ‘total education’ duty to the generations of tomorrow. Only by bridging solution, which focuses on developing the whole the gap between the worlds of business, science and person, equipping students not only with the necessary the arts can our nation’s future success be work skills but with life strategy skills to help them guaranteed. become well-rounded, confident and integrated citizens in society. Apart from generous professional support DaimlerChrysler especially supports interventions and assistance, DaimlerChrysler supports CIDA with aimed at capacity-building among teachers through a range of transport solutions. skills development and provision of educational material. Emphasis is also placed on literacy and road Global Road Safety Partnership safety awareness. This partnership with DaimlerChrysler AG actively facilitates road safety awareness and education in rural areas of the Eastern Cape, Gauteng, Limpopo and Mpumalanga. 16
  19. 19. 17
  20. 20. Rally to READ 2007 will see the tenth celebration of the Rally to 2006 was the fourth year in succession that READ initiatives. management and employees of DaimlerChrysler participated in the Rally to READ project, bringing National Driver of the Year – Heavy Duty Vehicles books and other learning material to impoverished rural (dFM) primary schools where even proper buildings are rare. This competition focuses on skills transfer and the entrenchment of good driver behaviour among This is a joint project of members of the South African heavy-duty drivers across industries. It is a business community and rural schools, organised year-round programme contested at five levels – district annually by the READ Education Trust, McCarthy Motor (inter-company), provincial, national, regional (Southern Holdings and the Financial Mail. African Development Communities – SADC), and international. dFM forged partnerships with the national The 2006 Rally to READ consisted of nine rallies in Department of Transport and the Road Traffic Education eight provinces. Approximately 90 sponsors Council during 2005, and in 2006 collaborated with the contributed R4 million to fund the programme. provincial competitions covering the nine provinces as well as the SADC regional competitions involving the Research shows that children who participated in South African national team. the Rally to READ activities, leap ahead two years in reading and four years in writing skills; so far, more than 100 000 learners have been exposed to the programme. 18
  21. 21. Environment Khula Village Responsible Tourism Companies in The DaimlerChrysler Group ofPrecinct South Africa building of an information centre in DCSA funded the a rural village situated in the vicinity of St Lucia, in 06/07 DCSA is its initiatives. There are now eight AG, and is through wholly owned by DaimlerChrysler transfrontier one of the largest foreign investors in South of which conservation areas in Southern Africa, each Africa. The company island of more than one nation, unifying covers the a leading Mercedes-Benz passenger car support of the Living Lakes project. Since then a job DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany,and promoting fragmented ecological habitats and manufactures creation and services. Strong brands, pioneering productsand community development project has been Mercedes-Benzand political stability. as Mitsubishi light environmental C-Class cars, as well formed by young unemployed people first-class technologies, innovative products andof the township, delivery vehicles in East London, Eastern Cape. supported by positioned DaimlerChrysler as one of the services have DCSA. DCSA also markets Mercedes Car Group vehicles Robben Island transport (Mercedes-Benz, Maybachprovided by DCSA to Infra-structural support is and smart); Mercedes-Benz giants among international automotive companies. DCSA partners international DaimlerChrysler in commercial vehicles; Chrysler, Jeepthey visit this world- enhance visitors’ experience when and Dodge; supporting the Global Nature Companies in South Mitsubishi site. Tactical support is provided to and renowned Motors passenger cars and pick-ups; The DaimlerChrysler Group ofFund’s Living Lakes Western Star, Freightliner and Mitsubishi FUSO trucks project, which aims to help with the environmental Africa (DaimlerChrysler) represents the company’s encourage pride in the country’s heritage. from their head office in Zwartkop, Gauteng. varied interests on the African continent wetland areas, protection of the world’s most sensitive and is one of and to build cultural bridges. the largest foreign investors in South Africa. The local SA Wilderness Foundation / Imbewu Youth DCFS is wholly owned by DCSA. The company provides group consists of DaimlerChrysler South Africa (Pty) Environment Programme tailor-made finance solutions and related services, LimitedParks Foundation Peace (DCSA); DaimlerChrysler Financial Services The Imbewu National Youth Trials was voted among the warranty extensions and insurance products to all DaimlerChrysler is a founding member of the Peace South Africa (Pty) Limited (DCFS); and debis Fleet world’s top 10 programmes company operates from DaimlerChrysler brands. Thethat contribute towards Management (Pty) an international partnership working Parks Foundation, Limited (dFM). their head office in Zwartkop. In this national youth conservation awareness. to promote wildlife conservation, ecotourism and job programme, retired park rangers perform the role of creation in Southern Africa. It brings together dFM manages more trained as 000 vehicles of which 13 ‘wise men’ and are than 140 teachers. governments, the private sector and local communities 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, 19
  22. 22. Health In South Africa today, HIV/AIDS is the source of contribution to the fight against the HIV/AIDS pandemic personal suffering on a scale that is unparalleled in cannot stop at the company gates. It must also involve our history. The disease affects every level and every the communities in which employees and customers live. sector of society, and in business it is the cause of substantial productivity problems. To try and lessen its Reaching out to communities is an important part of impact on our workforce, DaimlerChrysler developed the workplace programme, and DaimlerChrysler not its HIV/AIDS workplace programme in 2001, through only supports various community initiatives, it is also which employees are given ongoing education, involved – through the South African Business Coalition medical treatment including anti-retroviral therapy on HIV/AIDS (SABCOHA) – in providing small- and (ART) and home-based care, if necessary. medium-sized businesses, particularly suppliers, with a toolkit to help develop their own programmes. The major focus for DaimlerChrysler’s HIV/AIDS workplace programme within the Group has been to DaimlerChrysler’s peer educators – employees who encourage employees to take an HIV test to know their receive special training on advising fellow employees own status, so they can either take advantage of the about the disease – reach out into their communities, company’s HIV/AIDS support programme if positive, and often their contribution is more than simply or take the necessary precautions to stay negative. offering advice; it extends to the provision of food and caring support. The company’s programme enables an HIV-positive employee and family members to receive fully managed Critical customer groups, such as truck drivers, health care, including ART, from their own doctor in are also targeted for information on HIV/AIDS. complete confidence. This has helped HIV to be properly DaimlerChrysler sponsored a mobile clinic for use managed like any chronic illness. on main truck routes. Although providing education on HIV/AIDS prevention to DaimlerChrysler’s HIV/AIDS workplace programme all employees and caring for those infected are the major has set an international standard, and its outstanding thrusts of DaimlerChrysler’s benchmark HIV/AIDS features have received accolades and recognition from workplace programme, the Group knows that its across the world. These include: 20
  23. 23. The DaimlerChrysler Group of Companies in 2002 • Global Business South Africa Coalition on HIV/AIDS – Business Excellence Award 06/07 • not a single child of HIV-positive DaimlerChrysleris DCSA is wholly owned by DaimlerChrysler AG, and one of the largestmother-to-child transmission mothers using foreign investors in South Africa. The company is aoffered by the group’s medical aid car treatment leading Mercedes-Benz passenger • Global Competitiveness Centre in Engineering – DaimlerChrysler AG is a global supplier of automotive manufacturer outside infected; and manufactures scheme, becoming Germany, Achievement Award products and services. Strong brands, pioneering • more than 96% of all cars, as well as Mitsubishi light Mercedes-Benz C-Class employees responding to the technologies, innovative products and first-class delivery vehicles in East London,and testing campaign group’s voluntary counselling Eastern Cape. 2003 services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles to determine their HIV status; and • International Business Association – companies. (Mercedes-Benz, Maybach and smart); Mercedes-Benz giants among international automotive ‘Stevie’ Award • the survival rate of HIV-positive employees and • Mail & Guardian – Investing in the Future Award commercial vehicles; Chrysler, Jeep and Dodge; family members on ART now equalling that of North Mitsubishi Motors passenger cars and pick-ups; and • T-Systems Age of InnovationCompanies in South The DaimlerChrysler Group of and Sustainability America and Europe. Western Star, Freightliner and Mitsubishi FUSO trucks Awards – Grand Prix winner Africa (DaimlerChrysler) represents the company’s from their head office in Zwartkop, Gauteng. • NOSA – HIV/AIDS Workplace Programme Excellence varied interests on the African continent and is one of St Bernard’s Hospice (Eastern Cape), Hillcrest AIDS Award the largest foreign investors in South Africa. The local Centre (KwaZulu-Natal), and Mamelodi Hospice DCFS is wholly owned by DCSA. The company provides group consists of DaimlerChrysler South Africa (Pty) (Gauteng) finance solutions and related services, tailor-made 2004 Limited (DCSA); DaimlerChrysler Financial Services Situated mostly in communities where DaimlerChrysler warranty extensions and insurance products to all • NOSA - Best Global HIV/AIDS Workplace Fleet employees live, the hospices company operates from South Africa (Pty) Limited (DCFS); and debis DaimlerChrysler brands. The receive financial support Programme Manager Award Management (Pty) Limited (dFM). to provide office in Zwartkop. their head specialised palliative medical and nursing • For exemplary work fighting HIV/AIDS - Bambi care, as well as psycho-social support for patients. The Award (the Burda publishing group’s annual media institutions also act than 140 000 vehicles of which dFM manages more as support groups in the various13 prize) communities. It is said that mobility is not a place, 000 are full maintenance or a hospicelease agreements but the remainder care and therefore can be taken and a philosophy ofare on managed maintenance or to Beyond public recognition is the tangible evidence at the patients contracts. The company operates maintenancewherever they are. ground level that the programme is producing the nationwide through their head office in Zwartkop and desired result. 12 area offices. dFM is owned 35% by the also Trust, DaimlerChrysler employee initiatives have Kagiso provided support in kind through donations of clothing, This includes: food and blankets, and arranging special activities for • a significant drop in the rate of HIV/AIDS-related children at these hospices. deaths over the first five years of the programme; 21
  24. 24. Job creation DaimlerChrysler supports the eradication of poverty The Business Trust and Long Run arising from underdevelopment by helping to create a DaimlerChrysler is a committed corporate partner of sustainable environment that aims to provide jobs for all. the Business Trust and is supportive of the Trust’s initiatives towards job creation and capacity building. In Business skills development initiatives are geared particular, extensive vehicle support is provided for the towards: Trust’s annual national “Long Run”, where two teams • the youth; made up of staff members participate. In addition, • women; and Business Trust tri-cycles, called Sizanani (‘working • people with disabilities. together’), built by DaimlerChrysler employees in East The objective of projects supported is to create London, are an annual feature of the run. sustainable jobs by facilitating growth and capacity- building among small, medium and micro enterprises. Ithemba Trust Through the Trust, DaimlerChrysler supports a Projects aimed at creating jobs for technical training centre for unemployed youth in South Africans: Soweto in partnership with the Department of Labour Presidential Youth Entrepreneurship Development and Sandown Motors Holdings. dFM in partnership with Kagiso Business Consultants and the Limpopo Provincial Government clusters initiated this programme through Manyeleti Youth Academy, which is aimed at providing self-sustaining solutions to problems of crime prevention, participation of youth in wealth creation, unemployment, alleviation of poverty, and discouraging the culture of dependency among beneficiaries. 22
  25. 25. 23
  26. 26. Sports development Sport is a powerful medium for transcending cultural preparation for the Paralympic Games in Beijing in barriers and helping to build our nation. Playing fields 2008. The programme follows DaimlerChrysler’s provide opportunities for recreation, for healthy assistance provided to the 1996 SA Paralympic team to competition and for personal triumph, and foster respect participate in the Atlanta Paralympics, as well as to the for fellow sportsmen and women, and pride in our teams that participated in Sydney in 2000 and Athens country, as we go out into the world to compete in in 2004. international events. SA Football Association (SAFA) DaimlerChrysler believes in fair competition, peaceful This is an initiative aimed at supporting 2006, 2010 co-existence and cross-cultural dialogue. Our and 2014 World Cup tournaments, focusing on nominated sporting activities are soccer, golf and assistance to the association in delivering an cricket, with a focus on the developmental aspects exceptional 2010 World Cup event in South Africa. of these. The project supports DCSA’s commitment towards Projects supporting healthy bodies and minds bolstering South Africa’s national pride and developing Border Cricket Development the youth. DCSA, through their Mercedes-Benz brand, provide the infrastructure for cricket development in the Eastern With South Africa having been awarded the FIFA World Cape, including the Mercedes-Benz Border Cricket Cup in 2010, the decision was made to provide the Academy at Mercedes-Benz Park in East London. The support considered essential to the success of the objective is to encourage participation in sports event. The sponsorship comprises vehicle support in activities that ensure that wider social benefits also the form of passenger vehicles, as well as a bus for the flow from the development programme. use of the national team and possible future support for developing players through the national youth leagues. Disability Sport South Africa (DISSA) DaimlerChrysler SA provides ongoing financial support for the South African Paralympic team, to assist in their 24
  27. 27. Involving our employees and partners The DaimlerChrysler Group of Companies in South Africa Employee engagement was established as one of a range of strategic key focus areas at the beginning of The international connection 06/07 DCSA is wholly owned by DaimlerChrysler AG, and is one ofof DaimlerChrysler’s projects in South Africa. The Many the largest foreign investors are undertaken company is a leading Mercedes-Benz passenger car with international support. The benefits of this global 2006, with the enthusiastic support of of automotive DaimlerChrysler AG is a global supplieremployees who manufacturer in having access to larger funding and partnering lie outside Germany, and manufactures had already been involved in community activities products and services. Strong brands, pioneering in Mercedes-Benz C-Class cars, as well takes place, not more resources. Knowledge transfer as Mitsubishi light their private capacity, and who are now sharing technologies, innovative products and first-classtheir deliverythe areas in East London, core business of only in vehicles adjacent to our Eastern Cape. experience with colleagues who have joined one services have positioned DaimlerChrysler as the of the DCSA also markets marketing vehicles, but also in manufacturing and Mercedes Car Group vehicles (Mercedes-Benz, Maybach are fundamental to all of wider areas – those which and smart); Mercedes-Benz ongoing programmes. giants among international automotive companies. commercial vehicles; Chrysler, Jeep and Dodge; humankind. Mitsubishi Motors passenger cars and pick-ups; and The DaimlerChrysler Group of initiatives involving programme supports site Companies in South Western Star, Freightliner and Mitsubishi FUSO trucks contributions in ‘kind’, represents the company’s Africa (DaimlerChrysler)and employees also accompany There are social imperatives, which are common to all from their head office in Zwartkop, Gauteng. CSR project managers African continent and is one varied interests on the on project evaluation visits, of nations, and principal among them is caring for attend hand-overs, assist in in South maintenance of the largest foreign investors hands-on Africa. The local children. Every child on earth has a fundamental right DCFS is wholly owned by DCSA. The company provides facilities, establish food gardens, South crochet group consists of DaimlerChryslerknit andAfrica (Pty) to safety, love, care and opportunities to develop, and tailor-made finance solutions and related services, unique (DCSA); blankets, donate clothing; and bring Limitedcolourful DaimlerChrysler Financial Services a only when these needs are fulfilled will we have self- warranty extensions and insurance products to all smile Africa (Pty) Limited (DCFS); and at hospices South to children in hospital wards and debis Fleet confident and independent adults. DaimlerChrysler brands. The company operates from through regular visits, presenting Management (Pty) Limited (dFM). fun and games and their head office in Zwartkop. handing over treats through “DaimlerChrysler Smile SAFRI – Going beyond our borders Makers” initiatives. In 1996, the Africa Association (Afrika-Verein), the dFM manages more than 140 000 vehicles of which 13 Federation maintenance or mobility lease agreements 000 are fullof German Industry (BDI) and the Association of German Chambers of Industry and and the remainder are on managed maintenance or Commerce (DIHT) came The company operates maintenance contracts. up with an initiative aimed at attracting German their head Southern Africa and nationwide throughinvestors to office in Zwartkop and developing relations is owned 35% by the Kagiso Trust, 12 area offices. dFMbetween the two regions. This resulted in SAFRI, the Southern African Initiative for German Business, which collaborates with the 14 member nations joined together as the Southern African Development Community (SADC). 25
  28. 28. Together, they make up a partnership with significant HIV/AIDS project for small and medium enterprises in growth potential. SAFRI’s most important undertaking Buffalo City is unparalleled anywhere in the country to date has been the Human Resources Development and worldwide, and involves both the private and public Project, which started in 1998 and is financed by sector. DaimlerChrysler through the SAFRI Chairman’s office. The project will see the investment of more than R4 The project offers workshops entitled “Excellence – million in 2006 and 2007 aimed at ensuring improved The Key To Competitiveness” and so far more than prevention, care, support and treatment of HIV/AIDS 300 African entrepreneurs from small and mid-sized amongst employees in small and medium enterprises, enterprises have been trained in key aspects of and at strengthening comprehensive primary health care while simultaneously assisting business to business expertise. manage the risks associated with the HIV/AIDS epidemic. Retail partners The main focus of retail dealers’ regional activities is Launched at the end of 2005 it is well into its first either humanitarian or environmental, with both short- phase of execution and 16 companies in Buffalo City and long-term impact and sustainability. have already signed the cooperation agreement with the project. At present, the project extends to more The majority of programmes are supported with than 3 000 employees in small and medium resources, employee involvement or funding. To enterprises and 12 000 dependents. The Eastern Cape recognise and encourage the efforts of the retail Department of Health has agreed, in principle, to partners DCSA annually donates a special award for supply ART drugs to the project for people living with community service to one particular dealership for a HIV/AIDS requiring ART. In return, the project will programme that fulfils certain corporate governance extend ART within its own private general practitioner and evaluation criteria. network to an additional 1 000 people not covered by the project and who are on the waiting list for public Collaborating to widen the impact sector treatment. The DSCA, Border-Kei Chamber of Business and Deutsche Investitions- und Entwicklungsgesellschaft 26
  29. 29. Measuring the need The DaimlerChrysler Group of Companies in South Africa Awareness and impact of projects is evaluated annually through a survey to assess our status as a respected Donations 06/07 DCSA is wholly owned by DaimlerChrysler AG, and is one of generally consist ofinvestors in South Africa. The These the largest foreign ad hoc gifts of cash or company is a leadingcharitable organisations, with little goods, to registered Mercedes-Benz passenger car corporate citizen, and a global supplier of informally DaimlerChrysler AG is more frequently andautomotive manufacturer outside Germany, and manufactures or no commercial gain, the only return on investment through and services. Strong brands, pioneering productsregular site visits and interaction with Mercedes-Benz C-Class cars, or informalMitsubishi light being in the form of publicity as well as beneficiaries. Employees’ knowledge first-class technologies, innovative products andand support delivery vehicles in East London, Eastern Cape. acknowledgement. levels are measured through questionnaires; and the services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles (Mercedes-Benz, Maybach and smart); Mercedes-Benz DaimlerChrysler Group of Companies companies. giants among international automotivealso participates commercial vehicles; Chrysler, Jeep and Dodge; in selected ad hoc surveys conducted by parastatal “ Mitsubishi Motors passenger cars and pick-ups; and and non-governmental organisations. The DaimlerChrysler Group of Companies in South Africa (DaimlerChrysler) represents the company’s The honour paid to my work Western Star, Freightliner and Mitsubishi FUSO trucks from their head office in Zwartkop, Gauteng. Sponsorships varied interests on the African continent and is one of by the DaimlerChrysler Award Proposed commitments are in South against strategic the largest foreign investors assessed Africa. The local DCFS is wholly owned by DCSA. The company provides criteria, and afford us a tactical opportunity to (Pty) group consists of DaimlerChrysler South Africashow for South African Poetry 2005 tailor-made finance solutions and related services, support by providing resources in cash or Services Limited (DCSA); DaimlerChrysler Financial in kind, warranty extensions and insurance productsbeyond achieving a (Pty) on investment and debis Fleet South Africareturn Limited (DCFS);by generating brand has been sustained far to all DaimlerChrysler brands. The company operates from the tenure of the award. ” awareness, increasing brand name Management (Pty) Limited (dFM). retention, or their head office in Zwartkop. actually growing market share through goodwill building and strategic giving. Gabeba Baderoon, South African poet dFM manages more than 140 000 vehicles of which 13 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, 27
  30. 30. Contact us Group Corporate Social Responsibility Manager PO Box 1717 Pretoria 0001 Zwartkop: E-mail: csrpta@daimlerchrysler.com Tel: +27 12 677 1500 Fax: +27 12 677 1714/1682 East London: E-mail: csrel@daimlerchrysler.com Tel: +27 43 706 9111 Fax: +27 43 706 2554 This brochure was produced in 2006 by the Corporate Affairs Division of DaimlerChrysler South Africa. 28
  31. 31. The DaimlerChrysler Group of Companies in South Africa 06/07 DCSA is wholly owned by DaimlerChrysler AG, and is one of the largest foreign investors in South Africa. The company is a leading Mercedes-Benz passenger car DaimlerChrysler AG is a global supplier of automotive manufacturer outside Germany, and manufactures products and services. Strong brands, pioneering Mercedes-Benz C-Class cars, as well as Mitsubishi light technologies, innovative products and first-class delivery vehicles in East London, Eastern Cape. services have positioned DaimlerChrysler as one of the DCSA also markets Mercedes Car Group vehicles (Mercedes-Benz, Maybach and smart); Mercedes-Benz giants among international automotive companies. commercial vehicles; Chrysler, Jeep and Dodge; Mitsubishi Motors passenger cars and pick-ups; and The DaimlerChrysler Group of Companies in South Western Star, Freightliner and Mitsubishi FUSO trucks Africa (DaimlerChrysler) represents the company’s from their head office in Zwartkop, Gauteng. varied interests on the African continent and is one of the largest foreign investors in South Africa. The local DCFS is wholly owned by DCSA. The company provides group consists of DaimlerChrysler South Africa (Pty) tailor-made finance solutions and related services, Limited (DCSA); DaimlerChrysler Financial Services warranty extensions and insurance products to all South Africa (Pty) Limited (DCFS); and debis Fleet DaimlerChrysler brands. The company operates from Management (Pty) Limited (dFM). their head office in Zwartkop. dFM manages more than 140 000 vehicles of which 13 000 are full maintenance or mobility lease agreements and the remainder are on managed maintenance or maintenance contracts. The company operates nationwide through their head office in Zwartkop and 12 area offices. dFM is owned 35% by the Kagiso Trust, Russell & Associates 593/06
  32. 32. http://www.daimlerchrysler.co.za

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